750818MB_1_09-03-2020

This is a Scope of Work document for the Massachusetts Bay Transportation Authority (MBTA) related to Bus Shelter Advertising Contract No. 750818MB. The MBTA seeks a vendor to provide bus shelter advertising services, including the installation, maintenance, repair, and removal of advertising displays at MBTA bus shelters throughout the service area. The contract encompasses advertising space at approximately 1,900 bus shelters and requires the vendor to manage all aspects of the advertising program, including structural integrity inspections, lighting maintenance, and vandalism repairs. The contract term is five years from the effective date, with two optional two-year renewal periods. Interested bidders were required to submit proposals by the specified due date, with contract award anticipated following evaluation of submissions.

The pricing structure for this contract is based on the vendor's revenue-sharing proposal, whereby the MBTA receives a percentage of advertising revenues generated from the bus shelter program. The vendor is responsible for all costs associated with advertising installation, maintenance, and operations. This contract represents an opportunity for the incumbent or qualified new vendors to continue or establish a revenue-generating advertising partnership with the MBTA. Key requirements include compliance with MBTA specifications for shelter modifications, adherence to advertising content standards, and maintenance of professional service standards. The vendor must demonstrate financial capability and experience managing large-scale transit advertising programs.