2- Social Media PWS 2026.pdf
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- CNSL Social Media/Web 2. 0 Support Services
- Solicitation number
- N4658126PR00226
About this file
This is a Performance Work Statement (PWS) for social media support and Web 2.0 services for Commander Naval Surface Force Atlantic (COMNAVSURFLANT) Public Affairs Office located at Naval Station Norfolk, Virginia. The contractor shall provide social media subject matter expertise and search engine optimization (SEO) services to maximize COMNAVSURFLANT's internet presence and communication effectiveness across all platforms including Facebook, Twitter, Flickr, and YouTube. Key performance requirements include establishing a baseline of current social media/web presence within 10 days; participating in daily status meetings with the Public Affairs Director; providing weekly, monthly, and annual analytic metrics; developing comprehensive monthly social media plans due by the 15th of the preceding month; creating graphics design and visual information products; conducting SEO optimization of existing website pages; offering training sessions to subordinate command social media managers at least twice annually (up to four times); and maintaining a two-year electronic content library of all social media products. The contractor must possess a bachelor's degree in web design or related field, three years of specific experience with social networking and Web 2.0 technologies, and recent project experience in government or corporate communications. The contractor shall provide one full-time equivalent employee and comply with all COMNAVSURFLANT policies including security requirements, classification safeguarding, and federal contractor regulations prohibiting inherently governmental functions.
Government-furnished property includes office space, computer workstation, DSLR camera equipment, lighting equipment, software (Microsoft Office and Adobe Creative Suite), and office supplies. The contractor must obtain a SECRET security clearance and complete background investigations for facility access and IT system access. All deliverables, including reports, plans, graphics, videos, and databases, become the exclusive property of the U.S. Government. Normal work hours are 7:30 a.m. to 4:30 p.m. Monday through Friday, excluding federal holidays, with occasional weekend and evening work requiring contracting officer approval. The contractor must report all labor hours via the Enterprise Subject Matter Expert Manpower Reporting Application (ECMRA) no later than October 31 of each calendar year. Monthly and quarterly status reports must be submitted by the 5th business day of the following month, including task descriptions, work accomplished, and detailed social media metrics (likes, shares, comments, reach, engagement rates) across all platforms.
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PERFORMANCE WORK STATEMENT
COMNAVSURFLANT PUBLIC AFFAIRS
SOCIAL MEDIA SUPPORT/WEB 2.0 SERVICES
1.0. BACKGROUND
Headquarters, Commander Naval Surface Force Atlantic (COMNAVSURFLANT) is located at Naval Station Norfolk.
Norfolk, Virginia and is responsible for Type Commander duties, including administrative control, training, maintenance, and readiness of assigned surface ships and logistics support of commands assigned to SURFLANT forces. The N01P Division, Public Affairs Office (PAO) is responsible for communicating truthful, timely and factual unclassified information about COMNAVSURFLANT activities to national, allied, international and internal military and civilian publics, providing advice and counsel to COMNAVSURFLANT senior command on all aspects of internal and external communications, and assists in the development and dissemination of consistent, credible, reliable, accurate and current command information to target publics by using all forms of information technologies currently available for communications, including media and media relations.
2.0. OBJECTIVE & SCOPE
2.1. OBJECTIVE: COMNAVSURFLANT PAO Director seeks a Contractor to provide Social Media/Web 2.0 subject matter expertise and best practice search engine optimization (SEO) services to maximize COMNAVSURFLANT’s presence on the worldwide Internet and enable the command to communicate most effectively to all COMNAVSURFLANT commands, interested Web and media audiences, foreign and domestic.
2.2. SCOPE: The Contractor shall advise the Public Affairs Director and staff on all aspects of social media/Web
2.0 applications; analyzing and recommending web media strategies and technologies to best promulgate PAO communication and media efforts. The Contractor must be reliable, shall assist/support the PAO on a day-to- day basis in identifying, formulating, developing, and preparing comprehensive immediate and long-term public affairs Web process improvement recommendations; enabling COMNAVSURFLANT to provide a continuous effective flow of information to interested and targeted audiences worldwide and keep pace with new and emerging technologies as they occur and develop. Additionally, the Contractor shall provide the PAO with meaningful reports that evaluate and measure the effectiveness of its Web public affairs communication objectives and goals. The Contractor shall coordinate with Commander, Naval Surface Force Atlantic (COMNAVSURFLANT) enterprise organizations, sister-service Public Affairs Officers (PAOs), Unit Public Affairs Representatives (UPARs), and contracted mass communication specialists to plan, capture, and develop photography and videography products in support of social media content. When required, the Contractor shall independently capture and produce photography and videography content for use on command-owned platforms and in support of collaborative social media content development efforts with partner U.S. government organizations.
