693JJ918R000082.pdf

693JJ918R000082

SOLICITATION, OFFER AND AWARD

4. TYPE OF SOLICITATION2. CONTRACT NUMBER 3. SOLICITATION NUMBER

7. ISSUED BY CODE 8. ADDRESS OFFER TO (If other than Item 7)

ORDER UNDER DPAS (15 CFR 700)

6. REQUISITION/PURCHASE NUMBER

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

NEGOTIATED (RFP)

SEALED BID (IFB)

5. DATE ISSUED

1. THIS CONTRACT IS A RATED RATING PAGE OF PAGES

1 72

C. E-MAIL ADDRESS

EXT.NUMBERAREA CODE

B. TELEPHONE (NO COLLECT CALLS)A. NAME

10. FOR

INFORMATION

CALL:

CAUTION: LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

(Date)(Hour) local timeuntildepository located in copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if hand carried, in the

SOLICITATION

9. Sealed offers in original and

PART IV - REPRESENTATIONS AND INSTRUCTIONS

OTHER STATEMENTS OF OFFERORS

EVALUATION FACTORS FOR AWARD

INSTRS., CONDS., AND NOTICES TO OFFERORS

REPRESENTATIONS, CERTIFICATIONS AND

LIST OF ATTACHMENTS

CONTRACT CLAUSES

PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

I

J

K

L

M SPECIAL CONTRACT REQUIREMENTS

CONTRACT ADMINISTRATION DATA

DELIVERIES OR PERFORMANCE

INSPECTION AND ACCEPTANCE

PACKAGING AND MARKING

DESCRIPTION/SPECS./WORK STATEMENT

SUPPLIES OR SERVICES AND PRICES/COSTS

SOLICITATION/CONTRACT FORM

PART II - CONTRACT CLAUSESPART I - THE SCHEDULE

H

G

F

E

D

C

B

A

SEC. DESCRIPTION PAGE(S) (X) DESCRIPTION SEC. (X)

11. TABLE OF CONTENTS

18. OFFER DATE17. SIGNATURE

SUCH ADDRESS IN SCHEDULE.

IS DIFFERENT FROM ABOVE - ENTER

15C. CHECK IF REMITTANCE ADDRESS

EXT.NUMBERAREA CODE

15B. TELEPHONE NUMBER

(Type or print)AND

ADDRESS

OF

OFFEROR

CODE FACILITY

16. NAME AND TITLE OF PERSON AUTHORIZED TO SIGN OFFER15A. NAME

DATEAMENDMENT NO.DATEAMENDMENT NO.

and related documents numbered and dated):

amendments to the SOLICITATION for offerors

(The offeror acknowledges receipt of

14. ACKNOWLEDGEMENT OF AMENDMENTS

CALENDAR DAYS (%)30 CALENDAR DAYS (%)20 CALENDAR DAYS (%)10 CALENDAR DAYS (%)

(See Section I, Clause No. 52.232.8)

13. DISCOUNT FOR PROMPT PAYMENT

designated point(s), within the time specified in the schedule.

by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the

12. In compliance with the above, the undersigned agrees, if this offer is accepted within ______________ calendar days (60 calendar days unless a different period is inserted

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

OFFER (Must be fully completed by offeror)

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

28. AWARD DATE

(Signature of Contracting Officer)

27. UNITED STATES OF AMERICA

25. PAYMENT WILL BE MADE BY

26. NAME OF CONTRACTING OFFICER (Type or print)

CODE 24. ADMINISTERED BY (If other than Item 7)

ITEM

(4 copies unless otherwise specified)

23. SUBMIT INVOICES TO ADDRESS SHOWN IN

41 U.S.C. 253 (c) ( 10 U.S.C. 2304 (c) (

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

21. ACCOUNTING AND APPROPRIATION20. AMOUNT19. ACCEPTED AS TO ITEMS NUMBERED

AWARD (To be completed by government)

CODE

07/06/2018 X

NHTSA NFO-300

Office of Acquisition Management 1200 New Jersey Ave SE Washington DC 20590

1400 ES 08/06/2018

SETH MOODY

seth.moody@dot.gov

X

X

X

X

X

X

X

X

X

X

X

X

X

PAGE(S)

AUTHORIZED FOR LOCAL REPRODUCTION

Previous edition is unusable

STANDARD FORM 33 (Rev. 9-97)

Prescribed by GSA - FAR (48 CFR) 53.214(c)

1-3

5-21 22-23 25-29 30-36 37-44

45-48

50-56

57-68

69-72

ITEM NO. SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

NAME OF OFFEROR OR CONTRACTOR

2 72

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

693JJ918R000082

(A) (B) (C) (D) (E) (F)

Solicitation 693JJ918R000082 is placed to procure services to assess comprehension levels of drivers about the laws regarding passing of school buses, to assess current Stop-Arm

Violation initiatives at the state and local level, enhance the Best Practices guide, and to test the comprehensive implementation of those best practices in one community as detailed in the following pages.

