36C24121Q0387.docx

TAILORED 52.212-2 EVALUATION—SIMPLIFIED ACQUISITION PROCEDURES

PAGE 1 OF

1. REQUISITION NO.

2. CONTRACT NO.

3. AWARD/EFFECTIVE DATE

4. ORDER NO.

5. SOLICITATION NUMBER

6. SOLICITATION ISSUE DATE

a. NAME

b. TELEPHONE NO. (No Collect Calls)

8. OFFER DUE DATE/LOCAL

TIME

9. ISSUED BY

CODE

10. THIS ACQUISITION IS

UNRESTRICTED OR

SET ASIDE:

% FOR:

SMALL BUSINESS

HUBZONE SMALL

BUSINESS

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

WOMEN-OWNED SMALL BUSINESS

(WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

8(A)

NAICS:

SIZE STANDARD:

11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

12. DISCOUNT TERMS

13a. THIS CONTRACT IS A

RATED ORDER UNDER

DPAS (15 CFR 700)

13b. RATING

14. METHOD OF SOLICITATION

RFQ

IFB

RFP

15. DELIVER TO

CODE

16. ADMINISTERED BY

CODE

17a. CONTRACTOR/OFFEROR

CODE

FACILITY CODE

18a. PAYMENT WILL BE MADE BY

CODE

TELEPHONE NO.

DUNS:

DUNS+4:

PHONE:

FAX:

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER 18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW IS CHECKED

SEE ADDENDUM

19.

20.

21.

22.

23.

24.

ITEM NO.

SCHEDULE OF SUPPLIES/SERVICES

QUANTITY

UNIT

UNIT PRICE

AMOUNT

(Use Reverse and/or Attach Additional Sheets as Necessary)

25. ACCOUNTING AND APPROPRIATION DATA

26. TOTAL AWARD AMOUNT (For Govt. Use Only) 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDENDA

ARE

ARE NOT ATTACHED.

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA

ARE

ARE NOT ATTACHED

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN _______________

29. AWARD OF CONTRACT: REF. ___________________________________ OFFER

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

DATED ________________________________. YOUR OFFER ON SOLICITATION

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED

SET FORTH HEREIN IS ACCEPTED AS TO ITEMS:

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a. UNITED STATES OF AMERICA (SIGNATURE OF CONTRACTING OFFICER) 30b. NAME AND TITLE OF SIGNER (TYPE OR PRINT) 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER (TYPE OR PRINT) 31c. DATE SIGNED

AUTHORIZED FOR LOCAL REPRODUCTION

(REV. 2/2012)

PREVIOUS EDITION IS NOT USABLE

Prescribed by GSA - FAR (48 CFR) 53.212

7. FOR SOLICITATION

INFORMATION CALL:

STANDARD FORM 1449

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

36C24121Q0387 05-05-2021

GIAN V. MONTEIRO

860-666-6951 x 6300 05-26-2021

4:00 PM

EDT

Department of Veterans Affairs Network Contracting Office 1 Contracting Officer (90C) 623 Atwells Ave Providence

RI

02909-4799 X X 541810 $16.5 Million N/A X Department of Veterans Affairs New England Healthcare System All VISN 1 Locations

Department of Veterans Affairs Network Contracting Office 1 Contracting Officer (90C) 623 Atwells Ave Providence

RI

02909-4799

Financial Services Center https://www.fsc.va.gov/einvoice.asp PO Box 149971 Austin

TX

78714-9971 See CONTINUATION Page Contractor shall provide all necessary equipment, labor, and incidental services in order to perform HR Advertising for all locations within VISN 1 in accordance with the below Performance Work Statement.

This is a five (5) year Blanket Purchase Agreement (BPA) Period of Performance: 05-19-2021 - 05/18/2026 Individual Task Orders will be placed against this BPA as required.

All Quotes shall be emailed to Gian V. Monteiro, at gian.monteiro@va.gov on or before the due date and time listed in block 8 of this page.

