RFP 19H08025R0003-Questions and Answers.pdf
PDF 166 KB Posted
- Attached to
- TEGUC - Messaging Campaign Development
- Solicitation number
- 19H08025R0003
About this file
This document is a Questions & Answers (Q&A) file for Solicitation 19H08025R0003 for a Messaging Campaign Development project in Honduras. The campaign is designed to target areas with high illegal immigration rates, focusing on messaging to discourage migration to the United States. Key details include that this is a new requirement with no incumbent, and the Embassy seeks a contractor to develop a comprehensive messaging strategy. The successful bidder will be responsible for identifying returned migrants, proposing target areas, and creating creative content subject to full Embassy approval. The campaign will utilize existing survey data, follow messaging points from the PDS team, and potentially include partnerships with local government agencies, NGOs, or community groups, which require final Embassy approval. The target audience is all ages, with a specific focus on high-migration municipalities in Honduras.
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Other files
| File | Type | Posted |
|---|---|---|
| RFP 19H08025R0003 Amendment.pdf | ||
| 19H08025R0003_SolicitationDocument..pdf |
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Questions & Answers
19H08025R0003 - Messaging Campaign Development
1. Is there an incumbent for this contract?
Answer: No, there is no incumbent for this contract, as this is the first time it has been issued.
2. How successful have past campaigns been?
Answer: This requirement is new, so there have been no previous campaigns to evaluate.
3. Were the same performance standards used?
Answer: This is a new requirement, so no previous performance standards have been applied.
4. How is this RFQ different from past RFQs about visas?
Answer: This campaign is not related to visas.
5. Does the Embassy have any guidelines for percentage spend on each component of the campaign (for example, purchased advertising vs. production)?
Answer: No specific guidelines for percentage spend.
6. Is there an age target for this campaign, or is it intended for all ages?
Answer: Intended for all ages but we will like the focus in areas of Honduras that have a high index of people that want to illegally immigrate to the United States.
7. In establishing baseline awareness, understanding, and impact, is the Embassy looking for a full country survey or just a subset?
Answer: The country survey will be conducted under another PR but the findings from that survey will be used to inform this messaging campaign.
8. Will the Embassy identify returned migrants for use in this campaign, or is it the successful bidder’s job to find them?
Answer: It is the Successful bidder’s job to find them.
9. Does the Embassy believe the campaign should closely follow the creative and messaging used in similar campaigns in the United States?
Answer: we want the bidders to be creative in their approach, but it will be following messaging used in similar campaigns in the United States and messaging points provided by the
PDS team.
10. Are there specific high-migration municipalities the Embassy prioritizes for outreach, or should the bidder propose which areas to target?
Answer: The bidder should propose which target ares, once the successful bidder is selected we will together select the areas and what type of messaging for each area will be used.
Questions & Answers
19H08025R0003 - Messaging Campaign Development
11. What level of Embassy oversight/approval will be required for creative content before publication?
Answer: The Embassy will need to approve ALL content before publication.
12. Will the Embassy provide access to existing survey data or media analytics to help establish baselines, or must the contractor generate all new data?
Answer: Once the vendor is selected the embassy will provide access to existing survey data to help establish baselines.
13. Are partnerships with Honduran government agencies, NGOs, or community groups expected/required as part of the campaign, or is it intended to be contractor-led only?
Answer: Partnerships with Honduran government agencies, NGOs or community groups are not expected or required as part of the campaign but can be part of the proposal. The Embassy
PDS team will make final approval on the use of these.
File details come from the government source that posted it. Updated .