Statement of Work - Social Media Networking Websites (75H70420Q00009).pdf

Statement of Work

Social Media Networking Websites

0. General This is a non-personal services contract to obtain access for three (03)(Option A) to four (04)(Option B) Professional Social Media Networking Websites for the Indian Health Service (IHS), Office of Human Resources (OHR) Division of Recruitment and Outreach (DRO).

Contractor employees shall be accountable solely to the Contractor who, in turn is responsible to the Federal Government. Under no circumstances shall the Government assign tasks to, or prepare work schedules for, individual contractor employees. It shall be the responsibility of the contractor to manage its employees and to guard against any actions that are of the nature of personal services, or give the perception of personal services. If the contractor believes that any actions constitute, or are perceived to constitute personal services, it shall be the contractor's responsibility to notify the Procuring Contracting Officer (PCO) immediately.

Social recruiting is a critical recruitment method. The primary purpose of social technology through our Social Media Networking is to “make connections” and to promote Indian Health Service (IHS). As a recruiting tool, social networks allow for interaction, collaboration and content-sharing in regards to the recruitment and the branding of IHS. The social networks must assist the agency in recruiting qualified health care professionals whom are seeking career opportunities with Indian Health Service.

1. Background The Office of Human Resources (OHR), Division of Recruitment and Outreach (DRO) supports the IHS mission and priorities, which is to raise the physical, mental, social and spiritual health of the American Indians and Alaska Natives to the highest level. It is imperative that we seek health care professionals who are dedicated, competent, caring and who understand our mission.

DRO seeks to promote IHS and further its social network recruiting strategy through various social media networks.

2. Objective/Scope The primary objectives for the social media network are to post available job opportunities, brand our organization, attract and recruit potential candidates while sharing our mission of Indian Health Service. IHS is seeking several different Professional Social Media Networks that will provide IHS with the ability to:

• To raise awareness of IHS, highlight our mission, our culture and facility locations, etc.

• Research, network and engage with potential Healthcare Professional candidates.

• Post available job opportunities to a job board.

DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service

Indian Health Service Rockville MD 20857

• Post positive social media content to foster a positive influence of our agency to a vast pool of potential talent.

3. Social Media Account(s) Requirements Within each platform, there must be various recruitment tools in which IHS/DRO will be able to post job vacancies, search through candidate profiles, and conduct specific recruitment projects to highlight certain disciplines in which we have a high vacancy rate, i.e., physicians and nurses.

Each offeror may provide a quote based on the following:

3.1 Social Media Account(s) Requirements

• Account Management: Provide account management access for IHS/DRO media manager who will be responsible for managing the overall social media presence for IHS.

The ability to access a wide network of healthcare professionals. To research, network and engage with potential candidates whom are actively and/or passively seeking job opportunities.

To view candidate’s profile to ensure quality and eligibility of candidate’s qualification such as certification, experience, education, etc.

Highlight and showcase IHS.

• Analytics, Monitoring, Reporting and Tracking: Furnish the IHS media manager with the ability to monitor and track mentions of IHS brand, products and competitors, or features that provide the ability to measure the effectiveness of social media marketing efforts.

• Posting, Sharing, Engagement Tools: Equip the IHS media manager with the ability to compile data analytics such as the number of likes, shares, comments, brand mentions, active followers, or/and profile visits.

To create social media ads and content for social media feeds for the purpose of advertisement and awareness.

To post job opportunities to a job board.

• Optimization and Targeting: Provide the IHS media manager with the ability to target users on the social media website on the basis of keyword and/or niche markets.

The ability to access a wide social networking resource of healthcare professionals.

To drive awareness and target specific professionals that will generate quality leads and build relationships.

• Discovery and Suggestion: Supply the IHS media manager with the ability to curate or discover suggested content based on market or niche.

4. Period of Performance The period of performance shall be one (1) 12-month base period and four (4) 12-month option periods.

5. General Requirements This section describes the general requirements for this effort. The following sub-sections provide details of various considerations on this effort.

