75H70323R00004 with Attchs.pdf

PDF 2 MB Posted Jan 11, 2023

Attached to: Desert Sage YRTC Marketing Services for IHS
Solicitation number: 75H70323R00004
Issued by: Department of Health and Human Services Indian Health Service

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Written by GovTribe AI · Dec 27, 2023

This document is a solicitation for marketing services for two Indian Health Service youth regional treatment centers in California. The services required include creating a culturally appropriate branding package, developing outreach strategies targeting youth and families as well as referral sources, and implementing the strategies over a base year and two option years. Offerors must submit proposals by January 10, 2023 addressing technical capabilities, past performance, and cost. The award will be made based on a best value tradeoff evaluation considering technical acceptability as the most important factor followed by past performance and cost as the least important factor. The solicitation contains a performance work statement, source selection plan detailing the evaluation criteria and process, a certification form for offerors to represent their status as an Indian economic enterprise, and applicable commercial clauses.

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File	Type	Posted
Amendment No. 00002 RFI with Answers No. 2 Final.pdf	PDF	Feb 7, 2023
Amendment 00001 RFI with Answers Final 20Jan23.pdf	PDF	Jan 30, 2023

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SEE ADDENDUMIS CHECKED

CODE 18a. PAYMENT WILL BE MADE BY

CODE

FACILITYCODE

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER

OFFEROR

Sacramento CA 95814 650 Capitol Mall, Suite 7-100 John E Moss Federal Bldg California Office of the Director

IHSCALIFORNIA CODE 16. ADMINISTERED BYCODE

541613

SIZE STANDARD:

% FOR:SET ASIDE:UNRESTRICTED OR123

RFPIFB

10. THIS ACQUISITION ISCODE

RFQ

14. METHOD OF SOLICITATION

13b. RATING

NAICS:

SMALL BUSINESS

02/03/2023 1700 ET

01/10/2023

916-930-3927RONDA ENGLISH

(No collect calls)

INFORMATION CALL:

FOR SOLICITATION 8. OFFER DUE DATE/LOCAL TIMEb. TELEPHONE NUMBERa. NAME

4. ORDER NUMBER3. AWARD/ 6. SOLICITATION

75H70323R00004

5. SOLICITATION NUMBER

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS 1. REQUISITION NUMBER PAGE OF

1 52 OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30

TELEPHONE NO.

17a. CONTRACTOR/

Sacramento CA 95814 650 Capitol Mall, Suite 7-100

IHSCALIFORNIA

15. DELIVER TO

Sacramento CA 95814 650 Capitol Mall, Suite 7-100 John E Moss Federal Bldg

9. ISSUED BY

2. CONTRACT NO.

EFFECTIVE DATE

$16.50

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW

ISSUE DATE

DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

11.

SEE SCHEDULEX

12. DISCOUNT TERMS

THIS CONTRACT IS A

RATED ORDER UNDER

DPAS (15 CFR 700)

13a.

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

HUBZONE SMALL

BUSINESS

8(A)

California Office of the Director

WOMEN-OWNED SMALL BUSINESS

(WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

24.

AMOUNT

23.

UNIT PRICE

22.

UNIT

21.

QUANTITY

20.

SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

Desert Sage YRTC Marketing Services in accordance with the attachment 1 PWS/SOO (basically the same information on each one) and Attachment 2 Trade Off source selection information. This is a request for proposal (RFP) to award a firm fixed priced contract. An awardee will be selected using a source selection using Trade Off criteria. All proposals must abide by the information listed in Attachment 2 Trade Off source selection information to be evaluated, all offeror's will be given a debriefing to identify

(Use Reverse and/or Attach Additional Sheets as Necessary)

HEREIN, IS ACCEPTED AS TO ITEMS:

DATED

RONDA J. ENGLISH

. YOUR OFFER ON SOLICITATION (BLOCK 5),

INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE SET FORTH

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER

ARE

31c. DATE SIGNED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA

31a. UNITED STATES OF AMERICA (SIGNATURE OF CONTRACTING OFFICER)

30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER (Type or print)

ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL

SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDENDA

26. TOTAL AWARD AMOUNT (For Govt. Use Only)

OFFER

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA - FAR (48 CFR) 53.212

ARE NOT ATTACHED.