3.0. PERFORMANCE REQUIREMENTS
3.1. ADVISORY: Within the first 10 days, the Contractor shall meet with the Public Affairs Director and staff to assess and establish a baseline of current public affairs Social Media/Web 2.0/Internet presence. The Contractor will be advised by the Government concerning the overall mission, goals and objectives, both short-term (6 months) and long term, regarding all aspects of public affairs communication and media relations efforts, target audiences and constituents.
The Contractor shall work closely with industry best practice, Internet technologies and other social media and Web tools to allow the Government to effectively communicate in this medium to identified publics.
3.1.1. When requested, the Contractor shall provide expert guidance and recommendations, through written transmission (email, electronic documentation) and in-person face-to-face training, in the use of “Web 2.0” technologies, which includes, but is not limited to technologies such as Really Simple Syndication (RSS), podcasts, vodcasts, efficient methods for posting content to popular social media sites, including development of mobile web application development, graphics design, video production and editing, shoot original photos and video of events and operations, edit and produce post production in coordination with COMNAVSURFLANT and subordinate commands, and integration of audio and video into websites with tools for sharing content virally to advance COMNAVSURFLANT communication efforts.
3.1.2. The Contractor shall utilize various web-design software to edit source code and troubleshoot issues within content management systems, such as AFPIMS, in order to research, design, develop, and publish information to social media websites (Facebook, Twitter, Flickr, YouTube and such) in support of fleet communication objectives, exercises or special projects.
3.1.3. The Contractor shall participate in daily status meetings with the Public Affairs Director, Deputy Director, and staff, and shall be prepared to provide status updates to the Public Affairs Director and COMNAVSURFLANT Senior Staff as required.
3.1.4. The Contractor shall participate in weekly meetings with the Public Affairs Director and staff and/or special task committees or groups and serve as a subject matter expert on all aspects of social media/Web 2.0 applications;
make recommendations to the COMNAVSURFLANT Public Affairs Director on best practices for enhancing and increasing COMNAVSURFLANT’s current social media and the marketing presence. The Contractor shall facilitate small groups of PAO staff and other professionals as required to address specific social media projects, as determined by recommendations accepted by the Government during the contract period..
3.1.5. Must possess strong writing, editing, graphic, videography, photography, and web design skills to regularly create, post, and manage content to Navy AFPIM websites or future Navy contracted web-based content management system and social media pages that are free of formatting, grammar, or design principal errors, including capturing, editing, producing, integrating photography and videography content for social media.
3.1.6. Must be proficient with social media platforms, programs, developing social media calendars, audio, visual and written content for posting and sharing with all COMNAVSURFLANT enterprise commands.
3.1.7. Must know how to create, manage social media analytic reports using organic social media analytic tools accompanied by takeaways and recommendations to improve content; familiarity with third-party tools Critical Mention, Meltwater, and Brand Watch is a plus.
3.1.8. Must be familiar with and regularly utilize the DoD Visual Information program, Digital Video and Imagery Distribution System (DIVIDS), and American Forces Public Information Management System (AFPIMS).
3.1.9. Must know how to use and have experience producing content with Microsoft Office programs and content creation, posting and sharing software led by the Adobe Creative Suite.
3.1.10. Shall coordinate the networking of social media sites between COMNAVSUFLANT enterprise ships and shore commands staff and personnel.
3.1.11. The contractor shall create and maintain for two years an electronic document/content library for social media products (graphics, logos, videos and such) produced that is accessible to the COMNAVSURFLANT Public Affairs Director and staff and on COMNAVSURFLANT Public Affairs owned internal and external data storage computer hard drives.
3.1.12. The contractor shall offer ongoing social media support, guidance and training for COMNAVSURFLANT personnel, and offer subordinate command social media managers basic, group training sessions of up to 90 minutes at least twice and up to four times each contract year and be held no more than twice in any contract year.
3.1.13. The contractor shall design, produce and share a written, monthly social media plan to be due to the COMANAVSURFLANT Public Affairs Director no later than the 15th of previous month. The day-to-day plan should consider DoD, USN, COMNAVSURFLANT and Commander, Naval Surface Force, U.S. Pacific Fleet (COMNAVSURFPAC) social media campaigns, significant events, dates and focus areas utilizing text, photos, videos, graphics, and trend analysis, etc. The Contractor shall be responsible for generating original video and photo content, or coordinating with Navy and DoD partners to acquire such content, to ensure monthly plans are fully supported with visual information products. Each monthly plan will be saved for compilation of an annual Social Media Plan.