All questions are due no later than Wednesday 05/05/2021 by

1600 EST.

X X Ann Marie Stewart

VA-VHA-SAOE-2018-7588D50F

Table of Contents

SECTION B - CONTINUATION OF SF 1449 BLOCKS

B.1 CONTRACT ADMINISTRATION DATA

1. Contract Administration: All contract administration matters will be handled by the following individuals:

a. CONTRACTOR:

b. GOVERNMENT: Contracting Officer 36C241

Network Contracting Office 1 Contracting Officer (90C) 623 Atwells Ave Providence RI 02909-4799

2. CONTRACTOR REMITTANCE ADDRESS: All payments by the Government to the contractor will be made in accordance with:

3. INVOICES: Invoices shall be submitted in arrears:

4. GOVERNMENT INVOICE ADDRESS: All Invoices from the contractor shall be submitted electronically in accordance with VAAR Clause 852.232-72 Electronic Submission of Payment Requests.

Department of Veterans Affairs Financial Services Center https://www.fsc.va.gov/einvoice.asp PO Box 149971 Austin TX 78714-9971 ACKNOWLEDGMENT OF AMENDMENTS: The offeror acknowledges receipt of amendments to the Solicitation numbered and dated as follows:

Scope of Work Department of Veteran Affairs (VA) VISN 1 Human Resources Management Service is seeking advertising services to provide recruitment support to accommodate requests to place recruitment ads to run concurrently with official Vacancy Announcements, or to augment other traditional recruitment methods in support of hard-to-fill and critical vacancies in a healthcare/medical center environment. A contract shall be awarded for a base year (12 months) with four potential annual option years. Task orders under this contract may be placed by VISN 1, and each station within VISN 1 as follows:

Vendor will:

· Demonstrate a minimum of five years of successful healthcare recruitment and advertising experience.

· Specify healthcare advertising experience by providing examples of healthcare advertising campaigns, recruitment strategies for targeted occupations, the type and size of the organizations supported.

· Assign a vendor Account Representative as a consistent point of contact throughout the contract.

Vendor shall provide the following Advertising Services:

· Provide consulting services, to include drafting and proofreading ad announcements

· Provide recruitment advertising and consultation services for up to 200 requests in the contract year.

· Market research on cost-effective advertising campaigns for physicians and other identified hard-to-fill vacancies in healthcare.

· Branding will be in accordance with the Veterans Health Administration (VHA) media guidelines: https://www.va.gov/opa/publications/graphicstandards/va_graphicstandardsguide_508_0113.pdf

· Provide advertisement posting verification, in both hard copy/mailed tear sheets, and by electronic tear sheets emailed to customer within 1 business day of active positing status.

· Provide customer with the return-on-investment data and ad placement effectiveness for each advertisement published, on a monthly basis.

· Maintain a database of advertisements

· Respond to customer’s telephone or email requests within 1 to 2 business days to acknowledge receipt of request.

· Contractor must be able to provide Ad Trafficking to determine best Return on Investment as part of services offered.

Consulting

Consulting $_______/Hour Maximum of 50 hours / year Provide recommendations for where to advertise and duration of advertisement for various advertising campaigns

Design

Banner Design $_______ Maximum of 12 Banners / Year Developed in accordance with VACO Tier 1 Graphic Standards https://www.va.gov/opa/publications/graphicstandards/va_graphicstandardsguide_508_0113.pdf

Graphic Designer $______/Hour Maximum of 20 hours / year Developed in accordance with VACO Tier 1 Graphic Standards https://www.va.gov/opa/publications/graphicstandards/va_graphicstandardsguide_508_0113.pdf

Station 478: VA New England Healthcare (VISN 1) Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Station 523: VA Boston Healthcare (Massachusetts) Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads

Outdoor Digital Billboard

Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______ Mail List for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Station 650: VA Providence Healthcare (Rhode Island) Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads

Online Pay-Per-Click Ad Campaign

Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Station 402: VA Maine Healthcare Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement

Internet Job Board Package

Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail

Station 405: VA White River Junction Healthcare (Vermont)

Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard

Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail

Station 608: VA Manchester Healthcare (New Hampshire)

Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign

Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Station 631: VA Central Western Massachusetts Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement

Internet Job Board Package

Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail

Station 518: VA Bedford Healthcare (Massachusetts)

Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign Maximum of 100 Ads Not to Exceed Amount _______

Online Pay-Per-Click Ad Campaign Maximum of 100 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard

Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Station 689: VA Connecticut Healthcare Print Newspaper Insertion Maximum of 15 Ads Not to Exceed Amount _______

Print Trade Journal Insertion Maximum of 15 Ads Not to Exceed Amount _______

Spot Radio Buy Per Station Per Month Maximum of 15 Ads Not to Exceed Amount _______

Internet Job Board Single Ad Placement Maximum of 50 Ads Not to Exceed Amount _______

Internet Job Board Package Maximum of 50 Ads Not to Exceed Amount _______

Interactive Email Campaign Maximum of 50 Ads Not to Exceed Amount _______

Online Banner Ad Campaign Maximum of 50 Ads Not to Exceed Amount _______

Social Media Advertising Campaign

Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Production/Installation Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Billboard Maximum of 10 Ads Not to Exceed Amount _______

Outdoor Digital Billboard Maximum of 10 Ads Not to Exceed Amount _______

Postcard Printing for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail House Services for Direct Mail Maximum of 50 Ads Not to Exceed Amount _______

Mail List for Direct Mail

B.2 PRICE/COST SCHEDULE

ITEM INFORMATION

(478) VA New England Healthcare (VISN 1) - Advertising NOT TO EXCEED Annual Cost

See attached Price Cost Schedule for more in depth break down Contract Period: Base POP Begin: 05-19-2021 POP End: 05-18-2022

(405) White River Junction VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(523) Boston VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(650) Providence VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(402) Maine VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(608) Manchester VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(631) Central Western Mass VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(518) Bedford VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

(689) Connecticut VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Base

Consulting Services - NOT TO EXCEED Annual Cost IAW Attached SOW

See Performance Work Statement for more in depth breakdown Contract Period: Base

Banner Design - NOT TO EXCEED Annual Cost

Contract Period: Base

Graphic Design - NOT TO EXCEED Annual Cost

Contract Period: Base

(478) VA New England Healthcare (VISN 1) - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1 POP Begin: 05-19-2022 POP End: 05-18-2023

(405) White River Junction VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(523) Boston VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(650) Providence VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(402) Maine VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(608) Manchester VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(631) Central Western Mass VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(518) Bedford VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

(689) Connecticut VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 1

Consulting Services - NOT TO EXCEED Annual Cost IAW Attached SOW

Contract Period: Option 1

Banner Design - NOT TO EXCEED Annual Cost

Contract Period: Option 1

Graphic Design - NOT TO EXCEED Annual Cost

Contract Period: Option 1

(478) VA New England Healthcare (VISN 1) - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2 POP Begin: 05-19-2023 POP End: 05-18-2024

(405) White River Junction VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(523) Boston VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(650) Providence VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(402) Maine VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(608) Manchester VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(631) Central Western Mass VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(518) Bedford VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

(689) Connecticut VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 2

Consulting Services - NOT TO EXCEED Annual Cost IAW Attached SOW

Contract Period: Option 2

Banner Design - NOT TO EXCEED Annual Cost

Contract Period: Option 2

Graphic Design - NOT TO EXCEED Annual Cost

Contract Period: Option 2

(478) VA New England Healthcare (VISN 1) - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3 POP Begin: 05-19-2024 POP End: 05-18-2025

(405) White River Junction VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(523) Boston VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(650) Providence VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(402) Maine VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(608) Manchester VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(631) Central Western Mass VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(518) Bedford VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

(689) Connecticut VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 3

Consulting Services - NOT TO EXCEED Annual Cost IAW Attached SOW

Contract Period: Option 3

Banner Design - NOT TO EXCEED Annual Cost

Contract Period: Option 3

Graphic Design - NOT TO EXCEED Annual Cost

Contract Period: Option 3

(478) VA New England Healthcare (VISN 1) - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4 POP Begin: 05-19-2025 POP End: 05-18-2026

(405) White River Junction VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(523) Boston VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(650) Providence VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(402) Maine VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(608) Manchester VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(631) Central Western Mass VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(518) Bedford VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