OPTIONAL FORM 336 (4-86)

Sponsored by GSA

FAR (48 CFR) 53.110

NSN 7540-01-152-8067

Title: Reducing the Illegal Passing of School Buses

SECTION A – SOLICITATION/CONTRACT FORM

52.203-18 PROHIBITION ON CONTRACTING WITH ENTITIES THAT REQUIRE

CERTAIN INTERNAL CONFIDENTIALITY AGREEMENTS ON

STATEMENTS--REPPRESENTATION (JAN 2017)

52.203-19 PROHIBITION ON REPORTING CERTAIN INTERNAL

CONFIDENTIALITY AGREEMENTS OR STATEMENTS (JAN 2017)

SECTION B - SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 SUPPLIES/SERVICES

a. The Contractor shall furnish all the necessary qualified personnel, and services to perform the effort entitled: “Reducing the Illegal Passing of School Buses” to support the National Highway Traffic Safety Administration’s (NHTSA), Safety Countermeasures Division in accordance with the Statement of Work, Section C, and as itemized in Section F, “Deliveries or Performance.” All support services provided to the Government shall be performed by the Contractor’s employees or personnel otherwise retained by the Contractor to fulfill specific work requirements of the resultant Contract.

b. The Government anticipates award of a Cost Plus Fixed Fee (CPFF) Contract issued in accordance with FAR 16.306.

B.2 ESTIMATED TOTAL COST AND FEE AMOUNT

The total estimated amount of this Task Order is $TBD, which is comprised of a total estimated cost of $TBD and a fixed fee of $TBD.

(End of Section B)

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 BACKGROUND

The National Highway Traffic Safety Administration’s (NHTSA) mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. Within traffic safety, the Agency prioritizes occupant protection (including child restraints), alcohol- and drug-impaired driving, speeding, motorcyclist safety, pedestrian safety, older and novice drivers, distracted driving, fatigued driving, bicyclist safety, and school bus safety.

Students are about seventy (70) times more likely to get to school safely when taking a bus instead of traveling by car. That’s because school buses are the most regulated vehicles on the road; they’re designed to be safer than passenger vehicles in preventing crashes and injuries; and in every State, stop-arm laws protect children from other motorists. Unfortunately, injuries and fatalities occur more often outside or near a bus due to other motorists failing to heed the stop-arm warning.

Between 2006 and 2015, there have been one thousand three hundred and thirteen (1,313) people killed in school-transportation-related crashes—an average of one hundred and thirty-one (131) fatalities per year. Occupants of school transportation vehicles accounted for nine (9) percent of the fatalities, and nonoccupants (pedestrians, bicyclists, etc.) accounted for twenty (20) percent of the fatalities. A school-transportation-related crash is a crash that involves, either directly or indirectly, a school bus body vehicle, or a non-school bus functioning as a school bus, transporting children to or from school or school-related activities. From 2006 to 2015 almost two-thirds (64%) of the school-age pedestrians fatally injured in crashes were struck by school buses or vehicles functioning as school buses, while thirty-six (36) percent were struck by vehicles of other body types.

NHTSA is interested in significantly enhancing its resources related to illegal passing of stopped school buses loading and unloading students by conducting a representative sample of motorists to better understand comprehension levels among different groups of drivers about passing school buses in different roadway configurations, enhancing and updating its Best Practices Guide: Reducing the Illegal Passing of School Buses, and by developing a pilot project in two communities to assess the problem, increase awareness through development of localized assets, increase reporting, and increase enforcement. During and after the effort, a comprehensive evaluation of processes, awareness, and behavior modification will be conducted. The hypothesis of the two demonstration pilots is that those communities opt not to utilize photo enforcement or augment their photo enforcement programs with consistent education and High Visibility Enforcement see larger and longer-term reductions in school bus passing arm violations than those communities who have solely relied on automated enforcement.

C.2 OBJECTIVE

The objective of the contract is to assess comprehension levels of drivers about the laws regarding passing of school buses, to assess current Stop-Arm Violation initiatives at the state and local level, enhance the Best Practices guide, and to test the comprehensive implementation of those best practices in one community.

C.3 SCOPE OF WORK

The Contractor shall:

1. Conduct a comprehensive review of existing Stop-Arm Violation initiatives to gauge challenges and successes;

2. Conduct a nationally representative survey of motorists to determine knowledge levels of laws regarding passing of school buses in different driving environments;

3. Identify and coordinate potential site locations for an illegal passing enforcement initiative;

4. Conduct a thorough analysis to ensure site location is appropriate and has an identified problem with illegal passing of school buses;

5. Assemble and compensate local relevant stakeholders to conduct the initiative, including law enforcement, school transportation districts, local departments of transportation, and local school districts; and

6. Conduct a comprehensive baseline and post-intervention analysis in both communities, including community-based surveys;

7. Assemble a panel of experts to update and expand the Best Practices Guide: Reducing the Illegal Passing of School Buses

C.4 SPECIFIC REQUIREMENTS

PLANNING PHASE – Tasks C.4.1 – C.4.9

C.4.1 – Task 1 – Conduct Kick-Off Meeting

The Contractor shall meet with the Contracting Officer’s Representative (COR), a representative from the Office of Acquisition Management (OAM), and other interested NHTSA personnel in Washington, DC within one (1) week following contract award. At the kick-off meeting, the Contractor shall be prepared to discuss the Contractor’s work plan, clarify areas of potential misunderstanding, and establish agreements on the conduct of the project. At the Kick-Off meeting, the COR will respond to questions, provide feedback and instructions, and deliver the necessary materials to the Contractor. The Contractor shall present at that time its:

• Understanding of the broad project objectives;

• Proposed plan of work (including any additional thinking since the proposal was prepared);

• Schedule of project activities;

• Understanding of deliverable requirements and specifications.

