4.03 Redacted SSJ Atlantic Sponsorship.pdf

Source Selection Information – See FAR 2.101 and 3.104

Placed in high-traffic locations Used for recruitment: lead generation experiences Promote careers and travel showcase Promote Navy marketing and brand visuals Ability to include active-duty and veteran staff on hand Ability for social media photo-op space

Year-round Navy viewing deck

Permanent branded activation space To include Navy marketing & brand visuals Promoting careers info Ability for QR code display, Navy props, pull-up bar, photo station Ability to staff during special events annual visitors All props, visuals & displays provided by Navy & Property of Navy

All booking email placements

Navy marketing included in booking confirmation emails Click-through link to watch video trackable viewing

Three (3) high-traffic wall displays

Ability for three (3) locations (ex: main reception, men’s & women’s locker room) Ability for interactive materials, displays & QR code scan All displays provided by Navy & Property of Navy

Outdoor billboard

LED video screen above east viewing deck Ability for rotating video ad placements, commercial spots, and dynamic messaging

Eight (8) promotional social media posts

TBD content approved by Navy & Atlantic Park

First Responder Career Expo

Presenting sponsor of Atlantic Park-hosted First Responder Job Fair & Celebration with Mid-Atlantic based agencies

Navy email capture: free admission with email registration Tier 1 Navy recruitment activation and inclusion in all event promotion, signage, mentions & press releases Press release to local news outlets for coverage & promotion Social video recap & Navy to receive all marketing

CPR & Lifeguard event

Presenting sponsor of Atlantic Park-hosted CPR & Lifeguard training certification event For Virginia-area participants, hosted by Atlantic Park lifeguard staff Navy email capture: free admission with email registration Navy marketing & recruitment material inclusion Navy included in all promotion, signage & press releases Social video recap & Navy to receive all marketing b-roll video for future marketing materials

Navy Warrior Challenge event

Virginia-area participants of all ages Participate to win Atlantic Park & Navy exclusive prizes Navy email capture via participant registration

Source Selection Information – See FAR 2.101 and 3.104

Held onsite at Atlantic Park Top competitors to win surf access, Navy prizes and/or Atlantic Park gift cards Navy included in all event signage, press releases & social mentions

In conclusion, the requested services represent the minimum requirements of the government.

Describe in detail why only this source(s) can furnish the requirements to the exclusion of other sources.

The U.S. Navy is committed to fostering strong community ties and developing future leaders. Atlantic Park Surf is a major new landmark, attracting a significant portion of Virginia Beach's estimated 19 million annual visitors in addition to a strong local following. The combination of a world-class surf park, a major concert venue, and extensive retail and dining ensure it will be a high-traffic hub year-round. The venue naturally attracts a physically fit, adventurous demographic that is highly aligned with the Navy's recruiting needs for its most challenging and rewarding career fields and has the potential to present a high-visibility platform to enhance public awareness and strengthen recruitment outcomes.

The Navy requires a large-scale, nationwide marketing and recruiting platform that provides sustained and meaningful engagement with a population demonstrating exceptional physical fitness, mental resilience, and a goal-oriented mindset. Atlantic Park Surf offers more than a simple event sponsorship; it is an investment to achieve near-total brand dominance at a premier destination in one of the most important Navy communities in the world. The package provides a powerful mix of permanent physical branding, targeted event ownership, and continuous digital outreach that would be difficult and likely more expensive to replicate through traditional advertising channels.

Market research confirms that while other local venues and advertising agencies exist, none can provide sponsorship rights to Atlantic Park's specific, intrinsic assets. These exclusive assets include the permanent "Year-round Navy Viewing Deck," a high-traffic outdoor LED billboard, multiple interior wall displays, and the exclusive right to host Navy-branded events such as the "Navy Warrior Challenge" and the First Responder Career Expo on its property.

Since no other vendor can sell access to or control over these proprietary assets and event rights, Atlantic Park is definitively the only source capable of satisfying the requirement. The cost of has been determined to be fair and reasonable, representing strong value when considering the market cost of the individual advertising assets, the production of multiple custom events, and the invaluable benefit of year-long category exclusivity.

Declining this partnership would significantly hinder Navy's talent acquisition efforts by forfeiting a uniquely target-rich environment. The park serves as a magnet for a concentrated, self-selecting talent pool of physically fit individuals who seek challenges, making it an ideal recruiting ground for demanding roles such as SEALs, SWCC, Divers, and Rescue Swimmers. Navy would face the direct loss of a high-quality lead generation machine; the "owned" events are specifically designed for data capture, and non-participation means losing thousands of contact points for pre-qualified candidates who have explicitly demonstrated interest. This loss is further amplified by the inability to leverage a year-round presence, as the Navy would miss the constant, passive brand reinforcement of a permanent recruiting station that engages with millions of annual visitors, a benefit far exceeding the impact of a transient weekend event.