A1b. Statement of Work.docx

Statement of Work

Period of Performance: 09/30/2023 – 09/29/2024

Title: Mosquito Educational Outreach for Hurricane Prone Areas

SECTION 1 – BACKGROUND

During the 2022 hurricane season there were 7 named storms, including two major hurricanes – Fiona and Ian – that caused significant damage along the Eastern coast of the United States and Puerto Rico. Florida, North Carolina, South Carolina, and Puerto Rico were particularly hard hit and are historically prone to hurricanes. In an effort to mitigate the effects of future hurricane seasons and educate residents, CDC is providing funding for educational outreach related to mosquito control in these areas.

Immediately following a hurricane, increased rainfall and flooding occurs. This influx of water provides ideal breeding grounds for both nuisance and vector mosquitoes. Because people spend more time outside cleaning up after a hurricane or flood, they are more likely to be bitten by nuisance mosquitoes. Though these mosquitoes don’t spread viruses, they can be aggressive biters. Large numbers of floodwater mosquitoes can slow recovery efforts by making work outdoors difficult. Additionally, in areas with ongoing spread of chikungunya, dengue, West Nile, or Zika viruses, residents may be at increased risk of getting infected with a virus.

Use of insecticides by mosquito control professionals can reduce numbers of mosquitoes in affected areas. Individuals can help avoid mosquito bites by performing personal protective behaviors such as using Environmental Protection Agency (EPA) – registered insect repellent, wearing loose-fitting long-sleeved clothing, and removing objects around the home that collect water. Concerns over insecticide use and low support for local mosquito control programs have historically been a problem to implementing successful mosquito surveillance and control strategies. Better community outreach and education can help address these problems and strengthen public health efforts in the face of extreme weather events.

SUBSECTION A – DEFINITIONS

SECTION 2 – PURPOSE

Parties the Project Involves – Parties involved include the Division of Vector-Borne Diseases/Arboviral Diseases Branch staff and the contractor

Overall Objectives – The purpose of the project is to:

a) Develop communication materials (e.g., social media graphics, GIFs, short 30s videos, or print materials) to educate communities on the importance of mosquito control.

b) Using paid media placements and partnership opportunities disseminate communication materials.

c) Evaluate the effectiveness of dissemination activities

General Period and Place of Performance – 09/30/2023 – 09/29/2024

Performance Objectives or Required Results –

a) Final digital or print files of materials developed that are 508 compliant and consistent with CDC branding standards.

b) Digital links or screen shots of all paid placements.

c) Final metrics report summarizing dissemination activities.

Operating Constraints – N/A

SECTION 3 – SCOPE OF WORK

The purpose of the project is to educate communities on mosquito control techniques at the community and individual level, particularly in regions prone to extreme weather events.

The Contractor Shall develop a collection of mosquito control materials that educate community members on the importance of mosquito control, safety of the techniques commonly used, and encourage support of local mosquito control programs. Materials to be developed may include static social media images, short 30sec videos or GIFs, or print materials that can be used by local mosquito control programs during community engagement events. Materials should have a consistent look and feel across all formats.

Following the development of materials, the contractor shall draft a paid media plan that details timing, budget, and key performance indicators for promoting materials. The paid media plan will include digital ad placements in Florida, North Carolina, Puerto Rico, and South Carolina.

Within 30 days after the paid media buy has ended, the contractor shall submit a metrics report which includes key performance indicators (e.g., reach, engagement, click throughs, comments) based on the type of ad placements.

SECTION 4 – TASKS TO BE PERFORMED

1. Project Management

a. Kickoff Meeting – A kickoff meeting shall be held no later than 10 workdays after the initial award is made to discuss plans and timelines as well as clarify roles and responsibilities, to be held virtually.

b. Work Plan – Following the kickoff meeting, the contractor shall develop a written work plan, minimally including all essential interim and final deliverables, key staff responsible for tasks (including contractor, CDC or other partners), and schedule of key deadlines (including review cycles and absolute No Later Than (NLT) dates for key activities and deliverables) for COR review and correction before acceptance. The work plan must contain:

i. a series of specific reports and activities proposed by the contractor following the kick-off meeting, to be developed by the contractor during the course of the project, inclusive of the contractor’s plan for ongoing monitoring and evaluation of services to assure highly quality performance and customer satisfaction.

ii. hours of operation,

iii. contractor plan for employee management including how the contractor shall avoid any appearances of personal services by the CDC,

iv. the contractor’s plan to maintain services during emergencies, such as government shutdown, building closure, inclement weather, telework, etc. or similar (infrequent) surge efforts for peak room usage for large scale events, and

v. points of contact

c. The work plan should be a distributable document for sharing with key CDC management/staff impacted by this project, as needed. The work plan is due no later than 10 workdays following the kickoff meeting. The work plan (and any schedule of interim deliverables) may be revised according to CDC acceptance of the updated work plan by the COR during the project with the restriction that these changes must not impact the overall period of performance, scope, or specifications of the award, or otherwise impinge on the authority of the contracting officer. It is the responsibility of the contractor to fully understand what changes require contracting officer approval.