(689) Connecticut VAMC - Advertising NOT TO EXCEED Annual Cost

Contract Period: Option 4

Consulting Services - NOT TO EXCEED Annual Cost IAW Attached SOW

Contract Period: Option 4

Banner Design - NOT TO EXCEED Annual Cost

Contract Period: Option 4

Graphic Design - NOT TO EXCEED Annual Cost

Contract Period: Option 4

B.3 DELIVERY SCHEDULE

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

50.00

12.00

20.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

50.00

12.00

20.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

50.00

12.00

20.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

50.00

12.00

20.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.00

50.00

12.00

20.00

36C24121Q0387

Page 1 of Page 1 of

SECTION C - CONTRACT CLAUSES

ADDENDUM to FAR 52.212-4 CONTRACT TERMS AND CONDITIONS—COMMERCIAL ITEMS Clauses that are incorporated by reference (by Citation Number, Title, and Date), have the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available.

The following clauses are incorporated into 52.212-4 as an addendum to this contract:

C.1 52.216-18 ORDERING (AUG 2020)

(a) Any supplies and services to be furnished under this contract shall be ordered by issuance of delivery orders or task orders by the individuals or activities designated in the Schedule. Such orders may be issued from 5/19/2021 through 5/18/2026.

(b) All delivery orders or task orders are subject to the terms and conditions of this contract. In the event of conflict between a delivery order or task order and this contract, the contract shall control.

(c) A delivery order or task order is considered "issued" when—

(1) If sent by mail (includes transmittal by U.S. mail or private delivery service), the Government deposits the order in the mail;

(2) If sent by fax, the Government transmits the order to the Contractor’s fax number; or

(3) If sent electronically, the Government either—

(i) Posts a copy of the delivery order or task order to a Government document access system, and notice is sent to the Contractor; or

(ii) Distributes the delivery order or task order via email to the Contractor’s email address.

(d) Orders may be issued by methods other than those enumerated in this clause only if authorized in the contract.

(End of Clause)

C.2 52.216-19 ORDER LIMITATIONS (OCT 1995)

(a) Minimum order. When the Government requires supplies or services covered by this contract in an amount of less than $2,500.00, the Government is not obligated to purchase, nor is the Contractor obligated to furnish, those supplies or services under the contract.

(b) Maximum order. The Contractor is not obligated to honor—

(1) Any order for a single item in excess of $50,000.00;

(2) Any order for a combination of items in excess of $135,000.00; or

(3) A series of orders from the same ordering office within 30 days that together call for quantities exceeding the limitation in paragraph (b)(1) or (2) of this section.

(c) If this is a requirements contract (i.e., includes the Requirements clause at subsection 52.216-21 of the Federal Acquisition Regulation (FAR)), the Government is not required to order a part of any one requirement from the Contractor if that requirement exceeds the maximum-order limitations in paragraph (b) of this section.

(d) Notwithstanding paragraphs (b) and (c) of this section, the Contractor shall honor any order exceeding the maximum order limitations in paragraph (b), unless that order (or orders) is returned to the ordering office within 10 days after issuance, with written notice stating the Contractor's intent not to ship the item (or items) called for and the reasons. Upon receiving this notice, the Government may acquire the supplies or services from another source.

(End of Clause)

C.3 52.216-22 INDEFINITE QUANTITY (OCT 1995)

(a) This is an indefinite-quantity contract for the supplies or services specified, and effective for the period stated, in the Schedule. The quantities of supplies and services specified in the Schedule are estimates only and are not purchased by this contract.

(b) Delivery or performance shall be made only as authorized by orders issued in accordance with the Ordering clause. The Contractor shall furnish to the Government, when and if ordered, the supplies or services specified in the Schedule up to and including the quantity designated in the Schedule as the "maximum." The Government shall order at least the quantity of supplies or services designated in the Schedule as the "minimum."

(c) Except for any limitations on quantities in the Order Limitations clause or in the Schedule, there is no limit on the number of orders that may be issued. The Government may issue orders requiring delivery to multiple destinations or performance at multiple locations.

(d) Any order issued during the effective period of this contract and not completed within that period shall be completed by the Contractor within the time specified in the order. The contract shall govern the Contractor's and Government's rights and obligations with respect to that order to the same extent as if the order were completed during the contract's effective period; provided, that the Contractor shall not be required to make any deliveries under this contract after 5/11/2022.