At the Kick-Off Meeting, the COR will provide the Contractor with an existing version of the curriculum content and the needed edits. At the Kick-off Meeting, the Contractor shall resolve any remaining technical issues with the COR, including, but not limited to:

• COR and Contractor roles and responsibilities regarding stakeholder solicitation

• Time frames for recruiting expert school districts and appropriate law enforcement agencies

• Outreach plan for assembling panel of experts

• Proposed methodology for the national survey and the two pilot community surveys

• Time frames and adherence to the M&D schedule.

C.4.2 – Task 2 – Submit Revised Work Plan

The Contractor shall submit a revised work plan to the COR three (3) weeks after award.

This work plan shall describe the Contractor’s approach to the following tasks:

• Review of existing initiatives,

• Site location methodology,

• Stakeholder recruitment,

• Implementation methodologies,

• Evaluation plans for Site #1 and Site #2,

• Developing and testing the questionnaire,

• Developing and testing the online versions of the questionnaires,

• Developing the sampling plan,

• Developing the data management plan,

• Collecting the survey data,

• Analyzing the survey data,

• Preparing a final report,

• Expert panel development,

• Best Practices guide update implementation, and

• Traffic Tech report.

Within two (2) weeks of receipt, the COR shall approve the revised work plan or return with comments and edits. The Contractor shall not proceed to Task 3, C.4.3, until receiving approval of the final revised work plan from the COR.

C.4.3 – Task 3 – Complete Review of Existing Stop-Arm Violation Initiatives

To sufficiently identify current trends that local school districts have undertaken to stem the tide of Stop-Arm violations, the Contractor shall identify as many existing programs that utilize either enforcement or education, or both, as a deterrent. This review shall be as comprehensive as possible and shall include, but not be limited to:

• Location

• Size of school district

• Type of deterrent used

• Duration

• Intensity (financial and personnel)

• Use of automated enforcement technology

• Media channels utilized

• Informal feedback from local coordinators and Law Enforcement Agencies

(LEAs)

• Fine structures and adjudication results

NHTSA recently conducted a similar literature and program review of existing stop arm violation camera programs, and the Contractor shall not reproduce this report. The COR shall provide the Contractor with a copy of this report at the Kick Off Meeting. More specifically, the required report shall focus on any available information that looks at the difference in effectiveness of all types of enforcement initiatives pertaining to the illegal passing of school buses, both domestically and internationally.

As part of the Work Plan, the Contractor shall develop a literature and program review assessment which shall include a strategy for searching, screening, retrieving, and critiquing documents. At a minimum, the search should include professional associations, government research, abstract retrieval services, and internet search engines. Relevant publications shall be shared by the Contractor with the COR.

As necessary, the Contractor shall also contact (via phone, e-mail, or fax) appropriate researchers and officials to discuss similar stop arm bar enforcement programs. The Contractor shall first confer with the COR and then contact appropriate sources. The Contractor shall keep the COR informed via email or phone of any contacts.

The literature and program review is meant to be a reference to address the initiatives that are being planned or are currently being or have recently been conducted, as well as provide context to this Contract’s hypothesis.

Within four (4) months of award, the Contractor shall produce and submit a comprehensive report of the findings to the COR. Within two (2) weeks of receipt, the COR shall provide comments and suggestions. Upon receiving the comments, the Contractor shall incorporate edits and submit a final draft report to the COR within two

(2) weeks of receipt of the comments and edits.

C.4.4 – Task 4 – Pilot Test - Location Analysis

Countermeasures that can be implemented in a defined geographic area or are specific to known stop-arm violation locations are most appropriate for this effort because strategic coverage of a defined area is more feasible given budgetary constraints. Within six (6) months of award, the Contractor shall be responsible for providing a Location and Engagement Analysis report to NHTSA’s COR for review. Within two (2) weeks of receipt, the COR shall approve the revised Location and Engagement Analysis report or return with comments and edits. This report shall include analysis of National Association of State Directors of Pupil Transportation Services (NASDPTS) annual one-day survey of stop-arm violations, and shall include, but not limited to, further analysis through informal conversations with potential site-specific stakeholders. The methodology for selecting potential sites shall be thoroughly articulated within the report.

No fewer than six (6) geographic areas that will be suitable for a sustained High Visibility Enforcement (HVE) campaign shall be identified.

Site #1: Automated Enforcement Only

Since the number of fatalities and injuries nationwide is relatively low, it is expected that most localities will not have a consistent crash trend to analyze the effectiveness of the camera program on reducing crashes.

Even with a large number of crashes, it may take years to identify a trend.

However, the number of vehicles passing the stopped school buses and the number of automated citations issued during the warning and enforcement phases of the program will help to establish the reach of the program effect. Since NHTSA hopes to test the efficacy of an automate-enforcement-only program, no HVE activities related to the passing of school buses will be allowed during and immediately after the deployment and observation phases within Site #1.