3.2. SOCIAL MEDIA/WEB PRESENCE: Within the first 60 days and monthly (or quarterly) thereafter, as well as annually, the Contractor shall prepare and submit a report evaluating and detailing PAO current social media/Web operations and recommend changes, and/or improvements to meet COMNAVSURFLANT defined communication objectives. This report shall contain, as a minimum, social media successes during the period, specific recommendations to improve the ability of PAO to communicate effectively in social media/Web 2.0 applications and take advantage of other forms of emerging technologies in the Web communication environment. Upon review by COMNAVSURFLANT, recommendations approved by the government shall be used to improve the ability of PAO to meet its mission, goals and objectives as described in paragraph 3.1. The Contractor shall document how each approved recommendation is implemented and its impact on PAO effectiveness.
3.2.1. The report shall include a comprehensive social media communication plan in coordination with COMNAVSURFLANT Public Affairs Director that outlines and identifies targeted groups and influential online communities in the region and recommendations to effectively communicate with them. This plan will primarily focus on identifying and reaching audiences within the COMNAVSURFLANT’s area of responsibility, and may be expanded to other audiences worldwide. This plan shall be periodically updated as required to reflect changes or maturation of COMNAVSURFLANT’s social media communication efforts during the base and option years.
3.2.2. The Contractor shall assist the PAO staff in engaging in online social media networking discussions on behalf of COMNAVSURFLANT Public Affairs in accordance with established PAO guidelines, and assist with populating COMNAVSURFLANT social media sites as required. This plan shall include specific metrics and methods to evaluate the plan's effectiveness in reaching targeted groups and influencing online communities. These metrics shall be reported in a monthly status report.
3.3. METRICS & REPORTS: The Contractor shall create and provide weekly, monthly/quarterly and annual analytic metrics of COMNAVSURFLANT websites and social media sites to include, as a minimum, data that quantifies interactions by visitors and users to COMNAVSURFLANT sites and shall consist of quantitative, qualitative, brief synopsis and trend analysis, presented in tabular, graphic and narrative formats. Specific traffic data, identification and type of visitors, level of popularity, frequency and other data shall be provided to allow the Government to measure the effectiveness of social media and web media relation efforts. Metric reports shall commence no later than 30 days after commencement of contract.
3.3.1. In addition, the Contractor shall submit a monthly/quarterly status report that will include brief task descriptions, narrative review of the work accomplished and/or significant events during the reporting period. Reports shall be submitted to the Technical Point of Contact (TPOC) no later by the 5th business day of the month.
3.3.2. The contractor shall establish a visual, scheduled calendar of daily content to provide to both PAO and
COMNAVSURFLANT for optimal communication between COMNAVSURFLANT and the public.
3.4. SEO SERVICES AND STAFF TRAINING: The Contractor shall provide search engine optimization (SEO) services for each existing page (at the time of contract execution) of COMNAVSURFLANT’s website in the form of editing HTML coding (meta text, metatags) to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
3.4.1. The Contractor shall provide appointed COMNAVSURFLANT Public Affairs personnel instruction on SEO techniques following the Contractor’s initial optimization of existing web pages. Initial training shall be conducted no later than two weeks following initial optimization and be of sufficient detail and content to allow for the public affairs staff to maintain SEO after Contractor’s optimization. The Government may request refresher training, up to a maximum of two times per contract period, to accommodate public affairs or sub-ordinate command personnel changes at no additional cost to the Government. The monthly status reports shall be submitted by the 5th business day of the following month and include a summary of all tasks completed, any issues encountered, proposed solutions, and a detailed breakdown of social media metrics (likes, shares, comments, reach, engagement rate, etc.) across all platforms.
3.5. GRAPHICS AND VIDEO EDITING: The Contractor shall provide graphics design and visual information products for COMNAVSURFLANT public affairs products, web pages and social media sites. This includes on-site videography and photography coverage of fleet operations, command events, and other approved activities. Design and product type will be in the form of basic and advanced graphics including 3-D rendering and animation. The Contractor shall provide video editing capabilities including graphics integration and animation sequences. The Contractor shall also coordinate with subordinate commands, UPARs, sister-service PAOs, and contracted mass communication specialists to ensure sufficient video/photo content is collected for enterprise social media storytelling.
3.6. SERVICE DELIVERY SUMMARY
Performance Requirement PWS Paragraph Notes Performance Threshold Establish baseline of current public affairs office Internet presence.
Update annually by 31 January.
Paragraph 3.1. Used as a basis for status reports, metrics
100% delivery and compliance
Participate in daily status meetings with Public Affairs Director and/or staff.
Paragraph 3.1.3. 100% delivery and compliance
Provide weekly metrics of social media activity
Paragraph 3.4. 100% delivery and compliance
Develop and provide at least two weeks prior to the beginning of each month, date-driven, focused social media plans. Submit plans in advance to staff for review, amendments, and approval.
Combine monthly plans to form the framework for the annual social media plan.
Paragraph 3.1.13. 100% delivery and compliance
Prepare, evaluate and detail current public affairs office Web operations. Submit report within the first 60 days. Conduct research and develop a social media communication plan in coordination with the Public Affairs Officer.
