4. ARNG_Brand Guidelines.pdf

PDF 19 MB Posted May 6, 2022

Attached to: Awning and Signage at Various NYC Recruiting Offices
Solicitation number: W912PQ-22-Q-0044
Issued by: Department of the Army New York Army National Guard

View the file

Other files

File	Type	Posted
Amendment 01.docx	DOCX document	May 11, 2022
8. Long Island City pictures.pdf	PDF	May 6, 2022
7. Queens Pictures.pdf	PDF	May 6, 2022
5. Brooklyn pictures.pdf	PDF	May 6, 2022
6. Harlem Pictures.pdf	PDF	May 6, 2022
W912PQ-22-Q-0044.pdf	PDF	May 6, 2022

On GovTribe

Work with this file

Download the original file
Contacts named in this file
Similar government files
Ask GovTribe AI about this file

Try for free Login

Text version

The file's text, extracted by GovTribe without its formatting.

ARMY NATIONAL GUARD

BRAND GUIDELINES

February 2019

1.0 U.S. ARMY BRAND STRATEGY

1.1 INTRODUCTION 4

1.2 BRAND POSITIONING 5

1.3 THE U.S. ARMY BRAND HIERARCHY 6

1.4 VALUE PROPOSITIONS 7

1.5 BRAND EQUITY 8

2.0 LOGO

2.1 INTRODUCTION 10

2.2 BRAND ELEMENTS 11

2.3 OVERVIEW 12

2.4 STANDARD SIZES 13

2.5 MINIMUM SIZE 14

2.6 LOGO COLORWAYS 15

2.7 COLOR BACKGROUNDS 16

2.8 CLEAR SPACE 17

2.9 PLACEMENT IN LAYOUT 18

2.10 SOCIAL MEDIA PROFILE ICONS 19

2.11 STATE AND TERRITORY VARIATIONS 20

2.12 ASSET FILE NOMENCLATURE 21

2.13 LOGO DON’TS 22

3.0 HOLDING DEVICE: CAMO

3.1 CAMO DESIGN INSPIRATION 24

3.2 CAMO DESIGN SYSTEM — TIERING 25

3.5 INFORMATION FLOW 26

3.3 CAMO SHAPES AND CONTENT 27

3.6 CREATE DIGITAL CAMO IN ADOBE ILLUSTRATOR® 28

3.7 CREATE DIGITAL CAMO IN ADOBE INDESIGN® 29

3.8 CAMO DON’TS 30

4.0 COLOR

4.1 OVERVIEW 32

4.2 COLOR USE ACROSS LEVELS 1, 2 AND 3 33

4.2 COLOR TRANSPARENCY 34

5.0 TYPOGRAPHY

5.1 OVERVIEW 36

5.2 USING COLOR IN TYPE 37

5.3 LINE SPACING 38

5.4 LETTER SPACING 39

5.5 ACROSS INFORMATION TIERS 40

5.6 VOLUME OF COPY 41

5.7 VERTICAL USE 42

5.8 DIGITAL USE 43

5.9 DON’TS 44

6.0 PHOTOGRAPHY

6.1 BE HUMAN 46

6.3 SHOW FACES 47

6.2 RELATABLE 48

6.4 USE MOVEMENT 49

6.4 BE DYNAMIC 50

7.0 USING THE IDENTITY

7.2 PRINT APPLICATION EXAMPLES 53

7.3 DIGITAL APPLICATION EXAMPLES 55

ARMY NATIONAL GUARD BRAND GUIDELINES

U.S. ARMY

BRAND

STRATEGY

WHAT DOES THE ARMY BRAND MEAN?

The U.S. Army Brand exists to strengthen the Army position as an organization that Americans support, join , work for and recommend.

The army brand is designed to assist the army in developing a unified approach to all communications and messaging. It is intended to align and unify strategy and communication across organizations within the army, to form one consistent and comprehensive army brand. It will help army stakeholders and the american public better understand and value the army institution, so they will be more willing to support, recommend, or consider joining either as a Soldier, or an army Civilian.

A few key factors prompted this important initiative:

1. Need to differentiate the army from other military branches and increase first choice preference.

2. Desire to reduce confusion and inefficiency in the market that was resultant of having many disparate and individual identity systems in use throughout the army organization.

Having a consistent Identity and Strategy creates a single, universal brand that clearly and succinctly identifies what the army stands for, while allowing tailored and strategically linked messaging to address specific audience and constituent requirements.

The components of the army brand include a brand Hierarchy, a brand Positioning Statement, Value Propositions, and a visual Identity System.

The end result is a single, unified brand that americans can understand and support, a brand that works in unison to recruit and maintain the all-Volunteer Force.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019

1.0 braND STraTeGy

1.1 INTRODUCTION

The U.S. Army Brand positioning provides the foundation for the messaging that reaches across the Army organization.

The Brand Positioning Statement explains the what, how and why of what the Army does as an institution.

U.S. ARMY POSITIONING STATEMENT

THE U.S. ARMY IS THE NATION’S MOST VERSATILE

FORCE MEETING THE EVER-CHANGING CHALLENGES

OF TODAY.

IT HAS THE SCALE AND SCOPE TO ADAPT TO

CHALLENGES THAT ARISE BOTH AT HOME AND

ABROAD. THE ARMY IS CONSTANTLY EVOLVING ITS

COMPETENCIES AND CAPABILITIES TO PREVAIL IN

COMPLEX ENVIRONMENTS TO PROTECT AND PRESERVE

OUR NATION.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 5

1.2 BRAND POSITIONING

A brand hierarchy is the way an organization structures and connects its portfolio of offerings.

It ensures audiences are able to access the products and services they want, while understanding the full value of each element, as it relates to the whole portfolio.

