196540_Graphic_Design_COST_PROPOSAL_final_approved.pdf

This is a Cost Proposal form for graphic design services issued by the City of Palo Alto Utilities (CPAU) under RFP #RFP196540. The procurement solicits comprehensive graphic design services to support customer outreach and communications across multiple platforms, including traditional materials such as utility bill inserts, print advertisements, factsheets, brochures, posters, and displays, as well as digital media including web content, social media advertisements, graphics, infographics, videos, and interactive elements. The engagement will be structured as a Not-To-Exceed Budget Per Task contract with indefinite term based on ongoing utility outreach needs. Proposals must be submitted electronically through OpenGov by Monday, March 9, 2026, at 3:00 pm, with questions due by March 2, 2026, at 1:00 pm. All deliverables and high-resolution design files become the property of the City of Palo Alto, with files transferred monthly and contract terms customizable and terminable by either party with ten days' written notice.

The cost proposal requires bidders to submit fixed rates and per-unit pricing for specific deliverables including 48-hour rush work (hourly rate), single-sided and double-sided advertisements (fixed rate), trifold brochures (fixed rate), programs or rebate brochures (fixed rate), social media ads (fixed rate per ad), print and electronic ad design bundles (fixed rate per ad), and translation services (per page). The form also includes optional Table B pricing for hourly rates covering design and concept development, production with revisions, photo and print direction, client meetings, and general administration. No incumbent vendors are identified in the solicitation, and the RFP does not specify set-aside designations or restrict participation by organizational type. All qualified individuals, firms, contractors, consultants, and entities meeting stated requirements are encouraged to respond. Monthly invoices are processed and paid within thirty days of receipt, and proposers must maintain comprehensive insurance coverage including General Liability ($1,000,000 per occurrence), Automobile Liability ($1,000,000 per person), and Professional Liability ($1,000,000 minimum).