Attachment 1- PWS.pdf
PDF 63 KB Posted
- Solicitation number
- 12805B24Q0357
About this file
This document is a Performance Work Statement (PWS) for communication support services for the USDA Southwest Climate Hub (SWCH). The SWCH seeks to evaluate its current communications, develop a comprehensive communications plan, and implement recommendations from the plan. The scope includes an assessment of the SWCH's communications goals, target audiences, messaging, and channels, as well as the development of a detailed communications plan with implementation support. The key deliverables are a communications assessment, a communications plan, and six months of consulting support to implement the plan. The period of performance is August 7, 2024 to August 6, 2025, with work to be performed in Las Cruces, New Mexico and virtually.
The related federal contract opportunity is a Request for Quotation (RFQ) for the assessment and plan development of a strategic communications plan for the USDA Southwest Climate Hub. The contract is a firm-fixed-price award set aside for 100% Woman-Owned Small Businesses, to be evaluated using Lowest Price Technically Acceptable (LPTA) criteria. Offers are due by 5:00 PM EST on June 28, 2024, and the period of performance is August 7, 2024 to August 6, 2025, with delivery in Las Cruces, New Mexico.
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| File | Type | Posted |
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| Schedule of Items.xlsx | XLSX spreadsheet | |
| Attachment 2 - Wage Determination.pdf | ||
| Combined soliciation - Synopsis.pdf |
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Performance of Work Statement / Scope of Work
United States Department of Agriculture
Agricultural Research Service
Jornada Experimental Range
Communication Support Services
A. Background
The USDA Southwest Climate Hub (SWCH) seeks communications evaluation and support services to evaluate current communications, develop a communications plan, and implement recommendations of the plan. Over the past decade, the SWCH has grown in communications streams, including website, bulletin, podcast, and other communications streams. At this decadal milestone we seek a communications assessment and a comprehensive plan to significantly enhance communication effectiveness.
B. Scope
The USDA Agricultural Research Service is seeking support to increase engagement and awareness, improve internal and external communication, and deliver clear climate solutions that resonate with target audiences. This will include:
- Assessment of current goals and challenges
- Definition of target audience segments
- Identification of preferred communication channels
- Clear definition of desired outcomes for improved communication
- Communications assessment
- Communications recommendations and plan
- Initial plan implementation
C. Tasks
The tasks in this scope of work are divided into two phases: Phase 1 includes the communications assessment and plan development. Phase 2 includes short-term consulting and plan implementation.
Phase 1.1 Communications assessment
- Audience analysis
- Channel evaluation
- Messaging audit
- Internal communication assessment
- Crisis communication
- Metrics
Phase 1.2 Communications Recommendations and Plan
- Define clear communications goals aligned with SWCH mission.
- Refine target audience segmentation for more targeted communication.
- Develop a strong messaging framework that resonates with each target audience segment.
- Develop a content strategy encompassing various formats tailored to each channel.
- Create an implementation plan with timelines, resource allocation, and responsibilities.
- Establish Key Performance Indicators to measure the success of SWCH communication efforts and suggest ongoing optimization strategies.
Phase 2 Plan implementation: content and strategy support
- Ongoing support and consulting on communication issues and opportunities for six months following Communications Plan completion.
- Support in implementing the recommendations in the Communications Plan
- Support the Hub in the search for a Communications hire or other long-term support
- Hold structured meetings to address recommendations
- On-demand support to provide guidance on timely events, such as climate-related events
(floods, droughts, wildfires), questions, or communications issues that arise
D. Deliverables
Phase 1.1
- Channels will be scored for effectiveness
- Recommendations for optimizing communication channels and messaging will be incorporated into the communications plan.
Phase 1.2
- Comprehensive and actionable communication plan with clear goals, target audiences, messaging, and content calendar frameworks.
- Recommendations for utilizing relevant communication technologies and tools.
Phase 2
- Documentation of meetings (i.e. notes, persistent issues, recommendations) and any additional recommendations as the close of the project.
E. Additional requirements/ notices
All records, files, documents, and work papers associated with this work shall be the property of the Federal government. In addition, all materials developed or customized to meet USDA requirements shall be the property of the Federal government. USDA will be authorized to make copies of any non-commercial, non-copyrighted material for use, without notification to the vendor.
At the time of record disposition or contract transition, the vendor shall box, label, and deliver all records, files, documents, materials, and work papers to the project directors.
F. Place of Performance
Las Cruces, New Mexico and virtual
G. Period of Performance
08/07/2024 – 08/06/2025
H. Travel
Not applicable
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