Addendum 1 Q A RFP ED-25-593.pdf
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- Attached to
- The City is interested in identifying a firm to implement a Lifeguard Tower Advertisement Program.
- Solicitation number
- ED-25-593
- Issued by
- California
About this file
This is an Addendum No. 1 to Request for Proposals (RFP) No. ED-25-593 issued by the City of Long Beach's Department of Financial Management for a Lifeguard Tower Advertisement Program. The addendum provides clarifications to proposers regarding the advertising opportunity on lifeguard towers located along Long Beach's coastline and beach areas. An estimated 25 lifeguard towers will be available for advertising year-round. The City indicated that a map of tower locations is not currently available but confirmed that towers are positioned along the coastline and other beach areas. Access for vehicles on the beach to perform advertising copy installations and removals will be coordinated through the City's Fire Department Marine Safety Division and Economic Development Department. The addendum requires all proposers to acknowledge receipt by signing and submitting the document with their proposals, with failure to do so resulting in potential disqualification.
The addendum addresses five key questions raised by prospective bidders. The City estimated that it receives 6 million visitors annually but indicated that specific beach visitor data and monthly breakdowns are not available at this time. Regarding whether the project constitutes a Public Works project despite the City not funding it with public funds, the City stated the answer is currently unknown, with the Economic Development Department to investigate further. The document emphasizes that proposers must rely only on official written communications from the City Contact, as the City will not be bound by any oral communications or information obtained outside the official communication process outlined in Section 5.2.27 of the RFP.
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Text version
Department of Financial Management 411 West Ocean Boulevard, 6th Floor
Long Beach, CA 90802
(562) 570-6425
June 10, 2025
NOTICE TO PROPOSERS
ADDENDUM NO. 1: Questions & Answers
RFP No. ED-25-593 Lifeguard Tower Advertisement Program
This addendum changes and supersedes the language in the original RFP. Please acknowledge receipt of this addendum by signing and submitting with your proposal. Any proposer who fails to submit this addendum may be disqualified.
The City would like to remind Proposers that pursuant to Section 5.2.27 of the RFP, the City will not be responsible for or bound by any oral communication or any other information or contact that occurs outside the official communication process specified herein, unless confirmed in writing by the City Contact.
The questions and answers are as follows:
1. Q: How many lifeguard towers will be available for advertising? Are the towers available for advertising year-round? If not, can you provide a schedule indicating when each tower is available for advertising?
A: An estimated 25 lifeguard towers will be available for advertising. The towers are expected to be available for advertising throughout the year.
2. Q: Can you provide a map of the lifeguard tower locations?
A: A map of lifeguard tower locations is not available at this time. However, lifeguard towers are positioned along Long Beach’s coastline and other beach areas.
3. Q: What governmental entity will grant access for vehicles on the beach to perform advertising copy installations / removals?
A: Access will be coordinated through the City’s Fire Department Marine Safety Division and
Economic Development Department.
Addendum # 1 RFP ED-25-593
4. Q: Can the City of Long Beach provide information on the number of beach visitors it receives annually? Is there a monthly breakdown showing the number of beach visitors?
A: This information is not available at this time. However, the City estimates that it receives
6 million visitors to the City annually.
5. Q: Does the City of Long Beach consider the project that is the subject of this RFP a Public
Works project given that the City is not paying for this project in whole or in part with public funds?
A: The answer to this question is currently unknown. However, the City’s Economic
Development Department will investigate further.
PREPARED BY: Keisha Sanker, Buyer I
ACKNOWLEDGED BY: __________________________________________________
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