253-25 RFP Appendix No. 1 Brand Guidelines and Examples.pdf

BRAND GUIDELINES

City of Thornton

C I T Y O F T H O R N T O N B R A N D M A N A G E M E N T G U I D E L I N E S

P A G E 1

PRIMARY LOGO

Use the main logo to represent the entire City of Thornton organization.

This should be used throughout City communications including most printed materials, signage, etc.

Logo for darker backgrounds

P A G E 2

SECONDARY

LOGO & MARK

Use of these logos depend upon the application and the space allowed for the logo. The horizontal version should not replace the primary logo unless the designated space is better suited to the use of the horizontal version.

The logo mark can be used alone depending on the application.

Application examples could include street signs, staff hats, swag, etc.

Horizontal logo for darker backgrounds

Simple logo for darker backgrounds

Mark for darker backgrounds

P A G E 3

1" 1"

LOGO USAGE

Maintain clear space around the logo from distracting graphics or typography.

For logo usage smaller than one inch, use the logo version without "City of" for readability measures.

P A G E 4

DEPARTMENT

LOGO EXAMPLES

The approved use of individual department logos is extremely limited and any new use or application should be reviewed and approved by the Communications Department first.

NOTE: The font used for the department is Barlow Medium and is available to download for free at Google

Fonts:

https://fonts.google.com/

Horizontal format department logo option

Vertical format department logo option

P A G E 5

NATIONAL

CORRESPONDENCE

LOGO EXAMPLES

This version of the logo should only be used for Economic Development marketing purposes or other materials that may have a reach beyond state lines. This logo should not be used for any local or regional purposes. When in doubt, confirm with the Communications Department which logo version is most appropriate.

NOTE: The font used for the state is Barlow Medium and is available to download for free at Google

Fonts:

https://fonts.google.com/

P A G E 6

INCORRECT

LOGO USAGE

Do not alter or distort the logo in any way.

Changes, no matter how small, weaken our logo’s brand and impact and detract from the consistent image we want to project. Even well-intentioned changes can have a negative impact. Illustrated here are common mistakes to avoid.

If you have questions regarding the usage of the City of Thornton's logo, please contact the Communications Department.

Do not stretch or warp the logo disproportionately

Do not recolor the logo with off-brand colors or gradients

Do not add effects (glows, shad-ows, etc.) To the logo

Do not rotate or skew the logo

Do not rearrange components or elements of the logo

Do not use the logo over dis-tracting backgrounds

P A G E 7

FONTS

There are three main typographies that make up Thornton's brand. Sometimes communications materials and online content require the use of multiple fonts to distinguish the copy.

If you encounter one of those situations, follow this guide for different header options.

NOTE: Barlow and Inter are available for download at Google Fonts

Fonts:

https://fonts.google.com/

BARLOW EXTRABOLD ALL KAPS – H1 Headline

Barlow Regular – H2 Sub-headline

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*

LOREM IPSUM LABOR

Lorem ipsum dolor sit amet

INTER LIGHT – Body Text

Mod mo iliquam rehenda nihilia nissimi, id que as eost quiant ex et explit, si re, cum quis rectiatur ant. Arumeni bla doluptur? Aque apiendebit in eribus rere re et qui que dipsam quo to blandit aspisim usdande odiae cus dolorep edi-genistiur mi, volessitaquo quaspe quodi optatem aut et essitiorum harcilibus, soluptae mintiis illam vero illecaepudia quspisim usdaae voluptatur as pariam, que venimus ut odipici deribus.

P A G E 8

FONTS FOR

WORD DOCS &

POWERPOINT

For versatility in Microsoft platforms, Impact, Arial Regular and Narrow should be used when working in Microsoft applications and if main fonts are unavailable.

IMPACT ALL KAPS – H1 Headline

Arial Regular – H2 Sub-headline

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*

LOREM IPSUM LABOR

Lorem ipsum dolor sit amet

Arial Narrow Regular – Body Text

Mod mo iliquam rehenda nihilia nissimi, id que as eost quiant ex et explit, si re, cum quis rectiatur ant. Arumeni bla doluptur? Aque apiendebit in eribus rere re et qui que dipsam quo to blandit aspisim usdande odiae cus dolorep edigenistiur mi, volessitaquo quaspe quodi optatem aut et essitiorum harcilibus, soluptae mintiis illam vero illecaepudia quspisim usdaae voluptatur as pariam, que venimus ut odipici deribus.

P A G E 9

PRIMARY

COLORS

These are the core colors driving the personality of the Thornton brand.