d. Weekly Reporting—Schedule weekly meetings or emails, as appropriate, with relevant CDC and contractor staff to ensure that deadlines and quality standards are met.

e. Monthly Reporting – Provide a monthly report including updates on the specific reports and deliverables as described in the work plan expressly broken out. The monthly report shall be considered a substantial deliverable of the project, for review by key Center leadership as well as the project contracting officer representative and used as 1) a tracking tool for success of this project, 2) documentation of effort/services as invoiced in the matching monthly invoice, and 3) support for need for additional incremental funding. The contractor shall develop the monthly report format for review and approval by the Contracting Officer’s Representative (COR). The monthly report is due NLT than the 5th calendar day of each month.

f. Quarterly Conference Call – A quarterly conference call with CDC COR, must be held in the last two weeks of each quarter, initiated and led by the contractor. The purpose of this call is ongoing review of task performance. The discussion from the conference call must be documented in the following monthly report. Any required performance improvements must be documented/reported in the monthly reports.

2. Development of mosquito control educational materials

a. Based on CDC SME content, the activities must allow for, at minimum, three full rounds of CDC review.

b. Creative assets have a consistent look and feel and follow CDC 508 compliance and branding requirements.

3. Paid Media Placement

a. Media plan should provide detailed timeline, budget, and key performance indicators for at least 2 different advertising platforms specifically targeting residents of Florida, North Carolina, Puerto Rico, and South Carolina.

b. Weekly email reports should be provided during the media buy to ensure consistent monitoring of ad performance and identify opportunities to optimize ads while in market.

4. Metric Report

a. A final metrics report evaluating the performance of paid media placement should be delivered within 30 days of the completion of the ad buys. The report may include reach, engagement, click throughs and other relevant key performance indicators.

SECTION 5 – OPTION YEAR

1. Exercise of the option year will be at the Governments discretion.

2. General Expectation for the option year is that the Contractor shall perform the tasks conducted during the first year with the kickoff meeting being replaced with a first-year evaluation and recommendation for the way ahead in the option year.

3. The contractor shall recommend modification of the work/ media plan based off the prior year success and lessons learned.

4. Contractor will modify products accordingly and execute tasks as detailed in the base period of performance.

SECTION 6 – GOVERNMENT FURNISHED MATERIALS

The Government will provide CDC subject matter-related and/or resources that will be used for the development of promotional products.

SECTION 7 – PERIOD OF PERFORMANCE

09/30/2023 – 09/29/2024

SECTION 8 – Place of Performance

Contractor location

SECTION 9 – DELIVERABLES/REPORTING SCHEDULE

Items

Description Quantity or No.

of Copies

Delivery Date

Deliver To

All materials will be submitted electronically in a format that meets CDC standards and is readily available at CDC. All reporting requirements and written deliverables as part of this contract will be supplied to the project Contracting Officer Representative (COR). Acceptance of any written deliverables is pending CDC COR review and correction to any resulting comments, to be confirmed in writing and documented in the closest following monthly report. Any schedule of interim deliverables may be revised according to CDC acceptance of an updated written work plan by the COR during the project with the restriction that these changes must not impact the overall period of performance, scope, or specifications of the award, or otherwise impinge on the authority of the contracting officer. It is the responsibility of the contractor to fully understand what changes require contracting officer approval.

SECTION 10 – REFERENCE MATERIALS

Not applicable.

SECTION 11 – POINT OF CONTACT INFORMATION

The Point of Contact (POC) for this procurement is:

Michael Huston Centers for Disease Control and Prevention 3156 Rampart Road Mail Stop P02 Fort Collins, CO 80521

Telephone Number: 970-225-4283 E-mail Address: yfk0@cdc.gov

Preferred method of communication: email

SECTION 12 – PAYMENT TERMS

Payments will be delivered in accordance with the deliverables schedule with the first payment (30%) made after delivery of the kick-off meeting, work plan, and media plan.

The second payment (30%) will be made upon completion of educational materials.

The third payment (30%) will be made upon initiation of the paid ad buys.

The fourth and final payment (10%) will be made upon delivery of the metrics report.

SECTION 13 – 508

Electronic and Information Technology Accessibility

1. Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 and the Architectural and Transportation Barriers Compliance Board Electronic and Information (EIT) Accessibility Standards (36 CFR part 1194), require that when Federal agencies develop, procure, maintain, or use electronic and information technology, Federal employees with disabilities have access to and use of information and data that is comparable to the access and use by Federal employees who are not individuals with disabilities, unless an undue burden would be imposed on the agency. Section 508 also requires that individuals with disabilities, who are members of the public seeking information or services from a Federal agency, have access to and use of information and data that is comparable to that provided to the public who are not individuals with disabilities, unless an undue burden would be imposed on the agency.

2. Accordingly, any offeror responding to this solicitation must comply with established HHS EIT accessibility standards. Information about Section 508 is available at http://www.hhs.gov/web/508. The complete text of the Section 508 Final Provisions can be accessed at http://www.access-aboard.gov/sec508/standards.htm.