Paragraph 3.2., 3.2.1.
100% delivery and compliance
Assist public affairs office staff with social media sites.
Paragraph 3.2.2. 100% delivery and compliance
Provide search engine optimization (SEO) services for each existing page (at the time of contract execution) of COMNAVSURFLANT’s website in the form of editing HTML coding (metatext, metatags) to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Paragraph 3.5.
Effectiveness measured by metrics provided by paragraph 3.4
100% delivery and compliance
Offer subordinate command social media managers basic, group training sessions of up to 90 minutes at least twice and up to four times each contract year.
Paragraph 3.1.12. 100% delivery and compliance
Provide appointed COMNAVSURFLANT public affairs personnel instruction on SEO techniques and optimization methods.
Paragraph 3.4.1.
Provide graphic design services;
photography and videography capture/collection; photo and video editing; and visual information content product development in support of COMNAVSURFLANT public affairs products, official web pages, and social media platforms.
Paragraph 3.5, 3.6. Includes on-site event coverage and coordination with subordinate commands designated Action Officers, UPARs, PAOs, mass communication specialists, and contracted mass communication specialists and social media managers.
Submit monthly/quarterly status report.
Paragraph 3.4.1. Submittal by the 5th business day of the following month.
90% delivery and compliance
4.0. QUALITY CONTROL PLAN (QCP)
4.1. The Contractor is responsible for implementing and maintaining a Quality Control Program (QCP) to ensure that the work performed meets or exceeds contract requirements and results in the correction of potential and actual problems. The QCP shall be implemented on the first day of contract performance. In addition to the Contractor’s QCP, the Government will provide the Contractor with a copy of the Government’s Quality Assurance Surveillance Program (QASP). Notwithstanding the Government’s QASP, the Contractor is not relieved from having their own QCP program to address quality issues during the contract award period.
4.2. The Government’s QASP will address what deliverables are identified for surveillance and the method and surveillance periodicity to ensure the quality of deliverables as outlined in this PWS. The QASP addresses what will be reviewed and will outline actions to be taken by the Contractor, should review(s) and/or inspections identify areas requiring remedial action. Of special interest to the government are performance standards or metrics that address productivity, completion times, participant satisfaction, and handling/safeguarding Privacy Act data.
4.3. Periodic Progress Meetings: The Contractor shall participate in periodic progress meetings. At these meetings, the contracting officer and/or COR will apprise the Contractor of how the government views the Contractor's performance and the Contractor will apprise the government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government and may be in the form of telephone or video-conferencing and/or on-site meetings mutually agreed by both parties.
5.0. GOVERNMENT FURNISHED PROPERTY AND SERVICES
5.1. GENERAL. The Government will provide the following equipment, supplies, and services listed below:
5.2. FACILITIES. Office space co-located with Government personnel will be provided.
5.3. EQUIPMENT. Computer workstation, DSLR camera and peripherals (batteries, wires, cords, camera case, tripod, etc.), camera lighting equipment, audio capture devices compatible with provided DSLR, office equipment and furnishings, copy, fax, telephone, office supplies, and forms required to perform tasks.
5.4. SOFTWARE. Ongoing, current contract with Microsoft Office programs and content creation, posting and sharing software led by the Adobe Creative Suite.
5.5. HOUSEKEEPING. The Government will provide routine housekeeping services. Contractor personnel are responsible for keeping assigned workstations in a safe and sanitary condition.
5.6. RECORDS, FILES, DOCUMENTS, AND WORK PAPERS. All records, files, documents, and work papers provided by the government remain Government property. The Contracting Officer’s Representative (COR) will provide guidance to the contract personnel who shall maintain and dispose of these records, files, documents, and work papers in accordance with MTF policy and procedures.
6.0. CONTRACTOR QUALIFICATIONS/REQUIREMENTS
6.1. The Contractor shall provide resumes of proposed Contractor personnel and shall meet the following minimum requirements:
6.1.1. A bachelor’s degree from an accredited US University or equivalent military or commercial experience in the area of web design, or computer related fields.
6.1.2. Three years of specific experience with social networking, search engine optimization (SEO) and “Web 2.0” technologies which includes, but is not limited to technologies such as Really Simple Syndication (RSS), podcasts, sharing tools for posting content to popular social media sites, advanced graphic design, video and photo editing using Adobe Creative Suite products, professional photography and videography capture, and integration of audio and video into websites with tools for sharing content virally.
6.1.3. Recent (within the last five years) project experience in government or corporate internal/external communications.
6.2. Demonstrated ability using Microsoft Office Tools (Word, PowerPoint, and Outlook) including preparation and presentation of high-level briefings through the use of MS PowerPoint.
6.3. Contractor personnel shall be capable of positive interpersonal relationships and possess team player approach to problem solving.
