36C24121Q0387 0001.docx

5. PROJECT NUMBER (if applicable)

CODE

7. ADMINISTERED BY

2. AMENDMENT/MODIFICATION NUMBER

CODE

6. ISSUED BY

8. NAME AND ADDRESS OF CONTRACTOR

4. REQUISITION/PURCHASE REQ. NUMBER

3. EFFECTIVE DATE

9A. AMENDMENT OF SOLICITATION NUMBER

9B. DATED

PAGE OF PAGES

10A. MODIFICATION OF CONTRACT/ORDER NUMBER

10B. DATED

BPA NO.

1. CONTRACT ID CODE

FACILITY CODE

CODE

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers

E. IMPORTANT:

is extended,

(a) By completing Items 8 and 15, and returning __________ copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY is not extended.

12. ACCOUNTING AND APPROPRIATION DATA

(REV. 11/2016)

is required to sign this document and return ___________ copies to the issuing office.

is not, A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM 10A.

15C. DATE SIGNED

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER

Contractor

16C. DATE SIGNED

14. DESCRIPTION OF AMENDMENT/MODIFICATION

16B. UNITED STATES OF AMERICA

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER

16A. NAME AND TITLE OF CONTRACTING OFFICER

15B. CONTRACTOR/OFFEROR

STANDARD FORM 30

PREVIOUS EDITION NOT USABLE

Prescribed by GSA - FAR (48 CFR) 53.243 (Type or print) (Type or print) (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

(Number, street, county, State and ZIP Code) (If other than Item 6) (Specify type of modification and authority) (such as changes in paying office, appropriation date, etc.)

(If required)

(SEE ITEM 11)

(SEE ITEM 13)

(X)

CHECK

ONE

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS,

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

(Signature of person authorized to sign) (Signature of Contracting Officer) Department of Veterans Affairs Network Contracting Office 1 Contracting Officer (90C) 623 Atwells Ave Providence

RI

02909-4799 Department of Veterans Affairs Network Contracting Office 1 Contracting Officer (90C) 623 Atwells Ave Providence

RI

02909-4799 To all Offerors/Bidders

36C24121Q0387 05-18-2021

X X X

X The purpose of this amendment is to answer all questions that were received prior to 5/14/2021 at 12:00 PM EST. This is not to extend not to extend the closing date of this solicitation. All quotes remain due on 5/26/2021 at 4:00 PM EST.

Please see the below questions and answers for your convenience.

Ann Marie Stewart Contracting Officer

VA-VHA-2021-9A527CD0

1. Is this is a current contract or a new requirement?

0. If a current contract, can you provide the contractor and contract number?

No, we currently do not have a contract in place.

1. In order to provide a more accurate Not to Exceed price, can the government provide more details concerning the following for each location:

1. Print Newpaper Insertion

0. Size of Ad?

0. B/W or color?

0. Number of papers for insertion?

0. Day of the week for insertion?

0. Number of times the ad is to be inserted?

Our need for print ads is less than online; however, there are some sites in VISN 1 that are in more rural regions and may require some print ads. There is not a set variable for this type of and we would be restricted by cost. There are also many variables in VISN 1 that would affect the cost; i.e., Boston would be more expensive than Vermont. We would work with the ad agency on a per ad basis to come up with a plan and a cost limit. Typically, we try to keep the campaign under a certain dollar amount based on the vacancy.

1. Print Trade Journal Insertion

1. Size of ad?

1. B/W or color?

1. Number of Journals being inserted?

1. Number of Times the ad is inserted?

Our need for print ads is less than online; however, there are some sites in VISN 1 that are in more rural regions and may require some print ads. There is not a set variable for this type of ad and we would be restricted by cost. There are also many variables in VISN 1 that would affect the cost; i.e., Boston would be more expensive than Vermont. We would work with the ad agency on a per ad basis to come up with a plan and a cost limit. Typically, we try to keep the campaign under a certain dollar amount based on the vacancy.