The u.S. army brand Hierarchy organizes the portfolio based on four primary ways external audiences can serve in the army: full time in the active Component, part time in the reserve and National Guard Components, or as a civilian in the Civilian Service Component. These have been identified as the four “related-brands” under which all commands and organizations live.

This structure unites the portfolio by aligning commands and organizations. Internally, it will help groups think about “big army” first, while externally increasing the understanding of the structure of the institution and the different ways an individual can engage with the army.

The hierarchy helps to unify diverse marketing and communications efforts, deliver economies in future initiatives, and build long-term equity in the u.S. army brand. This will greatly improve effectiveness and facilitate a comprehensive and unified communications platform that is both meaningful and ownable.

U.S. ARMY ENTERPRISE BRAND

U.S. ACTIVE

ARMY

U.S. ARMY

RESERVE

U.S. ARMY

CIVILIAN SERVICE

ARMY NATIONAL

GUARD

reLaTeD braNDS

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 6

1.3 THE U.S. ARMY BRAND HIERARCHY

Value propositions link the unique offerings of specific Army entities to the U.S. Army Brand Positioning. The value proposition for the Army National Guard articulates its offering for their specific audience. ARMY NATIONAL GUARD

The army National Guard is for those who want to protect their community, State and Nation with the flexibility to train and serve part-time close to home. Through advanced training, education benefits, and desire to help their community, Soldiers in the Guard develop skills and qualities that help them reach their full potential. The Guard’s dual mission gives the army local scale as the first military responders at home and support for the Nation’s missions abroad.

reLaTeD braNDS Value propositions for related brands link to the enterprise army brand positioning statement and highlight the unique aspect of each individual component.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 7

1.4 VALUE PROPOSITIONS

EQUITY

TIME

BUILDS AND DRAWS EQUITY

RELATED BRANDS

Having a consistent brand unifies communications to increase impact and stimulate the transfer of equity among the overall brand and its related brands.

a successful u.S. army brand unifies marketing efforts, creates efficiencies and reduces confusion in the market; building awareness and helping the army to achieve its goals.

a clear brand hierarchy provides structure around the unique components that make up the u.S. army. The army brand and related brands structure allows for differentiation while continuing to reinforce and build overarching brand equity in the market

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 8

1.5 BRAND EQUITY

ELEMENTS

LOGO

OUR LOGO IS THE HERO OF OUR VISUAL

IDENTITY SYSTEM. IT IS A BADGE OF

HONOR THAT SPEAKS TO WHAT MAKES

THE ARMY NATIONAL GUARD DISTINCT

AND YET DEEPLY CONNECTED TO THE

VISUAL LANGUAGE OF THE U.S. ARMY. IT IS

DESIGNED TO BRING OUR VALUES TO LIFE

ACROSS A VARIETY OF TOUCHPOINTS.

The Army National Guard logo, along with state and territory variations, should be the hero mark when developing external communication, replacing the current version of the red, white and blue Army National Guard logo (RWB logo). The RWB flag logo should no longer be used to represent the Army National Guard.

The National Guard (Minuteman) seal should not be used when developing external-facing marketing materials but can be used as part of internal presentations and internal communications.

The Army National Guard logo & identity system leverages in-depth learning and experience from the development of the Army Brand Identity and The Brand Portal, which provides access to the relevant Army National Guard brand elements including logo files, imagery and guidelines in order to produce consistent and compelling Army National Guard marketing materials.

LOGO FILES & DOWNLOADS

The Army National Guard Logo Guidelines should be read before using the logo in marketing materials. The logo artwork files should be downloaded from the Brand Portal Asset Library and should be used when developing new materials.

QUESTIONS & SUPPORT

The U.S Army Brand Portal Webmaster is available to answer questions, review material from a brand compliance perspective and guide you in the correct direction. Use the “Ask a Question” button to the right side of the U.S. Army Brand Portal page to submit your questions or materials for review.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019

2.0 arMy NaTIONaL GuarD LOGO

2.1 INTRODUCTION

H T

C A

M O

A R

M Y

B L

A C

D A

R K

C A

M O

A R

M Y

W H

A R

M Y

G O

L D

Predominant army National Guard color - 100% Solid overlay army Light camo

Supporting colors - 70% Transparent overlay

LOGO STATE VARIATION EXAMPLE

COLOR PALETTE

PREDOMINANT CAMO COLOR

SUPPORTING CAMO COLOR LOGO COLORS

TEXT COLORS

IMAGERY

APPLICATION EXAMPLES

CAMO DESIGN SYSTEM

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 11

2.2 BRAND ELEMENTS

There are two variations of the Army National Guard logo: the main logo, and a variation that includes a state, territory or district designation.

There are 54 available variations. There is a logo variation for each of the 50 states, plus Guam, Puerto rico, the Virgin Islands and the District of Columbia.

ARMY NATIONAL GUARD LOGO ELEMENTS

The army National Guard logo is fixed inclusive of Shield, army National Guard text and Star. There is one variation to accomodate state, territory or district designation when applicable.

In no circumstances can the elements that make up the army National Guard logo be modified, altered or removed.

The two elements which make up the logo have been highlighted below.

NOTE:

at this time there is no ® or ™.

application is in progress

Always use logo artwork from the Brand Portal.

ARMY NATIONAL GUARD LOGO STATE VARIATION EXAMPLE

Variation (if applicable)

Logo

The logo must always be used in its entirety and never taken apart.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 12

2.3 OVERVIEW

The Army National Guard logo needs legibility and consistency to have an impact.

To maintain consistency, it’s important to use the logo at the right size relative to the area on which it appears.

For printed applications, use the guideline given here to determine the minimum logo size. If the logo size you require is not provided, divide the diagonal (corner to corner) measurement of the application by 11 and use that to determine the logo height.

