A-2 JA_Sole Source_BYU Marketing_KO SIGNED 5-7-24.pdf

JUSTIFICATION AND APPROVAL for SOLE SOURCE

Purchase Requisition # W90QUW40570111 / 12092204

Organization/Line Office: Utah Army National Guard / RRB

Description of Action being approved: New Firm-Fixed Price Contract for Media Marketing Campaign at BYU

Description of Product, Supplies or Services required to meet the Agency’s needs: Brigham Young University (BYU) digital media marketing advertisements on the Jumbo Tron and screens available for advertisement. Also, includes booth space for BYU events and access to BYU rosters.

An identification of the statutory authority permitting other than full and open competition: This acquisition is being conducted under the authority of Federal Acquisition Regulation (FAR) 6.302-1(a)

Identification of the Justification Rationale:

1. The BYU marketing and advertising is ran internally by BYU and is not available from any outside sources.

2. BYU has the largest stadium in Utah and the highest student participation in Utah county.

3. Marketing advertising at BYU will allow for direct advertisement to the prime target audience in the geographical Utah county area for the Utah Recruiting mission.

Fair and Reasonable Price Determination: Award issued under this individual sole source justification shall represent a fair and reasonable price as the agreed to pricing will be based upon price analysis in accordance with FAR 13.106- 3(a)(2). Therefore, the price paid will represent the best value and result in the lowest overall cost to meet the needs of the Utah National Guard.

Actions to Increase Competition: The current requirement is limited to BYU Marketing because no other marketing venue in the geographical area has the marketing capacity that BYU has. A Special Intent to Award Sole Source Notice will be posted on SAM.gov to determine if any other marketing companies in the geographical area are capable of meeting the technical marketing requirements.

Market Research conducted: Reviewed publicly available information in the marketplace on marketing contract actions on FPDS.gov. Conducted additional market research by reviewing prior year contracts awarded by our agency and other various government agencies.

Technical Cognizance: As the technical requirement personnel, I certify that the supporting data under my cognizance included in the justification are accurate and complete to the best of my knowledge and belief.

Technical/Requirements Personnel Date

Contracting Officer Certification: As the Contracting Officer, I certify that this justification is accurate and complete to the best of my knowledge and belief.

Contracting Officer Date