They provide a vibrant, timeless but approachable tone to emulate the character of the City organization.

These colors can also be used at varying opacities to provide addi-tional flexibility for graphic design.

80%

80%

80%

60%

60%

60%80%

60%

40%

40%

40%

40%

20%

20%

20%

20%

PANTONE

7740 CP

PANTONE

7693 CP

PANTONE

2915 CP

PANTONE

152 CP

P A G E 1 0

SECONDARY

SUPPORTIVE

COLORS

In certain design situations, you may find the primary brand colors limiting. The secondary colors can be used to support the primary colors while still carrying the same brand tone and personality.

PANTONE 6005 CP

80%

80%

80%

60%

60%

60%

40%

40%

40%

20%

20%

20%

PANTONE 358 CP

PANTONE 4287 CP

P A G E 1 5

05.

BRAND

TEMPLATES

C I T Y O F T H O R N T O N D I S C O V E R Y R E P O R T A N D B R A N D M A N A G E M E N T G U I D E L I N E S

P A G E 1 5

P A G E 2 4

VEHICLE

DOOR & REAR

PANEL DECAL

The logo should take up half the door on all City vehicles. Use the full color primary logo for lighter colored vehicles and the primary dark background logo for dark vehicles. There may be an opportunity to add graphics on the rear section of the truck. Logo should consume, at a minimum, 75% of the door panel.

LOGO COLORS

DARK BLUE: PANTONE 7693 CP

LIGHT BLUE: PANTONE 2915 CP

GREEN: PANTONE 7740 CP

ORANGE: PANTONE 152 CP

P A G E 2 5

UTILITY VEHICLES:

DUMP TRUCKS

The logo should take up half of the bed of large utility trucks and vehicles. Use the full color primary logo for lighter colored vehicles and the primary dark background logo for dark vehicles. There may be an opportunity to add graphics on the rear section of the truck.

LOGO COLORS

DARK BLUE: PANTONE 7693 CP

LIGHT BLUE: PANTONE 2915 CP

GREEN: PANTONE 7740 CP

ORANGE: PANTONE 152 CP

Primary Design

Secondary Design

P A G E 2 6

UTILITY VEHICLES:

TRASH TRUCKS

The logo should take up half of the bed of large utility trucks and vehicles. Use the full color primary logo for lighter colored vehicles and the primary dark background logo for dark vehicles. There may be an opportunity to add graphics on the rear section of the truck.

LOGO COLORS

DARK BLUE: PANTONE 7693 CP

LIGHT BLUE: PANTONE 2915 CP

GREEN: PANTONE 7740 CP

ORANGE: PANTONE 152 CP

Primary Design

Secondary Designs

P A G E 2 7

MINI BRAND GUIDE

MAIN LOGO

ALTERNATE LOGOS

P A G E 2 8

BRAND COLORS

TYPEFACES FOR DESIGNERS TYPEFACES FOR EMAIL & POWERPOINT

152 CP

CMYK

0 | 61 | 100 | 0

RGB

227 | 115 | 26

#E3731A

7740 CP

CMYK

73 | 1 | 91 | 17

RGB

56 | 146 | 65

#389241

2915 CP

CMYK

58 | 8 | 0 | 0

RGB

111 | 185 | 225

#6FB9E1

4287 CP

CMYK

66 | 62 | 55 | 54

RGB

74 | 73 | 72

#4A4947

358 CP

CMYK

32 | 0 | 51 | 0

RGB

174 | 209 | 133

#AED185

6005 CP

CMYK

2 | 27 | 96 | 8

RGB

220 | 178 | 45

#DCB22D

7693 CP

CMYK

100 | 55 | 0 | 37

RGB

26 | 81 | 123

#1A517B

HEADINGS

BARLOW EXTRABOLD | ALL KAPS | 20 PT | 40 PT TRACKING

SUB-HEADINGS

Barlow Regular | 14 pt | 20 pt tracking

BODY COPY

Inter Light | 10 pt

Mod mo iliquam rehenda nihilia nissimi, id que as eost quiant ex et explit, si re, cum quis rectiatur ant. Arumeni bla doluptur?

HEADINGS

IMPACT | 20 PT | 40 PT TRACKING

SUB-HEADINGS

Arial Regular | 14 pt | 20 pt tracking

BODY COPY

Inter Light | 10 pt

Mod mo iliquam rehenda nihilia nissimi, id que as eost quiant ex et explit, si re, cum quis rectiatur ant. Arumeni bla doluptur? Aque apiendebit in eribuo.