(End of Clause)

C.4 52.219-14 LIMITATIONS ON SUBCONTRACTING (MAR 2020)

(a) This clause does not apply to the unrestricted portion of a partial set-aside.

(b) Applicability. This clause applies only to—

(1) Contracts that have been set aside for small business concerns or 8(a) participants;

(2) Part or parts of a multiple-award contract that have been set aside for small business concerns or 8(a) participants;

(3) Orders set aside for small business concerns or 8(a) participants under multiple-award contracts as described in 8.405-5 and 16.505(b)(2)(i)(F);

(4) Orders issued directly to small business concerns or 8(a) participants under multiple-award contracts as described in 19.504(c)(1)(ii).

(c) Limitations on subcontracting. By submission of an offer and execution of a contract, the Contractor agrees that in performance of the contract in the case of a contract for—

(1) Services (except construction). At least 50 percent of the cost of contract performance incurred for personnel shall be expended for employees of the concern.

(2) Supplies (other than procurement from a nonmanufacturer of such supplies). The concern shall perform work for at least 50 percent of the cost of manufacturing the supplies, not including the cost of materials.

(3) General construction. The concern will perform at least 15 percent of the cost of the contract, not including the cost of materials, with its own employees.

(4) Construction by special trade contractors. The concern will perform at least 25 percent of the cost of the contract, not including the cost of materials, with its own employees.

(d) The Contractor shall comply with the limitations on subcontracting as follows:

(1) For contracts, in accordance with paragraph (b)(1) and (2) of this clause— [Contracting Officer check as appropriate.] _ By the end of the base term of the contract and then by the end of each subsequent option period; or _ By the end of the performance period for each order issued under the contract.

(2) For orders, in accordance with paragraphs (b)(3) and (4) of this clause, by the end of the performance period for the order.

(End of Clause) C.5 VAAR 852.212-70 PROVISIONS AND CLAUSES APPLICABLE TO VA ACQUISITION OF COMMERCIAL ITEMS (APR 2020)

(a) The Contractor agrees to comply with any provision or clause that is incorporated herein by reference to implement agency policy applicable to acquisition of commercial items or components. The following provisions and clauses that have been checked by the Contracting Officer are incorporated by reference.

[X] 852.203–70, Commercial Advertising.

[] 852.209–70, Organizational Conflicts of Interest.

[] 852.211–70, Equipment Operation and Maintenance Manuals.

[] 852.214–71, Restrictions on Alternate Item(s).

[] 852.214–72, Alternate Item(s). [Note: this is a fillable clause.] [] 852.214–73, Alternate Packaging and Packing.

[] 852.214–74, Marking of Bid Samples.

[X] 852.215–70, Service-Disabled Veteran-Owned and Veteran-Owned Small Business Evaluation Factors.

[X] 852.215–71, Evaluation Factor Commitments.

[] 852.216–71, Economic Price Adjustment of Contract Price(s) Based on a Price Index.

[] 852.216–72, Proportional Economic Price Adjustment of Contract Price(s) Based on a Price Index.

[] 852.216–73, Economic Price Adjustment—State Nursing Home Care for Veterans.

[] 852.216–74, Economic Price Adjustment—Medicaid Labor Rates.

[] 852.216–75, Economic Price Adjustment—Fuel Surcharge.

[] 852.219–9, VA Small Business Subcontracting Plan Minimum Requirements.

[] 852.219–10, VA Notice of Total Service-Disabled Veteran-Owned Small Business Set-Aside.

[] 852.219–11, VA Notice of Total Veteran-Owned Small Business Set-Aside.

[] 852.222–70, Contract Work Hours and Safety Standards—Nursing Home Care for Veterans.

[] 852.228–70, Bond Premium Adjustment.

[] 852.228–71, Indemnification and Insurance.

[] 852.228–72, Assisting Service-Disabled Veteran-Owned and Veteran-Owned Small Businesses in Obtaining Bonds.

[X] 852.232–72, Electronic Submission of Payment Requests.

[X] 852.233–70, Protest Content/Alternative Dispute Resolution.

[X] 852.233–71, Alternate Protest Procedure.

[] 852.237–70, Indemnification and Medical Liability Insurance.

[] 852.246–71, Rejected Goods.

[] 852.246–72, Frozen Processed Foods.

