24014114_Deliverables.pdf
PDF 470 KB Posted
- Attached to
- POST Social Media 24/25
- Solicitation number
- 0000031502
- Issued by
- California
About this file
The document is a Statement of Work (SOW) for a social media marketing trainer contract with the California Commission on Peace Officer Standards & Training (POST). POST requires a social media marketing expert to assist in creating a social media environment that allows users to share information, engage in dialogue, and build positive relationships with over 600 law enforcement agencies. The contractor will be expected to train POST staff on best practices in social media development, marketing, and outreach targeted to a diverse public safety audience. The scope of work includes highlighting POST's history and areas of significance, teaching and mentoring POST staff on social media transparency, branding, and accountability, training staff on a long-term marketing plan, and mentoring a Social Media Coordinator on public outreach strategies.
The related state and local contract opportunity is titled "POST Social Media 24/25" and seeks the same social media marketing expertise for POST. The contract will be awarded by the state of California, though the duration of the contract is not specified.
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Other files
| File | Type | Posted |
|---|---|---|
| 24014114.NarrativeTechnicalApproach.docx | DOCX document | |
| 24014114_Bid_Package.pdf | ||
| Fed.Debarment.pdf | ||
| Sample_STD_213.pdf | ||
| 24014114_Key_Action_Dates.pdf | ||
| Bidder_Declaration.pdf | ||
| CUF_Evaluation_Worksheet.pdf | ||
| CALIFORNIA_CIVIL_RIGHTS_LAWS_ATTACHMENT.pdf | ||
| TACPA.pdf | ||
| 24014114.CostWorksheet.SocialMedia.docx | DOCX document | |
| Darfur.Certification.pdf | ||
| STD_204_PAYEE_DATA_RECORD.pdf | ||
| std1000.pdf |
Show all 13
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Text version
SCR Social Media Marketing Trainer
STATEMENT OF WORK
California Commission on Peace Officer Standards & Training (POST) is in need of a social media marketing expert, who has experience in creating a social media environment which allows users to share information, have dialogue, and create a positive presence which affords POST to build upon its relationships with the six hundred plus, law enforcement agencies and the constituents they provide services for. The contract recipient will be expected to train POST staff in social media development, marketing, and outreach which will be specifically targeted to a diverse public safety audience.
POST has expanded its Communications Unit, as outlined in the POST Strategic Plan. Employees currently assigned to this unit need assistance with social media marketing, strategic targeting, and implementation of social media strategies, particularly with its unique clientele of law enforcement practitioners.
Scope of Work
1. The contractor shall, through social media, highlight the history of POST and areas of significance such as legislation impacting law enforcement and dispatch, SB2 related Certification/Decertification, Recruiting, Commission meetings, POST bureaus and POST programs such as Supervisor Leadership Institute, Command College, Executive Development and Team Building workshops.
2. The contractor shall teach and mentor POST staff on best practices and contemporary methods of agency transparency, crisis communications, social media branding, and organizational accountability.
3. The contractor shall train POST staff on the initiation and sustainment of a long-term marketing plan. The contractor should be able to demonstrate effective teaching methods for communicating effectively about POST products, resources, and services.
4. The contractor shall train and mentor a Social Media Coordinator on public outreach strategies and protocols for the review, editing, and approval of social media content.
File details come from the government source that posted it. Updated .