8-RFQ V2 Bid Submission Instructions.pdf
PDF 132 KB Posted
- Attached to
- Media Buying Services
- Solicitation number
- 26-2-13304
- Issued by
- Madison County, Illinois
About this file
This document is the Bid Submittal Instructions (Volume 2) for the Agency for Community Transit (ACT) Media Buying Services solicitation No. 26-2-13304 in Illinois. ACT seeks a recruitment media buying partner to plan, purchase, manage, and evaluate recruitment advertising campaigns intended to increase applications for employment opportunities and strengthen employer brand awareness during calendar year 2027. The solicitation requires bidders to submit all required forms, certifications, pricing, and supporting documentation electronically through the Bonfire portal at mct-act.bonfirehub.com by the stated bid deadline. Bids submitted through any other method will not be accepted. Bidders must acknowledge receipt of any issued addenda through the Bonfire portal to maintain responsiveness. No specific response date, site visit, or bidders' conference information is provided in this document.
Pricing shall be submitted on the Bid Price Form with estimated labor hours and all-inclusive hourly rates for each identified classification, with extended labor costs totaled to establish the Total Labor Price. Hourly rates must include labor, overhead, profit, and all indirect costs, while media buying and placement costs are excluded from hourly rates. Bidders must provide a brief explanation supporting their allocation of the not-to-exceed amount to anticipated media buying and placement costs. The evaluation criteria encompass technical factors including understanding of ACT's recruitment goals, media planning and targeting strategy, media buying and optimization approach, reporting and performance measurement capabilities, and account management practices. Bidders must also demonstrate relevant recruitment media buying experience, experience serving comparable organizations, available media channels and technology capabilities, qualifications of proposed personnel, and provide at least three client references with measurable campaign results. Funding is provided through IDOT Operating Assistance.
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Agency for Community Transit ACT Media Buying Services No. 26-2-13304
Bid Submittal Instructions Page 1 of 2
VOLUME 2 BID SUBMITTAL INSTRUCTIONS
PSI 1. Bid Delivery and Acceptance Information The Owner requires that bids are submitted electronically via the Bonfire portal at mct-act.bonfirehub.com.
Bids will be date and time stamped by the Bonfire portal. Bids submitted in any manner other than through the Bonfire portal will not be accepted. Bidders are advised that the forms contained in this RFP are required to be used for submission.
As a condition of responsiveness, all required forms, certifications, acknowledgments, pricing, and supporting documentation shall be submitted by the bid deadline. Failure to submit the required information may result in the bid being deemed non-responsive.
PSI 2. Requested Information FORMS THAT MUST BE IN PDF or EXCEL FORMAT AND UPLOADED TO THE BONFIRE PORTAL:
The following forms must be uploaded to the bonfire portal and be in the format as instructed in Bonfire.
Bidders shall use the Owner's supplied forms when instructed to do so. Forms may be signed manually or electronically.
1. Solicitation, Offer and Award Form. The person signing the bid on behalf of the firm must be the duly authorized representative and have the requisite authority to do so. The completed form shall serve as the Bidder's offer to furnish the services described in the solicitation.
2. Bid Price Form. Bidders shall provide their estimated labor hours and all-inclusive hourly rates for each classification identified in the Bid Price Form. The extended labor costs shall be totaled to establish the bidder’s Total Labor Price (Grand Total). Hourly rates shall include labor, overhead, profit, and all other indirect costs. Media buying and placement costs shall not be included in the hourly rates.
3. Evaluation Criteria. Bidders shall submit a written response addressing each of the following evaluation criteria. Responses shall be organized in the order presented below and provide sufficient detail for the Evaluation Committee to assess the proposed approach, experience, qualifications, and capabilities. A detailed media placement plan or channel-by-channel spending allocation is not required with bids.
A. Technical Evaluation
1) Understanding of the Owner's Recruitment Goals and Workforce Needs: Demonstrate an understanding of the Owner's recruitment objectives, employer-brand awareness goals, diverse workforce needs, target labor markets, and changing hiring priorities.
2) Recruitment Media Planning, Targeting & Strategy: Describe the firm's approach to developing recruitment media strategies, identifying candidate audiences, selecting appropriate media channels, and establishing campaign schedules based on recruitment priorities. A detailed media placement plan and budget allocation are not required with the bid and will be developed in coordination with the Owner following contract award.
3) Media Buying, Placement & Optimization Approach: Describe the firm's approach to executing and managing media placements, adapting the Owner-provided creative materials to meet platform requirements, monitoring campaign performance, and adjusting targeting, timing, placements, and spending to improve recruitment results.
4) Reporting & Performance Measurement: Describe the firm's approach to quarterly performance reporting, including impressions, click-through rates, reach, frequency, career-site traffic, applicant activity where available, and other relevant recruitment metrics.
5) Account Management & Communication Approach: Describe the firm's approach to account coordination, communication, responsiveness, budget monitoring, billing and reconciliation, and adapting to changing recruitment priorities.
https://mct-act.bonfirehub.com/
Agency for Community Transit ACT Media Buying Services No. 26-2-13304
Bid Submittal Instructions Page 2 of 2
6) Bidders shall provide a brief explanation supporting their allocation of the not-to-exceed amount to anticipated media buying and placement costs.
B. Experience, Company Personnel & Capabilities
1) Relevant Recruitment Media Buying Experience: Describe the firm's experience providing recruitment media planning, buying, placement, and campaign management services, including examples of relevant engagements.
2) Experience with Comparable Organizations and Workforces: Demonstrate experience serving public agencies, nonprofits, transportation organizations, or other employers with comparable recruitment needs and diverse position types.
3) Company Media Buying & Technology Capabilities: Identify the firm's available media channels, buying resources, audience-targeting capabilities, technology, research tools, and other resources available to support the Owner's recruitment campaigns.
4) Qualifications and Experience of Proposed Account Team: Identify the proposed account representative and supporting personnel, including their roles, relevant qualifications, experience, and responsibilities.
5) Client References and Demonstrated Campaign Results: Provide at least three relevant client references and examples of comparable recruitment campaigns, including services provided and measurable results where available.
PSI 3. Addenda If any addenda to the solicitation have been issued, the bidder must acknowledge the receipt of each addenda in the Bonfire portal by the bid deadline.
[End of document]
VOLUME 2 BID Submittal Instructions
File details come from the government source that posted it. Updated .