125DO003_Revenue_Proposal_-_On-Vehicle_Advertising.xlsx
XLSX spreadsheet 21 KB Posted
- Attached to
- On-Vehicle Advertising
- Solicitation number
- RFP 125DO003
- Issued by
- Denver County, Colorado
About this file
The file is a Revenue Proposal spreadsheet for RFP 125DO003 issued by the Regional Transportation District (RTD) in Denver, Colorado, for an On-Vehicle Advertising contract. The solicitation seeks a contractor to manage advertising sales, display, installation, maintenance, and removal across RTD's transit fleet, including 955 buses, 201 light rail vehicles, and 66 commuter rail vehicles. The contract will cover commercial advertising, RTD messaging, corporate partnership programs, media trades, and public service messages on interior and exterior vehicle spaces. The initial contract period runs from the Effective Date to December 31, 2026, with potential for two additional one-year options. Proposals were due by October 16, 2025, at 2:00 pm, following a pre-proposal briefing on September 19, 2025.
The revenue model includes a Minimum Annual Guarantee (MAG) of at least $2.0 million per year, totaling $14 million over the seven-year term, with proposers able to choose between monthly or upfront annual payments. Evaluation criteria will assess the proposer's experience, implementation understanding, revenue proposal, and production rates, with points awarded for exceeding the MAG and percentage of net revenue shared with RTD. While no specific participation goals are established, RTD encourages subcontracting with Disadvantaged Business Enterprises (DBEs) and Small Business Enterprises (SBEs). Historical revenue data suggests annual revenues ranging from $3.4 million to $5.2 million, with RTD previously receiving 60-70% of net advertising revenue. Proposers must submit three years of financial statements and demonstrate the ability to maximize net revenues for RTD, with the contract reserving RTD's right to reject all offers and re-solicit if deemed in its best interest.
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| RFP 125DO003 On Vehicle Advertising - Revenue Proposal |
| Company Name: |
| Company Representative: |
| Date: |
In exchange for Contractor’s right to collect certain revenue for Commercial Advertising, Contractor will compensate RTD an amount equal to the applicable MAG or the percent of the Net Revenue to be paid to RTD, whichever is greater, for each True-Up Period (as defined in the Statement of Contract Revenue section of the Contract).
a. Minimum Annual Guarantee (MAG) means the minimum amount paid by Contractor to RTD for each year of the Contract term, regardless of actual advertising revenue, as further described in the Statement of Revenue Cost section of the Contract.
b. Net Revenue means the net annual amount billed by Contractor for Commercial Advertising for each True-Up Period, as calculated in accordance the Statement of Contract Revenue section of the Contract.
Minimum Annual Guarantee (MAG) (to AVERAGE at least $2.0 million per year)
| Select monthly or up-front payment of Minimum Annual Guarantee - ONLY SELECT ONE | |
| Description | CHECK ONE ONLY |
| Monthly | |
| Up-front annually |
| COMPLETE THE FOLLOWING ONLY IF YOU HAVE CHOSEN MONTHLY MAG PAYMENTS: | ||||
| In evaluation process, proposers will receive 2 points per $100,000 in guaranteed revenue above the $14 million seven-year requirement. For example, if proposer’s total Minimum Annual Guarantee for the five-year base and option periods is $14.2 million; 4 points would be awarded for this section. | ||||
| Description | Quantity | Unit of Measure | Unit Cost (per Month) | Total |
| Base Year One (13 months) | 13 | month | $ - 0 | $ - 0 |
| Base Year Two | 12 | month | $ - 0 | $ - 0 |
| Base Year Three | 12 | month | $ - 0 | $ - 0 |
| Base Year Four | 12 | month | $ - 0 | $ - 0 |
| Base Year Five | 12 | month | $ - 0 | $ - 0 |
| Option Year One | 12 | month | $ - 0 | $ - 0 |
| Option Year Two | 12 | month | $ - 0 | $ - 0 |
| Total for Base Years (must be at least $10 million) | $ - 0 | |||
| Total for Option Years (must be at least $4 million) | $ - 0 | |||
| Seven Year Total (must be at least $14 million) | $ - 0 | |||
| COMPLETE THE FOLLOWING ONLY IF YOU HAVE CHOSEN UPFRONT, ANNUAL MAG PAYMENTS: | ||||
| In evaluation process, proposers will receive 2 points per $100,000 in guaranteed revenue above the $14 million seven-year requirement. For example, if proposer’s total Minimum Annual Guarantee for the five-year base and option periods is $14.2 million; 4 points would be awarded for this section. | ||||
| Description | Quantity | Unit of Measure | Unit Cost (annual) | |
| Base Year One (13 months) | 1 | annual | $ - 0 | |
| Base Year Two | 1 | annual | $ - 0 | |
| Base Year Three | 1 | annual | $ - 0 | |
| Base Year Four | 1 | annual | $ - 0 | |
| Base Year Five | 1 | annual | $ - 0 | |
| Option Year One | 1 | annual | $ - 0 | |
| Option Year Two | 1 | annual | $ - 0 | |
| Total for Base Years (must be at least $10 million) | $ - 0 | |||
| Total for Option Years (must be at least $4 million) | $ - 0 | |||
| Seven Year Total (must be at least $14 million) | $ - 0 | |||
| Percentage of Net Revenue Share to RTD | ||||
| In the evaluation process, proposers will receive three points for each percent of Net Revenue to RTD in excess of 50%. | ||||
| Description | Percentage (%) | |||
| Percent of Net Revenue to be allocated to RTD (percentage will be consistent throughout Contract Term) | % | |||
| Added Value (advertising media, production, printing or design) | ||||
| In the evaluation process, Proposers will receive .25 points per $25,000 in added value (advertising media, production, printing or design). For example, if a Proposer’s total added value is $250,000, 2.5 points would be awarded for this section. Proposers must provide sufficient documentation to verify added value (where located, when used, how many per time). It is RTD’s sole discretion to determine “value” of the Added Value points. | ||||
| Description | Quantity | Unit of Measure | Unit Cost (added value per Month) | Total |
| Base Year One | 13 | month | $ - 0 | $ - 0 |
| Base Year Two | 12 | month | $ - 0 | $ - 0 |
| Base Year Three | 12 | month | $ - 0 | $ - 0 |
| Base Year Four | 12 | month | $ - 0 | $ - 0 |
| Base Year Five | 12 | month | $ - 0 | $ - 0 |
| Option Year One | 12 | month | $ - 0 | $ - 0 |
| Option Year Two | 12 | month | $ - 0 | $ - 0 |
| Total for Base Years | $ - 0 | |||
| Total for Option Years | $ - 0 | |||
| Seven Year Total | $ - 0 |
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