A10 Sources Sought Notice_Graphic Design Support Services.pdf

DEPARTMENT OF DEFENSE

WASHINGTON HEADQUARTERS SERVICES

ACQUISITION DIRECTORATE

SOURCES SOUGHT NOTICE

Executive Services Directorate (ESD) Graphic Design Support Services

Source Sought No. SY022520261127

General Information

Document Type: Sources Sought Notice Title: Pentagon Graphics Design Support Services Sources Sought Post Date: June 3, 2026 Sources Sought Response Date: June 15, 2026 at 10:00 AM (Eastern Standard Time) NAICS Code: 541430 – Graphic Design Services

Sources Sought Notice

This Notice is for informational purposes only. It is not to be construed as an obligation on the part of the Washington Headquarters Services /Acquisition Directorate (WHS/AD).

In order to proactively plan for future requirements, WHS/AD is conducting market research to locate qualified, experienced, and interested parties who have the capability to provide providing comprehensive support services for the Pentagon Graphic Design Support Services under the North American Industry Classification System (NAICS) code assigned to this procurement 541430 – Graphic Design Services Small Business size standard of $9 million.

This Sources Sought Notice is not a Request for Proposal (RFP), nor does it restrict the Government as to the final acquisition strategy. No contract will be awarded from this announcement. At this time, no solicitation exists. Therefore, please do not request a copy of the solicitation. Responses in any form are not offers.

The Government will not reimburse respondents for any costs incurred in the preparation of a response to this Notice.

Important Notice to Small Business Concerns: While not responding to this Sources Sought Announcement does not preclude participation in any future RFQ if one is issued, it is highly recommended that all interested and capable firms respond in order to be considered during this market research and acquisition planning phase.

The Government encourages responses from “all” interested, capable sources including small business concerns (8(a) Certified concerns, Historically Underutilized Business Zone (HUBZone) concerns, Service-Disabled Veteran-Owned Small Businesses (SDVOSBs), Women-

Owned Small Businesses (WOSBs) and Economically Disadvantaged Women-owned Small Businesses (EDWOSBs)) are encouraged to respond to this notice. Small businesses are defined based on the size standard associated with the NAICS code. For more information, visit:

https://www.sba.gov/document/support-table-size-standards, and check your size using the SBA Size Standards Tool: https://www.sba.gov/size-standards/index.html.

The Contracting Officer will use the responses received from this notice to determine the appropriate acquisition strategy such as, if it is appropriate to either solicit as a small business set-aside or an unrestricted competition through SAM.gov or an indefinite-delivery/indefinite-quantity (IDIQ) government wide contract vehicle

1. Background

The Executive Services Directorate (ESD) in support of the Office of the Secretary of War (OSW) Graphics & Presentations Division (OSWGPD) provides expert consultation, design, and production services for the Office of the Secretary of War. A key responsibility of OSWGPD is the OSW Exhibits Program, which includes the design, production, and maintenance of high-quality exhibits throughout the Pentagon. These exhibits are critical for communicating historical references and elevating the esprit de corps for employees, visitors, and distinguished guests.

2. Procurement History for Similar Services

This is a new requirement for Graph Design Support Services. Historically, graphic design and visual communication support services for this requirement were successfully procured through direct awards to 8(a) certified firms to meet immediate mission needs.

• Predecessor BPA (Incumbent): Awarded to Deceris, LLC (HQ0034-21-A-0015) as a Sole-Source 8(a). with a five-year ordering period from Period of Performance:

September 28, 2021 through September 27, 2026, Total Value: $4,500,000.00. The incumbent vendor, Deceris, LLC, has since graduated from the 8(a) program but continues to operate as a highly capable small business.

• Related Direct Award: Awarded to CLVG Consulting, Inc. (HQ0034-25-C-E130) as a Direct 8(a) Award. Period of Performance: September 30, 2025 through September 29, 2026. Total Value: $225,003.90.

The proposed acquisition strategy transitions from these historical direct 8(a) awards to a competitive total small business set-aside to reflect the current market landscape and maximize competition.

3. Description

The Government requires a contractor to provide a full spectrum of non-personal services to support the Pentagon Graphic Design Exhibits Program. The contractor shall provide all necessary personnel, equipment, supplies, transportation, tools, materials, and supervision to perform research, design, fabrication, delivery, installation, quality inspection, removal, https://www.sba.gov/document/support-table-size-standards https://www.sba.gov/size-standards/index.html relocation, and temporary storage of exhibits. The work will be performed under individual Task Orders issued against a single-award BPA.

4. Period of Performance and Estimated Value:

September 29, 2026 through September 28, 2031

The estimated total value of this five-year Blanket Purchase Agreement is between $3,500,000.00 and $4,500,000.00.

5. Anticipated North American Industry Classification Systems (NAICS) Code:

The anticipated NAICS Code for this requirement is NAICS Code 541430: Graphic Design Services with a size standard of $9M.

6. Anticipated Product Service Code: R499 – Other Professional Services

7. Place of Performance:

The place of performance for this requirement will take place at:

• Within the National Capital Region (NCR)

• as well as the Contractor site(s).

9. Anticipated Contract Start Date: 5-year Ordering Period from September 29, 2026 through September 28, 2031

10. Security Requirements

• Facility Clearance: Work performed does not require a security clearance. However, the contractor must have an approved contractor badge to enter the Pentagon.

11. Objectives/Scope

Interested parties should address their capabilities related to the following critical tasks in their response:

• Task Element 1 – Project Management: Demonstrate the ability to provide a qualified Project Manager who can serve as the primary point of contact and oversee all aspects of task order performance. The Project Manager must have a minimum of five years of experience in managing the fabrication, design, and installation of museum-quality exhibits for federal government or national museum clients.