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

30b. NAME AND TITLE OF SIGNER (Type or print)

30a. SIGNATURE OF OFFEROR/CONTRACTOR

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

25. ACCOUNTING AND APPROPRIATION DATA

29. AWARD OF CONTRACT:

REF.

1/10/2023

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32c. DATE 32b. SIGNATURE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED:

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

40. PAID BY39. S/R VOUCHER NUMBER38. S/R ACCOUNT NUMBER

37. CHECK NUMBER

FINALPARTIAL

36. PAYMENT

FINALPARTIAL

35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER33. SHIP NUMBER

COMPLETE

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

42d. TOTAL CONTAINERS42c. DATE REC'D (YY/MM/DD)

42b. RECEIVED AT (Location)

42a. RECEIVED BY (Print)

41c. DATE41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

STANDARD FORM 1449 (REV. 2/2012) BACK

24.

AMOUNT

23.

UNIT PRICE

22.

UNIT

21.

QUANTITY

20.

SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

all the strengths and weaknesses within their proposals.

All contractor's Request for Information (RFI) questions must be emailed to CO

(ronda.english@ihs.gov) by COB 1.20.2023, an amendment will be posted with all the answers by

Monday, 1.23.23 to SAM.gov. No other questions/answers will be provided after this deadline. Attachment 3-Certification for Buy

Indian for each offeror to self certify their

ISEE status must be in the offeror's proposal package along with all the required documentation for the source selection evaluations. Attachment

4 - Commercial Clauses for this project.

Period of Performance: 03/01/2023 to 02/28/2024

Base Year Desert Sage Marketing Services

Option Year One for Desert Sage YRTC Marketing

Services

(Option Line Item)

02/01/2023

Period of Performance: 03/01/2024 to 02/28/2025

Option Year Two Desert Sage YRTC Marketing

Services

Continued ...

32f. TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

52 2 of

ITEM NO. SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

NAME OF OFFEROR OR CONTRACTOR

3 52

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

(A) (B) (C) (D) (E) (F)

75H70323R00004

(Option Line Item)

02/01/2024

Period of Performance: 03/01/2024 to 02/28/2025

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

Sponsored by GSA

FAR (48 CFR) 53.110

Performance Work Statement (PWS) YRTC Marketing

11/21/2022

Attachment 1 PWS/SOO *same information on each document.

Desert Sage and Sacred Oaks YRTC Marketing

Vision Statement

To create a recognizable brand, develop a clear and effective marketing strategy using a variety of means, and implementing the strategy resulting in increased referrals to care.

1 Introduction The California Area Youth Regional Treatment Centers (Sacred Oaks Healing Center (SOHC), Davis, CA & Desert Sage Youth Wellness Center (DSYWC), Hemet, CA) are the newest Indian Health Service (IHS) service units in California. These programs provide residential substance use treatment to youth (age 12-17) who are eligible for IHS care.

As new programs, it is important that we effectively outreach to those who may need care. It is also important that we are able to effectively outreach to potential referral sources. In order to be most effective we will need to establish a close working relationship with professionals who understand and can create a positive branding and outreach campaign. We expect to see an increase in referrals to care from these efforts resulting in an increase in bed utilization by at least 50% from current levels.

1.1 Mission

The mission of the Indian Health Service (IHS) is to raise the physical, mental, social, and spiritual health of American Indians and Alaska Natives (AI/AN) to the highest level.

The expectation from this contract is that we will increase the ability to provide these needed services to our community members. The ability to reach those in need will allow our clinical team to reach the IHS mission.