In addition to obtaining and analyzing citation data, the Contractor shall be responsible for contacting school system officials, law enforcement officials, and judges to collect information about the implementation of the camera based enforcement program. This information should be synthesized into a section of the Final Report on best practices for implementation that includes suggestions and warnings to keep in mind when implementing similar camera enforcement programs.

Site #2: Automated Enforcement, HVE, and Educations

In order to efficiently utilize a constrained outreach and education budget for such a niche target population (motorist violators), non-traditional communication channels must be utilized to advertise the HVE efforts that will be undertaken for each deployment in Site #2. To achieve this, the Contractor shall utilize any appropriate means necessary to conduct analyses that evaluate, at a minimum, the following:

1. Appropriate and available Media Channels (i.e., traditional Out Of

Home, experiential/event, guerilla, digital, social, earned, etc.)

2. Media cost (i.e., saturation, Cost-per-Point, reach, geography, budget scalability, etc.)

3. Appropriate and Resonant Messaging for each proposed deployment region

4. Contingency triage plan

School Systems Selection

School system selection is critical to the successful completion of this project. Based on the literature and program review assessment and NHTSA input, the Contractor shall be aware of programs slated to begin within the year following contract award. The Contractor shall work with NHTSA to determine the most appropriate school systems for the research project. The Contractor shall first confer with NHTSA staff and then contact appropriate sources, such as NHTSA Regional offices or State Highway Safety Offices in order to determine what jurisdictions might be both appropriate and interested in participating in this project. It is understood that the Contractor will need to enter into contractual agreements with two (2) school districts and their LEAs.

Critical selection factors shall include, but are not limited to:

• State and local laws that allow use of stop arm bar camera enforcement,

• City/County council and school board approval to use stop arm bar camera enforcement,

• Plans and clearance to begin installation of the cameras and supporting hardware and software during the 2019-2020 school year,

• No prior use of stop arm bar camera enforcement in the area other than pilot testing,

• Plans to implement an area wide driver education/awareness program on relevant school bus laws using both paid and earned media (Site #2),

• Commitment from the reviewing law enforcement agency to provide not only all camera based citation data for the duration of the project, but citations issued by field law enforcement officers for one year leading up to the program and during the program,

• Commitment of school system to have all bus drivers or other on-bus observers (school safety guard/adult attendant/responsible student) record the number of stop arm bar violations at least four (4) times before the program begins and at least 4 times once the program is implemented,

• History of a large number of stop arm bar violations noted by the school district or issued by law enforcement, and

• School district and reviewing law enforcement agency willing to work with NHTSA and the Contractor on this project.

Site #1: Automated Enforcement Only

The Contractor shall be responsible for the oversight of the automated enforcement initiative during the designated observation period. The Contractor shall enter into either a Memorandum of Understanding (MOU) or subcontract with a LEA to gain access to citation and adjudication records for citations issued during the observation period.

Additionally, the Contractor shall enter into either and MOU or subcontract with the school district and/or pupil transportation provider to coordinate timing of installation and coordinate methodologies between Site #1 and Site #2.

Site #2: Automated Enforcement, HVE, and Education

HVE includes the aggressive enforcement of laws, development of a communications plan/strategy, and other activities that ensure enforcement efforts are highly visible to the public. The Contractor’s methodology for the enforcement of school bus traffic laws within Site #2 shall include multiple types of enforcement efforts including but not limited to:

• Utilization of in-bus observers with chase vehicles

• Utilization of unmarked vehicles

• Utilization of plain-clothes auxiliary officers along bus routes

• Traditional HVE in or near school zones (all vehicles, all violations)

The Contractor shall be responsible for the oversight of the HVE demonstration program by entering into contracts with LEA and school district pupil transportation district subcontractors that will carry out and implement HVE and automated enforcement demonstration projects.

Additionally, the Contractor shall be responsible for the design and placement of education and media materials. The Contractor shall report on their findings of the school system review, choosing no fewer than six

(6) suitable HVE locations. Within four (4) weeks of NHTSA COR approval of a minimum of six (6) suitable HVE locations, the Contractor shall be responsible for soliciting and recruiting relevant LEAs and school districts within the chosen geographic area(s).

The Contractor shall provide the COR with a Location Analysis Report within three (3) months of contract award. Within two (2) weeks of receipt, the COR shall approve the Location and Engagement Analysis report or return with comments and edits.

C.4.5 – Task 5 - Law Enforcement Solicitation/Recruitment

Within six (6) months of award, the Contractor shall develop and submit the final-version of a solicitation/recruitment package and evaluation factors. Within two (2) weeks of receipt, the COR shall approve the law enforcement solicitation or return with comments and edits. The Contractor shall revise the solicitation package until approved by the NHTSA COR. The solicitation package shall support the conclusions made within, and coincide with the approval of, the Location and Engagement analyses. Upon the NHTSA COR approval of both the Location and Engagement analyses and the solicitation/recruitment package, the Contractor shall have eight (8) weeks to solicit and secure all appropriate and relevant LEAs to participate in a one (1) year HVE campaign (the full duration of an academic school year).

[Note: In the paragraphs below: (1) the word “Contractor” refers to the entity that is awarded the Contract; (2) the word “respondent” refers to any LEA that submits a proposal to the Contractor to participate in the HVE demonstration program; and (3) the word “subcontractor” refers to a respondent who was selected and approved by both the Contractor and NHTSA and awarded participation in this HVE demonstration program.]

