A12_-_Method_of_Approach_Creosote.pdf

PDF 144 KB Posted

Attached to
Lobbyist for Secretary of State (SOS)
Solicitation number
BPM006852
Issued by
Maricopa County, Phoenix City, Arizona

About this file

This is a Method of Approach attachment to a Request for Proposal (RFP) solicitation issued by the Arizona Department of Administration State Procurement Office for lobbying services for the Arizona Secretary of State. The solicitation (BPM006852) seeks to secure professional intergovernmental state legislative lobbying services beginning with the 2026 Arizona State Legislative Session, with proposals due by July 16, 2025. The selected vendor will serve as an "Authorized Public Lobbyist" as defined under A.R.S. 41-1231(2). Bidders must respond to specific requirements including identifying registered lobbyist employees, demonstrating experience with elections administration and Secretary of State issues at the Arizona Legislature, identifying primary account managers with relevant experience and established relationships, and describing processes for analyzing, tracking, and communicating legislative activities and providing real-time client briefings.

Creosote Partners submitted this response identifying five registered lobbyists on staff, including Marilyn Rodriguez (13+ years), Hugo Polanco (5+ years lead account manager), Gaelle Esposito (12+ years), Natalya Brown (4+ years), and Jeanne Woodbury (3+ years), all representing multiple clients. The firm demonstrated extensive experience lobbying on elections-related policy matters at the Arizona Legislature, including ballot access, voter registration, and secure elections initiatives. The response outlines Creosote's systematic approach to legislative tracking through daily bill reviews, client-specific legislative flags, strategic risk and opportunity analysis, stakeholder coordination, weekly legislative reports, and real-time client communications including floor and committee alerts, same-day summaries, and rapid response drafting of talking points and statements.

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Text version

Request for Proposal

Solicitation No. BPM006852

Lobbyist

Arizona Department of Administration

State Procurement Office

Solicitation Attachment – Method of Approach | Revision No. 1 | Revised 11-22

Attachment 12 – Method of Approach

The Offeror shall provide a narrative response to each section that demonstrates their understanding of the Scope of

Work requirements and describes the company’s overall method of approach for providing the Service(s) stated in this

Solicitation. If there is a section that is not applicable to the Services required by the Scope of Work, you may mark it

“N/A”.

Offeror shall provide a response either after each section or in a separate document entitled: “Attachment - Method of Approach.” If a separate document is used, please clearly designate each section and double-check to ensure that each question has been answered. If any information provided is considered CONFIDENTIAL by Offeror, the information must be specifically included in the Confidential Information Designation Attachment and related documentation to be assessed for confidential treatment under A.A.C. R2-7-103.

1. List the employees of your company who are currently registered as lobbyists, their type of lobbyist registration, the clients for which they are registered to lobby, and how long they have been registered as lobbyists.

Offeror Response:

1. Lobbyist Registration

Creosote Partners employs several professionals registered as lobbyists with the Arizona Secretary of State.

Name Type of Registration Registered Clients Years Registered

Marilyn Rodriguez Lobbyist Multiple clients 13+ years

Hugo Polanco Lobbyist Multiple clients 5+ years

Gaelle Esposito Lobbyist Multiple clients 12+ years

Natalya Brown Lobbyist Multiple clients 4+ years

Jeanne Woodbury Lobbyist Multiple clients 3+ years

Note: A full list of currently registered clients and dates of registration can be supplied upon request.

2. Describe your experience working on elections administration and other Secretary of State issues at the Arizona

Legislature.

Creosote Partners has worked extensively on elections-related policy at the Arizona Legislature. We have:

• Advocated for ballot access, voter registration protections, and secure elections

• Lobbied against voter suppression bills and supported pro-democracy reforms

• Advised clients on legislative strategies involving the Secretary of State’s role in elections

• Testified in committees and worked closely with elections officials and legislative staff to understand and influence proposed policy impacting elections

This work has included monitoring rules processes, analyzing proposed changes to elections procedures, and collaborating with legal partners on bill language.

Request for Proposal

Solicitation No. BPM006852

Lobbyist

Arizona Department of Administration

State Procurement Office

Solicitation Attachment – Method of Approach | Revision No. 1 | Revised 11-22

3. Who would be the main principals working on this account? Describe their experience working at the Arizona State

Legislature and any relationships that may be uniquely advantageous to the Secretary of State’s office. Please include bios/resumes.

Primary Principals:

• Hugo Polanco (Lead Account Manager): Over 5 years’ experience lobbying at the Arizona Legislature, with deep connections across both chambers. Hugo has worked directly with leadership offices, committee chairs, and policy staff. He specializes in real-time strategy and negotiation.

• Marilyn Rodriguez: Senior lobbyist with 13+ years of lobbying experience. She has advised numerous clients on Executive priorities and legislative engagement. Marilyn is recognized at the Capitol for her policy acumen and her coalition leadership.

Full bios and resumes for both principals are attached under "Attachment – Resumes."

4. Describe your process for analyzing, tracking and communicating legislative activities for issues of interest to clients.

Creosote uses a rigorous and proactive tracking and analysis system:

• Daily Bill Review: We screen new bills and amendments daily during the legislative session

• Client-specific Flags: Customized filters flag legislation affecting client priorities

• Strategic Analysis: Team provides assessment of risks, opportunities, amendment options, and potential champions/opponents

• Stakeholder Coordination: We align with partner organizations and committees for messaging and support

• Weekly Legislative Reports: Concise summaries provided in memo format, including RTS recommendations, vote counts, and political intel

5. Describe your process for briefing clients on legislative and other relevant updates in real time.

Offeror Response:

Clients receive real-time updates depending on urgency and preference. Our approach includes:

• Floor & Committee Alerts: Immediate messaging when bills move or surprise amendments are introduced

• “Live at the Capitol” Summaries: Day-of updates summarizing critical developments and next steps

• One-on-One Client Briefings: Scheduled or on-demand briefings to prepare for testimony, public statements, or media engagement

• Rapid Drafting: We quickly generate talking points, statements, and social media language when rapid response is needed

We tailor each briefing method to the client’s style, decision-making process, and organizational rhythm to maximize impact and clarity.

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