[] 852.246–73, Noncompliance with Packaging, Packing, and/or Marking Requirements.

[X] 852.270–1, Representatives of Contracting Officers.

[] 852.271–72, Time Spent by Counselee in Counseling Process.

[] 852.271–73, Use and Publication of Counseling Results.

[] 852.271–74, Inspection.

[] 852.271–75, Extension of Contract Period.

[] 852.273–70, Late Offers.

[] 852.273–71, Alternative Negotiation Techniques.

[] 852.273–72, Alternative Evaluation.

[] 852.273–73, Evaluation—Health-Care Resources.

[] 852.273–74, Award without Exchanges.

(b) All requests for quotations, solicitations, and contracts for commercial item services to be provided to beneficiaries must include the following clause:

[] 852.237–74, Nondiscrimination in Service Delivery.

(End of Clause) C.6 VAAR 852.219-74 LIMITATIONS ON SUBCONTRACTING—MONITORING AND COMPLIANCE (JUL 2018)

(a) This solicitation includes FAR 52.219-14 Limitations on Subcontracting.

(b) Accordingly, any contract resulting from this solicitation is subject to the limitation on subcontracting requirements in 13 CFR 125.6, or the limitations on subcontracting requirements in the FAR clause, as applicable. The Contractor is advised that in performing contract administration functions, the Contracting Officer may use the services of a support contractor(s) retained by VA to assist in assessing the Contractor's compliance with the limitations on subcontracting or percentage of work performance requirements specified in the clause. To that end, the support contractor(s) may require access to Contractor's offices where the Contractor's business records or other proprietary data are retained and to review such business records regarding the Contractor's compliance with this requirement.

(c) All support contractors conducting this review on behalf of VA will be required to sign an “Information Protection and Non-Disclosure and Disclosure of Conflicts of Interest Agreement” to ensure the Contractor's business records or other proprietary data reviewed or obtained in the course of assisting the Contracting Officer in assessing the Contractor for compliance are protected to ensure information or data is not improperly disclosed or other impropriety occurs.

(d) Furthermore, if VA determines any services the support contractor(s) will perform in assessing compliance are advisory and assistance services as defined in FAR 2.101, Definitions, the support contractor(s) must also enter into an agreement with the Contractor to protect proprietary information as required by FAR 9.505-4, Obtaining access to proprietary information, paragraph (b). The Contractor is required to cooperate fully and make available any records as may be required to enable the Contracting Officer to assess the Contractor's compliance with the limitations on subcontracting or percentage of work performance requirement.

(End of Clause) C.7 VAAR 852.219-75 SUBCONTRACTING COMMITMENTS MONITORING AND COMPLIANCE (JUL 2018)

(a) This solicitation includes the clause: 852.215-70 Service-disabled veteran-owned and veteran-owned small business evaluation factors. Accordingly, any contract resulting from this solicitation will include the clause 852.215-71 Evaluation factor commitments.

(b) The Contractor is advised that in performing contract administration functions, the Contracting Officer may use the services of a support contractor(s) to assist in assessing Contractor compliance with the subcontracting commitments incorporated into the contract. To that end, the support contractor(s) may require access to the Contractor's business records or other proprietary data to review such business records regarding contract compliance with this requirement.

(c) All support contractors conducting this review on behalf of VA will be required to sign an “Information Protection and Non-Disclosure and Disclosure of Conflicts of Interest Agreement” to ensure the Contractor's business records or other proprietary data reviewed or obtained in the course of assisting the Contracting Officer in assessing the Contractor for compliance are protected to ensure information or data is not improperly disclosed or other impropriety occurs.

(d) Furthermore, if VA determines any services the support contractor(s) will perform in assessing compliance are advisory and assistance services as defined in FAR 2.101, Definitions, the support contractor(s) must also enter into an agreement with the Contractor to protect proprietary information as required by FAR 9.505-4, Obtaining access to proprietary information, paragraph (b). The Contractor is required to cooperate fully and make available any records as may be required to enable the Contracting Officer to assess the Contractor compliance with the subcontracting commitments.