The solicitation/recruitment package shall include, among other things, an individualized analysis that has been prepared by the Contractor that includes the Location and Engagement Analyses, background information on the stop-arm violation problem in the defined geographic area, detail the issues and technical approach that needs to be addressed by subcontractors, including earned media support, and indicate the criteria the Contractor and NHTSA will utilize for evaluating proposals from respondents.

The Contractor shall allow six (6) weeks for respondents to submit proposals in response to the solicitation package.

Respondents shall confirm in submitted proposals the understanding that, while the intent of the HVE demonstration program is to conduct HVE to reduce stop-arm violations, all traffic laws associated with the operation of all motor vehicle types (i.e., passenger cars, light trucks, commercial vehicles, etc.) shall also be enforced under this HVE demonstration program. In the proposals, respondents shall clearly identify their authority to conduct HVE within its jurisdiction and provide a detailed technical and collaborative (multi-agency, if needed) approach of all HVE activities being proposed.

This project aims to measure appropriate levels in intensity and duration of enforcement activities as it pertains to unsafe motorist behaviors around school buses. The Contractor shall ensure that no fewer than forty-five (45) HVE deployments at a minimum of eight

(8) different locations/sites occur within an approved jurisdiction during one (1) year.

The Contractor shall be responsible for ensuring that this minimum is met with the eventual sub-contracted LEAs.

Respondents shall confirm in submitted proposals the understanding that monthly reimbursement for deployments will be made ONLY upon receipt of deployment reports within seventy-two (72) hours following each deployment, and will include, but are not limited to, the following elements:

• Total number of vehicles interacting with school bus

• Total number of contacts made

• Total number of citations

• Types of citations

• Total number of officers utilized per deployment and officer names

• Total number of officers conducting peripheral saturation patrols and officer names

• Law enforcement personnel on regular and overtime hours

• Time of day and day of week of HVE deployment

• Location of deployment

Respondent’s Strategic Approach

The Contractor shall ensure that the sum of all subcontractors efforts include at a minimum of forty-five (45) waves of HVE at a minimum of eight (8) different locations/sites within an approved jurisdiction during one (1) school year. Site and date/time proposals shall be determined by the respondents’ and Contractor’s analysis of stop-arm violation data and information indicating problem locations. Respondents’ proposals may include more than eight (8) proposed sites/locations and dates/times for the conduct of HVE activities; however, the final locations/sites in which HVE shall be conducted must be agreed upon by the NHTSA COR, the Contractor, and the subcontractor prior to the conduct of any HVE under this Contract.

Respondents shall identify and outline a proposed operational model to be used in conducting HVE activities in Site #2, to include the nature of the enforcement effort(s) to be applied, anticipated use of on-duty versus off-duty resources, and how the HVE activities correlate to the data collected as noted above. The HVE plan should also include periodic review of enforcement efforts, and a methodology for making adjustments to meet evolving needs or conditions. Adjustments in approach should optimally be supported by data and designed to meet the needs and objectives of the project, including allowing enough time to make outreach, conduct baseline and post-intervention surveys, and media adjustments. The respondent shall identify any equipment needs, such as towable variable message signs and cones. However, the purchase of motor vehicles is not considered to be acceptable equipment need and will not be authorized. Equipment acquisition costs shall not exceed 15% of the overall enforcement deployment budget. Respondents should assess the need and costs associated with coordination with other governmental agencies for utilization of support equipment (digital message boards, cones, variable message signs (VMS), lighting, etc.)

Additionally, the respondent shall collect and maintain basic data during the conduct of HVE activities, which shall include the number, broken down by vehicle type, of contacts made with operators per wave, the number/type of citations issued per activity, and other information and data as appropriate and noted above.

General Requirements for Respondent Proposals

Respondent proposals for this HVE deployment component should contain, at a minimum, the following:

• Key law enforcement personnel’s understanding of the project objectives;

• Detailed description of the HVE operational model and authority of the respondent to conduct identified deployment;

• Indication of where and when the program will be demonstrated, along with appropriate support from site principals and crash or other data to indicate an identified problem;

• Indication of support from local school transportation districts, local departments of transportation, and local school districts.

• Respondent willingness to provide baseline citation analysis to Contractor

• Timeline schedule of project activities, including training, earned media, and deployment logistics;

• Indication of the type of data that will be collected (per Contractor’s specification) and ability to successfully collect the data;

• Statement of understanding that reimbursement is dependent upon Contractor receipt of deployment reporting (data, logistics, media, etc.) no later than 72 hours following the conclusion of each deployment activity

• Monitoring and oversight of the demonstration project;

• Personnel, staffing, and organizational capability;

• Past experience on similar types of projects;

• Detailed timeline and deliverable schedule.

C.4.6 – Task 6 – Community Survey Questionnaire Development

Within four (4) months of award, the Contractor shall submit a draft web-based dynamic visual questionnaire to the COR. The objective of the questionnaire is to assess driver’s knowledge about the legality of passing a school bus in different roadway configuration, during flashing yellow and red lights, and when the stop arm is activated. Among the items the survey should assess include age, education levels, years of driving experience, native country of origin and years within the United States. This survey will be used as a baseline survey for each of the deployment sites.

