47QDCB21R0002 Att 2 Slip Sheet Task Order SOW 2021-10-25.docx

Solicitation # 5TP57100245

National Marketing and Communication Division Solicitation 47QDCB21R0002 Attachment 2, Slip Sheet SOW

PERFORMANCE WORK STATEMENT

A procurement by the U.S. General Services Administration Region 5 Contracting Division on behalf of

CLIENT AGENCY:

General Services Administration (GSA) GSA National Marketing and Communications Division (NMCD) Chicago, Illinois

PROJECT TITLE:

GSA Federal Acquisition Service MAS Slip Sheet

PROJECT NUMBER(S): 05-21-01353

This requirement is being solicited as a Task Order under the Marketing Services IDIQ Contract 47QDCB21Dxxxx

Task Order Solicitation Numbers: 47QDCB21QXXXX

NAICS 541810 Advertising Agencies Product Service Code R701 Management Support: Advertising

ORIGINAL VERSION DATED

19 October 2021

Post Award Document Revision History

NMCD MARKETING IDIQ CONTRACT

STATEMENT OF WORK INCORPORATED PROVISIONS

The provisions in the following sections of the NMCD Marketing IDIQ contract Statement of Work, or their referenced contract sections, apply to this task order, if applicable.

1. Introduction 2A. Administrative Objectives and Requirements

3. Quality

4. Deliverables

5. Performance Place, Time, and Restrictions

6. Personnel

7. Government Furnished Property/Information/Access

8. Security

9. Other Provisions

TECHNICAL REQUIREMENTS:

Description of the Program Being Supported by this Marketing Effort To meet the procurement objective, the contractor will update GSA’s Multiple Award Schedule (MAS) Guide. The GSA MAS Guide is written to assist the government procurement professional successfully navigate the processes, rules, and regulations that comprise the Multiple Award Schedule contracts. The MAS Slip Sheet will help the procurement professional make sound business decisions and develop effective and efficient acquisition strategies.

TECHNICAL OBJECTIVES:

Marketing Collateral and Other Development: Multiple Award Schedule (MAS) Slip Sheet-Double Sided

For overall media creatives, the Contractor management and creative staff will consult with representatives from GSA as designated by the Task Order COR, to develop a minimum of one (1) high-level design concept. The standard review process shall be as follows:

1. initial concept/layout(s) review incorporates GSA word document submitted at kick off

2. first draft review - incorporates GSA changes

3. second draft review - incorporates GSA changes 4 final Government proofing of the entire project to ensure all information has been included and is correct.

To meet this objective, the Contractor shall prepare an updated MAS Slip Sheet based on GSA’s current MAS Guidelines-see attached Sample MAS Slip sheet. The delivery time for MAS Slip sheet is 40 days from start date.

This Slip sheet will require 2 Proof reviews and 1 Final Design to ensure all government changes were incorporated.

To do this, the Contractor shall perform the following functions.

· Create a new MAS Slip sheet based on word document provided by the government

· Contractor will be provided with word document and images to use in concept

· Perform required editing and layout of the new MAS Slip Sheet

· Create 1 concept/proof which compliments sample MAS Slip sheet

· Incorporate images furnished by the government

· Prepare Double-sided layout in color on 8.5 x 11-inch paper size.

· After receiving the government’s review and incorporating comments on the concept, the Contractor will further refine second Proof/Concept. Upon review and approval of the creative, the Contractor will proceed to final design of all deliverables specified and produce print-ready art files. Final design must incorporate all government changes.

Submission format:

Prepare Double-sided layout in color on 8.5 x 11-inch paper size. File with layered print files, PDFs of final project (both high and low resolution), and Section 508 compliant PDF with zero (0) errors when the Full Check is on Acrobat Pro and low-resolution JPG image of front cover.

Specifications for JPG Files:

The following specifications apply to JPG files:

Proofing/Revisions:

The standard review process shall be as follows:

1. initial concept/layout(s) review incorporates GSA word document to be submitted at kick off

2. first draft review - incorporates GSA changes

3. second draft review - incorporates GSA changes 4 final Government proofing of the entire project to ensure all information has been included and is correct.

Standard review process should allow for initial concept/layout(s) review, first, second and final Government proofing of the entire project to ensure all information has been included and is correct. GSA will have the opportunity to submit alterations during these cycles. GSA will compile all changes from differing internal GSA clients/ stakeholders. These edits and comments will be provided to the vendor in writing—for both visual direction and text edits.

It is the vendor’s responsibility to perform all necessary proofreading to ensure all proofs are in conformance with the submitted copy and Government alterations. No additional production time or costs will be allowed for revised proofs due exclusively to vendor errors. All requests for changes or modifications to the proofs from GSA to the vendor shall always be in writing.

GSA must modify this task order if it requests any additional proofing rounds. The Contractor must not proceed with additional proofs without a modified task order.

GSA will critique and submit feedback to the designs for all revised/refreshed creative assets after each round of proof submissions.

The vendor will adjust per the feedback. For development of creative pieces and/or design creative, except where expressly stated and agreed upon, images used will be royalty free and GSA will retain rights in perpetuity.

Deliverables:

The Contractor shall deliver the data items listed in the table, below.

Project Start

Date of Award

Section 2A, Paragraph 2A.2.1

Kick-off Meeting Within 5 business days after award or as agreed by the parties

Section 2A, Paragraph 2A.2.1

Kick-off Meeting Minutes

Within 2 business days after the kick-off meeting Electronically to the GSA ITSS System, emailed to the GSA NMCD COR/PM

See above

Initial MAS Slip Sheet, 1st Concept

1) Electronically via email,

2) On-line via contractor’s FTP site, or

3) Mail via DVD

See above

MAS Slip Sheet-first Proof Review

1) Electronically via email,

2) On-line via contractor’s FTP site, or

3) Mail via DVD

See above

MAS Slip Sheet-second Proof Review

1) Electronically via email,

2) On-line via contractor’s FTP site, or

3) Mail via DVD

See above

MAS Slip Sheet-Final

1) Electronically via email,

2) On-line via contractor’s FTP site, or

3) Mail via DVD

Data Requirements / Descriptions:

Documentation shall be in a format prescribed by the Government or offered by the Contractor as mutually agreed between the parties. Contractor files may be delivered via one of three formats indicated in the table, above, based on size and access.

NOTE – ALL DELIVERABLES MUST BE LABELED WITH THE IDIQ AND TASK ORDER NUMBER, PROJECT NAME, PROJECT NUMBER (#05-21-01353), AND DATE.

ATTACHED:

Sample MAS Slip sheet