Attachment_1_-_Statement_of_Work.pdf

Statement of Work Leading Author Series

Background

The SEC’s mission is to protect investors, maintain fair, orderly and effective markets, and facilitate capital formation. In support of this mission, the College of Securities and Professional Development (CSPD) works to provide the design, development, delivery and evaluation of technical skills/operations and instructional materials and programs in securities, legal, finance, accounting, regulation and economic analysis. Instructional products, materials and programs result from analyzing organizational learning needs, job and target audience requirements, curriculum analysis, evaluation and redesign within the financial services industry including, but not limited to, fraud detection, advanced securities operations, current regulatory environment, risk assessment and analysis, accounting, finance, statistics, economics and business.

Objectives

The target audience is Securities and Exchange Commission employees. CSPD projects offering an average annual total of 8 book discussions per year. The number of book discussion seminars may vary depending on the availability of funds and selected speakers.

Requirements

In satisfaction of CSPD’s requirements to deliver authors approved by CSPD staff and appropriate for the target audience, the contractor shall perform the following:

• Identify and recommend topics and authors of interest to CSPD and its audience;

• Meet with CSPD staff monthly to discuss events and authors;

• Provide CSPD staff with consolidated lists of pre-published or recently published books with summaries to review at least 60 days prior to the quarterly selection of book titles and authors appropriate for the target audience;

• Schedule speakers and arrange an estimated two (2), one to two hour, book discussion events at CSPD facility on a quarterly basis;

• Coordinate the purchase and delivery of approximately 150 books per book discussion event at the most advantageous cost to the federal government (quantity of books may vary depending on event/audience); and

• Coordinate with the author and/or publishing house on the SEC’s ability to record events for internal viewing within the agency or within other federal government agencies.

Deliverables

After consultation with CSPD staff, the contractor shall provide a recommended list of speakers to meet with the desired learning objectives of CSPD and that have a high likelihood of generating full enrollment and excellent seminar evaluations.

The contractor shall:

4.1 Deliver a series of author-led presentations/events that receive excellent evaluations from the target audience.

4.2 Meet with CSPD staff monthly to discuss events and authors.

4.3 Research recently published book titles and authors appropriate to CSPD objectives.

4.4 Obtain marketing materials from publishing houses for selected titles and then provide to CSPD to assist in their development of marketing materials. Acceptable marketing materials include, but are not limited to, electronic versions of book jackets, early book reviews, author biographies, and public relations press kits distributed by the author’s publishing house.

4.5 Coordinate book discussions with the author and/or publishing house, including providing a pre-event briefing to author and CSPD staff.

4.6 Coordinate the purchase of approximately 150 copies of books for event participants at the most advantageous cost to the federal government and arrange delivery and shipment to CSPD seminar site.

Deliverables Table

Section Deliverables/Work Products Timeframe for Delivery

4.2 Meet with CSPD staff 60 days in advance

4.3 Research and identify relevant published books and

authors As requested

4.4 Obtain marketing materials 30 days in advance

4.5 Coordinate book discussions As requested

4.6 Coordinate purchase and delivery of books As requested

Place of Performance

Work will be conducted at the Contractor’s worksite with the exception of the seminar events. Meetings with CSPD staff can be virtual or in-person. Seminar events will be conducted at the Securities and Exchange Commission’s office sites, the majority of which will take place at Headquarters at: 100 F St.

NE, Washington, DC 20549. Seminar events will be telecast to the regional offices throughout the country. In the event that a seminar in hosted from a regional office, the Contractor will be notified at the time of booking.