125DO003_Exhibit_D_-_On-Vehicle_Installation_Guide.pdf

PDF 13 MB Posted

Attached to
On-Vehicle Advertising
Solicitation number
RFP 125DO003
Issued by
Denver County, Colorado

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Written by GovTribe AI ·

The document is an On-Vehicle Advertising Ad Installation Guide created by the Regional Transportation District (RTD) in Denver, Colorado, dated July 2025. This comprehensive guide provides detailed specifications for advertising placement across various RTD vehicle types, including buses (45' MCI Coaches, 40' LF Gillig), Metro Ride, Mall Ride, Light Rail, and Commuter Rail vehicles. The guide outlines precise requirements for ad placement, emphasizing zero coverage restrictions for operator windows, front doors, and specific windows, with some configurations allowing up to 50% coverage of remaining window square footage.

The guide presents multiple advertising configuration options such as full wraps, Kong (partial) wraps, King/Queen/Tail ads, and mural designs, each with specific dimensional requirements and placement guidelines. Critically, the document mandates that certain RTD decals and operational information must remain visible after ad installation, including vehicle numbers, US DOT numbers, primary RTD logos, ATU logo, safety signage (YIELD, DANGER), Colorado and American flags, and RTD contact information. The specifications are meticulously detailed, providing exact measurements for ad placements on different vehicle types and ensuring that critical vehicle identification and safety information is never obscured.

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125DO003_Exhibit_B_-_Bus_Fleet_Inventory.pdf PDF
125DO003_Scope_of_Work_-_On-Vehicle_Advertising.pdf PDF
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Exhibit_H_-_Monthly_Billing_Summary_Report.pdf PDF
125DO003_Exhibit_D_-_On-Vehicle_Installation_Guide.pdf PDF
Exhibit_G_-_Advertising_Client_List.pdf PDF
Exhibit_C_-_Rail_Fleet_Inventory.pdf PDF
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Exhibit_E_-_Flatiron_Flyer_&_Rail_Map_(Including_FasTracks_Progress).pdf PDF
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On-Vehicle Advertising Ad Installation Guide

July 2025

BUSES

RTD Decals Decal Examples 45’ MCI Coaches - Full Wrap 45’ MCI Coaches - Kong w/headliner 45' MCI Coaches - Flatiron Flyer Kong 40’ LF Gillig - Full Wrap 40’ LF Gillig - Kong w/Headliner and Tail 40’ LF Gillig - King, Queen, Tail, and Headliner 60’ New Flyer - Full Wrap 60’ New Flyer - King, Queen, and Tail METRO RIDE - Kong w/Tail MALL RIDE - Full Wrap MALL RIDE - Kong w/Headliner and Tail MALL RIDE - King, Queen, and Tail

RAIL

Light Rail - Full Wrap Light Rail - Kong Light Rail - Mural w/Header Light Rail - Mural Only Commuter Rail - Full Wrap Commuter Rail - Kong

CONTENTS

BUS

RTD DECALS The following decals are required to remain visible after install.

• Vehicle number

• US DOT number

• Primary RTD logos

• �ATU logo

• �YIELD

• �DANGER

• �Colorado Flag

• �American Flag

• RTD phone number

The following graphics represent examples of decals that must remain visible after install. This is not a comprehensive list, but rather illustrative, as RTD reserves the right to define additional identifying details that also needs to remain uncovered.

Per the Advertising Statement of Work, every vehicle is labeled with operational information that must always be visible: these elements may include the vehicle numbers, service name, CNG decal, various agency logos, and such other items that RTD may later designate as necessary operational information to be affixed to its fleet of rolling stock.

DECAL EXAMPLES Below are some examples of the decals required to remain visible after install.

1.Vehicle number
2.US DOT number
3.Primary RTD logos
4.ATU logo
5.YIELD
6.DANGER
7.Colorado Flag
8.American Flag
9.RTD phone number

1, 7, 4 1 4, 8, 1 1

1 5

2 2

Street side of standard 40’ bus Curb side of standard 40’ bus

Curb side of standard OTR coachTail side of standard OTR coach

4, 8, 1

Tail side of standard 40’ bus

These decals are for illustration only and not meant to represent an exhaustive list. As locations may vary slightly by bus type, please be aware that these decals must remain visible regardless of placement on vehicle.

In addition, RTD reserves the right to define additional operational information that must remain uncovered on all vehicles. Please see page 3 of this document for more about these items as identified in the Advertising Scope of Work.