3. The Section 508 accessibility standards applicable to this contract are: 1194.

205 WCAG 2.0 Level A & AA Success Criteria 302 Functional Performance Criteria 502 Inoperability with Assistive Technology 504 Authoring Tools 602 Support Documentation 603 Support Services

In order to facilitate the Government's determination whether proposed EIT supplies meet applicable Section 508 accessibility standards, offerors must submit an HHS Section 508 Product Assessment Template, in accordance with its completion instructions. The purpose of the template is to assist HHS acquisition and program officials in determining whether proposed EIT supplies conform to applicable Section 508 accessibility standards. The template allows offerors or developers to self-evaluate their supplies and documentation detail - whether they conform to a specific Section 508 accessibility standard, and any underway remediation efforts addressing conformance issues. Instructions for preparing the HHS Section 508 Evaluation Template are available under Section 508 policy on the HHS Web site http://hhs.gov/web/508.

In order to facilitate the Government's determination whether proposed EIT services meet applicable Section 508 accessibility standards, offerors must provide enough information to assist the Government in determining that the EIT services conform to Section 508 accessibility standards, including any underway remediation efforts addressing conformance issues.

4. Respondents to this solicitation must identify any exception to Section 508 requirements. If a offeror claims its supplies or services meet applicable Section 508 accessibility standards, and it is later determined by the Government, i.e., after award of a contract or order, that supplies or services delivered do not conform to the accessibility standards, remediation of the supplies or services to the level of conformance specified in the contract will be the responsibility of the Contractor at its expense.

5. Electronic content must be accessible to HHS acceptance criteria. Checklist for various formats are available at http://508.hhs.gov/, or from the Section 508 Coordinator listed at https://www.hhs.gov/web/section-508/additional-resources/section-508-contacts/index.html. Materials that are final items for delivery should be accompanied by the appropriate checklist, except upon approval of the Contracting Officer or Representative.

SECTION 14 – SPECIAL CONSIDERATIONS

Electronic and Information Technology Accessibility Notice

(a) Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 and the Architectural and Transportation Barriers Compliance Board Electronic and Information (EIT) Accessibility Standards (36 CFR part 1194), require that when Federal agencies develop, procure, maintain, or use electronic and information technology, Federal employees with disabilities have access to and use of information and data that is comparable to the access and use by Federal employees who are not individuals with disabilities, unless an undue burden would be imposed on the agency. Section 508 also requires that individuals with disabilities, who are members of the public seeking information or services from a Federal agency, have access to and use of information and data that is comparable to that provided to the public who are not individuals with disabilities, unless an undue burden would be imposed on the agency.

(b) Accordingly, any offeror responding to this solicitation must comply with established HHS EIT accessibility standards. Information about Section 508 is available at http://www.hhs.gov/web/508 . The complete text of the Section 508 Final Provisions can be accessed at http://www.access-board.gov/sec508/standards.htm .

(c) The Section 508 accessibility standards applicable to this contract are: 1194.

205 WCAG 2.0 Level A & AA Success Criteria 302 Functional Performance Criteria 402 Closed Functionality 403 Biometrics 404 Preservation of Information Provided for Accessibility 405 Privacy 406 Standard Connections 407 Operable Parts 408 Display Screens 409 Status Indicators 410 Color Coding 411 Audible Signals 502 Inoperability with Assistive Technology 503 Applications 504 Authoring Tools 602 Support Documentation 603 Support Services

In order to facilitate the Government's determination whether proposed EIT supplies meet applicable Section 508 accessibility standards, offerors must submit an HHS Section 508 Product Assessment Template, in accordance with its completion instructions. The purpose of the template is to assist HHS acquisition and program officials in determining whether proposed EIT supplies conform to applicable Section 508 accessibility standards. The template allows offerors or developers to self-evaluate their supplies and documentation detail - whether they conform to a specific Section 508 accessibility standard, and any underway remediation efforts addressing conformance issues. Instructions for preparing the HHS Section 508 Evaluation Template are available under Section 508 policy on the HHS Web site http://hhs.gov/web/508 .

In order to facilitate the Government's determination whether proposed EIT services meet applicable Section 508 accessibility standards, offerors must provide enough information to assist the Government in determining that the EIT services conform to Section 508 accessibility standards, including any underway remediation efforts addressing conformance issues.

(d) Respondents to this solicitation must identify any exception to Section 508 requirements. If a offeror claims its supplies or services meet applicable Section 508 accessibility standards, and it is later determined by the Government, i.e., after award of a contract or order, that supplies or services delivered do not conform to the accessibility standards, remediation of the supplies or services to the level of conformance specified in the contract will be the responsibility of the Contractor at its expense.

(e) Electronic content must be accessible to HHS acceptance criteria. Checklist for various formats are available at http://508.hhs.gov/ , or from the Section 508 Coordinator listed at https://www.hhs.gov/web/section-508/additional-resources/section-508-contacts/index.html . Materials that are final items for delivery should be accompanied by the appropriate checklist, except upon approval of the Contracting Officer or Representative.