1.1"

1.5"

TABLOID

11" x 17"

LETTER

8.5" x 11"

17" x 22"

22" x 34"

34" x 44"

4.4"

X X ÷ 11 = LOGO HEIGHT

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 13

2.4 STANDARD SIZES

Legibility of the Army National Guard logo artwork is critical, and it must be sized appropriately to be read easily on every application (print or digital).

use these guidelines to determine the minimum logo size.

ALL-TYPE TREATMENT

To ensure legibility, do not use the army National Guard logo if the required printing area is below the minimum size of

0.5 inches in height. Instead, use an all-type treatment. The example shown at right provides direction for the all-type treatment.

Do not use the all-type treatment when the printing area allows for the army National Guard logo to be used; i.e., above 0.5 inch in height.

The font used for the all type treatment should be the u.S.

army font, available for download from the u.S. army brand Portal. Never incorporate the star from the army National Guard logo, due to trademarking considerations.

PPI applications (e.g. pens, pencils, water bottles etc.) are the kinds of applications where the all-type treatment might be used, but should be considered on a case by case basis.

For further guidance and assistance use the ‘questions & support’ contact form within the ‘help’ section of the u.S. army brand Portal. Visit: https://usarmybrandportal.com

Do not scale the logo smaller than the sizes shown here.

0.5" 12mm 0.75"

20mm

6pt type

8px type

0.625" 16mm 0.875"

22mm

80px

118px

MINIMUM SIZE — PRINT MINIMUM SIZE — PRINT

MINIMUM SIZE — PRINT

MINIMUM SIZE — DIGITAL

MINIMUM SIZE — NEWSPRINT MINIMUM SIZE — NEWSPRINT

MINIMUM SIZE — DIGITAL MINIMUM SIZE — DIGITAL

FONT - US ARMY BOLD

ALL-TYPE TREATMENT

ARMY NATIONAL GUARD STATE VARIATION

ARMY NATIONAL GUARD

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 14

2.5 MINIMUM SIZE

There are three color variations of the logo.

The full-color version of the logo should be used whenever possible.

1. Full-color

For some applications, such as newsprint, only black and white printing is available. There are two grayscale versions available:

2. Gray

3. black

Download and use the latest artwork from the army National Guard site section in the u.S. army brand Portal. The logo has been optimized and enhanced for clarity.

Visit: https://www.usarmybrandportal.com

GRAY LOGO

USED ON LIGHT CAMO B&W CONVERSION

BACKGROUND

BLACK LOGO

USED ON LIGHT CAMO B&W CONVERSION

BACKGROUND

FULL-COLOR LOGO

USED ON LIGHT CAMO BACKGROUND

Always use logo artwork from the Brand Portal.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 15

2.0 arMy NaTIONaL GuarD LOGO

2.6 LOGO COLORWAYS

https://www.usarmybrandportal.com

The Army National Guard logo always appears on a Light camo background or its B&W conversion.

Light camo is the only color background on which the army National Guard logo can be placed when creating traditional marketing materials and assets supported by paid media. When color use is limited and the gray or black logo is used, it must be placed on the b&W conversion of Light camo.

Download and use the latest artwork from the army National Guard site section in the u.S. army brand Portal. The logo has been optimized and enhanced for clarity.

Visit: https://www.usarmybrandportal.com

NOTE: Personal Presentation Items (PPIs) — e.g., a branded water bottle — do not always require a background color holding device around the logo, and should be considered on a case-by-case basis.

The only color background permissable for the Army National Guard logo is Light camo.

GRAY LOGO

USED ON LIGHT CAMO B&W CONVERSION

BACKGROUND

BLACK LOGO

USED ON LIGHT CAMO B&W CONVERSION

BACKGROUND

FULL-COLOR LOGO

USED ON LIGHT CAMO BACKGROUND

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 16

2.0 arMy NaTIONaL GuarD LOGO

2.7 COLOR BACKGROUNDS

The Army National Guard logo must always have a clear space around it where no other graphic elements or typography can intrude.

The army National Guard logo clear space is equal to the height of the words “National Guard” in the logo.

Always adhere to the U.S. Army logo clear space rules.

A clear space equal to the height of the words “National Guard” must always be maintained around the logo.

EXCEPTION FOR CALL TO ACTION (CTA) TEXT ONLY

WHEN A CTA IS REQUIRED, IT MAY BE PLACED CLOSER TO THE

BOTTOM OF THE LOGO, USING THE HEIGHT OF THE WORD “GUARD”.

CALL TO ACTION TEXT NATIONALGUARD.COM 1-800-GO-GUARD

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 17

2.8 CLEAR SPACE

In all communications, the Army National Guard logo is the “hero” mark and should stand alone in communications.

The army National Guard logo should be held within the predominant or supporting Camo shape, either above or below the headline.

The Camo holding shape inset is equal to the height of the words “National Guard” in the army National Guard logo.

MAIN HEADLINE

GOES HERE.

SECONDARY

HEADLINE HERE.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed unte inciet aut qui conet erspien ihicipsaes parci eiumque as rest rerorec aeperum excesse cestion sequam que num ate varius el mun.

Learn more at nationalguard.com

The holding shape inset is equal to the Army National Guard clear space:

the height of the words “National Guard”.

MAIN HEADLINE

GOES HERE.

SECONDARY

HEADLINE HERE.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed unte inciet aut qui conet erspien ihicipsaes parci eiumque as rest rerorec aeperum excesse cestion sequam que num ate varius el mun.

Learn more at nationalguard.com

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 18

2.9 PLACEMENT IN LAYOUT

Social network profile icons must reflect the Army National Guard Brand. Upload the Army National Guard logo (or state/territory variation) with the appropriate background color.

SQUARE & CIRCULAR PROFILE (LOGO) ICON SIZE

The profile icon image should be 400 pixels wide x 400 pixels tall and optimized at 72 DPI (Dots Per Inch), preferably in the PNG format.

BACKGROUND COLOR

The army National Guard logo must always appear on a Light camo background.

