Add02-Radford Athletics Official Brand Identity .pdf

This document is an addendum to the Request for Proposal (RFP) for Bookstore Management & Operation Services for Radford University in the state of Virginia, with the jurisdictions of Richmond City and Richmond City (FIPS Code 5176067000). The addendum provides clarification and updates to the original RFP, including details about the required official brand identity for the Radford University Athletics department. The addendum outlines the specific design elements, color palettes, and branding guidelines that must be incorporated into the bookstore's operations and merchandising.

The document does not provide any additional information about the overall contract, such as pricing terms, set-asides, incumbent information, funding sources, or contract duration. The focus of this addendum is solely on the branding and visual identity requirements for the bookstore's operations in relation to the Radford University Athletics department.