6.4. Must have excellent communications skills and fluent in both oral and written English.
6.5. Must be willing to answer office phone calls and forward to appropriate COMNAVSURFLANT entity.
7.0. CONTRACTOR SUPPORT/SERVICES
7.1. The Contractor shall provide sufficient personnel to perform all work specified within this contract. The previous effort for these services was accomplished by one (1) full-time equivalent (FTE). Contractor is required to comply with Public Law 105-270, Section 5 (2) (A). This law states that Contractors will not perform inherently governmental functions. Section 5 (2)(A) of this Public Law defines the term “inherently governmental function” as “a function that is so intimately related to the public interest as to require performance by Federal Government employees.” Per Section 5(2) (B), inherently governmental functions include management of Government programs requiring value judgments, conduct of foreign relations, selection of program priorities, and the direction of intelligence and counter-intelligence operations.
Per Section 5(2) (C), inherent governmental functions DO NOT include, (i) gathering information for or providing advice, opinions, recommendations, or ideas to Federal Government officials; or (ii) any function that is primarily ministerial and internal in nature.”
7.2. COMNAVSURFLANT Policies on Contractors
7.2.1. Training of foreign personnel is prohibited under this Performance Work Statement. Training of foreign personnel will be normally conducted under FMF/FMS or specified legal authority.
7.2.2. When performing work associated with this Performance Work Statement, Contractor personnel will make clear to all individuals they deal with that they are Contractor employees and not DOD employees. When participating and introducing themselves during official events wherein DOD, non-DOD or foreign officials are present, Contractor personnel will identify themselves as employees of the Contractor.
7.2.3. Contractor personnel shall not manage, supervise or task DOD civilian employees or military personnel while performing the tasks within this PWS. Contractor personnel shall not make any commitment to non-DOD personnel, including a foreign official, which commits the expenditure of US Government resources.
7.2.4. Contractor employees performing services shall be required to comply with all COMNAVSURFLANT and installation rules and regulations applicable to conduct, safety, security, and procedures governing site entry and exit.
7.2.5. Contractor personnel shall be required to safeguard data files and output products, regardless of format or medium, in accordance with appropriate security measures for classification of data being handled within COMNAVSURFLANT (see DOD Regulation 5200.1, OPNAVINST 5500.2). Contractor personnel shall also safeguard Privacy Act Information in accordance with existing regulations.
7.2.6. Contractor personnel shall be clearly identified (i.e. company shirt, pin, visible company ID, etc.) in a visible location as to who their employer is.
7.2.7. Contractors shall not establish an employee-employer relationship with COMNAVSURFLANT under this Performance Work Statement. Contractors shall not provide personal services to COMNAVSURFLANT under this Performance Work Statement. If Contractor employees are directed by any government employee at any time to perform services not covered under this contract, the Contractor shall immediately notify the Contracting Officer’s Representative
(COR).
7.2.8. Contractor personnel shall be required to read this PWS and understand, in particular, the provisions of this paragraph. All personnel shall comply with the U.S. Army Corps of Engineers EM 385-1-1 (1996) “Safety and Health Requirements Manual” and trained in the requirements of 29 CFR 1910, 29 CFR 1925, 29 CFR 1926, HRS Chapter 396 (HIOSH) and other applicable safety requirements.
7.3. Federal Holidays (To include Presidential Executive Orders):
New Year’s Day 1st of January Dr. Martin Luther King’s Birthday 3rd Monday in January President’s Day 3rd Monday in February Memorial Day 5th Monday in May Juneteenth 19 June Independence Day 4th of July Labor Day 1st Monday in September Columbus Day 2nd Monday in October Veteran’s Day 11th of November Thanksgiving Day 4th Thursday in November Christmas Day 25th of December
7.3.1. If the federal holiday falls on a Saturday, the holiday is observed on the preceding Friday. If the federal holiday falls on a Sunday, the holiday is observed on the following Monday.
7.4. Hours of operation. Normal hours of operation are 7:30 am through 4:30 pm (includes one hour for lunch), Monday through Friday, and exclude Federal Holidays. Occasionally, weekend and evening work may be required. If the Contractor wishes to work outside the normal hours of operation, he must submit a request to the Contracting Officer for approval.
7.5. Contractor shall report ALL contractor labor hours required for performance of services provided under this contract for Social Media/Web 2.0 Services via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2020. Contractors may direct questions to the help desk at: http://www.ecmra.mil.
7.6. Place of Performance: COMNAVSURFLANT, Public Affairs Office (N01P) Building D29, Naval Station Norfolk, Norfolk, Virginia.
8.0. SECURITY REQUIREMENTS.
8.1. Personnel Security Requirements: U.S. citizenship and a SECRET security clearance is required for facility access and daily access and exposure to classified data. Personnel assigned by the Contractor shall possess SECRET clearance on the start day of work. The Contractor shall obtain clearance approval for all personnel supporting this requirement from the COMNAVSURFLANT security officer prior to start of work. As applicable, COMNAVSURFLANT will prepare and submit a DD Form 254.