1.2 Background

The California Area Office (CAO) of IHS has been working with Tribal leaders and communities for over a decade to realize the creation of these two youth programs. Desert Sage has been operational for just over 5 years and Sacred Oaks opened for care in August 2022.

While care is available, we have heard from community members that many still don't realize we are open and providing care. This is a barrier to accessing care that we must overcome to be able to serve as many youth and families in need as possible. We have attempted some outreach efforts on our own; however, we have limited knowledge and skill set in this area. Additionally, our efforts to provide a physical presence in the communities was negatively impacted by the COVID-19 pandemic.

1.3 Scope

This project will create a branded identity, outreach strategy, and implementation of that strategy for our treatment programs. The creation of this identity must be done collaboratively with our multiple stakeholders and it must be both culturally relevant and appropriate.

The branding will require the contractor to work with our treatment team and community members to gather input and suggestions. The contractor will then prepare a branding package which will include at a minimum a standard logo, font, and color scheme. The contractor will also be responsible for creating marketing/outreach materials such as brochures, flyers, and/or similar products. All products/packages must comply with federal, HHS, and IHS specific standard. Additionally, all items will need to be provided in a useable electronic format for the treatment centers.

The outreach strategy will consist of two parts. The first will be to create an effective outreach campaign to reach youth and their families. The second part will be to create an effective outreach campaign to reach possible referral sources which include but are not limited to Tribal/Urban health programs. This will include the use of electronic and social media based upon market research that is conducted by the contractor. These strategies will be reported in writing with a suggested implementation plan/schedule.

The final part of this project is to implement the outreach strategies. This will require the ongoing creation of relevant content and materials. It also will consist of scheduling posts, reviewing impact and reach of efforts and adjusting as needed. A quarterly report of efforts and impacts will be required.

2 General Requirements The treatment centers are located in Davis, CA and Hemet, CA. We currently partner with several Tribal health programs and the Bureau of Indian Education. We have a Tribal Advisory Committee that is specifically elected by the Tribal leaders to assist with the youth regional treatment centers.

2.1 Non-Personal Services

The Government shall neither supervise contractor employees nor control the method by which the contractor performs the required tasks. Under no circumstances shall the Government assign tasks to, or prepare work schedules for, individual contractor employees. It shall be the responsibility of the contractor to manage its employees and to guard against any actions that are of the nature of personal services, or give the perception of personal services. If the contractor believes that any actions constitute, or are perceived to constitute personal services, it shall be the contractor's responsibility to notify the Procuring Contracting Officer (PCO) immediately.

2.2 Business Relations

The contractor shall successfully integrate and coordinate all activity needed to execute the requirement. The contractor shall manage the timeliness, completeness, and quality of problem identification. The contractor shall provide corrective action plans, proposal submittals, timely identification of issues, and effective management of subcontractors. The contractor shall seek to ensure customer satisfaction and professional and ethical behavior of all contractor personnel.

2.3.2 Contract Administration

The contractor shall establish processes and assign appropriate resources to effectively administer the requirement. The contractor shall respond to Government requests for contractual actions in a timely fashion. The contractor shall have a single point of contact between the Government and Contractor personnel assigned to support contract. The contractor shall assign work effort and maintaining proper and accurate time keeping records of personnel assigned to work on the requirement.

2.3.3 Personnel Administration

The contractor shall provide the following management and support as required. The contractor shall provide for employees during designated Government non-work days or other periods where Government offices are closed due to weather or security conditions. The contractor shall maintain the currency of their employees by providing initial and refresher training as required to meet the PWS requirements. The contractor shall make necessary travel arrangements for employees. The contractor shall provide necessary infrastructure to support contract tasks. The contractor shall provide administrative support to employees in a timely fashion (time keeping, leave processing, pay, emergency needs).

2.4 Subcontract Management

The contractor shall be responsible for any subcontract management necessary to integrate work performed on this requirement and shall be responsible and accountable for subcontractor performance on this requirement. The prime contractor will manage work distribution to ensure there are no Organizational Conflict of Interest (OCI) considerations. Contractors may add subcontractors to their team after notification to the Procuring Contracting Officer (PCO) or Contracting Officer Representative (COR). Cross teaming may or may not be permitted.

