4-Attachment B-Scope of Work.pdf

Attachment B:

Scope of Work #FB26-32

Utah Film Commission Website Hosting, Maintenance, and Engine Optimization Services

1. Introduction

The Utah Film Commission (UFC) website supports its mission to market the entire state of Utah for film, television and commercial production. The current website was designed in 2022 with a WordPress platform to allow for easy customization and a simple framework for day-to-day management by film commission staff. The current structure and back-end maintenance allow for ease of use and standard updates.

The existing website design and infrastructure must continue to provide points of visual interest within the user experience, efficient navigation to various resources, including the Utah Crew & Support Services Directory, Utah Film Locations Database, the Utah Motion Picture Incentive Program, along with other published articles, media, and video content.

The Utah Film Commission is aiming to secure a vendor by May 31, 2026 to take over website hosting and maintenance as of July 1, 2026, along with the ability to recommend and implement Engine Optimization services, including SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to increase the visibility and performance of film.utah.gov. The goal is to capture traffic generated by UFC’s marketing efforts and to increase awareness of Utah as a filmmaking destination and to promote filmmaking resources in the state.

2. Background

Formed in 1974, the Utah Film Commission is part of the Utah Governor’s Office of Economic Opportunity and the Utah Office of Tourism. Our mission is to promote the entire state of Utah for film, television and commercial production and foster the development of local talent, crew and industry.

Utah has been a destination for filmmaking for over 100 years and its diverse landscapes play a starring role in some of Hollywood's most iconic productions. With over 84,000 square miles of diverse and cinematic landscapes, Utah's locations are unique assets that attract filmmakers to our state for film production. Utah also offers a competitive incentive program that allows Utah to compete with other states, encourage production in the state and to develop a strong motion picture industry in the state.

Utah’s film industry has grown over the past 10 years, generating a total economic impact of $736 million. Utah remains focused on investing in a strong film industry — one that drives our creative economy and inspires the next generation of artists and audiences. Utah continues to attract major productions while expanding opportunities statewide through rural film-readiness.

The Utah Film Commission (UFC) website is our best communication tool for the film industry to discover the benefits of filming in the state of Utah, along with promoting Utah as a destination for filmmaking. The website is essential in fostering the development of our local talent and crew, http://film.utah.gov/

Updated 1.14.26 promoting our varied filming locations, industry businesses and the Utah Motion Picture Incentive Program, as well as highlighting Utah’s unique place in film history.

Since the launch of the redesigned website in October 2022, film.utah.gov has received over 211K new users from organic search with no SEO, AEO, or GEO implemented. We need a contractor to help us host and maintain the current website and provide recommendations for search engine optimization to increase the visibility and performance of film.utah.gov.

The current site can be reviewed at film.utah.gov

3. Scope of Work

Our aim is to enter into a collaboration with a contractor who can manage ongoing site maintenance, hosting, performance monitoring, search engine optimization, and continual improvements for the film.utah.gov website. The contractor is not responsible for any content editing or writing content for the website. Due to the rapidly changing nature of website management, it is not possible to anticipate all of the services that will be needed in a five-year period. However, this scope of work identifies the types of work to be performed and UFC’s expectations (of the contractor).

4. Requirements

1. A 1-page cover letter outlining your understanding of this contract and why its company would be the best company to assist the Utah Film Commission with website hosting, maintenance, and search engine optimization services.

2. A written document demonstrating vendor’s qualifications for this Professional Services Contract.

Including URLs or screenshots of related work that has been completed.

3. Attach your proposed complete fee schedule to your proposal. The fee schedule pertaining to this contract will be negotiated after the Utah Film Commission has had an opportunity to review all the qualifications and select the most qualified vendor for this contract.

5. Compliance

This solicitation will follow the Professional Services Process.

Evaluation Committee will include representatives from Utah Film Commission, Utah Office of Tourism and Department of Technology Services

6. Project Deliverables

Provide credentials and previous work experience that demonstrate the ability to achieve the following deliverables:

● User Experience, CMS Architecture and Authoring Environment o Maintain user experience and content management system that allows for easy navigation, simple customization, and easy day-to-day management by UFC Staff.

o Maintain integrations with Reel-Scout for the Utah Crew & Support Services Directory & Utah Film Locations Database.

● Provide and manage hosting and backup for UFC website o Manage all additional sub-contracts and costs related to hosting, licensing and purchasing of website-related components.

● Manage ongoing new developments, site maintenance and continual improvements to website

● Meet all applicable Department of Technology requirements, including Accessibility

● Allow for Value-Added upgrades or integrations

● Provide current and critical patching and security maintenance on the website

● SEO, AEO, and GEO Strategy, Research and Reporting o Develop a roadmap for keyword strategy, including keyword research and selection as well as content gap analysis compared to competitors and industry standards.

o Audit website content to better understand keyword portfolio, identify topics worth targeting and evaluate the effectiveness of content from a user’s perspective.

o Audit website technical elements to improve SEO, AEO, and GEO ranking factors, including optimizing metadata, images, site speed, etc.

o Optimize content on website to improve organic visibility, including edits of existing content and development of new content (ideation, copywriting, publishing content).

o Manage content cluster structures to ensure related content is easily navigable and structured for SEO, AEO, and GEO performance.

o Ongoing monitoring of backlink portfolio and site authority.

o Regular performance reporting of SEO, AEO, and GEO strategy, organic trends, keyword portfolio and suggestions for improvement.

o Monitor and capitalize on emerging SEO, AEO, and GEO opportunities.

7. Project Timeline

Scope of Work Published March 16, 2026 Proposal Submission Deadline April 6, 2026 Internal Review April 6 – 30, 2026 Vendor Selected May 1, 2026 Vendor Contract Finalized May 31, 2026 Website Management Meetings June 1, 2026 - June 15, 2026 Website Hosting Transition June 15, 2026 - June 30, 2026 Website Ongoing Maintenance, SEO, AEO, GEO, and Upgrades

July 1, 2026 - June 30, 2031

8. Project Budget

The overall budget for this website redesign cannot exceed a total of $100,000 within a 5-year contract period that will cover any website maintenance, SEO, AEO, GEO, and upgrades.

Anticipated Budget* Year 1 Year 2 Year 3 Year 4 Year 5

Website Hosting, Maintenance, SEO, AEO, GEO, and upgrades

$20,000 $20,000 $20,000 $ 20,000 $20,000

*This budget is not guaranteed to the awarded vendor.

The contracted vendor is responsible for any expenses above and beyond the budget of this project.

In the event that the majority of the budgeted amount is allocated before the five-year contract window, the Utah Film Commission reserves the right to terminate this contract and issue a request for proposal (RFP). The vendor that is awarded this contract would have the opportunity to bid on the RFP as long as they remain in good standing with the Utah Film Commission and the State of Utah.