8.2. Identification and Base Passes. The Contractor shall obtain identification cards and base passes for employees and vehicles. Application shall be coordinated through the Contracting Officer or designated representative. At time of application, Security Forces may conduct a background check on employees. Upon termination of employment, the Contractor shall return identification cards and base passes to Security Forces within 24 hours.
8.3. Key Control: The Contractor shall establish and implement methods of ensuring that all keys issued to the Contractor by the government are not lost or misplaced and are not used by unauthorized persons. The Contractor shall report lost keys to Contracting Officer or TPOC. The Contractor shall not duplicate any keys.
8.4. Classified Information: The Contractor shall safeguard all classified, sensitive and For Official Use Only (FOUO) information that the Contractor may be subjected to during the course of fulfilling this contract. Contractor personnel shall not disclose classified, sensitive and FOUO information to any personnel or agencies, Government or civilian who do not have a verifiable need to know of that information.
Contractor Unclassified Access to Federally Controlled Facilities, Sensitive Information, Information Technology (IT) Systems or Protected Health Information. Homeland Security Presidential Directive (HSPD)-12, requires Government agencies to develop and implement Federal security standards for Federal employees and Contractors. The Deputy Secretary of Defense Directive-Type Memorandum (DTM) 08-006 – “DoD Implementation of Homeland Security Presidential Directive – 12 (HSPD-12)” dated November 26, 2008 (or its subsequent DoD instruction) directs implementation of HSPD-12. This clause is in accordance with HSPD-12 and its implementing directives.
APPLICABILITY
This clause applies to Contractor employees requiring physical access to any area of a federally controlled base, facility or activity and/or requiring access to a DoN or DoD computer/network/system to perform certain unclassified sensitive duties.
This clause also applies to Contractor employees who access Privacy Act and Protected Health Information, provide support associated with fiduciary duties, or perform duties that have been identified as National Security Position, as advised by the command security manager. It is the responsibility of the responsible security officer of the command/facility where the work is performed to ensure compliance.
Each Contractor employee providing services at a Navy Command under this contract is required to obtain a Department of Defense Common Access Card (DoD CAC). Additionally, depending on the level of computer/network access, the contract employee will require a successful investigation as detailed below.
ACCESS TO FEDERAL FACILITIES
Per HSPD-12 and implementing guidance, all Contractor employees working at a federally controlled base, facility or activity under this clause will require a DoD CAC. When access to a base, facility or activity is required Contractor employees shall in-process with the Command’s Security Manager upon arrival to the Command and shall out-process prior to their departure at the completion of the individual’s performance under the contract.
ACCESS TO DOD IT SYSTEMS
In accordance with SECNAV M-5510.30, Contractor employees who require access to DoN or DoD networks are categorized as IT-I, IT-II, or IT-III. The IT-II level, defined in detail in SECNAV M-5510.30, includes positions which require access to information protected under the Privacy Act, to include Protected Health Information (PHI). All Contractor employees under this contract who require access to Privacy Act protected information are therefore categorized no lower than IT-II. IT Levels are determined by the requiring activity’s Command Information Assurance Manager.
Contractor employees requiring privileged or IT-I level access, (when specified by the terms of the contract) require a Single Scope Background Investigation (SSBI) or T5 or T5R equivalent investigation, which is a higher level investigation than the National Agency Check with Law and Credit (NACLC)/T3/T3R described below. Due to the privileged system access, an investigation suitable for High Risk national security positions is required. Individuals who have access to system control, monitoring, or administration functions (e.g. system administrator, database administrator) require training and certification to Information Assurance Technical Level 1, and must be trained and certified on the Operating System or Computing Environment they are required to maintain.
Access to sensitive IT systems is contingent upon a favorably adjudicated background investigation. When access to IT systems is required for performance of the Contractor employee’s duties, such employees shall in-process with the Navy Command’s Security Manager and Information Assurance Manager upon arrival to the Navy command and shall outprocess prior to their departure at the completion of the individual’s performance under the contract. Completion and approval of a System Authorization Access Request Navy (SAAR-N) form is required for all individuals accessing Navy Information Technology resources. The decision to authorize access to a Government IT system/network is inherently governmental. The Contractor supervisor is not authorized to sign the SAAR-N; therefore, the Government employee with knowledge of the system/network access required or the COR shall sign the SAAR-N as the “supervisor”.
The SAAR-N shall be forwarded to the Command’s Security Manager at least 30 days prior to the individual’s start date.
Failure to provide the required documentation at least 30 days prior to the individual’s start date may result in delaying the individual’s start date.