NHTSA anticipates a time-to-completion for the questionnaire of about 15 minutes, but it may be less, depending on the questionnaire that is eventually implemented. The questionnaire shall be in English only.

Within two (2) weeks of receipt of the Draft Questionnaire, the COR will either approve the questionnaire for the next step of cognitive testing, or request changes.

Within two (2) weeks of receipt of the COR’s comments, the Contractor shall submit to the COR a revised draft questionnaire that incorporates the comments from NHTSA. The Contractor shall revise and submit the questionnaire to the COR until the COR approves a final version of the questionnaire.

C.4.7 – Task 7 – National Survey Questionnaire Development

Within four (4) months of award, the Contractor shall submit a draft web-based dynamic visual questionnaire to the COR. The objective of the questionnaire is to assess driver’s knowledge about the legality of passing a school bus in different roadway configuration, during flashing yellow and red lights, and when the stop arm is activated. Among the items the survey should assess include age, education levels, years of driving experience, native country of origin and years within the United States. Given difference is state law regarding passing of school buses, this survey should be slightly different from the Community Survey, inasmuch as it includes questions regarding state of residence, number of school-aged children within the household, and whether those children ride a bus to school. This survey will be used for the nationally representative survey, independent of any deployment activity.

NHTSA anticipates a time-to-completion for the questionnaire of about 15 minutes, but it may be less, depending on the questionnaire that is eventually implemented. The questionnaire shall be in English only.

Within two (2) weeks of receipt of the Draft Questionnaire, the COR will either approve the questionnaire for the next step of cognitive testing, or request changes.

Within two (2) weeks of receipt of the COR’s comments, the Contractor shall submit to the COR a revised draft questionnaire that incorporates the comments from NHTSA. The Contractor shall revise and submit the questionnaire to the COR until the COR approves a final version of the questionnaire.

C.4.8 – Task 8 – Adapt Questionnaires to Digital Administration

The three surveys will not require any Personally Identifying Information (PII), however, given the unique visual component of the survey design, the Contractor shall describe how they intend to capture responses and codify them for later analysis, prevent respondents from taking the survey multiple times, and any survey security protocols.

The Contractor shall conduct usability testing of the web-based questionnaires. The web site testing shall include testing with mobile devices. The subjects shall be recruited by the Contractor. The objective of the usability testing for the web surveys is to identify any problems in the self-administration of the questionnaires.

Within two (2) months of receiving final approval of the draft surveys, the Contractor shall address and correct each problem identified during the usability testing, and submit final versions of the Web questionnaires to the NHTSA COR according to the Delivery/Milestones schedule.

C.4.9 – Task 9 – Institutional Review Board (IRB) Approval and OMB Submission

Package

The Contractor shall carry out all tasks associated with obtaining IRB approval of methods for the surveys. The review of survey methods shall be carried out by an IRB registered with the Office for Human Research Protections of the Department of Health and Human Services (DHHS). A Federal-Wide Assurance (FWA) shall be obtained that commits to compliance with the requirements in the DHHS Protection of Human Subjects regulations.

The Contractor shall make all arrangements for obtaining the IRB, shall develop and submit all documents needed by the IRB to perform its review, and shall be the point of contact for all communications with the IRB. The Contractor shall notify the NHTSA COR as to what source was used to obtain the IRB, and the schedule that the IRB will follow. The Contractor shall also provide the NHTSA COR a copy of the materials submitted to the IRB. The Contractor shall inform the NHTSA COR of any changes to procedures or forms required by the IRB. Changes required by the IRB shall be discussed between the Contractor and NHTSA COR. The Contractor shall notify the NHTSA COR by e-mail when the IRB has approved the methods and procedures.

The Contractor shall prepare ALL materials needed for OMB Submission. The OMB package shall include the survey questions, intended audience to be surveyed, methods for survey administration, sample designs, and participation compensation strategies.

The Contractor shall provide the COR with all OMB approval documents within six (6) months of award.

NOTE: OMB approval typically takes 9-12 months.

IMPLEMENTATION PHASE – Tasks C.4.10 – C.4.24

C.4.10 – Task 10 – Conduct Surveys

The Contractor shall conduct the full surveys according to procedures approved by the IRB, OMB (approval to be obtained by NHTSA), and the NHTSA COR no later than September 30, 2020. The surveys shall provide compensation (approved within Task 9) to survey respondents as a means to increase response rates. At this time, a total of three

(3) surveys will be administered:

1. Site #1 baseline

2. Site #2 baseline

3. Nationally representative sample

The site-specific community surveys will have a much smaller sample size, but will only be administered in zip codes where planned enforcement activities (automated only, automated with HVE) will occur. These baseline surveys shall be completed during the school year, but prior to any enforcement or citation activity. Ideally, they should be done within the first month of the 2020-2021 school year.

The nationally representative survey shall have a sample size of completed questionnaires that produces an margin of error of less than 3%.

C.4.11 – Task 11 - Draft Outreach and Media Materials (Sites #1 and #2)

Within nine (9) months of award, the Contractor shall submit draft Outreach and Media Materials that are specific to each engagement channel to the COR. This process will have been started during the Location and Engagement Analysis process and will also be utilized in securing the relevant LEAs. The Contractor shall submit the materials via hardcopy and digitally to the NHTSA COR.

