A2 JA Sole Source Redacted.pdf

FEBRUARY 19, 2025 CUI//SP-SSEL 1 of 3FEBRUARY 19, 2025 CUI//SP-SSEL 1 of 3

CUI//SP-SSEL

JUSTIFICATION REVIEW DOCUMENT

NATIONAL GUARD BUREAU

111 South George Mason Drive Arlington, VA 22204-1373

I. OVERVIEW

a. Program/Equipment Name b. Amount (Total price/cost to include options.)

FIPR Tactical Air Control Party (TACP) Recruiting Event

c. Authority 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

d. Technical Representative Name Title Email Phone Date

Recruiting Team Flight Chief July 17, 2025

e. Contracting Officer (Populates from the KO signature field.)

Name Title Email Phone Date Contracting Officer

Requirements Representative (If different from Technical Representative.)

✔ Prepared by (If different from Contracting Officer.)

Name Title Email Phone Date Contract Specialist July 17, 2025

II. REVIEWS

I have reviewed this justification and find it adequate to support other than full and open competition.

Program Manager (If applicable.)

Program Executive Officer (When item is Program Executive Officer managed.)

Controlled by:

Controlled by:

CUI Category: SOURCE SELECTION Limited Dissemination Control: FEDCON

POC:

(Populates from the KO signature field.)

FEBRUARY 19, 2025 CUI//SP-SSEL 2 of 3

Memorandum for Record - Absence of Competition Instructions

Local Control Number NGB Control Number (if applicable)

N/A N/A

1a. CONTRACTING ACTIVITY b. Requiring Activity c. POC 107th Mission Support Contracting 107th Force Support Squadron/Recruiting

2a. NATURE OF ACTION Only one source.

b. Contract Action New Contract

c. Contract Type Firm Fixed Price

d. Fund Type O&M, Air

3a. ESTIMATED TOTAL PRICE OF REQUEST (including options, if any) b. If Applicable, Estimated Price of Supplies/Services

4a. Name of Requirement FIPR Tactical Air Control Party (TACP) Recruiting Event

b. Description of Requirement Provide social media for 3 months prior to event, coordinate all scheduling, facilities, and personnel required to host a recruiting event where prospective recruits for TACP attend an in-person event geared towards the military and U.S. special forces community. Events include a physical fitness test, recruiter presentations, Q&A with special operators, mentorship, team building exercises, and more.

c. Demonstrate, in Detail, Why This Specific Item or Service, is the Only One That Meets Your Requirements SOCOM Athlete has a targeted audience of over 1 million followers, primarily young men ages 16-34, who are the primary focus for TACP recruitment. SOCOM Athlete instructor cadre have extensive real-world experience as US Special Operations personnel and are able to leverage their experience to fully immerse event attendees in a realistic training environment resulting in a far more accurate determination if event attendees are properly prepared to enter US Special Operations career fields as well as what areas they may need further coaching and improvement in. The immersive environment created by SOCOM Athlete directly boosts recruiting efforts for US Special Operations career fields that the Government is in need of filling.

5a. HAS THIS BEEN PREVIOUSLY PROCURED?

Yes, details are below. No.✔

6a. AUTHORITY CITED 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

b. Reason for Authority Cited

SOCOM Athlete has proven success in their field and has all of the necessary connections needed for a successful event. SOCOM Athlete has a complete package of being able to organically perform all required pre-event social media campaigning, event planning, event space rental, and can provide expert instructor cadre.

7. POSTING REQUIREMENTS

None.

8. CONTRACTING REQUIREMENTS

a. Efforts to Obtain Competition

N/A

b. Actions to Increase Competition

N/A

c. Market Research

USAspending.gov was researched to see if any awards had been previously made for similar events. While there were a lot of results for recruiting events, nothing was procured similar to our event. Previous Defense services realized a doubling of their reconnaissance candidates when utilizing SOCOM Athlete for a similar event. To date, SOCOM Athlete has completed over 100 of these events across the United States.

d. Interested Sources

SOCOM Athlete. The notice of intent to sole source will be posted on SAM.gov in accordance with FAR 5.201.

e. Other Facts

N/A

9. REQUIRING ACTIVITY CERTIFICATION

FEBRUARY 19, 2025 CUI//SP-SSEL 3 of 3

Technical and Requirements I certify that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Name Date Title July 17, 2025 Recruiting Team Flight Chief

Phone Email

11. APPROVAL

Contracting Officer (KO)

1. I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

2. I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

Name Date Phone MSgt Philip Rott July 17, 2025 716-236-2493

Email philip.rott@us.af.mil

12. REDACTION INSTRUCTIONS

After completion and signatures, print to PDF. In Adobe, Redact items such as, but not limited to:

1. Dollar amounts.

2. Names.

3. Signatures.

4. Proprietary information.

FAR 5.401, FAR 24.1, and FAR 24.2

ROTT.PHILIP.JOH

N.1367325271

Digitally signed by

ROTT.PHILIP.JOHN.1367325271

Date: 2025.07.17 11:15:51 -04'00'