When required to maintain access to required IT systems or networks, the Contractor shall ensure that all employees requiring access complete annual Information Assurance (IA) training, and maintain a current requisite background investigation. The Contractor’s Security Representative shall contact the Command Security Manager for guidance when reinvestigations are required.
INTERIM ACCESS
The Command's Security Manager may authorize issuance of a DoD CAC and interim access to a DoN or DoD unclassified computer/network upon a favorable review of the investigative questionnaire and advance favorable fingerprint results.
When the results of the investigation are received and a favorable determination is not made, the Contractor employee working on the contract under interim access will be denied access to the computer network and this denial will not relieve the Contractor of his/her responsibility to perform.
DENIAL OR TERMINATION OF ACCESS
The potential consequences of any requirement under this clause including denial or termination of physical or system access in no way relieves the Contractor from the requirement to execute performance under the contract within the timeframes specified in the contract. Contractors shall plan ahead in processing their employees and subcontractor employees. The Contractor shall insert this clause in all subcontracts when the subcontractor is permitted to have unclassified access to a federally controlled facility, federally-controlled information system/network and/or to Government information, meaning information not authorized for public release.
CONTRACTOR’S SECURITY REPRESENTATIVE
The Contractor shall designate an employee to serve as the Contractor’s Security Representative. Within three work days after contract award, the Contractor shall provide to the requiring activity’s Security Manager and the Contracting Officer, in writing, the name, title, address and phone number for the Contractor’s Security Representative. The Contractor’s Security Representative shall be the primary point of contact on any security matter. The Contractor’s Security Representative shall not be replaced or removed without prior notice to the Contracting Officer and Command Security Manager.
BACKGROUND INVESTIGATION REQUIREMENTS AND SECURITY APPROVAL PROCESS FOR
CONTRACTORS ASSIGNED TO NATIONAL SECURITY POSITIONS OR PERFORMING SENSITIVE
DUTIES
Navy security policy requires that all positions be given a sensitivity value based on level of risk factors to ensure appropriate protective measures are applied. Contractor employees under this contract are recognized as Non- Critical Sensitive [ADP/IT-II] positions when the contract scope of work require physical access to a federally controlled base, facility or activity and/or requiring access to a DoD computer/network, to perform unclassified sensitive duties. This designation is also applied to Contractor employees who access Privacy Act and Protected Health Information (PHI), provide support associated with fiduciary duties, or perform duties that have been identified as National Security Positions.
At a minimum, each Contractor employee must be a US citizen and have a favorably completed NACLC or T3 or T3R equivalent investigation to obtain a favorable determination for assignment to a non-critical sensitive or IT-II position. The investigation consists of a standard NAC and a FBI fingerprint check plus law enforcement checks and credit check. Each Contractor employee filling a non-critical sensitive or IT-II position is required to complete:
• SF-86 Questionnaire for National Security Positions (or equivalent OPM investigative product)
• Two FD-258 Applicant Fingerprint Cards (or an electronic fingerprint submission)
• Original Signed Release Statements
Failure to provide the required documentation at least 30 days prior to the individual’s start date shall result in delaying the individual’s start date. Background investigations shall be reinitiated as required to ensure investigations remain current (not older than 10 years) throughout the contract performance period. The Contractor’s Security Representative shall contact the Command Security Manager for guidance when reinvestigations are required.
Regardless of their duties or IT access requirements ALL Contractor employees shall in-process with the Command’s
Security Manager upon arrival to the command and shall out-process prior to their departure at the completion of the individual’s performance under the contract. Employees requiring IT access shall also check-in and check-out with the Navy Command’s Information Assurance Manager. Completion and approval of a System Authorization Access Request Navy (SAAR-N) form is required for all individuals accessing Navy Information Technology resources. The SAAR-N shall be forwarded to the Navy Command’s Security Manager at least 30 days prior to the individual’s start date. Failure to provide the required documentation at least 30 days prior to the individual’s start date shall result in delaying the individual’s start date.
The Contractor shall ensure that each contract employee requiring access to IT systems or networks complete annual Information Assurance (IA) training, and maintain a current requisite background investigation. Contractor employees shall accurately complete the required investigative forms prior to submission to the Command Security Manager. The Command’s Security Manager will review the submitted documentation for completeness prior to submitting it to the Office of Personnel Management (OPM); Potential suitability or security issues identified may render the Contractor employee ineligible for the assignment. An unfavorable determination is final (subject to SF- 86 appeal procedures) and such a determination does not relieve the Contractor from meeting any contractual obligation under the contract. The Command’s Security Manager will forward the required forms to OPM for processing. Once the investigation is complete, the results will be forwarded by OPM to the DoD Central Adjudication Facility (CAF) for a determination.