Within one (1) week of receipt of draft Outreach and Media Materials, the NHTSA COR will approve or suggest edits to the Contractor. Within that week, the NHTSA COR will coordinate and seek input and approval from the NHTSA Office of Communications and Consumer Information. Within two (2) weeks of receipt of edits or approval, the Contractor shall submit the final outreach and media materials.

C.4.12 – Task 12 – Securing Outreach and Media Contracts (Site #2)

Within four (4) weeks of securing OMB approval and after securing the commitments of participating LEAs and school districts, the Contractor shall purchase Paid Outreach and Media to support HVE activities for dates and geographic locations identified in the Location and Engagement analysis and approved by the COR. The Contractor shall submit a listing and description of the Paid Outreach and Media to the COR prior to going live. The Contractor shall be responsible for securing earned (to be secured by the Contractor and/or Subcontractor) and paid (to be secured by the Contractor) media, in conjunction with and cooperation of relevant LEAs and stakeholders/partners, to support the HVE activities under this Contract.

C.4.13 – Task 13 – Earned Media (Site #2)

One of the objectives of this project is to test the different rates of knowledge and compliance between a community that proactively and financially engages in education and outreach regarding illegal passing of school buses versus communities that only utilize automated enforcement and very limited public education and outreach.

Earned media materials (press releases, editorials, talking points, etc.) will be critical to the success of this Contract and overall approach. The materials shall have an enforcement message designed to make the target audience(s) aware of the State’s stop-arm driving laws and planned jurisdictional enforcement efforts. These materials shall also incorporate specific date/time, geographic and/or demographic characteristics.

These materials shall be developed and completed no later than one (1) month prior to deployment activities.

Types of earned media channels that will be the responsibility of the Contractor but involve the Respondent, and will be encouraged and evaluated during the Engagement analysis, include, but are not limited to:

• Media availability for participating LEAs to news outlets

• B-roll production and distribution to news outlets

• Innovative event engagement at site locations frequented by target demographic

• Facebook page recruitment, content population

• Public website identification, recruitment, and content population

• Pre- and Post-deployment Facebook posts, Tweets, and press releases

• Twitter parties

• Twitter partner feed identification, recruitment, content population, and re-tweets

• Lo-fi YouTube video production and distribution

• Social media metric identification and benchmarking

• Social media contingency triage plan

• Informational articles residing on other domains

• Traditional media outreach (television news rooms, newspaper editorial outreach, etc.)

C.4.14 – Task 14 – Paid Outreach and Media (Site #2)

The Contractor shall secure paid media as identified in the Location and Engagement analysis and approved by the COR. The Contractor shall ensure that the messaging for the paid media is designed to let people know about the upcoming enforcement periods and persuade them to follow all stop-arm and school bus laws. The Contractor shall ensure that the ads are run during very specific time periods that coincide with the HVE deployments. Due to the budget constraints of this Contract and the diffuse nature of the target demographic, traditional media (television and radio) will be discouraged.

Types of paid media channels that shall be the responsibility of the Contractor, and will be encouraged and evaluated during the Engagement analysis, can include, but are not limited to:

• Digital media on relevant geographic and demographic properties

• Guerilla marketing o (ie., http://www.youtube.com/watch?v=h0xeKfcj3pc) o (this link does not represent an endorsement by NHTSA, but rather a showcase of innovative examples:

http://www.gogorillaadvertising.com/Products/p1/GoAuto.aspx)

• Time and location sensitive digital billboards

• Time and location sensitive mobile billboards

• Animated digital web banners and/or applets on sites frequented by target demographic

• Time, location, and message sensitive advertising in restaurants, bars, and other locations frequented by target demographic

• Street team outreach at identified local events

C.4.15 – Task 15 – Draft Interim Report on Project Process and Progress

Within twenty (20) months of award, the Contractor shall submit one (1) electronic copy of the draft-version of its Interim Project Process and Progress Report to the COR for review and comment/approval. This report is meant to document the to-date processes utilized to determine the most effective HVE strategies for accomplishing the objectives of this Contract. It is expected that all pre-deployment logistics will have been accomplished by this date and will be included, in brief format, in this report.

C.4.16 – Task 16 – Conduct Enforcement

Following the conclusion of the baseline community surveys, the Contractor, and their affiliated school bus transportation providers and law enforcement agencies, shall begin issuing citations (Site #1 – automated enforcement only) and conducting High Visibility Enforcement (site #2 – law enforcement officers and media outreach) between September 30, 2020 and May 31, 2021. It is intended that these activities occur during the 2020- 2021 school year.

C.4.17 – Task 17 - Deployment Reports

Within one (1) week following each HVE law enforcement deployment, the Contractor shall submit one (1) electronic copy of a draft-version report on each law enforcement deployment to the COR. The deployment report shall include, but not be limited to:

• Date

• Time

• Location

• Bus number(s)

• Total number of contacts

• Total number of citations

• Total number of agency staff and hours for each staff member

• Total cost of deployment http://www.youtube.com/watch?v=h0xeKfcj3pc http://www.gogorillaadvertising.com/Products/p1/GoAuto.aspx

• Bus driver counts of violators

C.4.18 – Task 18 – Post-Intervention Surveys

The Contractor shall conduct the full online surveys according to procedures approved by the IRB, OMB (approval to be obtained by NHTSA), and the NHTSA COR. The surveys shall provide compensation (approved within Task 9) to survey respondents as a means to increase response rates. At this time, a total of two (2) surveys will be administered:

1. Site #1 post-intervention

2. Site #2 post-intervention

These site-specific community surveys shall have the same methodology and outreach strategy, and similar sample sizes and only be administered in the same zip codes as the baseline. These surveys shall be completed no later than May 30, 2021, or before the last day of school, whichever is later.