NOTE: Within Facebook and Twitter sites, styling of the uploaded profile icon adds a white key line, with curved boxes around the logo, this key line is not controlled by the army National Guard and therefore cannot be changed. youTube doesn’t add this styling, therefore the logo artwork should include rounded corners.

LOGO CLEAR SPACE

Social network profile icons are typically square or circular in format, therefore a custom clear space rule applies within this context.

SOCIAL NETWORK ARTWORK

Download and use the latest approved army National Guard social network profile icon artwork from the u.S. army brand Portal. The profile (logo) icon has been optimized and enhanced for clarity specifically for use with these social network sites.

Visit: https://www.usarmybrandportal.com

The approved direction is to use the Army National Guard logo for all social media profile icons.

400 pixels wide and 400 pixels tall

LOGO CLEAR SPACE

For the square format social media profile icons, only the clear space to the left and right of the army National Guard logo must be maintained. The logo is visually centered vertically.

SQUARE FORMAT PROFILE ICON CIRCULAR FORMAT PROFILE ICON

VISUALLY

CENTERED

VISUALLY

CENTERED

LOGO CLEAR SPACE

For the circular format social media profile icons, only the clear space to the left and right of the army National Guard logo must be maintained. The logo is visually centered vertically.

VISUALLY

CENTERED

VISUALLY

CENTERED

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 19

2.0 arMy NaTIONaL GuarD LOGO

2.10 SOCIAL MEDIA PROFILE ICONS

WEST VIRGINIA

STATES

TERRITORIES AND DISTRICT OF COLUMBIA

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 20

2.11 STATE AND TERRITORY VARIATIONS

Logo assets have been named to identify the appropriate artwork.

Download and use the latest artwork from the army National Guard site section in the u.S. army brand Portal. The logo has been optimized and enhanced for clarity.

Visit: https://www.usarmybrandportal.com

BRAND

arng Army National Guard

COLOR

black Black color Full-color gray Grayscale

COLOR SPACE

4cp 4-color process (CMYK)

2cs 2-color spot rgb RGB

VARIATIONS

AK Alaska AL Alabama AR Arkansas AZ Arizona CA California CO Colorado CT Connecticut DE Delaware FL Florida GA Georgia HI Hawaii IA Iowa ID Idaho IL Illinois IN Indiana KS Kansas KY Kentucky LA Louisiana MA Massachusetts MD Maryland ME Maine MI Michigan MN Minnesota MO Missouri MS Mississippi

MT Montana NC North Carolina ND North Dakota NE Nebraska NH New Hampshire NJ New Jersey NM New Mexico NV Nevada NY New York OH Ohio OK Oklahoma OR Oregon PA Pennsylvania RI Rhode Island SC South Carolina SD South Dakota TN Tennessee TX Texas UT Utah VA Virginia VT Vermont WA Washington WI Wisconsin WV West Virginia WY Wyoming

USGU Guam USPR Puerto Rico USVI Virgin Islands WADC District of Columbia

FILE FORMAT

ai Vector

(Adobe Illustrator) png Raster (Portable Network

Graphics) arng _ NY _ 4cp _ color . ai

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 21

2.12 ASSET FILE NOMENCLATURE

The Army National Guard logo must always be reproduced consistently and accurately to maintain the integrity and strength of the Army National Guard brand.

The following examples illustrate how the army National Guard logo must never be reproduced.

ARMY NATIONAL GUARD

LOGO ELEMENTS

The army National Guard logo is fixed inclusive of Shield, army National Guard text and Star. There is one variation to accomodate state, territory or district designation when applicable.

In no circumstances may the elements that make up the army National Guard logo be modified, altered or removed.

The two elements which make up the logo have been highlighted below.

Variation (if applicable)

Logo

The logo must always be used in its entirety and never taken apart.

EAST COAST

42ND INFANTRY DIVISION

GO GUARD

DO NOT ADD COMMAND OR UNIT NAMES

AS A TAGLINE

DO NOT CHANGE THE COLORS OF THE LOGO

DO NOT SEPARATE OR REMOVE ANY OF THE

LOGO ELEMENTS

DO NOT PLACE ON ANY BACKGROUND COLOR

THAT RESULTS IN POOR CONTRAST (NO DARKER

THAN A 45% SCREEN OF BLACK)

DO NOT CREATE NEW VARIATIONS

DO NOT REPROPORTION THE LOGO

DO NOT ATTACH ANY OTHER ART TO THE LOGO

DO NOT PLACE THE LOGO DIRECTLY ONTO

PHOTOGRAPHIC BACKGROUNDS

DO NOT STRETCH THE LOGO

DO NOT ADD UNAPPROVED TAGLINES

DO NOT CREATE NEW COLLATERAL WITH OLD

VERSIONS OF THE LOGO

DO NOT ADD TO THE LOGO INCLUDING

COMMAND OR UNIT NAMES

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 22

2.13 LOGO DON’TS

HOLDING DEVICE:

CAMO

The Army Camo fabric was used as a design inspiration for the Related Brand holding device system. It is no intended to mirror current uniform patterns.

The larger shape is flexible in terms of size and proportion, while the smaller shape containing the logo has a fixed size and shape. The smaller shape can be positioned in one of the four corners of the larger shape, as shown throughout these guidelines.

For information on use of color, see Section 4.

Camo used as inspiration Camo shape created

THE BIG IDEA

DO NOTDO

The Camo design system concept was inspired by the camouflage fabric once worn by U.S. Army Soldiers

The smaller shape that holds the logo can be positioned in either one of the four corners of the larger shape.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 24

3.0 HOLDING DeVICe: CaMO

3.1 CAMO DESIGN INSPIRATION

TIER 1

Tier 1 focuses on high-visibility communication material. These pieces of communication tend to use one big headline with no secondary body copy.

TIER 2

Tier 2 communication formats are used when there is a need for additional copy.