2.5 Contractor Personnel, Disciplines, and Specialties

The contractor shall accomplish the assigned work by employing and utilizing qualified personnel with appropriate combinations of education, training, and experience. The contractor shall match personnel skills to the work or task with a minimum of under/over employment of resources.

2.6 Location and Hours of Work

Accomplishment of the results contained in this PWS does not require work at either of the treatment centers as collaboration can be conducted electronically through virtual meetings.

However, a site visit could be very helpful in understanding the mission and scope of services offered. Normal workdays are Monday through Friday except US Federal Holidays. Workers typically work eight (8) hours per day, 40 hours per week. Flextime workers start not earlier than 0600 and not later than 0900. Core hours of work are from 0900 to 1500 daily. All employees are expected to be available during core hours.

2.7 Travel / Temporary Duty (TDY)

Travel to other government facilities or other contractor facilities may be required and will be specified in the PWS. All travel requirements (including plans, agenda, itinerary, or dates) shall be pre-approved by the government (subject to local policy procedures), and is on a strictly cost reimbursable basis. Costs for travel shall be billed in accordance with the regulatory implementation of Public Law 99-234 and FAR 31.205-46 Travel Costs (subject to local policy & procedures; may reference FAR).

3 Performance Requirements The following section specifies the Performance Objectives and Performance Elements for the contract.

1) Create a culturally relevant and appropriate branding scheme for the treatment centers.

2) Create an outreach/marketing strategy to reach the following audiences:

A) Youth and families in need of care

B) Referral sources (schools, healthcare providers, probation, courts, etc.)

3) Implementation of the identified strategy.

3.1 Create culturally appropriate branding for Youth Regional Treatment Centers.

Performance Standards

a) Standard: Create a YRTC brand to include logo, color scheme, and font standards to ensure recognizability and brand awareness. To include meetings with key stakeholders including YRTC team leadership and California Area Youth Regional Treatment Center Advisory Committee.

AQL: 100%

b) Standard: Create professional marketing materials to include (but not limited to) brochure and handouts. Additional materials to be suggested by the contractor based upon identification of marketing strategies.

AQL: 100

Deliverables

A001 Culturally relevant and appropriate branding scheme/package

3.2 Create effective marketing strategy/plan for YRTCs.

Performance Standards

a) Standard: Identify and create an effective marketing/outreach strategy to increase awareness of the YRTC services within Native American/Alaska Native communities and healthcare providers.

AQL: 100%

3.2.1 The Contractor shall create marketing strategy to reach youth and families for YRTCs.

Performance Standards

a) Standard: Contractor shall provide a comprehensive marketing strategy to include the use of print and electronic outreach. This portion of the plan will focus on successfully reaching the youth and families we serve. The plan will include but is not limited to, metrics related to the number of users that could be reached in given geographic locations, the format of outreach that will be effective, and the frequency of outreach needed to be effective. This plan will be completed and provided to YRTC leadership within 90 days of contractor starting.

AQL: 100%

Deliverables A002 Written marketing strategy to reach youth and families eligible for service

3.2.2 The Contractor shall create marketing strategy to reach professional, clinics, and other possible referral sources for YRTC.

Performance Standards

a) Standard: Contractor shall provide a comprehensive marketing strategy to include the use of print and electronic outreach. This portion of the plan will focus on successfully reaching the referral sources we serve. The plan will include but is not limited to, metrics related to the number of users that could be reached in given geographic locations, the format of outreach that will be effective, and the frequency of outreach needed to be effective. This plan will be completed and provided to YRTC leadership within 90 days of contractor starting

AQL: 100%

Deliverables A003 Written marketing strategy to reach referral sources for those eligible for service

3.3 Implement marketing strategy to increase referrals for YRTC.

Performance Standards

a) Standard: Implement marketing strategy to increase awareness of YRTC

3.3.1 The Contractor shall implement marketing strategy to California Tribal communities for YRTC in Base Year of performance.