5.1 Business Relations

The contractor shall successfully integrate and coordinate all activity needed to execute the requirement. The contractor shall manage the timeliness, completeness, and quality of problem identification. The contractor shall provide corrective action plans, proposal submittals, timely identification of issues, and effective management. The contractor shall seek to ensure customer satisfaction and professional and ethical behavior of all contractor personnel.

5.2 Contract Administration

The contractor shall establish processes and assign appropriate resources to effectively administer the requirement. The contractor shall respond to Government requests for contractual actions in a timely fashion. The contractor shall have a single point of contact between the Government and Contractor personnel assigned to support contracts or task orders. The contractor shall assign work effort and maintaining proper and accurate time keeping records of personnel assigned to work on the requirement.

The Contractor will meet with the Contracting Officer Representative (COR) and IHS officials within 10 days of the contract award to become acquainted with the DRO staff, review the Statement of Work (SOW), discuss timelines and deliverables, and to begin initial planning.

5.3 Subcontract Management

The contractor shall be responsible for any subcontract management necessary to integrate work performed on this requirement and shall be responsible and accountable for subcontractor performance on this requirement. The prime contractor will manage work distribution to ensure there are no Organizational Conflict of Interest (OCI) considerations. Contractors may add subcontractors to their team after notification to the Procuring Contracting Officer (PCO) or Contracting Officer Representative (COR). Cross teaming may or may not be permitted.

6. Place of Performance The work performed is all virtual and internet based. All work must be maintained and kept current within each platform.

7. Type of Contract The government will award a firm fixed price contract.

8. Security Requirements Contractor personnel performing work under this contract are not required to have or maintain a security clearance for the life of the contract.

9. Physical Security The contractor shall be responsible for safeguarding all government information and/or property provided for contractor use.

10. Data Rights The government has unlimited rights to all the documents and materials produced under this contract. All documents and materials collected or produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor.

11. Records The contractor shall specifically return to IHS all data utilized for the project. The contractor shall not use, retain, publish, or add the data to any other data it has collected at any time for any other purpose. The contractor shall use only non-personally identifiable information in the evaluation of the project.

As used in this SOW, "records and data" mean: (1) any handwritten, typed, or printed documents (including, but not limited to, memoranda, letters, writings, books, brochures, transcripts, minutes, electronic transmissions, study findings, laboratory note books, chromatograms, spectra, and maps); (2) documentary material in other forms (such as punch cards, magnetic or paper tapes, instrumentation cards, computer discs, electronically stored information, audio or video recordings, motion pictures, photographs, slides, microfilm, and microfiche); (3) biological samples and pathology materials (pathology slides, paraffin blocks, and wet tissues); and (4) any patient/client data obtained from Tribes or Indian Health Service for the purpose of evaluation of the project. Records and data may or may not constitute a specific deliverable defined under the terms of the contract.

12. Training Requirements Upon award, and prior to beginning performance of deliverables, the contractor shall complete Health and Human Services Records Management Training. Documentation of completion shall be provided to the COR. This is an annual requirement applicable to any exercised Option Periods/Years.

13. Section 508 Requirements Section 508 standards are applicable to this requirement. See associated Terms and Conditions for additional information. HHSAR 352.239-73 and 352.239.74.

14. Inspection and Acceptance Inspection and acceptance of all deliverables under this contract shall be performed by the designated COR and/or PM.

The basis for inspection/acceptance shall be in compliance with the requirements set forth in this SOW, the contractor’s proposal and other terms and conditions of the contract including the Government Quality Assurance Surveillance Plan (QASP). Deliverable items rejected shall be corrected in accordance with the applicable clauses.

15. Deliverables

Deliverables Frequency, Date or Timeframe

Medium and Format Submit To

Contract Kickoff Meeting

Once, within 10 working days of contract execution

Teleconference COR

All objectives and requirements listed above in the Statement of Work

Coordinate with

COR

Electronic content creation and transmission, as well as telephonic communication.

COR