Evaluation Factors - Social Media Networking Websites (75H70420Q00009).pdf

Evaluation Factors

Social Media Networking Websites

The contractor will be evaluated for suitability for this contract based upon the following evaluation factors.

A. Technical Capability B. Relevant Past Performance C. Price

A. Technical Capability Information shall be precise, factual, detailed, and complete. Technical acceptability will be determined by review of information submitted which must provide a description in sufficient detail to show that product offered meets the Government’s requirement in accordance with the Statement of Work (SOW). The offeror shall propose its plan to provide the followings:

Social Media Account(s) Requirements

1. Account Management: Provide account management access for IHS/DRO media manager who will be responsible for managing the overall social media presence for IHS.

The ability to access a wide network of healthcare professionals. To research, network and engage with potential candidates whom are actively and/or passively seeking job opportunities.

To view candidate’s profile to ensure quality and eligibility of candidate’s qualification such as certification, education, experience, etc.

Highlight and showcase IHS.

2. Analytics, Monitoring, Reporting and Tracking: Furnish the IHS media manager with the ability to monitor and track mentions of IHS brand, products and competitors, or features that provide the ability to measure the effectiveness of social media marketing efforts.

3. Posting, Sharing, Engagement Tools: Equip the IHS media manager with the ability to compile data analytics such as the number of likes, shares, comments, brand mentions, active followers, or/and profile visits.

To create social media ads and content for social media feeds for the purpose of advertisement and awareness.

To post job opportunities to a job board.

4. Optimization and Targeting: Provide the IHS media manager with the ability to target users on the social media website on the basis of keyword and/or niche markets.

The ability to access a wide social networking resource of healthcare professionals.

To drive awareness and target specific professionals that will generate quality leads and build relationships.

5. Discovery and Suggestion: Supply the IHS media manager with the ability to curate or discover suggested content based on market or niche.

The submission of Technical Capability factor shall indicate the offeror’s ability to provide the needed requirements.

DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service

Indian Health Service Rockville MD 20857

This submission shall be limited to 3 pages

B. Relevant Past Performance Offeror will be evaluated on performance under existing contracts and performance on prior contracts. Offeror should note the difference between past performance and past experience. Past performance relates to quality and how well a Contractor performed, while past experience is about the type and amount of work previously performed by a Contractor.

The Government may supplement the information offeror provided with performance information it may obtain from any source including its own experience with the offeror.

The Offeror’s relevant past performance information -- The Offeror will be evaluated to assess the demonstrated quality of performance on similar work, to include the ability to control the quality and cost of work, timeliness of performance, and effectiveness at accomplishing the goals of previous work. Relevant contracts are those contracts that are of similar scope, magnitude, nature, and work. A representative of IHS may contact the offeror’s previous customer(s) for a phone interview to help rate the offeror’s performance.

The submission shall include the following information for at least two (2) contracts:

Points of contact (Contracting Officer, Contracting Officer’s Representative and any other pertinent officials that can verify performance) - name, agency/company, address, phone number and email address

Contract title & number (and task order number(s) when applicable) Relevancy to the SOW for the subject solicitation in terms of project description and magnitude of the work performed. The relevancy information must be delineated to the level that allows the evaluating officials to make a proper relevancy determination.

Total original, present and/or final contract dollar value Explanation of problems, delays, cost overruns and corrective actions taken Contract holder status (prime or sub-contractor)

This submission shall be limited to 3 pages

C. Price Offeror shall enter the total price of their product in the Price Table below.

CLIN 1 Period of Performance: April 1, 2020 – March 31, 2025 TOTAL

This Firm-Fixed Price CLIN encompasses one (1) Membership to the Offerors social media website to encompass either the contents of the Social Media Account(s) Requirements Option A or Option B found in the Statement of Work.