SRACES_RFI_-_DRAFT_Mission_Services_Estimated_Annual_Banding_Levels.pdf

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Strategic Research and Analysis, Communications, and Exhibits Services (SRACES)
Solicitation number
80MSFC19R0024
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This request for information concerns strategic research, analysis, communications, and exhibit services for the National Aeronautics and Space Administration Marshall Space Flight Center. The anticipated follow-on acquisition, titled Strategic Research and Analysis, Communications, and Exhibits Services, will provide comprehensive strategic research and analysis, communications, and exhibits services to implement and maintain an overarching communication strategy. The estimated period of performance is five years, with an estimated award date of mid-fiscal year 2020. The incumbent contract began in 2012 and has a cumulative value of over $58 million to date. The notice provides draft requirements documents and seeks capability statements from interested parties, including small businesses, by May 3rd, 2019 regarding provision of services like strategic analysis, communication planning, media relations, web and social media content management, outreach events, and exhibit support.

SRACES RFI 80MSFC19R0024 - DRAFT Mission Services Estimated Annual Banding Levels

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Request for Information (RFI) #80MSFC19R0024 SRACES Sources Sought Notice - Draft Mission Services Estimated Annual Banding Levels

J-1-A-1

STRATEGIC RESEARCH AND ANALYSIS, COMMUNICATIONS, AND EXHIBITS SERVICES (SRACES)

ATTACHMENT J-1-A

DRAFT

MISSION SERVICES ESTIMATED ANNUAL BANDING LEVELS

(see Section J, Attachment J-1, Performance Work Statement (PWS), Section 2.2.1)

PWS

Section

Contract Management and Control

Estimated Annual Range

Low High

2.3.4(a) Partnership loans 24 72

2.3.4(b) Annual physical inventory (IAGP) 1 1

2.3.4(b) Annual physical inventory (partnership loans) 1 1

Strategic Research and Analysis

Estimated Annual Range

Low High

3.1.1(a) Monthly synopses of Center management activity 12 48

3.1.1(b) Stakeholder biographical briefs (bio-briefs); 108 180

3.1.1(c) Bi-annual stakeholder bio-briefs book update 2 2

3.1.1(d) Annual environmental characterizations 1 1

3.1.1(e) Key topic summaries 36 48

3.1.1 Additional environmental monitoring, analysis, and assessments reports

24 72

3.2.1 Comprehensive internal and external stakeholder assessment 24 60

3.2.2 Strategic weekly synopsis 24 48

3.2.3 On-demand executive summaries 12 48

3.2.4 Update of highest impact developments 3 4

3.3.1 Comprehensive stakeholder assessment 24 60

3.3.2 Supplemental comprehensive stakeholder assessments 24 72

3.4.1 MISCP impact monthly report 12 12

3.4.2 Monthly communication analysis reports 12 12

3.4.3 Quarterly communication metrics and analysis summary report 4 4

3.4.4 Annual measuring communication effectiveness report 1 1

Communication Strategy, Planning, Integration, and Key Messaging

Estimated Annual Range

Low High

4.0 Marshall Integrated Strategic Communication Plan (MISCP) 1 2

4.2.2 Communication plans 144 216

4.3.1 Key messages 144 216

J-1-A-1

PWS

Section

Communication Products and Services

Estimated Annual Range

Low High

5.1.2 Executive communication products 300 420

5.1.4 MSFC executive engagements 36 72

5.2.2 Senior leadership communications products 168 192

5.2.4 Senior leadership engagements 12 24

5.3.4(a) Articles 480 720

5.3.4(b) Employee TV presentations 72 120

5.3.4 Additional publication content for employee communications products 96 144

5.3.5(a) Messaging activities 240 360

5.3.5(b) Marshall Star 50 50

5.3.5(c) Employee TV 48 72

5.3.5(d) Supervisor newsletters 12 48

5.3.5(e) Emergency/urgent notifications 12 48

5.3.5 Additional employee communication products 48 72

5.3.6(a) Marshall Star articles 144 216

5.3.8 Quarterly proactive strategies, messages, and channels reviews 4 4

5.4.3 Quarterly innovative strategies reviews 4 4

5.4.4 Quarterly topics for media appeal reviews 4 4

5.4.6 Media products 5040 6000

5.4.9 Quarterly portfolios of media relations products reviews 4 4

5.4.10 Quarterly media relations products content reviews 4 4

5.4.12 Media escorts 48 96

5.5.2 Social media communication plans 15 25

5.5.5 Social media site content management (Host Sites) 15 25

5.5.6 Social media events 15 25

5.6.2 Web content management 20 25

5.6.4 Quarterly web content technologies/improvements review 4 4

5.7.2 Outreach event planning 384 576

5.7.3 Outreach event execution 384 576

5.7.4 Outreach event after-action report 384 576

5.8.3 Speaking engagements 120 168

5.8.5 Speaking engagement plan 120 168

5.8.6 Speaking engagement after-action report 120 168

5.9.3 Public inquiry responses 144 192

5.10.3 Technical documents products 96 144

5.11 Center events 168 216

5.12.2 Archival activities 240 480

5.12.3 Historical activities and events 12 24

J-1-A-1

PWS

Section

Exhibit Support

Estimated Annual Range

Low High

6.2.5 Exhibit design 180 300

6.2.6 Rough Order of Magnitude (ROM) 900 1800

6.2.7(a)(1) Scale models (small) up to 1:200 scale 300 360

6.2.7(a)(2) Scale models (medium) larger than 1:200 scale, up to 1:25 scale 180 240

6.2.7(a)(3) Scale models (large) larger than 1:25 scale 0 48

6.2.7(b)(1) Displays (small) up to 10'x10' event area 96 144

6.2.7(b)(2) Displays (medium) larger than 10'x10', up to 15'x15' event area 180 240

6.2.7(b)(3) Displays (large) larger than 15'x15' event area 12 36

6.2.7(c) Graphics design 144 192

6.2.7(d) Center mementos 12 48

6.2.7 Additional exhibits 48 96

6.3.3 Operation of exhibits 192 240

6.3.5 Maintenance of exhibits 48 72

6.3.6 Exhibit trailers 0 3

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