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

Contractor will create (including content) a targeted ad campaign on Facebook and/or Instagram (or other social media as determined by contractor) with a minimum of once weekly posting and at least 2 new pieces of content a month. Contractor will create a professionally managed campaign on at least Google and Bing, which put our facilities in font of consumers that search for our products or services. Ensure our complete and accurate business information is consistently synced to Google, Facebook, and populate apps and websites, and voice enabled devices. As well as provide a platform to easily monitor and manage our online reputation.

Quarterly reports due no later than 30 days after the end of the quarter with metrics on at a minimum the number and demographics of those our campaign reached.

AQL: 100%

Deliverables A004 Content creation, posting, and quarterly report

3.3.2 The Contractor shall implement marketing strategy to neighboring (out of state) Tribal communities for YRTC. (Option Year 1)

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

Quarterly reports due no later than 30 days after the end of the quarter with metrics on at a minimum the number and demographics of those our campaign reached.

AQL: 100%

Deliverables A004 Content creation, posting, and quarterly report

3.3.3 The Contractor shall implement marketing strategy to entire US Tribal communities for YRTC (Option Year 2).

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

Quarterly reports due no later than 30 days after the end of the quarter with metrics on at a minimum the number and demographics of those our campaign reached.

A004 Content creation, posting, and quarterly report

4.1 Security and Safety

TBD via the IHS/CAO Information Officer.

4.1.2 Safety

Contractor Compliance: The contractor and its subcontractors shall comply with Public Law 91- 596 (Occupational Safety and Health Act (OSHA)) and the Environmental, Safety, and Occupational Health (ESOH). These requirements shall be incorporated into the contractor's safety and health program.

Mishap Notification and Investigation: The contractor and its subcontractors (if applicable) shall promptly report pertinent facts regarding mishaps involving Government property damage or injury to Government personnel and to cooperate in any resulting safety investigation. The contractor shall notify (via telephone) the cognizant contracting officer, the contracting officer's representative, and/or other applicable members within four (4) hours of all mishaps or incidents.

The Government person notified by the contractor will in-turn notify the Safety office.

Contractor notifications made after duty hours shall be reported to the appropriate installation Command Post. If requested by the cognizant contracting officer, the contracting officer's representative, and/or the cognizant program manager, the contractor shall immediately secure the mishap scene/damaged property and impound pertinent maintenance and training records until released by the investigating safety office. If the Government investigates the mishap, the contractor and the subcontractors shall cooperate fully and assist the Government personnel until the investigation is completed.

4.2 Transition

The contractor shall follow the transition plan submitted as part of the proposal and keep the Government fully informed of status throughout the transition period. Throughout the phase-in/phase-out periods, it is essential that attention be given to minimize interruptions or delays to work in progress that would impact the mission. The contractor must plan for the transfer of work control, delineating the method for processing and assigning tasks during the phase-in/phase-out periods.

4.3 Government Furnished Materials

None

4.6 Quality

All materials will be created and produced to a professional level that would be industry standard for commercial businesses. It shall be free of grammatical and spelling errors. All materials should be created using language that is widely understood by individuals from 10-100.

Materials must comply with federal regulations including Section 508 compliant.

4.6.1 Quality Control

The Contractor shall develop a Quality Control Plan (QCP) and maintain an effective quality control program to ensure services are performed in accordance with this PWS. The Contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The Contractor's QCP is the means by which they assures themselves the required work complies with the requirement of the contract.

The finalized QCP will be accepted by the Government at the time of the award of the contract.

