A2 redacted Statement of Work for NNSY July 2026 Career Fair.pdf
PDF 461 KB Posted
- Attached to
- NNSY Job Fair Advertising
- Solicitation number
- N4215826QN029
About this file
This is a Statement of Work for radio and television advertising services to support Norfolk Naval Shipyard (NNSY) hiring initiatives in the Hampton Roads, Central Virginia, and Outer Banks (North Carolina) regions. The contractor shall produce and air a 30-second generic hiring commercial to promote attendance at NNSY Career Fairs scheduled for Saturday, July 18, 2026; Saturday, September 19, 2026; and Saturday, November 7, 2026. The commercial must air up to two weeks prior to each career fair a minimum of three times daily (morning, afternoon, evening) for consistent audience impact. The contractor is responsible for creating a summary of activity within 10 business days following each career fair and striving to exceed above-average performance goals based on current trends.
The contractor shall execute a multi-channel advertising campaign utilizing television, radio, social media, and streaming platforms. Television advertising must include multiple cable and news ads targeting skilled maritime trades with a call-to-action displayed in the lower third of the screen directing applicants to the career fair location and time, requesting they bring resumes, DD-214s, VA letters, and certifications. Radio advertising shall reach the highest demographic across multiple stations. Social media campaigns on Facebook and Instagram require a minimum of three ads per week using geo-fencing to target potential employees aged 25-40 across the 20 surrounding counties, with metric reporting on digital impressions and platform clicks. Streaming ads on Spotify and iHeart Radio must be available 24/7 via the contractor's website and mobile app. The contractor shall use Cameo.com to hire celebrities for personalized messaging and shall provide metrics throughout the entire campaign. Generic "we're hiring" messages shall run July through October 2026. The cancellation policy specifies that the government assumes no responsibility for vendor fees if cancelled within 30 days.
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| File | Type | Posted |
|---|---|---|
| wage determination.pdf | ||
| Solicitation - N4215826QN029.pdf |
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Text version
STATEMENT OF WORK FOR
RADIO AND TELEVISION ADVERTISING IN HAMPTON ROADS, CENTRAL
VIRGINIA AND THE OUTER BANKS (NORTH CAROLINA) AREA ISO NORFOLK
NAVAL SHIPYARD HIRING
Scope:
To have applicants attend a NNSY Career Fair. NNSY Career Fair is being held on the following date and location in July 2026.
Periods of Performance:
Saturday, 18 July 2026; Saturday, 19 September 2026; Saturday, 7 November 2026
Requested Venue:
**Dates and locations subject to change based on availability**
Type of Commercial:
:30 generic hiring commercial ad to be aired July 2026, September 2026, October 2026.
Contractor Responsibility:
NNSY is requesting the successful Contractor strive to hit their “above the average” goal associated with their current trend.
To produce a summary of activity after the career fair, within 10 business days.
Produced commercial will air up to two weeks prior to the NNSY Career Fair, a minimum of three times throughout the day (morning, afternoon, evening) consistently for a lasting impact with the viewership.
Script:
"Norfolk Naval Shipyard, an equal opportunity employer in Portsmouth, VA, has full-time job opportunities for engineers and engineering technicians from several disciplines, including electrical, mechanical, structural, nuclear, welding, and more. Also seeking Skilled trades with at least 3 years of experience, and support roles as well. All applicants must be a US Citizen and be able to pass the government pre-employment screening process."
Contractor creates ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use. To include creating commercial ads for both TV and Audio based on approved NNSY content such as photographs.
TV:
1. Multiple Cable TV and News ads to target a larger audience. Develop programing for:
a. Skilled Maritime trades in electrical, mechanical, welding, etc.
b. A “Call to Action” on screen the entire time typically produces the best results by utilizing the lower 1/3 of the TV ad with a message such as: “NNSY Now Hiring! Join us at the Location from 0900 – 1500.” Bring copies of your resume, DD-214, VA letters, and certification(s) to start your career with NNSY!
Radio:
• Multiple stations to reach the highest demographic.
Social Media (Facebook and Instagram):
• Deliver targeted ads in designated geographic areas every month.
• Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.
• Two full weeks of coverage
Streaming:
1. Ads are available 24/7 via contractor website and mobile app.
2. Streaming has a “mass reach” and is set up through “audience” instead of which platform
a. Spotify, iHeart Radio, and the like,
i. E.g. Targeting 25 – 40 in the career fair area (currently closest 20 counties)
Digital Elements:
Contractor will use Facebook to strategically place NNSY advertising, a minimum of three (3) Social media ads per week, with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.
File details come from the government source that posted it. Updated .