36C25919Q0332-0003000.docx

5. PROJECT NUMBER (if applicable)

CODE

7. ADMINISTERED BY

2. AMENDMENT/MODIFICATION NUMBER

CODE

6. ISSUED BY

8. NAME AND ADDRESS OF CONTRACTOR

4. REQUISITION/PURCHASE REQ. NUMBER

3. EFFECTIVE DATE

9A. AMENDMENT OF SOLICITATION NUMBER

9B. DATED

PAGE OF PAGES

10A. MODIFICATION

OF CONTRACT/ORDER NUMBER

10B. DATED

BPA NO.

1. CONTRACT ID CODE

FACILITY CODE

CODE

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers

E. IMPORTANT:

is extended,

(a) By completing Items 8 and 15, and returning __________ copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR

ACKNOWLEDGMENT TO BE RECEIVED AT

THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY is not extended.

12. ACCOUNTING AND APPROPRIATION DATA

(REV. 11/2016)

is required to sign this document and return ___________ copies to the issuing office is not, A. THIS CHANGE ORDER IS ISSUED PURSUANT TO:

Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM 10A.

15C. DATE SIGNED

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADM

INISTRATIVE CHANGES

SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and d ate specified.

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER

Contractor

16C. DATE SIGNED

14. DESCRIPTION OF AMENDMENT/MODIFICATION

16B. UNITED STATES OF AMERICA

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER

16A. NAME AND TITLE OF CONTRACTING OFFICER

15B. CONTRACTOR/OFFEROR

STANDARD FORM 3

PREVIOUS EDITION NOT USABLE

Prescribed by GSA - FAR (48 CFR) 53.243 (Type or print) (Type or print) (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

(Number, street, county, State and ZIP Code) (If other than Item 6) (Specify type of modification and authority) (such as changes in paying office, appropriation date, etc.)

(If required)

(SEE ITEM 11)

(SEE ITEM 13)

(X)

CHECK

ONE

13. THIS ITEM APPLIES ONLY TO

MODIFICATIONS OF CONTRACTS/ORDERS,

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

(Signature of person authorized to sign) (Signature of Contracting Officer) 660-19-2-4067-0039 36C259 Department of Veterans Affairs Network Contracting Office

NCO 19

6162 South Willow Drive, Suite 300 Greenwood Village CO 80111 36C259 Department of Veterans Affairs Network Contracting Office

NCO 19

6162 South Willow Drive, Suite 300 Greenwood Village CO 80111 To all Offerors/Bidders

36C25919Q0332 05-13-2019

X X X June 13, 2019, 3:30pm MST 660-3690152a1-4067-840100-2424-010040128 x The purpose of this amendment is to open the set-aside to Small Business.

Answer questions from the contractors.

N o additional questions will be answered.

Amend ADDENDUM to FAR 52.212-1 INSTRUCTIONS TO OFFERORS—COMMERCIAL ITEMS

All other terms and condi tions remain the same.

Timothy J. Myers

PCO-E12L3-2709

CONTINUATION PAGE

Question and Answer:

1. Is there a budget parameter for this RFP?

Answer 1. $200,000.00 maximum/year.

2. Would you prefer to receive separate proposals for the Enrollment and Whole Health campaigns? Answer 2. This should be a complete quote containing both campaigns.

3. Referencing question #5, Media Buys. Will the government be treating media buys as ODCs? or will the government pay for media buys?

Answer 3. Media buys and products are part of the quote and there is no additional funding.

4. Referencing question #55, can the government speak to the number of commercials and other video products to be produced?

Answer 4. This will be determined in the research portion of the contract.

5. Referencing questions 59 and 61: examples of work and past performance. How will these be evaluated since there are not specific insturctions for what to submit for each bidder. For example, we can submit several videos, written documents, and campaign collateral. How will our work be evaluated against other bidders who only submit one or two items? Also, how will this will this work be evaluated and impact the award if the primary evaluaton factor is price (question 39)?

Answer 5. Price is non-negotiable and therefore only companies meeting the contract price or lower will be considered. Work will be evaluated based on submissions, companies with complete submissions in accordance with General Standards of Responsibility (see Addendum to FAR 52.212-1 Instructions to Offerors-Commercial Items).

6. Referencing question 39, Price. If the primary evaluation factor is price, how are the other factors considered in determining the winner? Is this a Lowest Price, Technically Acceptable bid? Contracting Question Answer 6. Price is set, companies will be selected based on submission of General Standards of Responsibility (see Addendum to FAR 52.212-1 Instructions to Offerors-Commercial Items).

7. Is the an incumbent company, and if so, may I ask who they are.

Answer 7. None

8. Are you looking for a "local" company, or can outside the area companies bid on this solicitation?

Answer 8. Local is preferred due to requirement of on-site work, but we are open to any options.

9. Can vendor provide some services (video and radio production, media buying, etc, through consultants, or must they have in-house capabilities?

Answer 9. As stated, this must be in-house.

10. Are we allowed to list a cap for each service listed in the contract that would not exceed the $200k ceiling.

Answer 10. What is included in your quote is up to you.

11. The RFQ does not specific the quantities of each services and yet has a dollar amount and specific goal.

Answer 110 As stated, quantity is to be determined through part one of the contract – research.

12. The issue here is that with $200k ceiling with specific requirements means that its only logical that there is cap per year per service. example 1 monthly video production, exact amount of publications required monthly.

Answer 12. You are welcome to phrase your quote as you wish.

13. Are military families an important audience for this initiative?

Answer 13. Veterans are our primary focus.

14. We can certainly can create script copy & audio for you as part of the package but cannot create video, is that going to be a problem?

Answer 14. As stated, video is a requirement.

ADDENDUM to FAR 52.212-1 INSTRUCTIONS TO OFFERORS—COMMERCIAL ITEMS Provisions that are incorporated by reference (by Citation Number, Title, and Date), have the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available.

The following provisions are incorporated into 52.212-1 as an addendum to this solicitation:

Quote submission: This is the period of time between issuance of the solicitation and due date for quotes. This time period allows for an exchange of information between the VA and all potential quoters. All questions regarding this solicitation shall be sent in writing directly to the Contract Specialist by e-mail to susan.delacruz@va.gov. No additional question will be answered.

General Standards of Responsibility:

Office of Communications and Public Affairs will review general standards of responsibility for the following submissions:

1. Validation and vetting of the quoting contractor will be accomplished through analysis of quotes alongside portfolios of previous work experience that meets the scope and quality of work for this campaign or similar previous work experience for a campaign or any advertising examples showing all of the following:

a. Video work experience/examples submitted will be

i. filmed it 4k resolution

ii. show evidence of color corrections for optimal image quality and appropriate cinematic style

iii. show evidence of sound editing and consistency throughout transitions.

iv. demonstrate professional lighting techniques

b. Graphic Design experience/examples submitted will

i. demonstrate professional graphics standards as-good-as or better than products currently being produced by VA Salt Lake City.

ii. demonstrate appropriate color, font, layout usage that optimize end user experience.

c. Advertising experience will be displayed via portfolio submissions that:

i. demonstrate successful strategy execution through Return on Investment.

ii. closely mirror scope and scale of requirements stated in this contract.

iii. are accompanied by examples of advertisement monitoring software used throughout campaign.

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