5-Attachment C TechnicalCriteria India.docx
DOCX document 2 MB Posted
- Attached to
- India Trade and PR Representation
- Solicitation number
- TR26-18
- Issued by
- Utah
About this file
This is an evaluation criteria document for the India Trade and PR Representation contract opportunity issued by the State of Utah Division of Purchasing through the Governor's Office of Economic Development. The procurement seeks a qualified vendor to provide trade and public relations representation services for Utah in India over a five-year contract term. The evaluation process consists of three stages: Stage 1 requires vendors to confirm mandatory qualifications including ability to travel to the United States, established offices or an account manager in India, public relations experience with consumer and travel trade media, travel trade experience in tourism environments, willingness to participate in committee interviews, and submission of proposals not exceeding 40 pages. Stage 2 evaluates technical criteria across four categories worth a combined 70 points, including demonstrated knowledge of public relations, consumer awareness, social media, and travel trade experience (25 points); staff qualifications and Utah/US product knowledge (15 points); and a marketing plan with return on investment proposal for 2026-2027 promotion of Utah in India with an $80,000 budget (30 points). Vendors must achieve a minimum score of 70 percent to advance to Stage 3, which consists of a 45-minute virtual interview conducted via Zoom where the proposed account manager presents the marketing plan and responds to committee questions, with this interview phase weighted at 30 points.
The procurement does not permit inclusion of pricing information in vendor submissions, as compensation will be determined through negotiation following vendor selection based on qualifications. The contract will be awarded to the highest-ranked vendor, with provisions allowing the state to negotiate with subsequent vendors if fair and reasonable compensation cannot be established with the top-ranked firm. No specific response deadlines, site visits, or bidder conferences are mentioned in this evaluation criteria document.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| 4-Attachment D ScoreSheet India.xls | XLS spreadsheet | |
| 6-Attachment B SOW India.docx | DOCX document | |
| 3-Attachment A TermsConditions.docx | DOCX document | |
| 2-Vendor Prerequisites - Part 15.pdf | ||
| 1-Claim of Business Confidentiality Updated.pdf.pdf |
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Text version
India Trade and PR Representation Evaluation Criteria
Evaluators will score responses as stated in Attachment D—Scoresheet. Offerors must address the technical criteria stated below in their proposal (the maximum page limit is 40 pages).
Stage 1-Minimum Mandatory Requirements - respond YES or NO and with additional information if needed Offeror must have the ability to travel to the United States Offeror must have offices/an account manager based in the primary market Offeror must have public relations experience (consumer and travel trade media) Offeror must have experience working with the travel trade in a tourism environment Offeror must agree to an interview with the selection committee (either in person or virtually) Offeror must submit a proposal that does not exceed the maximum of forty pages/slides
Stage 2-Technical Criteria
1. Demonstrated knowledge to meet the scope of work (25%)
a. Public Relations Experience (6.25)
b. Consumer Awareness Experiences (6.25)
c. Social Media Experience (6.25)
d. Travel Trade Experience (6.25)
Submit: three letters of recommendation from clients Submit: any client-initiated litigation, arbitration, or legal proceedings
2. Qualifications and expertise of staff (15%)
a. Dedicated account manager (8)
b. Utah and US Product Knowledge (7)
3. Marketing Plan/Return on Investment Proposal (30%)
a. Ability to demonstrate ROI, UOT mission, and goals (15)
b. A marketing plan that includes the promotion of Utah in 2026-2027 in India and a marketing budget of $80,000 (15)
i. Please outline what programs and costs will impact each budget separately. The plan should meet all the goals addressed in the Scope of Work. High value is placed on creativity, the effective use of partnerships, and the ability to measure return on investment through key performance indicators.
This plan is being created as an exercise. While elements of the plan submitted by the awarded firm may be included in the Utah Office of Tourism marketing activities, the plan will likely be adjusted. The budget figures given here are for the exercise and may not reflect the actual budget.
Required technical threshold - Offerors must score a minimum of 70% to advance to Stage 3 - Interview Criteria. Evaluators will score responses as stated in Attachment D - Scoresheet
Stage 3- Interview Criteria (30%)
1. The offeror will be required to participate in a 45-minute interview.
a. 30 minutes will be allotted for a presentation and 15 minutes for questions and answers.
b. The evaluation committee will interview the offeror's proposed account manager.
c. Interviews will be held virtually via Zoom or another preferred online meeting platform.
2. Presentation of the proposed plan by the account manager:
a. Ability to address questions outlined by the committee and how the proposed plan accomplishes ROI, UOT mission, and goal (30)
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