(End of Clause)

C.8 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

http://www.acquisition.gov/far/index.html http://www.va.gov/oal/library/vaar/

(End of Clause)

C.9 VAAR 852.242-71 ADMINISTRATIVE CONTRACTING OFFICER (OCT 2020)

The Contracting Officer reserves the right to designate an Administrative Contracting Officer (ACO) for the purpose of performing certain tasks/duties in the administration of the contract. Such designation will be in writing through an ACO Letter of Delegation and will identify the responsibilities and limitations of the ACO. A copy of the ACO Letter of Delegation will be furnished to the Contractor.

(End of Clause) (End of Addendum to 52.212-4)

C.10 52.212-5 CONTRACT TERMS AND CONDITIONS REQUIRED TO IMPLEMENT STATUTES OR EXECUTIVE ORDERS—COMMERCIAL ITEMS (JAN 2021) (JUL 2020) (DEVIATION)

(a) The Contractor shall comply with the following Federal Acquisition Regulation (FAR) clauses, which are incorporated in this contract by reference, to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

(1) 52.203-19, Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements (JAN 2017) (section 743 of Division E, Title VII, of the Consolidated and Further Continuing Appropriations Act, 2015 (Pub. L. 113-235) and its successor provisions in subsequent appropriations acts (and as extended in continuing resolutions)).

(2) 52.204–23, Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab and Other Covered Entities (Jul 2018) (Section 1634 of Pub. L. 115–91).

(3) 52.204–25, Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment. (AUG 2020) (Section 889(a)(1)(A) of Pub. L. 115–232).

(4) 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (NOV 2015).

(5) 52.233-3, Protest After Award (Aug 1996) (31 U.S.C. 3553).

(6) 52.233-4, Applicable Law for Breach of Contract Claim (Oct 2004) (Public Laws 108-77 and 108-78 (19 U.S.C. 3805 note)).

(b) The Contractor shall comply with the FAR clauses in this paragraph (b) that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

[X] (1) 52.203–6, Restrictions on Subcontractor Sales to the Government (JUN 2020), with Alternate I (OCT 1995) (41 U.S.C. 4704 and 10 U.S.C. 2402).

[] (2) 52.203–13, Contractor Code of Business Ethics and Conduct (JUN 2020) (41 U.S.C. 3509).

[] (3) 52.203–15, Whistleblower Protections under the American Recovery and Reinvestment Act of 2009 (JUN 2010) (Section 1553 of Pub. L. 111-5). (Applies to contracts funded by the American Recovery and Reinvestment Act of 2009.)

[X] (4) 52.204–10, Reporting Executive Compensation and First-Tier Subcontract Awards (JUN 2020) (Pub. L. 109–282) (31 U.S.C. 6101 note).

[] (5) [Reserved] [] (6) 52.204–14, Service Contract Reporting Requirements (OCT 2016) (Pub. L. 111–117, section 743 of Div. C).

[X] (7) 52.204–15, Service Contract Reporting Requirements for Indefinite-Delivery Contracts (OCT 2016) (Pub. L. 111–117, section 743 of Div. C).

[X] (8) 52.209–6, Protecting the Government’s Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment. (JUN 2020) (31 U.S.C. 6101 note).

[X] (9) 52.209-9, Updates of Publicly Available Information Regarding Responsibility Matters (Oct 2018) (41 U.S.C. 2313).

[] (10) [Reserved] [] (11)(i) 52.219-3, Notice of HUBZone Set-Aside or Sole-Source Award (MAR 2020) (15 U.S.C. 657a).

[] (ii) Alternate I (MAR 2020) of 52.219-3.

[] (12)(i) 52.219-4, Notice of Price Evaluation Preference for HUBZone Small Business Concerns (MAR 2020) (if the offeror elects to waive the preference, it shall so indicate in its offer) (15 U.S.C. 657a).

[] (ii) Alternate I (MAR 2020) of 52.219-4.

[] (13) [Reserved] [X] (14)(i) 52.219-6, Notice of Total Small Business Set-Aside (NOV 2020) (15 U.S.C. 644).

[] (ii) Alternate I (MAR 2020) of 52.219-6.

[] (15)(i) 52.219-7, Notice of Partial Small Business Set-Aside (NOV 2020) (15 U.S.C. 644).

[] (ii) Alternate I (MAR 2020) of 52.219-7.

