Questions_-_Answers_0001.doc

Solicitation Number 140L3922Q0028 Fire Prevention Campaign – Streaming Services Questions & Answers

Q1) Do I list the cost of my services?

A1) Yes, please provide quote.

Q2) Can you disclose what the budget is?

A2) No, the Statement of Work was revised to remove any mention of budget.

Q3) Do I state what I think the budget should be for the streaming TV and radio campaigns for each platform I propose to use?

A3) Yes.

Q4) Can I create my proposal in Word or PDF format to go along with the solicitation contract?

A4) Word or PDF is acceptable.

Q5) Are the streaming radio ad campaigns going to run only on mobile devices?

A5) It can include satellite radio.

Q6) What are the demographics for the target audience?

A6) All ages, outdoor enthusiasts.

Q7) Can companies from Outside USA can apply for this?

A7) Yes.

Q8) Do we need to come over there for meetings? Can we perform the tasks (related to RFP) outside USA?? Do vendors need to have an office in Nevada? Is the awarded vendor required to be on-site?

A8) Everything is digital, so there isn't a need be in the US, or in the State of Nevada. However, all advertising must be in Nevada.

Q9) Can we submit the proposals via email?

A9) Quotes and supporting documents may be submitted via email to mbmerritt@blm.gov.

Q10) Do you have an instate and/or local preference/requirement?

A10) No.

Q11) Will the award be based on the lowest cost bidder?

A7) Award decision will be based on Low Priced Technically Acceptable.

Q12) How many vendors will be awarded?

A12) The Government anticipates award of a single firm fixed price contract.

Q13) Is the interest solely in streaming tv and streaming audio? Would there be any interest in digital and online delivery as well? For example, do you consider ad placements in YouTube as digital video or streaming?

A13) YouTube is considered streaming and is acceptable.

Q14) Are there any stations/programs you would like to restrict your PSA from advertising on?

A14) Sexual content is prohibited.

Q15) The target lists outdoor enthusiasts and road trippers, are other segments such as grilling enthusiasts or campers also viable targets for the campaign? Targeting outdoor enthusiast and road trippers - can you shed any more detail on this?

A15) We are targeting public land users and road trippers to prevent our top human cause of fire in Nevada, which are roadside starts, target shooting and campfires. Campers are a key demographic of outdoor enthusiast in reducing campfires. No grilling (fire hazards).

Q16) Both tv and radio advertising requests day parting between 5-10 AM and 5-10 PM, is there a reason for this? Streaming ads are placed when a user watches/listens to streaming content, and thus not subject to morning commutes, etc.

A16) Trying to capture audiences during the highest streaming times. Some companies request times.

Q17) Schedule of PSA’s to be shown may or may not be viable due to nature of buying type (biddable media). Will this be an issue – are you hoping to pre-define stations and times for placement?

A17) Not an issue. Priority is to get the most views possible by our target demographic.

Q18) Are there any past results from this campaign in previous years? Any metrics this will be measured against?

A18) Every fire season the BLM advertises fire prevention messages across Nevada. This will be compared to past campaigns when considering advertising mediums for the future.