The Contracting Officer may notify the Contractor of required modifications to the plan during the period of performance. The Contractor then shall coordinate suggested modifications and obtain acceptance of the plan by the Contracting Officer. Any modifications to the program during the period of performance shall be provided to the Contracting Officer for review no later than 10 working days prior to effective date of the change. The QCP shall be subject to the Government's review and approval. The Government may find the QCP "unacceptable" whenever the Contractor's procedures do not accomplish quality control objective(s). The Contractor shall revise the QCP within 10 working days from receipt of notice that QCP is found "unacceptable."

4.6.2 Quality Assurance Surveillance Plan (QASP)

The Government shall monitor the Contractor's performance under this contract in accordance with the Government's QASP.

5 Deliverables The contractor shall provide deliverables as described in this contract. Deliverables shall be specified by the government. Format and delivery schedule for deliverables shall be outlined in CDRLs and/or other means TBD.

Number Name Frequency Quantity

A001 Culturally relevant and appropriate branding scheme/package within 120 days

A002 Written marketing strategy to reach youth and families eligible for service within 90 days

A0003 Written marketing strategy to reach referral sources for those eligible for service within 90 days

A0004 Content creation, posting, and quarterly report

Statement of Objectives (SOO) YRTC Marketing

Vision Statement

To create a recognizable brand, develop a clear and effective marketing strategy using a variety of means, and implement the strategy resulting in increased referrals to care.

1.1 Mission

The mission of the Indian Health Service (IHS) is to raise the physical, mental, social, and spiritual health of American Indians and Alaska Natives (AI/AN) to the highest level.

1.2 Background

While care is available, we have heard from community members that many may not be aware we are open and providing care. This is a barrier to accessing care that we must overcome to be able to serve as many youth and families in need as possible. We have attempted some outreach efforts on our own; however, we have limited knowledge and skill set in this area.

Additionally, our efforts to provide a physical presence in the communities was negatively impacted by the COVID-19 pandemic.

1.3 Scope

The branding will require the contractor to work with our treatment team and community members to gather input and suggestions. The contractor will then prepare a branding package which will include at a minimum font, and color scheme. The contractor will also be responsible for creating marketing/outreach materials such as brochures, flyers, and/or similar products. All products/packages must comply with federal, HHS, and IHS specific standard. Additionally all items will need to be provided in a useable electronic format for the treatment centers.

The outreach strategy will consist of two parts. The first will be to create an effective outreach campaign to reach youth and their families. The second part will be to create an effective outreach campaign to reach referral sources which include but are not limited to Tribal/Urban health programs. This will include the use of electronic and social media based upon market research that is conducted by the contractor. These strategies will be reported in writing with a suggested implementation plan/schedule.

2.1 Non-Personal Services

2.2 Business Relations

Buschick, Jennifer (IHS/HQ) Branding must be the IHS logo. We cannot create a logo for the two sites.

Buschick, Jennifer (IHS/HQ) Suggestion: Defining and researching your target audience (to ensure your brand is resonating with the target audience).

Effective and consistent Messaging (should also be part of your branding strategy)

Buschick, Jennifer (IHS/HQ) Must also be reviewed by the IHS public affairs office

Buschick, Jennifer (IHS/HQ) What about justice system or parents and/or caregivers? I would leave this open and state “and other identified target audiences.”

to ensure customer satisfaction and professional and ethical behavior of all contractor personnel.

2.3.2 Contract Administration

The contractor shall establish processes and assign appropriate resources to effectively administer the requirement. The contractor shall respond to Government requests for contractual actions in a timely fashion. The contractor shall have a single point of contact between the Government and Contractor personnel assigned to support contracts. The contractor shall assign work effort and maintaining proper and accurate time keeping records of personnel assigned to work on the requirement.

2.3.3 Personnel Administration

2.4 Subcontract Management

2.5 Contractor Personnel, Disciplines, and Specialties

2.6 Location and Hours of Work

Accomplishment of the results contained in this PWS does not require work at either of the treatment centers as collaboration can be conducted electronically through virtual meetings.

2.7 Travel / Temporary Duty (TDY)

3 Performance Requirements The following section specifies the Performance Objectives and Performance Elements for the contract.