[X] (16) 52.219-8, Utilization of Small Business Concerns (Oct 2018) (15 U.S.C. 637(d)(2) and (3)).

[] (17)(i) 52.219–9, Small Business Subcontracting Plan (JUN 2020) (15 U.S.C. 637(d)(4)).

[] (ii) Alternate I (NOV 2016) of 52.219-9.

[] (iii) Alternate II (NOV 2016) of 52.219-9.

[] (iv) Alternate III (JUN 2020) of 52.219–9.

[] (v) Alternate IV (JUN 2020) of 52.219–9.

[] (18)(i) 52.219-13, Notice of Set-Aside of Orders (MAR 2020) (15 U.S.C. 644(r)).

[] (ii) Alternate I (MAR 2020) of 52.219-13.

[X] (19) 52.219-14, Limitations on Subcontracting (MAR 2020) (15 U.S.C. 637(a)(14)).

[] (20) 52.219-16, Liquidated Damages—Subcontracting Plan (Jan 1999) (15 U.S.C. 637(d)(4)(F)(i)).

[] (21) 52.219-27, Notice of Service-Disabled Veteran-Owned Small Business Set-Aside (MAR 2020) (15 U.S.C. 657f).

[X] (22)(i) 52.219-28, Post Award Small Business Program Rerepresentation (NOV 2020) (15 U.S.C 632(a)(2)).

[] (ii) Alternate I (MAR 2020) of 52.219-28.

[] (23) 52.219-29, Notice of Set-Aside for, or Sole Source Award to, Economically Disadvantaged Women-Owned Small Business (EDWOSB) Concerns (MAR 2020) (15 U.S.C. 637(m)).

[] (24) 52.219-30, Notice of Set-Aside for, or Sole Source Award to, Women-Owned Small Business Concerns Eligible Under the Women-Owned Small Business Program (MAR 2020) (15 U.S.C. 637(m)).

[] (25) 52.219-32, Orders Issued Directly Under Small Business Reserves (MAR 2020) (15 U.S.C. 644(r)).

[] (26) 52.219-33, Nonmanufacturer Rule (MAR 2020) (15 U.S.C. 637(a)(17)) [X] (27) 52.222-3, Convict Labor (June 2003) (E.O. 11755).

[] (28) 52.222–19, Child Labor—Cooperation with Authorities and Remedies (JUL 2020) (DEVIATION) (E.O. 13126).

[X] (29) 52.222-21, Prohibition of Segregated Facilities (APR 2015).

[X] (30)(i) 52.222–26, Equal Opportunity (SEP 2016) (E.O. 11246).

[] (ii) Alternate I (FEB 1999) of 52.222-26.

[X] (31)(i) 52.222–35, Equal Opportunity for Veterans (JUN 2020) (38 U.S.C. 4212).

[] (ii) Alternate I (JULY 2014) of 52.222-35.

[X] (32)(i) 52.222–36, Equal Opportunity for Workers with Disabilities (JUN 2020) (29 U.S.C. 793).

[] (ii) Alternate I (JULY 2014) of 52.222-36.

[X] (33) 52.222–37, Employment Reports on Veterans (JUN 2020) (38 U.S.C. 4212).

[X] (34) 52.222-40, Notification of Employee Rights Under the National Labor Relations Act (DEC 2010) (E.O. 13496).

[X] (35)(i) 52.222-50, Combating Trafficking in Persons (OCT 2020) (22 U.S.C. chapter 78 and E.O. 13627).

[] (ii) Alternate I (MAR 2015) of 52.222-50 (22 U.S.C. chapter 78 and E.O. 13627).

[X] (36) 52.222-54, Employment Eligibility Verification (OCT 2015). (E. O. 12989). (Not applicable to the acquisition of commercially available off-the-shelf items or certain other types of commercial items as prescribed in 22.1803.)

[] (37)(i) 52.223-9, Estimate of Percentage of Recovered Material Content for EPA-Designated Items (May 2008) (42 U.S.C.6962(c)(3)(A)(ii)). (Not applicable to the acquisition of commercially available off-the-shelf items.)

[] (ii) Alternate I (MAY 2008) of 52.223-9 (42 U.S.C.