36C10X25R0008 Pre Sol notice.docx
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- Solicitation number
- 36C10X25R0008
About this file
This is a Presolicitation Notice for solicitation number 36C10X25R0008 from the VA Strategic Acquisition Center in Frederick, MD for the ChooseVA Advertisement campaign. The opportunity is set aside for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) under NAICS code 541810 and PSC R499.
The scope of work involves providing strategic and tactical communications support for the VA's ChooseVA campaign, including production of videos, logos, digital media products, and other communications materials such as roadside billboards, pamphlets, posters, and placards. The contractor will develop, produce, advertise and direct the campaign through out-of-home displays, broadcast television, and radio segments, with potential future options for digital engagement. Key responsibilities include developing strategic direction, identifying communication needs, managing execution of projects, and creating standardized products for various audiences. Work will be performed at the contractor's site(s). The point of contact is Zachery Minns at the Strategic Acquisition Center - Frederick.
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Other files
| File | Type | Posted |
|---|---|---|
| S02 - 36C10X25R0008 - ChooseVA RFP GB_ZRM.pdf | ||
| ATTACHMENT A - PERFORMANCE WORK STATEMENT.pdf |
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Presolicitation Notice Presolicitation Notice
| SUBJECT |
| ChooseVA Advertisement (VA-25-00008402) |
GENERAL INFORMATION
| CONTRACTING OFFICE’S ZIP CODE* |
| 21703 |
| SOLICITATION NUMBER* |
| 36C10X25R0008 |
| ARCHIVE |
| 60 DAYS AFTER THE RESPONSE DATE |
| SET-ASIDE |
| SDVOSBC |
| PRODUCT SERVICE CODE* |
| R499 |
| NAICS CODE* |
| 541810 |
| PLACE OF PERFORMANCE |
| The tasks under this PWS shall be performed at the contractor’s site(s). Future production requirements may need additional sites to include other department facilities. |
CONTACT INFORMATION
| CONTRACTING OFFICE ADDRESS |
| Strategic Acquisition Center - Frederick Department of Veterans Affairs |
5202 Presidents Court, Suite 103 Frederick MD 21703
POINT OF CONTACT*
Zachery Minns Strategic Acquisition Center - Frederick (SAC-F) Acquisition Service 1A Department of Veterans Affairs Email: Zachery.minns@va.gov
ADDITIONAL INFORMATION
| AGENCY’S URL |
| https://www.va.gov/opal/sac/index.asp |
| URL DESCRIPTION |
| To learn more about SAC and its mission |
AGENCY CONTACT’S EMAIL ADDRESS
EMAIL DESCRIPTION
DESCRIPTION
Veterans Affairs (VA) Office of Public and Intergovernmental Affairs (OPIA) is responsible for advising the office of the Secretary on media and public relations, as well as providing guidance to the agency as a whole. The office consists of media, government and tribal relations professionals who develop and produce messaging and material to tell the story of the Agency both internally and externally.
OPIA helps build and maintain public confidence in VA by positively reinforcing its commitment and readiness to serve America’s Veterans of all generations. OPIA accomplishes this by developing, routinely updating, and communicating the Department’s key messages to many audiences through media relations, public affairs, intergovernmental affairs, outreach, and Veteran engagement intended to reach Veterans and their families, other beneficiaries, and other stakeholders.
The Office of Internal Communications is the lead OPIA office charged with improving and spreading internal communications across the enterprise. The goal of the office is to strengthen VA’s internal communications capability and quality so that VA employees are informed about VA and are inspired and engaged to do their best to improve the experience of Veterans and their families.
We know there are great things happening at VA every single day. There is no organization with a more inspiring mission than VAs, and we want to shine a light on people whose inspiration makes a real difference to Veterans, share stories about work that embodies VA’s I CARE values (Integrity, Commitment, Advocacy, Respect, Excellence) and communicate important information to VA employees. We need to make sure VA’s employees are aware of their vital roles in the Department’s change efforts and are engaged in making VA the best it can be for Veterans.
Scope of Work (May be amended upon Solicitation)
The contractor shall provide strategic and tactical communications support to produce materials and deliverables that will inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. Materials will include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, roadside billboards, pamphlets, posters, placards, or as needed within the individual task order.) for the ChooseVA campaign. Pamphlet, poster, and placards are design only and will not be printed within this contract. The contractor will provide support services to develop, produce, advertise, and direct the campaign. These advertisements will include, but are not limited to, out-of-home displays (roadside billboards & placards), traditional broadcast television and radio segments. Future optional advertisement placement shall include digital engagement, digital product advertisement placement, and visual and audio production.
The contractor shall provide support in the following areas listed below.
Leadership and Management:
· Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement.
· Proactively identify communication needs and recommend support to address those needs.
· Gather inputs from VA and OPIA leaders and key stakeholders to inform products.
DESCRIPTION continued
· Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects.
Product Development:
· Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way (e.g., posters, billboards, digital media, brochures, videos, etc.). This would include leadership management material, blog posts, strategic communications, etc.
Focus on Internal and External Communications: Support OPIA in communicating to internal and external publics. Efforts should be fully integrated with all internal and external communications efforts.
Develop Standardized Products: Create, maintain, and distribute approved materials that can be customized and used for various audiences.
Draft RFP is to include Evalutation Factors. Requirements may change upon final RFP.
| *=Required Field |
| Presolicitation Notice |
Presolicitation Notice
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