1) Create a culturally relevant and appropriate branding scheme for the treatment centers.

2) Create an outreach/marketing strategy to reach the following audiences:

A) Youth and families in need of care

B) Referral sources (schools, healthcare providers, probation, courts, etc.)

C) Other identified target audiences

3) Implementation of the identified strategy.

3.1 Create culturally appropriate branding for Youth Regional Treatment Centers.

Performance Standards

a) Standard: Create a YRTC brand to color scheme, and font standards to ensure recognizability and brand awareness. To include meetings with key stakeholders including YRTC team leadership and California Area Youth Regional Treatment Center Advisory Committee.

AQL: 100%

AQL: 100

Deliverables

A001 Culturally relevant and appropriate branding scheme/package

3.2 Create effective marketing strategy/plan for YRTCs.

Performance Standards

a) Standard: Identify and create an effective marketing/outreach strategy to increase awareness of the YRTC services within Native American/Alaska Native communities and healthcare providers.

AQL: 100%

3.2.1 The Contractor shall create marketing strategy to reach youth and families for YRTCs.

AQL: 100%

Deliverables A002 Written marketing strategy to reach youth and families eligible for service

3.2.2 The Contractor shall create marketing strategy to reach professional, clinics, and other possible referral sources for YRTC.

Performance Standards

a) Standard: Contractor shall provide a comprehensive marketing strategy to include the use of print and electronic outreach. This portion of the plan will focus on successfully reaching the referral sources we serve. The plan will include but is not limited to, metrics related to the number of users that could be reached in given geographic locations, the format of outreach that will be effective, and the frequency of outreach needed to be effective. This plan will be completed and provided to YRTC leadership within 90 days of contractor starting

AQL: 100%

A003 Written marketing strategy to reach referral sources for those eligible for service

3.3 Implement marketing strategy to increase referrals for YRTC.

a) Standard: Implement marketing strategy to increase awareness of YRTC

3.3.1 The Contractor shall implement marketing strategy to California Tribal communities for YRTC in Base Year.

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

A004 Content creation, posting, and quarterly report

3.3.2 The Contractor shall implement marketing strategy to neighboring (out of state) Tribal communities for YRTC. (Option Year 1)

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

Contractor will create (including content) a targeted ad campaign on Facebook and/or

Instagram (or other social media as determined by contractor) with a minimum of once weekly posting and at least 2 new pieces of content a month. Contractor will create a professionally managed campaign on at least Google and Bing, which put our facilities in font of consumers that search for our products or services. Ensure our complete and accurate business information is consistently synced to Google, Facebook, and populate apps and websites, and voice enabled devices. As well as provide a platform to easily monitor and manage our online reputation. Quarterly reports due no later than 30 days after the end of the quarter with metrics on at a minimum the number and demographics of those our campaign reached.

AQL: 100%

Deliverables A004 Content creation, posting, and quarterly report

3.3.3 The Contractor shall implement marketing strategy to entire US Tribal communities for YRTC (Option Year 2).

Performance Standards

a) Standard: Contractor will create content that will be shared in print with the identified sources.

Contractor will create (including content) a targeted ad campaign on Facebook and/or

AQL: 100%

A004 Content creation, posting, and quarterly report

4.1 Security and Safety

IHS has specific security and safety protocols to be given to contract after award. This is no cost to the contractor.

4.1.2 Safety

Contractor Compliance: The contractor and its subcontractors shall comply with Public Law 91- 596 (Occupational Safety and Health Act (OSHA)) and the Environmental, Safety, and Occupational Health (ESOH) (DODD 4715.1E). These requirements shall be incorporated into the contractor's safety and health program.

4.2 Transition

4.3 Government Furnished Materials

None

4.6 Quality

100. Materials must comply with federal regulations including Section 508 compliant.

4.6.1 Quality Control

The Contractor shall develop a contract QCP and maintain an effective quality control program to ensure services are performed in accordance with the contract and this PWS. The Contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The Contractor's QCP is the means by which he assures himself that his work complies with the requirement of the contract.

