Add02-Radford Athletics Official Brand Identity .pdf

OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

TABLE OF CONTENTS:

3. Introduction

4. Color Information

5. Primary Logo - Full Color and One Color

6. Secondary Logo - Stand Alone Shield - Full Color and One Color

7. Secondary Logo - Radford “R” - Full Color and One Color

8. Secondary Logo - Highlander - Full Color

9. Word Mark - Radford Arched - Full Color and One Color

10. Word Mark - Radford - Full Color and One Color

11. Word Mark - Highlanders - Full Color and One Color

12. Sport Speci�c Word Marks - One Color

13. Uniform Assets - Word Marks

14. Uniform Assets - Word Marks

15. Uniform Assets - Word Marks

16. Uniform Assets - Acceptable Logos

17. Uniform Assets - Numbers

18. Uniform Assets - Examples

19. Minimum Size Requirements - Embroidery

20. Typography

21. Area of Isolation

22. Common Misuse

23. Contact Information

INTRODUCTION:

THE RADFORD ATHLETICS BRAND IDENTITY is comprised of a system of closely related marks including a primary logo, secondary logos, word marks and sport speci�c marks. This guide details the usage of all components within the identity system.

This guide is intended as a resource for both internal departments as well as external vendors who apply the athletics identity. It was created to help ensure consistent use of all logos across a wide variety of application.

The following pages should be considered o�cial policy of Radford University related to all use and reproduction of it’s athletics identity.

All logos included within this guide are property of Radford University. Any use without consent is strictly prohibited.

For additional information or for further clari�cation regarding anything in this guide, please contact:

RADFORD ATHLETICS

P.O. Box 6913

Radford, Virginia 24142

(540)-831-6423 www.radfordathletics.com

COLORS:

RED

Pantone 186c

C: 10 M: 100 Y: 90 K: 0

R: 194 G: 1 B: 27

HTML: c2011b

Madeira: 1147

GRAY

Pantone 427c

C: 0 M: 0 Y: 0 K: 20

R: 209 G: 211 B: 212

HTML: d1d3d4

Madeira: 1010

BLUE

Pantone 541c

C: 100 M: 50 Y: 9 K: 46

R: 0 G: 60 B: 113

HTML: 003c71

Madeira: 1242

PRIMARY LOGO:

One Color

One color logos may appear in red on white backgrounds, or white on red backgrounds, as shown here.

PRIMARY LOGO:

Full Color

STAND ALONE SHIELD

SECONDARY LOGO:

Full Color

STAND ALONE SHIELD

SECONDARY LOGO:

One Color

One color logos may appear in red on white backgrounds, or white on red backgrounds, as shown here.

RADFORD “R”

SECONDARY LOGO:

Full Color

RADFORD “R”

SECONDARY LOGO:

One Color

One color logos may appear in red on white backgrounds, or white on red

HIGHLANDER

SECONDARY LOGO:

Full Color

NOTE: When used, Highlander must always appear in Full Color.

RADFORD

WORD MARK:

Full Color

RADFORD

WORD MARK:

One Color

One color logos may appear in red on white backgrounds, or white on red shown here..

WORD MARK:

Full Color

RADFORD

WORD MARK:

One Color

One color logos may appear in red on white backgrounds, or white on red

HIGHLANDERS

WORD MARK:

Full Color

HIGHLANDERS

WORD MARK:

One Color

One color logos may appear in red on white backgrounds, or white on red backgrounds, as

SPORT SPECIFIC

WORD MARKS:

One Color

V O L L E Y B A L L

T R A C K & F I E L D

S O F T B A L L

L A C R O S S E

T E N N I S

S O C C E R

G O L F

C R O S S C O U N T R Y

B A S K E T B A L L

B A S E B A L L

V O L L E Y B A L L

T R A C K & F I E L D

S O F T B A L L

L A C R O S S E

T E N N I S

S O C C E R

G O L F

C R O S S C O U N T R Y

B A S K E T B A L L

B A S E B A L L

UNIFORM ASSETS

WORD MARKS:

Stand alone

RADFORD and

HIGHLANDERS word marks have been developed specifically for uniform applications.

Whenever

RADFORD or

HIGHLANDERS is printed, sewn, or embroidered on any on-field uniform, it should always been in this custom configuration.

WORD MARKS:

Stand alone

RADFORD and

HIGHLANDERS word marks have been developed specifically for uniform applications.

Whenever

RADFORD or

HIGHLANDERS is printed, sewn, or embroidered on any on-field uniform, it should always been in

WORD MARKS:

Stand alone

RADFORD and

HIGHLANDERS word marks have been developed specifically for uniform applications.

Whenever

RADFORD or

HIGHLANDERS is printed, sewn, or embroidered on any on-field uniform, it should always been in

UNIFORM ASSETS

ACCEPTABLE LOGOS:

In addition to the word marks shown on page 13, 14 and 15, the two logos shown here are acceptable for uniform applications.

NOTE: When used on official uniforms, helmets playing surfaces or equipment, TM’s are not required.

UNIFORM ASSETS:

Numbers

All teams are required to use the custom numbers shown here.

UNIFORM ASSETS:

Use Examples

MINIMUM

SIZE REQUIREMENTS:

Embroidery

Minimum 2.5” for Embroidery Minimum 2.5” for Embroidery

Minimum 2.5” for Embroidery

Minimum 2.625” for Embroidery

Minimum 1” for Embroidery

Minimum 1.25” for Embroidery

TYPOGRAPHY:

For use in support and collateral materials i.e.

posters, schedule cards letterhead etc, the commercially available font GOTHAM has been specified

EXAMPLE:

RADFORD REGULAR

ABCDEFGHIJK

LMNOPQRSTUVWXYZ

GOTHAM

ABCDEFGHIJK

LMNOPQRSTUVWXYZ

BASKETBALL SEASON TICKETS

ON SALE NOW!

WELCOME TO THE

DEDMON CENTER

HOME OF THE HIGHLANDERS

AREA OF ISOLATION:

An area of isolation equivalent to the metrics shown here should be maintained at all times and in all applications.

COMMON MISUSE:

Never use unapproved colors

Never skew the logos

Never alter the typography Never reconfigure the logo

Never rotate the logo Never add graphic components example: drop shadow

Never alter the proportions

Never distort the logos

CONTACT INFORMATION:

RADFORD ATHLETICS

P.O. Box 6913

Radford, Virginia 24142

(540)-831-6423 www.radfordathletics.com