If the Contractor employee already possesses a current favorably adjudicated investigation, the Contractor shall submit a Visit Authorization Request (VAR) via the Joint Personnel Adjudication System (JPAS) or a hard copy VAR directly from the Contractor’s Security Representative. Although the Contractor will take JPAS “Owning” role over the Contractor employee, the Navy Command will take JPAS "Servicing" role over the Contractor employee during the hiring process and for the duration of assignment under that contract. The Contractor shall include the IT Position Category per SECNAV M-5510.30 for each employee designated on a VAR. The VAR requires annual renewal for the duration of the employee’s performance under the contract.
BACKGROUND INVESTIGATION REQUIREMENTS AND SECURITY APPROVAL PROCESS FOR
CONTRACTORS ASSIGNED TO OR PERFORMING NON-SENSITIVE DUTIES
Contractor employee whose work is unclassified and non-sensitive (e.g., performing certain duties such as lawn maintenance, vendor services, etc. ) and who require physical access to publicly accessible areas to perform those duties shall meet the following minimum requirements:
• Must be either a US citizen or a US permanent resident with a minimum of 3 years legal residency in the United States (as required by The Deputy Secretary of Defense DTM 08- 006 or its subsequent DoD instruction) and
• Must have a favorably completed National Agency Check with Written Inquiries (NACI) or T1 investigation equivalent including a FBI fingerprint check prior to installation access.
• To be considered for a favorable trustworthiness determination, the Contractor’s Security Representative must submit for all employees each of the following:
• SF-85 Questionnaire for Non-Sensitive Positions
• Two FD-258 Applicant Fingerprint Cards (or an electronic fingerprint submission)
• Original Signed Release Statements
The Contractor shall ensure each individual employee has a current favorably completed National Agency Check with Written Inquiries (NACI) or T1 equivalent investigation, or ensure successful FBI fingerprint results have been gained and investigation has been processed with OPM.
Failure to provide the required documentation at least 30 days prior to the individual’s start date may result in delaying the individual’s start date.
* Consult with your Command Security Manager and Information Assurance Manager for local policy when IT-III (non-sensitive) access is required for non-US citizens outside the United States.
Security Classification. The Contractor and employee performing under this contract shall have a SECRET Clearance. The contractor shall comply with all applicable DOD security regulations and procedures for handling classified materials.
Contractor shall not disclose and must safeguard procurement sensitive information, computer systems and data, privacy act data, and Government personnel work products that are obtained or generated in the performance of the PWS.
Contractor will be required to provide clearances for personnel access to Government computer and workstations.
9.0. OTHER REQUIREMENTS
9.1. Rights to Deliverables. The Government has unlimited rights to all deliverables (tangible and intangible products, e.g. briefs, reports, manuals, databases, source codes, plans, concepts, research, theories, etc.) under this contract.
The Government shall own all deliverables, with all rights and privileges of ownership and copyright belonging exclusively to the Government. The Government will retain custody of all records associated with Contractor deliverables and shall have exclusive control in the distribution of all deliverables. These deliverables may not be used or sold by the Contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purposes.
9.2. Non-Developmental Items and Commercial Processes. Non-developmental items (NDI) and commercial-off-the-shelf (COTS) products shall be used to the maximum extent practicable. The Contractor shall apply commercially available processes and technologies to the maximum extent practicable.
9.3. Transfer of Custody Procedures. At the end of the contract, or sooner if the property is no longer needed by the Contractor for performance on the contract, the Contractor shall take the following steps:
1). Check for damage and account for all material/equipment purchased for this contract Sign for the material/equipment to transfer ownership to COMNAVSURFLANT.
2). Bring the material/equipment and all paperwork (DD1149, shipping documents, packing slips, etc.) back to COMNAVSURFLANT.
3). Provide all paperwork to the appropriate Government property manager along with a list of the material/equipment being turned over.
9.4. Enterprise Subject Matter Expert Manpower Reporting Application (ECMRA). The Subject Matter Expert shall report Subject Matter Expert hours (including Subject Matter Expert labor hours) required for performance of services provided under this contract via a secure data collection site. Contracted services excluded from reporting are based on Product Service Codes (PSCs). The excluded PSCs are:
1). W, Lease/Rental of Equipment;
2). X, Lease/Rental of Facilities;
3). Y, Construction of Structures and Facilities;
4). D, Automatic Data Processing and Telecommunications, IT and Telecom-Telecommunications
Transmission (D304) and Internet (D322) ONLY;
5). S, Utilities ONLY;
6). V, Freight and Shipping ONLY.
The Subject Matter Expert is required to completely fill in all required data fields using the following web address https://doncmra.nmci.navy.mil. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Subject Matter Experts may direct questions to the help desk, linked at http://doncmra.nmci.navy.mil.
Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Subject Matter Experts may direct questions to the help desk, linked at http://doncmra.nmci.navy.mil.
10.0. POINT OF CONTACT (POC)
10.1. Primary Technical POC: TBD
10.2. Alternate Technical POC: TBD
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