TIER 3

Direct mail, recruitment ads and other content-rich communication fall under this category.

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida. Praesent eleifend porttitor suscipit. Praesent sodales, urna id fringilla ultricies, dolor sapien posuere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Join now at nationalguard.com

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida. Praesent eleifend porttitor suscipit. a ultricies, ere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Praesent eleifend porttitor suscipit.

Praesent sodales, urna id fringilla ultricies, dolor sapien posuere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Up to three Camo shapes can be used determined by the amount of copy needed for the communication.

On any piece of communication, up to three Camo shapes can be used.

There are two kinds of Camo shapes: predominant and supporting. Predominant Camo shapes always contain both the arNG logo along with text or headlines. Supporting Camo shapes are single rectangles and only contain headlines or text.

There can be one or two supporting Camo shapes, but they only appear if a predominant Camo shape is used.

The number of Camo shapes used will be dependent on how much copy is needed. a three tier system is in place to help structure and organize communications.

1. For communications where you are using a headline only, one Camo should be used. Predominant Camo shape contains headline and logo.

2. If additional supporting copy is required, introduce a second Camo shape. Supporting Camo shape contains headline, predominant Camo shape is used for supporting body copy and logo.

3. To organize a large amount of body copy when creating detailed communications, use a third Camo shape to ensure the content is clearly structured and displayed. Supporting Camo shapes contains headline and additional detailed information. Predominant Camo shapes should be used for supporting body copy and logo.

Camo shapes should be arranged in a staggered, random way to reflect the composition of the original Camo pattern and produce an authentic, spontaneous look.

NOTE:

For details on Camo shapes color and transparency within communication material, see page 34.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 25

3.0 HOLDING DeVICe

3.2 CAMO DESIGN SYSTEM — TIERING

Information Level 1 Ensure the information is arranged in a hierarchy starting at the top or left of the page and working down or to the right. This ensures the messaging is clear and easy for the reader to follow.

Information Level 1 Information Level 2 Information Level 3

Information Level 2 Working down the page, ensure a clear distinction between the Headline and body text.

Information Level 3 Additional detailed information, to follow up on supporting body copy.

Avoid using an incorrect order of content as this confuses.

Ensure that the materials produced are easy to read and understand.

To do this, content should be laid out in a way that maps to how people take in information.

On a vertical layout this is from top to bottom, and on a horizontal layout, from left to right. The hierarchy of information should always follow this flow.

Start with the headline (Level 1) and step down clearly in size to Level 2 (and if necessary Level 3) information.

2 2

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 26

3.5 INFORMATION FLOW

COPY HEADLINE GOES

HERE AND IS INDENTED

USING THE LOGO

CLEAR SPACE

PAGE EDGE

1/8

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Praesent iaculis arcu et diam congue porta at a felis.

Morbi arcu turpis, auctor id neque non, pharetra dictum tellus. Nunc faucibus ultrices nunc ut fermentum. Ut id mollis nisl. Vivamus bibendum egestas placerat. Curabi tur et tincidunt purus, quis hendrerit orci. Sed commo do arcu nec pellentesque imperdiet.

To ensure a consistent look across all applications, rules have been established to guide digital Camo corner radius across various format sizes.

PREDOMINANT CAMO

The corner radius should be 1/8 of the height of the logo, e.g., if the height of the logo is 80mm, the corner radius is 10mm. It is important that this rule be followed so that a consistent ratio is maintained.

The type within the larger shape and the logo within the smaller shape are both indented using the logo clear space, i.e., the height of the “NaTIONaL GuarD” in the logo.

Where the two shapes join, the “neck” is determined by overlapping both shapes at the point where their indent clear spaces intersect, i.e., the height of “NaTIONaL GuarD” in the logo.

SUPPORTING CAMO

The supporting Camo is constructed in exactly the same way as the predominant Camo but does not include the smaller shape containing the logo. The corner radius and type inset area needs to match the predominant Camo.

PREDOMINANT CAMO

SUPPORTING CAMO

The Army National Guard logo must always sit in the smaller Camo shape.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 27

3.3 CAMO SHAPES AND CONTENT

FLEXIBLE ELEMENT

FIXED ELEMENT

DO NOT ADJUST

STEP 1

Draw two separate, overlaying boxes.

Using the “Pathfinder” menu, join the shapes together and expand.

Scale the artwork in proportion.

DON’T

Stretch the artwork, the corner radii will distort.

STEP 2

Under the “Effect” menu, select Stylize > Round corners.

STEP 3

Input the relevant corner radius, 1/8 of the height of the logo.

1/8

Always follow the guidelines when creating.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 28

3.6 CREATE DIGITAL CAMO IN ADOBE ILLUSTRATOR®

FLEXIBLE ELEMENT

FIXED ELEMENT

DO NOT ADJUST

Scale the artwork in proportion.

DON’T

Stretch the artwork, the corner radii will distort.

STEP 1

Draw two separate, overlaying boxes.

Using the “Pathfinder” menu, join the shapes together.

STEP 2

Under the “Object” menu, select Corner Options.

STEP 3

In the Corner Options window, select Rounded from the drop-down menu. In the Size field, input the relevant corner radius, 1/8 of the height of the logo and click OK.

1/8

Always follow the guidelines when creating the Camo Design System.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 29

3.7 CREATE DIGITAL CAMO IN ADOBE INDESIGN®

When creating the Camo shapes, it is important to always ensure that the size ratio of the join or “neck” between the smaller fixed shape and the larger, flexible shape is carefully considered.

The “neck” should never appear too small or too wide, as this will unbalance the relationship between the two shapes, while breaking the consistency across all applications.

HEADLINE

HERE

HEADLINE

HERE

HEADLINE

HERE

HEADLINE

HERE

DO NOT DO NOT CORRECT

The neck joining the Camo elements is too thick.

The neck joining the Camo elements is too thin.

