196540_Graphic_Design_COST_PROPOSAL_final_approved.pdf

This is a cost proposal form for graphic design services submitted to the City of Palo Alto Utilities (CPAU) in California. The CPAU is seeking graphic design services to support its customer outreach initiatives, including utility billing communications, construction project notifications, rates and safety information, energy and water conservation messaging, and educational campaigns targeting residents, businesses, and industry. The scope of services encompasses traditional advertising mediums such as bill inserts, flyers, posters, and magazine advertisements, as well as digital media and promotional materials including social media ads, brochures, programs, and rebate catalogs.

The cost proposal utilizes a tiered pricing structure with two separate pricing tables. Table A, which will be used for cost evaluation, requires submission of fixed rates and per-unit pricing for specific deliverables including 48-hour rush work, single-sided and double-sided advertisements, trifold brochures, multi-page programs or catalogs, social media ads, print and electronic ad design bundles, and translation services calculated at a per-page rate. Table B provides alternative hourly rate options for design and concept work, production with revisions, photo and print direction, client and vendor meetings, and general administrative services, though these rates will not be used in the evaluation process. All quoted costs must be inclusive of taxes, travel expenses, and other charges, with no alterations to the bid form permitted.