C.4.19 – Task 19 - Draft Final Deployment Report

Within two (2) weeks following the last HVE deployment, the Contractor shall submit one (1) electronic copy of the draft-version of its Final Deployment Report to the COR for review and comment/approval.

While not intended to be a comprehensive analysis of the HVE deployment efforts, the Contractor shall ensure the report provides analysis of the raw deployment data. The Contractor and the COR shall determine at the Kick Off Meeting what elements need to be included in this report. The Contractor shall incorporate elements of this Deployment Report, per discussion and agreement among the Contractor and the COR, into the Final Report.

C.4.20 – Task 20 – Draft Demonstration Project Final Report

Within thirty-six (36) months of award, the Contractor shall submit one (1) electronic copy of the draft-version of its Final Project Report to the COR for review and comment/approval.

At a minimum, the Final Project Report shall include: (1) the identification of partners and stakeholders in the conduct of HVE; (2) the Contractor approach during the Location and Engagement process, and the results of the process; (3) a detailed summary of baseline crash, and citation data as it pertains to stop-arm violations in the selected geographic areas; (4) a synopsis of barriers or obstacles encountered in conducting HVE and actions taken to overcome these barriers or obstacles; (5) a detailed summary of the communications and engagement strategies that were used to publicize HVE activities, as well as the appropriate comprehensive media metrics showing the impact of such strategies; (6) a detailed analysis of which communications strategies had a larger impact on awareness and resonance; (7) a detailed analysis of the variances in deployment efforts, both in size, timing, collaboration or lack thereof with other LEAs, location, and diminished returns throughout the campaign; (8) the methodology used to compare the two sites (automated vs HVE) and the analysis regarding effectiveness of the different approaches; and (9) analysis of the results of the community surveys.

Within one (1) month of receiving the draft report, the COR will provide comments/required changes to the Contractor, which the Contractor shall incorporate into the final-version of the Final Project Report.

C.4.21 – Task 21 – Final Demonstration Project Report

Within thirty-four (34) months of award, the Contractor shall submit one (1) electronic copy of the final-version of the Final Project Report to the COR.

Subsequent to the submission of the final-version of the Final Project Report to the COR for review and acceptance, within thirty-four (36) months of Contract award, the Contractor shall draft long (2, 3, and 5 pages in length) and short articles (1/2 and 1 page in length) that may be submitted by the COR for publication in law enforcement and traffic safety journals, newsletters, and other publications.

Within thirty-six (38) months of award and pending the resolution of all comments and/or required changes identified by NHTSA, the COR will accept the final-version of the Final Project Report.

C.4.22 – Task 22 – Update and Expand Best Practices Guide: Reducing the Illegal

Passing of School Buses

Reducing the incidence of illegal passing of stopped school buses is easier said than done. The solution to this complex problem requires the involvement and cooperation of many groups (motorists, school bus drivers, law enforcement officers, prosecutors, and local judicial officials) to make sure the law is obeyed, violations are reported, and the law is enforced.

A number of states and local areas have taken on the challenge. From the lessons they have learned, the elements of a successful stop-arm compliance program have been gleaned to propose a "model" program to reduce stop-arm violations. This "model" program is described in the Best Practices Guide: Reducing the Illegal Passing of School Buses. It has been several years since the Guide was authored, and a comprehensive update is necessary to ensure the content is relevant. The Contractor shall include, in summary format, the results of the nationally-representative survey, as well as the results of the two demonstration sites, and how both impact the need to conduct, and the process in which to conduct, enforcement of stop arm violations.

Within thirty-eight (38) months of award, the Contractor shall have assembled a panel of experts to review the current Guide and make any updates and additions to it. The Contractor shall submit a draft version in Word format shall be delivered to the COR within forty-six (46) months of award. The COR shall provide edits and suggestions no more than one (1) month after receipt. The Contractor shall provide a final draft no more than one (1) month after receipt of COR edits.

C.4.23 – Task 23 – Traffic Tech Report on National Survey

Within thirty (30) months of award, the Contractor shall develop and deliver to the COR a brief 2-3 page report highlighting the methodology and results of the nationally representative survey of motorists. The report shall include a sample of the visual technical illustrations utilized in the survey. NHTSA publishes several “Traffic Tech” reports, all of which are available on NHTSA’s website. While there is no specific format for these reports, they should resemble the style and length of the versions available online (www.nhtsa.gov). The report shall also summarize the results of a non-response bias analysis.

Within one (1) month of receiving the draft report, the COR will provide comments/required changes to the Contractor, which the Contractor shall incorporate into the final-version of the report within one (1) month of receipt of the edits.

C.4.24 – Task 24 – Monthly Progress Conference Calls

The Contractor shall participate in monthly conference calls with the NHTSA COR and other NHTSA…