The neck joining the Camo elements is correctly proportioned.

DO NOT

Do not use more than three Camo devices on any layout or page.

Always follow the guidelines when creating the Camo Design System.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 30

3.8 CAMO DON’TS

February 2019

BRAND

COLOR

Always use the correct color values for print and digital applications.

CAMO COLOR PALETTE

DARK

CAMO

PANTONE

418C

C 59 M 42 Y 58 K 67

MEDIUM

CAMO

LIGHT

CAMO

ARMY NATIONAL GUARD LOGO COLOR PALETTE

ARMY BLACK ARMY GOLD ARMY WHITE

C 40 M 30 Y 20 K 100

BLACK & WHITE

CONVERSION:

100% BLACK

BLACK & WHITE

CONVERSION:

85% BLACK

BLACK & WHITE

CONVERSION:

65% BLACK

BLACK & WHITE

CONVERSION:

45% BLACK

BLACK & WHITE

CONVERSION:

20% BLACK

C 0 M 15 Y 90 K 0

C 0 M 0 Y 0 K 0

PANTONE

7535 C

C 26 M 23 Y 34 K 0

R 0 G 0 B 0

HEX

#030000

PANTONE

123C

R 255 G 213 B 48

HEX

#ffd530

R 255 G 255 B 255

HEX

#ffffff

R 51 G 60 B 51

HEX

#333c33

PANTONE

416C

C 42 M 33 Y 47 K 33

R 131 G 132 B 122

HEX

#83847a

R 191 G 184 B 166

HEX

#bfb8a6

CAMO COLOR PALETTE

DARK

CAMO

PANTONE

418C

C 59 M 42 Y 58 K 67

MEDIUM

CAMO

LIGHT

CAMO

COLOR PALETTE – LOGO & TYPE

ARMY BLACK ARMY GOLD WHITE

C 40 M 30 Y 20 K 100

BLACK & WHITE

CONVERSION:

100% BLACK

BLACK & WHITE

CONVERSION:

85% BLACK

BLACK & WHITE

CONVERSION:

65% BLACK

BLACK & WHITE

CONVERSION:

45% BLACK

BLACK & WHITE

CONVERSION:

20% BLACK

C 0 M 15 Y 90 K 0

C 0 M 0 Y 0 K 0

PANTONE

416C

C 42 M 33 Y 47 K 33

PANTONE

7535 C

C 26 M 23 Y 34 K 0

R 0 G 0 B 0

HEX

#030000

PANTONE

123C

R 255 G 213 B 48

HEX

#ffd530

R 255 G 255 B 255

HEX

#ffffff

R 87 G 88 B 79

HEX

#333c33

R 131 G 132 B 122

HEX

83847a

R 191 G 184 B 166

HEX

#bfb8ab

A range of two supporting colors have been taken from the original Camouflage fabric.

Note: The CMYK colors are a custom breakdown;

they are not a direct conversion of the Pantone colors.

CAMO COLOR PALETTE

DARK

CAMO

PANTONE

418C

C 59 M 42 Y 58 K 67

MEDIUM

CAMO

LIGHT

CAMO

ARMY NATIONAL GUARD LOGO COLOR PALETTE

ARMY BLACK ARMY GOLD ARMY WHITE

C 40 M 30 Y 20 K 100

BLACK & WHITE

CONVERSION:

100% BLACK

BLACK & WHITE

CONVERSION:

85% BLACK

BLACK & WHITE

CONVERSION:

65% BLACK

BLACK & WHITE

CONVERSION:

45% BLACK

BLACK & WHITE

CONVERSION:

20% BLACK

C 0 M 15 Y 90 K 0

C 0 M 0 Y 0 K 0

PANTONE

7535 C

C 26 M 23 Y 34 K 0

R 0 G 0 B 0

HEX

#030000

PANTONE

123C

R 255 G 213 B 48

HEX

#ffd530

R 255 G 255 B 255

HEX

#ffffff

R 51 G 60 B 51

HEX

#333c33

PANTONE

416C

C 42 M 33 Y 47 K 33

R 131 G 132 B 122

HEX

#83847a

R 191 G 184 B 166

HEX

#bfb8a6

CAMO COLOR PALETTE

DARK

CAMO

PANTONE

418C

C 59 M 42 Y 58 K 67

MEDIUM

CAMO

LIGHT

CAMO

ARMY NATIONAL GUARD LOGO COLOR PALETTE

ARMY BLACK ARMY GOLD ARMY WHITE

C 40 M 30 Y 20 K 100

BLACK & WHITE

CONVERSION:

100% BLACK

BLACK & WHITE

CONVERSION:

85% BLACK

BLACK & WHITE

CONVERSION:

65% BLACK

BLACK & WHITE

CONVERSION:

45% BLACK

BLACK & WHITE

CONVERSION:

20% BLACK

C 0 M 15 Y 90 K 0

C 0 M 0 Y 0 K 0

PANTONE

7535 C

C 26 M 23 Y 34 K 0

R 0 G 0 B 0

HEX

#030000

PANTONE

123C

R 255 G 213 B 48

HEX

#ffd530

R 255 G 255 B 255

HEX

#ffffff

R 51 G 60 B 51

HEX

#333c33

PANTONE

416C

C 42 M 33 Y 47 K 33

R 131 G 132 B 122

HEX

#83847a

R 191 G 184 B 166

HEX

#bfb8a6

The use of color in the Army National Guard identity system provides differentiation between the Army Brand and the other Related Brands.

The army National Guard brand utilizes the Light camo color as the predominant color and should be used in the primary camo that holds the army National Guard logo.

The secondary color for the camo design system should also utilize the Light camo color and text color should use the supporting colors of army black and the Dark camo color. Do not use the Medium camo color text on a Light camo colored background.

See the Typography section for more detail on color in type.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 32

4.0 COLOr

4.1 OVERVIEW

Always use the correct color values for print and digital applications.

