04 - Regulations Incorporated by Reference

This document announces a refreshed solicitation from the General Services Administration (GSA) Federal Acquisition Service for Schedule 541, which provides advertising and integrated marketing solutions.

The solicitation seeks offers for Special Item Numbers covering various advertising, public relations, web-based marketing, market research, video production, exhibit design, event planning, photography, graphic design, challenge competitions, and integrated marketing services. It also includes an SIN for other direct costs and the introduction of new services. The NAICS codes listed under the solicitation are in industries including motion picture/video production, graphic design, computer programming, marketing consulting, advertising agencies, and public relations agencies.

The solicitation will remain open until replaced and has a basic term of five years with three additional five-year option periods, not exceeding 20 years total. All contracts awarded will include a $2,500 minimum guarantee. Current Schedule 541 contractors do not need to respond. The trade agreements clause applies and full product/service offerings are required. Pricing must be determined fair and reasonable considering various factors.