• Task Element 2 – Design and Research: Describe the capability to perform research and provide design services in support of various graphics exhibit projects, translating Government-provided concepts into detailed, executable plans.

• Task Element 3 – Fabrication and Installation: Detail the firm’s full in-house or managed capability to provide high-quality fabrication of exhibit components, including printing, mounting, and custom building. Describe experience with delivery and flawless installation within secure, high-traffic government facilities.

• Task Element 4 – De-installation, Relocation, and Storage: Describe experience with carefully de-installing, transporting, and reinstalling sensitive exhibit materials. Include the ability to provide secure, temporary storage for display components during redesign or relocation efforts.

13. Submission Requirements

Interested firms should submit their response to include a capabilities statement covering experience, staffing and technical capabilities. The capabilities statement should address the Critical Task Elements identified above and for each Task Element demonstrate how the firm’s recent contract experience (last 3 years) is relevant to the Critical Task Elements listed including the dollar value, period of performance, size and scope of the firm’s prior contracts. Firms need to include their business address, point of contact, CAGE code, UEI number, and business size status.

Do not include proprietary, classified, confidential, or sensitive information in your response to this Sources Sought Notice. The Government reserves the right to use any information provided by respondents for any purpose deemed necessary and legally appropriate, including using technical information provided by respondents in any resultant solicitation. Responses to this Notice will not be returned.

14. Capability Statements and Submission Instructions:

Interested parties having the capability to provide services for the Executive Services Directorate (ESD) Graphic Design Support Services please submit capability statements to the following contact e-mail: whs.mc-alex.ad.mbx.ks@mail.mil, Subject Line: Response to Sources Sought# SY022520261127 – ESD Graphic Design Support Services

Responses must be submitted no later than Monday, June 15, 2026 at 10:00 AM (Eastern Standard Time). No telephone requests will be honored.

No hard copy submissions will be accepted. Submissions to any contact other than the one listed above will not be considered. Submissions after this date will not be considered. Cover letters and extraneous materials (marketing, brochures, etc.) will not be considered. Questions will not be entertained.

At a minimum, the interested firm should provide complete/sufficient responses to the information requested below: Administrative Information, Technical Capability, and Subcontracting Information.

Capability statements will not be returned. No telephone requests will be honored.

Please provide the following information:

1. A brief three to five-page synopsis of similar work performed.

mailto:whs.mc-alex.ad.mbx.ks@mail.mil

2. UEI and CAGE Code Number.

3. Company name and address.

4. Company Point of Contact, phone number, and email.

5. NAICS codes associated with the company.

6. Socioeconomic categories associated with the company (e.g., 8(a), SDB, VOSB, WOSB, etc.).

7. Identify contracts your company has been awarded under NAICS: 541430 – Graphic Design Services. ** Additional information on NAICS codes can be found at www.sba.gov.**

8. Recommended/suggested NAICS codes for this effort.

9. Recommended/suggested Contract type for this effort.

10. Identify if your company has any pre-existing contract vehicles and the contract number for similar services.

11. Point of Contact name, phone number, and emails of individuals who can verify the demonstrated capabilities identified in the responses.

12. Percentage for Small Business Participation (please see template in #18 Subcontracting Information)

13. Respondents may submit PWS Comments in response to this Sources Sought as follows.

Responses shall be in Microsoft Word format and should not exceed 7 pages in length. Provide specific comments in the format provided at Attachment 2. The government encourages respondents to provide comments on any aspect of the draft PWS, but is especially interested in:

a.) The suitability of requirement for firm-fixed-price (FFP), labor hour (LH), or hybrid FFP/LH. If hybrid, which PWS tasks are suitable for FFP, and which are suitable for LH b.) The suitability of the Full Time Equivalents and labor categories for the assigned task as listed in the estimated workload.

c.) Areas of the PWS that are unclear or for which additional information should be provided.

14. Additional Information and Questions

15. Other Recommendations

16. Technical Capability:

Please submit a tailored capability statements addressing your firm’s capability to support the work outlined in the draft PWS. Please provide response to the following information and a point of Contact, phone number, and email addresses of individuals who can verify the capabilities discussed in the responses:

• A summary of your firm's capability to perform the services described in the PWS.

• Provide at least two (2) examples of recent and relevant projects/contracts completed within the last three years. Include a brief description of the scope, dollar value, period of performance, and a customer point of contact.

• Confirm your firm's ability to meet the personnel security requirements (Pentagon building access).

• Describe your firm’s approach to Quality Control to ensure services are performed to the highest standard.

18. Subcontracting Information:

The following information will assist WHS/AD in establishing a basis for developing set-asides and/or subcontracting opportunities, if necessary.

• Describe your firm’s approach to executing the critical task areas identified in the draft PWS. Respondents should clarify which requirements will be performed directly as a prime contractor and which will involve subcontractor support. If your firm lacks direct experience in a specific task area, explain your strategy for acquiring the necessary capabilities (e.g., through subcontracting or hiring).

• If you anticipate utilizing subcontractors, please identify the specific task areas they will perform and the estimated percentage of the total effort assigned to them.

• For each critical task area, indicate any Small Business Participation opportunities and percentage of participation, as applicable. (response is required whether you intend to subcontract or not).

Example table to be used:

Task Number Tasking categories Anticipated % of

Subcontracting Anticipated % of Subcontracting to Small Business

Attachment 1 - DRAFT Performance Work Statement