TIER 1

Tier 1 communication focuses on high visibility communication material.

These pieces of communication tend to use one big headline with no secondary body copy.

TIER 2

Tier 2 communication formats are used when there is a need for additional copy.

TIER 3

Direct mail, recruitment ads and other content-rich communication fall under this category.

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida. Praesent eleifend porttitor suscipit. a ultricies, ere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Praesent eleifend porttitor suscipit.

Praesent sodales, urna id fringilla ultricies, dolor sapien posuere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

The Army National Guard identity system uses Light camo only across all Camo Designs.

The army National Guard identity system utilizes Light camo in all three tier levels, differentiated by the transparency of the information levels from tier to tier.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 33

4.2 COLOR USE ACROSS LEVELS 1, 2 AND 3

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida. Praesent eleifend porttitor suscipit. a ultricies, ere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Praesent eleifend porttitor suscipit.

Praesent sodales, urna id fringilla ultricies, dolor sapien posuere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Predominant colors should always be used as a solid overlay at 100%.

Used for predominant camo shape containing the logo

Color of Camo shape should always be set at 70% transparency.

used for supporting camo shapes

LIGHT CAMO

100% Solid no transparency

LIGHT CAMO

70% Transparent

The Camo shapes are filled with different levels of transparent color when used with photography.

To maintain consistency across all applications, there are two transparency levels when using the Camo Design System. each transparency level corresponds to a specific camo shape within communications.

- 100% solid overlay with no transparency - used on the predominant camo shape that contains the logo

- 70% transparent - used for supporting camo shapes that contain body copy and addtional details army National Guard identity uses army black and Dark camo for messaging on Light camo colored Camo Design System elements.

NOTE:

It is important to make sure that the messaging is clearly legible when placed within the Camo shapes.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 34

4.2 COLOR TRANSPARENCY

February 2019

BRAND

TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 uS arMy bOLD uSeD FOr HeaDLINeS FOr THe reLaTeD braNDS ONLy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 arIaL bOLD uSeD FOr HeaDLINeS FOr THe reLaTeD braNDS ONLy abCDeFGHIJKLMNOPQrSTuVWXyZ abcdefghijklmnopqrstuvwxyz 1234567890 uS arMy reGuLar uSeD FOr HeaDLINeS FOr THe eNTerPrISe arMy braND ONLy uSeD FOr bODy COPy FOr THe reLaTeD braNDS ONLy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 arIaL reGuLar uSeD FOr HeaDLINeS FOr THe eNTerPrISe arMy braND ONLy uSeD FOr bODy COPy FOr THe reLaTeD braNDS ONLy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 uS arMy LIGHT uSeD IN bODy COPy FOr eNTerPrISe arMy braND

CORE U.S. ARMY TYPEFACE

ALTERNATE U.S. ARMY TYPEFACE

ARIAL IS THE DEFAULT FONT IF THE US ARMY FONT IS NOT LICENSED

Consistent application of type will improve the recognition and recall of the Army National Guard brand.

The strong and simple design of the uS army typeface allows information to be clearly legible without looking tired or dated.

ARMY BRAND

Headlines should always be set in uppercase uS army regular. body copy should be set in uS army Light, upper and lowercase.

RELATED BRANDS

Headlines should always be set in uppercase uS army bold.

body copy should be set in uS army regular, upper and lowercase.

use of the italic and condensed uS army face is NOT permitted, nor is substituting or combining it with any other font.

Layouts should always be clean and evenly balanced, avoiding heavy blocks of text or busy and illegible combinations of text and imagery.

Titles and body copy should be left aligned at all times and never centered or fully justified.

NOTE:

all copy should follow “aP style”. Words like “chaplain”, “families”, “cadets”, “commissioned officer” or “officer” do not require initial caps. “Soldier(s) should always use an initial cap.”

DIGITAL COMMUNICATIONS

For digital communications, e.g., Web site live text, email newsletters and PowerPoint presentations, use arial as the substitute font.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 36

5.0 TyPOGraPHy

5.1 OVERVIEW

Each brand has been given a predominant color to distinguish it from the other related brands.

PREDOMINANT COLOR USE

army National Guard can use army black and Dark camo colored type on the predominant Light camo background.

ARMY NATIONAL GUARD

USE A MAXIMUM OF

TWO COLORS PER

CAMO FROM PALETTE

Color can be a distinctive element in creating our brand. It can serve to break up information into “bite-sized chunks” helping to get messages across effectively.

Care should always be taken to ensure that color choices provide sufficient contrast with the background to maintain readability.

a maximum of two text colors can be used per tab/Camo, leading with army black, and using Dark camo to help differentiate information. Do not use all three colors; use a single type color or a max of two.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 37

5.2 USING COLOR IN TYPE

THIS IS A HEADLINE

THAT USES THE

CORRECT LEADING.

22/20pt

THIS IS A HEADLINE

THAT HAS A LEADING

THAT IS TOO LOOSE.

22/34pt

THIS IS A HEADLINE

WITH A LEADING THAT

IS TOO TIGHT.

22/16pt

This is an example of body copy set in uS army regular that has a leading that is just right. This is an example of body copy set in uS army regular that has a leading that is just right. This is an example of body copy set in uS army regular that has a leading that is just right.

10/11pt

This is an example of body copy set in uS army regular that has a leading that is too loose. This is an example of body copy set in uS army regular that has a leading that is too loose. This is an example of body copy set in uS army regular that has a leading that is too loose.

10/16pt

This is an example of body copy set in uS army regular that has a leading that is too tight. This is an example of body copy set in uS army regular that has a leading that is too tight. This is an example of body copy set in uS army regular that has a leading that is too tight.

