2026-010-Social_Media_Price_Quotes.doc

Royal Oak DDA

Price Quotes

Maintenance & Landscape Services in Downtown

Price Quotes Social Media Services In Downtown Royal Oak

Purpose & Objective of the Price Quotes Royal Oak Downtown Development Authority (downtownroyaloak.org) is issuing a Request for Proposals (RFP) for a local part-time contracted Social Media Manager with knowledge of Royal Oak, Michigan, to lead and execute our digital engagement strategy. The selected contractor will oversee daily social media operations, content creation, audience engagement, and reporting, working closely with the Executive Director, stakeholders, businesses, and Marketing Committee representative to enhance, expand, and amplify the organization’s visibility, storytelling, and community impact.

Responses

Deadline: Monday, January 26, 2026 at 4:30 p.m.

Please inform the DDA of the flat hourly rate and number of hours per week needed to complete the scope of services highlighted below.

Price proposals must address the DDA’s terms and conditions for each and every bid item listed on the Rate Response Sheets.

The DDA will not reimburse for time or materials associated with the developing this response.

Evaluation Process

The DDA’s Marketing and Business Development Committee may review the price proposals and make a recommendation to the DDA for their consideration. Some qualifications include:

· Demonstrated experience managing social media for brands or organizations

· Excellent writing, visual storytelling, and photo/video editing skills

· Strong grasp of platform analytics and audience engagement best practices

· Ability to work independently and meet deadlines

· Experience in marketing for tourism, hospitality, shopping centers, Special Improvement Districts, Main Street, Chamber of Commerce is a plus

· This is a local position. Familiarity with the Royal Oak community and the ability to be boots on the ground to attend in-person obligations is a must

General Notes Timeframe Please complete price proposals for the number of years based on your selection.

Year 1: 01/01/2026 – 12/31/2026 Year 2: 01/01/2027 – 12/31/2027 Year 3: 01/01/2028 – 12/31/2028

Number & Hours of Work

The scope of services below describes differing tasks at varying times of the year. Inform the DDA of the flat hourly rate and number of hours per week needed to complete the scope of services highlighted below. Utilize your discretion to distribute the number of man hours per day to accomplish all of the tasks associated with the scope of services.

The hourly wage rate shall remain the same. There will be no increase based on the day of the week, number of hours worked in a day or week, time of day worked, holidays, skill set of each worker, etc.

Indemnification / Hold Harmless Upon entering into an agreement with the DDA, the contractor must indemnify, in writing, the City of Royal Oak and the Royal Oak Downtown Development Authority.

Insurance

Upon entering into an agreement with the DDA, the contractor must be able to provide required insurances.

Payment For Services Rendered & Products Purchased

The contractor shall be responsible for submitting timely invoices for service rendered or materials purchase and utilized. The DDA will process payment of said invoices based completeness. Payments will be processed based upon the City of Royal Oak’s approved Accounts Payable Calendar.

The DDA is a tax-exempt entity. Any items purchased directly by the DDA are exempt from applicable sales and services taxes. Any items purchased may not necessarily qualify for the same exemption. Bid responses should be reflective of complete costs.

Required – Firm Information Firm Tax Identification Number:______________________________________________________

Firm’s Legal Name: _______________________________________________________________

Firm Mailing Address: _____________________________________________________________

Firm Phone #:____________________________________________________________________

Firm Representative, Print Name & Title:

E-Mail Address of Firm Representative:________________________________________________

Signature of Firm Representative:_____________________________________________________

Valid Date/Timeframe of Price Quotes This response is valid for the following length of time from the due date (December 18, 2025).

___________________ days The Scope Of Services The contractor will be responsible for varying services at different times during the calendar year. Details regarding the scope of services are followed by rate response sheets.

Social Media Strategy + Management

· Develop and implement a monthly content calendar across all platforms (Instagram, Facebook, LinkedIn, and launch new TikTok)

· Schedule, post, and manage a consistent stream of original and shared content via 5-6 posts/week

· Create thematic campaigns for downtown events (see list of Representative Downtown Events), as well as round-up content for resources for birthday party locations, brunch spots, gift shops, nightlife, etc.

· Maintain a consistent tone and visual identity aligned with the Downtown Royal Oak brand

· Follower cultivation and engagement through comments, messages, and tags

Social Media Content Creation + Execution

· Capture photos and videos of events, businesses, and locations in Royal Oak

· Design graphics and write captions for posts, reels, videos, and stories

· Coordinate cross-promotional content with local businesses, partners, and events

· Film and edit short-form video for Reels and Stories (Canva, CapCut, etc.)

· Create and optimize paid ad campaigns

· Proactively reach out to local influencers, content creators, and community organizations for content collaborations

· Administer a social media calendar and schedule regular weekly posts.

· Upload and submit appropriately sized photos and ads to our website, digital media platforms, and advertising portals.

· Maintain photo galleries and checklists for all Downtown Royal Oak events, promotions and news.

Annual Calendar of Events

· Curate events organized by DDA partners including the Chamber of Commerce, Royal Oak Restaurant Association, and others – to highlight on social media and website

· Highlight events organized and sponsored by the DDA

· Maintain event listings in a calendar of events on the website

Analytics + Reporting

· Work with DDA Director to define key performance indicators

· Track and analyze performance metrics monthly (engagement, reach, follower growth)

· Provide quarterly reports with insights and suggestions for optimization

· Monitor trends and adjust content to align with best practices and seasonal engagement

List of Representative Downtown Events