Q and A Number 2 - 19GE5020R0051.pdf
PDF 90 KB Posted
- Attached to
- Social Media Promotion Marketing Services
- Solicitation number
- 19GE5020R0051
About this file
This document contains questions and answers related to solicitation number 19GE5020R0051 for social media promotion and marketing services. The U.S. Department of State Office of Acquisition Management seeks a contractor to develop, produce, and disseminate digital and video-based marketing materials promoting U.S. foods, agriculture, and cuisine to reinforce positive images and confidence in U.S. agricultural production methods and food safety among Japanese consumers. The questions and answers indicate animated content may be proposed but footage-based is anticipated, and there are no predetermined brand specifications or guidelines. The contractor will be required to optimize content, messaging, and distribution and have a strong understanding of Japanese consumer media consumption.
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Other files
| File | Type | Posted |
|---|---|---|
| 19GE5020R0051 0002.pdf | ||
| 19GE5020R0051 0001.pdf | ||
| Q and A 19GE5020R0051.pdf | ||
| Attachment 4 - Sample Breakdown of Price Proposal.xlsx | XLSX spreadsheet | |
| Attachment 1 - Video Segment Release Schedule.xlsx | XLSX spreadsheet | |
| 19GE5020R0051.pdf | ||
| Attachment 3 - PastPerfQuestionnaire.pdf | ||
| Attachment 2 - Information - Experience List.pdf |
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Text version
ATO Tokyo Social Media Marketing Promotion US Embassy Tokyo, Japan
Solicitation Number 19GE5020R0051
Questions and Answers #2
Q69: We would like to request examples of videos or marketing assets that the client will like/approve. Are the videos allowed to be animation, footage based, or both?
A69: No, we do not have examples. We have not anticipated using animated films, but rather footage-based content; however, if you can make a compelling case to use animated content, please feel free to propose that strategy.
Q70: Are there any brand specifications (fonts, color, schemes, etc.)?
A70: We have no pre-determined contemplated brand specifications.
Q71: Are there brand guidelines to follow?
A71: No.
Q72: The client's customers pain-points, psychographic profile, and differentiation from competitors.
A72: We are not familiar with the “pain-points” nomenclature and cannot speak to that. We have conducted research into online media consumption behavior of Japanese consumers but expect that the successful offeror to have a strong grasp of consumer media consumption in Japan. The contractor will be required to lead the effort to optimize content/messaging & distribution.
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