1. Spot Radio Buy

2. Length of ad?

2. Prerecorded or station recorded?

2. Number of stations the ad is running on?

2. Number of times the ad is run on each station?

For radio ads – which would also be fairly infrequent – we would rely on the ad agency’s knowledge of the audience we are trying to target. We would need a station recorded ad, and this could be cost-prohibitive in certain regions of VISN 1. Typically, due to cost, we do not use this option in Boston, but have used this option in the past in Maine and Vermont. When we have used this option, it is for no more than 30 second spots, running up to five to six times per week, on up to two different stations.

1. Internet Job Board Single Ad

3. Number of Boards

3. Length of Job Posting For an internet job board ad, we usually post it for 30 days, or to align with the USA Jobs posting length – which would not exceed 30 days. The number of boards would vary by ad campaign. Although we have a few open and continuous announcements, we would not be able to afford an open and continuous campaign for advertising.

1. Internet Job Board Package

4. Does this mean placing multiple jobs on the same board at the same time or overlapping?

4. Number of Boards?

4. Length of job posting (number of days)?

For an internet job board package, we usually post it for 30 days, or to align with the USA Jobs posting length – which would not exceed 30 days. The number of boards would vary by ad campaign. There would be occasions when multiple jobs could be posted – such as if the campaign were to align with a job fair, and we are interested in placing more than one job to try to reduce costs.

1. Interactive Email Campaign

5. List Purchase?

5. Email service or subscription?

We understand that certain interactive email campaigns require a subscription. If this is the case, we have the ad agency manage the subscription and bill us on a monthly basis. A VA employee would be established as the point of contact on the subscription. We also have some campaigns in which the resumes can be sent to an established mailgroup in the VISN – this is used for many physician ads. In that case, we would include the mailgroup name in the advertisement.

1. Online Banner Ad

6. Number of sites/campaigns?

6. Size of banner?

6. Length of run (number of days)?

To be determined by advertisement needed, and recommendations to reach target audience by advertising agency. We present what the advertising “want” is, but need to whittle down based on recommendations for best value and return of investment data produced by agency. Typical length of run is 30 days or less – to coincide with posting on USA Jobs.

1. Social Media Advertising Campaign

7. Number of social media sites/campaigns?

7. Size/type of campaign?

7. Length of run (number of days)?

To be determined by advertisement needed, and recommendations to reach target audience by advertising agency. We present what the advertising “want” is, but need to whittle down based on recommendations for best value and return of investment data produced by agency. Typical length of run is 30 days or less – to coincide with posting on USA Jobs.

1. Online Pay Per Click

8. Geographic Market to Cover?

8. Competitive bids?

8. Length of run (number of days)?

This type of ad campaign is re-assessed as the cost runs out. Based on the advertisement, we purchase an ad that has a set amount of clicks allowed. The agency point of contact gathers the applicants received in that “round” of the ad. If it is determined that a second “round” of allowed clicks should be purchased, we proceed with another ad. Number of days is not applicable in this line item, as it is based on clicks. We relay on the advertisement agency’s knowledge of the market to recommend these sites and return on investment value.

1. Outdoor Billboard

9. Location of Billboard?

9. Size of Billboard?

9. Length of run (number of months)?

This would be another example of an ad campaign that would be rare due to cost, but may be more affordable in rural regions of VISN 1. We would not know the details of the location or size of the billboard or the length of time until the need arose.

1. Outdoor Digital Billboard

10. Location of Billboard?

10. Size of Billboard?

10. Number of runs/day (cycles)

10. Length of run (number of months)?

Again, this would be another example of an ad campaign that would be rare due to cost, but may be more affordable in rural regions of VISN 1. We would not know the details of the location or size of the billboard or the length of time until the need arose.

1. Postcard Printing for Direct Mail

11. Size of postcard?

11. Number of postcards?

11. List purchase?

11. Mail house services?

We would rarely use postcard mailings, but if we did they would be standard size postcards. Our typical need at this time would be email blasts to targeted audiences. An example of this type of campaign might be to mail to schools in the area we are targeting for new grads.

Postage? – would be a line item in the ad cost.