2nd Change Order Notice_census marketing.pdf

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Change Order Notice Chief Procurement Office General Services v.20.1

44 Ill. Adm. Code 1.1525(h) requires notice of renegotiated contracts and change orders that increase the cost of a contract by more than $10,000 or the time of completion by a total of 30 days or more to be posted on the Bulletin/BidBuy for 14 days.

This Change Order Notice provides detail as to why the change order is needed and, pursuant to Section 33E-9 of the Criminal Code, that the circumstances said to necessitate the change in performance were not reasonably foreseeable at the time the contract was signed or the change is germane to the original contract as signed. Change orders are defined by Section 1-15.12 of the Procurement Code and Section 1.2067 of the CPO-GS' Administrative Rules.

Detailed explanation for this change order:

11.0.0.20130303.1.892433.887364

The circumstances to necessitate the change in performance were not reasonably foreseeable at the time the contract was signed and is germane to the original contract as signed. Change order is in accordance with 720 ILCS 5/33E-9.

The change order will support the original goals of the contract, to motivate traditionally Hard To Count (HTC) Illinoisans to participate in the 2020 Census, through the following key components:

• Develop creative marketing and public relations strategies and produce a marketing and public relations campaign to ensure a complete count;

• Navigate communities through 2020 Census questionnaire submission;

• Counter misinformation;

• Address and overcome community concerns; and

• Motivate participation in the 2020 Census, on a statewide level.

The goal of this change order will be to increase the visibility of 2020 Census participation, through focused digital and social media advertising, as well as more traditional television and radio marketing. These resources will be devoted to reaching HTC, Latinx, and African-American communities. This new investment will help Illinois reach more residents through a combination of print, broadcast, and hyper-targeted digital ads in zip codes that have an especially low response rate.