10/9pt

CORRECT LEADING

DO NOT MAKE LINE SPACE (LEADING) TYPOGRAPHY TOO TIGHT

DO NOT MAKE LINE SPACE (LEADING) TYPOGRAPHY TOO LOOSE

Leading must remain consistent across all communications.

To ensure a consistent appearance of our typeface in all communications and marketing materials, it’s important to get the leading right and try to avoid extreme spacing.

For body copy, the leading should ideally be between 110% and 120% of the type size (rounded to the nearest 0.5pt).

For headlines, the ideal leading is between 90% and 100% of the type size.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 38

5.3 LINE SPACING

Leading must remain consistent across all communications.

LETTER SPACING (TRACKING)

THIS IS A HEADLINE

THAT USES THE CORRECT

TRACKING.

22pt heading tracked -35

THIS IS A HE ADLINE

THAT HAS A TR ACKING

WHICH IS TOO LOOSE.

22pt heading tracked 65

THIS IS A HEADLINE

WITH A TRACKING THAT

IS TOO TIGHT.

22pt heading tracked -95

This is an example of body copy set in uS army regular that uses the correct tracking. This is an example of body copy set in uS army regular that uses the correct tracking. This is an example of body copy set in uS army regular that uses the correct tracking.

10pt body text tracked -5

This is an example of body copy set in uS army regular that has tracking that is too loose. This is an example of body copy set in uS army regular that has tracking that is too loose. This is an example of body copy set in uS army regular that has tracking that is too loose.

10pt body text tracked 35

This is an example of body copy set in uS army regular that uses tracking that is too tight. This is an example of body copy set in uS army regular that uses tracking that is too tight. This is an example of body copy set in uS army regular that uses tracking that is too tight.

10pt body text tracked -55

DO NOT MAKE LETTER SPACE (TRACK) TYPOGRAPHY TOO TIGHTLY

DO NOT MAKE LETTER SPACE (TRACK) TYPOGRAPHY TOO LOOSELY

To ensure a consistent appearance of our typeface in all communications and marketing materials, it’s important to get the tracking (letter spacing) right and try to avoid extreme spacing.

For body copy, use of tracking should be minimal.

For headlines, the ideal tracking is -36.

NOTES:

Very small text sizes may require more open tracking to aid readability.

Text reversed from dark backgrounds may require more open tracking.

Very large heading sizes or applications may require tighter tracking.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 39

5.4 LETTER SPACING

TIER 1

Tier 1 communication focuses on high visibility communication material.

These pieces of communication tend to use one big headline with no secondary body copy.

TIER 2

Tier 2 communication formats are used when there is a need for additional copy.

TIER 3

Direct mail, recruitment ads and other content-rich communication fall under this category.

Typography size is flexible depending on the amount of information needed to communicate.

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

Join now at nationalguard.com

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida. Praesent eleifend porttitor suscipit. a ultricies, ere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Lorem ipsum dolor sit amet, consectetur adipis elit. Lorem ipsum dolor sit amet, consectetur adipis elit. Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Praesent eleifend porttitor suscipit.

Praesent sodales, urna id fringilla ultricies, dolor sapien posuere Curabitur auctor tempor molestie duis ullamcorper faucibus erat at gravida.

Join now at nationalguard.com

OPPORTUNITY

ISN’T JUST

KNOCKING...

TIER 1

Tier 1 communication focuses on high visibility communication material.

These pieces of communication tend to use one big headline with no secondary body copy.

SIZE RELATIONSHIPS

Precise size specifications for typography have been deliberately avoided as this would be unnecessarily restrictive.

Nevertheless, it’s important to keep headline sizes relative to the army National Guard logo within the three levels of communication illustrated.

For further details on the preferred volume of copy that should be used within communication material, see page 41.

Choose appropriate imagery (see the section on photography and cropping) to work with the required level of information in the layout.

ARMY NATIONAL GUARD BRAND GUIDELINES

February 2019 40

5.5 ACROSS INFORMATION TIERS

YOU SEE A

STRONGER

DIRECTION.

WE SEE A

STRONGER

LEADER.

YOU SEE A

STRONGER

DIRECTION.

WE SEE A

STRONGER

LEADER.

Begin your career with experience you can’t get anywhere else. As a member of the army health care team, you’ll have access to a wide range of educational and financial incentives.

What’s more you will receive regular pay raises and opportunities for promotion.

You can more easily keep abreast of the newest developments and techniques in your field and associate with the outstanding professionals in your specialty. With access to some of the most advanced technology, you can use it and not have to worry about paying for it. In addition, you’ll be eligible for low-cost life and dental insurance and a generous retirement plan.

Begin your career with experience you can’t get anywhere else. As a member of the army health care team, you’ll have access to a wide range of educational and financial incentives. What’s more you will receive regular pay raises and opportunities for promotion, you’ll be eligible lorem ipsum for low-cost life and dental insurance and a generous retirement plan.

Most importantly, you’ll be a member of the most advanced Army in the world, dedicated to helping those who are helping defend your country – U.S. Army Soldiers and their Families. You will enjoy the pride that comes from serving your country.

Exercise your Strength to Heal.

To learn more, call SFC Christopher King at 877-725-1443 or 6Z1C@usarec.army.mil, or visit us at healthcare.goarmy.com/medical.

YOU SEE A

STRONGER

DIRECTION.

WE SEE A

STRONGER

LEADER.

Begin your career with experience you can’t get anywhere else. As a member of the army health care team, you’ll have access to a wide range of educational and financial incentives.

What’s more you will receive regular pay raises and opportunities for promotion.

Begin your career with experience you can’t get anywhere else. As a member of the army health care team, you’ll have access to a wide range of educational and financial incentives.

What’s more you will receive regular pay raises and opportunities for promotion.

You can more easily keep abreast of the newest developments and techniques in your field and associate with the outstanding professionals in your specialty.

This is the start of the file's text. The full file is on GovTribe.

File details come from the government source that posted it. Updated May 6, 2022.