The finalized QCP will be accepted by the Government at the time of the award of the contract.

4.6.2 Quality Assurance Surveillance Plan (QASP)

The Government shall monitor the Contractor's performance under this Contract in accordance with the Government's QASP.

5 Deliverables The contractor shall provide deliverables as described in subsequent Contract. Deliverables shall be specified by the government. Format and delivery schedule for deliverables shall be outlined in CDRLs and/or other means TBD.

Number Name Frequency Quantity

A001 Culturally relevant and appropriate branding scheme/package within 120 days

A002 Written marketing strategy to reach youth and families eligible for service within 90 days

A0003 Written marketing strategy to reach referral sources for those eligible for service within 90 days

A0004 Content creation, posting, and quarterly report

Buschick, Jennifer (IHS/HQ) One of the first things the contractor should do (and can be part of the branding strategy) is to identify target audiences. Messaging may be different for each target audience.

Attachment 2 Desert Sage Marketing Services Source Selection Information

Background: The California Area Youth Regional Treatment Centers (Sacred Oaks Healing

Center (SOHC), Davis, CA & Desert Sage Youth Wellness Center (DSYWC), Hemet, CA) are the newest Indian Health Service (IHS) service units in California. These programs provide residential substance use treatment to youth (age 12-17) who are eligible for IHS care.

Awarding a Buy Indian solicitation with a Firm Fixed Priced Marketing Services Contract with a

Base plus two options (one year each with specific requirements).

These acquisition will be based on a trade-off evaluation which will favor those with relevant and recent experience in creating effective outreach/marketing campaigns within Native

America/Alaska Native communities. The mission of the Indian Health Service (IHS) is to raise the physical, mental, social, and spiritual health of American Indians and Alaska Natives

(AI/AN) to the highest level. The expectation from this contract is that we will increase the ability to provide these needed services to our community members. The ability to reach those in need will allow our clinical team to reach the IHS mission.

Exchanges

During the source selection, exchanges with industry may include the following:

Clarifications - limited exchanges between the Government and offerors for the purpose of enhancing the Governments understanding of proposals, that may occur when award without discussions is contemplated

Communications - exchanges between the Government and offerors after receipt of proposals, leading to establishment of the competitive range

Discussions - exchanges between the Government and offerors for the purpose of identifying to the offerors those areas of a proposal that are considered deficient, where weaknesses exist, or where other aspects of the offeror's proposal (such as cost, price, technical approach, past performance, and terms and conditions) are significant enough to affect the selection decision, and/or where information presented by the offeror is unclear or where aspects of the offeror's proposal could, in the opinion of the contracting officer, be altered or explained to enhance materially the proposals potential for award.

Limits on Exchanges

Government personnel involved in the acquisition shall not engage in conduct that:

Favors one offeror over another

Attachment 2 Trade Off Source Selection Information

Reveals an offeror's technical solution, including unique technology, innovative and unique uses of commercial items, or any information that could compromise an offeror's intellectual property to another offeror

Reveals the names of the individuals providing reference information about an offeror's past performance

Knowingly furnishes source selection information in violation of FAR 3.104 and 41

U.S.C. 423(h)(1)(2).

Evaluation Factors. The SSEB shall conduct an in-depth review of each proposal against the evaluation factors and subfactors established in the RFP and assign evaluation ratings. The evaluation factors for this acquisition are technical acceptability, past performance, and cost/price. At no time are the proposals compared against each other by the SSEB during source selection. Evaluation criteria, including evaluation factors and subfactors shall be specified in

Attachment B of the RFP. Proposals unrealistic in terms of technical, management, or price commitments will be deemed indicative of an inherent lack of comprehension of the complexity and risks of the requirements.

Relative Importance. The relative importance of each factor is as…

This is the start of the file's text. The full file is on GovTribe.

File details come from the government source that posted it. Updated Jan 11, 2023.