45' MCI COACH Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on first curbside window

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALEFULL WRAP

WRAP AREA

Up to, but not to exceed 50% coverage of total remaining square footage on all other windows*

1 2

FULL SIDE: 120”x 534.06” FULL SIDE: 107”x 106.03”1 1

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �NOT TO SCALE

KONG WITH HEADLINER

WRAP AREAHEADLINER AD: 12”x 265” KONG AD: 68”x 265.03”

1 2

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• No headerliner ads

• �NOT TO COVER UP FLATIRON FLYER BRAND

• �NOT TO SCALE

FLATIRON FLYER KONG

WRAP AREAKONG AD: 68”x 265.03”

40' LF GILLIG Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on first curbside window

• 0% coverage on rear door upper windows

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALEFULL WRAP

WRAP AREA

FULL SIDE: 108”x 485.06” BACK: 95”x 108”1 2

Up to, but not to exceed 50% coverage of total remaining square footage on all other windows*

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �King, Queen, and Tail ads are all direct application format installed on an overlay with a 2” black border

• �NOT TO SCALE

KONG WITH HEADLINER

WRAP AREA

HEADLINER AD: 16.03”x 485.03” KONG AD: 44.03”x 256.03”1 2

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �NOT TO SCALE

KING, QUEEN, TAIL, AND HEADLINER

WRAP AREA

KING AD: 30”x 144” QUEEN AD: 30”x 88” TAIL AD: 20”x 72”1 2 3

HEADLINER AD: 16.03”x 485.03”4

60' NEW FLYER Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on first curbside window

• 0% coverage on rear door windows

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALEFULL WRAP

WRAP AREAUp to, but not to exceed 50% coverage of total remaining square footage on all other windows*

SIDE SECT. 1: 110.5”x 354.06” SIDE SECT. 2: 110.5”x 306.53” BACK: 88.5”x 106”1 2 3

60' NEW FLYER Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �NOT TO SCALE

KING, QUEEN, AND TAIL

WRAP AREA

KING AD: 37.03”x 181.03” QUEEN AD: 37.03”x 164.03” TAIL AD: 21”x 72”1 2 3

METRO RIDE Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �NOT TO SCALE

KONG WITH TAIL

WRAP AREA

SIDE SECT. 1: 37.03”x 181.03” SIDE SECT. 2: 37.03”x 164.03” BACK: 24”x 70”1 2 3

16th Street Free Ride

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on first curbside window

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �Tails allowed as part of this package providing Free Mall Ride branding is replicated on the top of the rear window using materials with an approved ‘visibility ratio’ of not less than 60:40 perforation to printable material

• �NOT TO SCALE

FULL WRAP

WRAP AREAUp to, but not to exceed 50% coverage of total remaining square footage on all other windows*

FULL SIDE: 99.5”x 523”1

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street Free Ride Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on all windows

• �Tails allowed as part of this package providing Free Mall Ride branding is replicated on the top of the rear window using materials with an approved ‘visibility ratio’ of not less than 60:40 perforation to printable material.

• �NOT TO SCALE

KONG WITH HEADLINER AND TAIL

WRAP AREA

HEADLINER AD: 14.75”x 523” KONG AD: 41.5”x 265.03” TAIL AD: 21”x 72”1 2 3

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street FreeRide16th Street FreeRide

16th Street Free Ride

KING, QUEEN, AND TAIL

WRAP AREA

STREETSIDE: 25”x 216” CURBSIDE: 45”x 216” TAIL AD: 89.5”x 120”1 2 3

Specifications

• 0% coverage on operator window-streetside

• 0% coverage on front door-curbside

• 0% coverage on first curbside window

• 0% coverage on all windows

• �Tails allowed as part of this package providing Free Mall Ride branding is replicated on the top of the rear window using materials with an approved ‘visibility ratio’ of not less than 60:40 perforation to printable material

• �NOT TO SCALE

RAIL

LIGHT RAIL Specifications

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �0% coverage on first window at each end of each car

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALEFULL WRAP

WRAP AREAFULL WRAP SIZE: 125.04” X 922.04”1

KONG

WRAP AREA

1 1

KONG AD: 119.75”x 200.04”1

LIGHT RAIL Specifications

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �0% coverage on first window at each end of each car

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALE

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �0% coverage on first window at each end of each car

• �NOT TO SCALE

MURAL WITH HEADER

WRAP AREA

1 1

2 2

HEADER AD: 10”x 200.04” MURAL: 52.29”x 200.04”1 2

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �0% coverage on first window at each end of each car

• �NOT TO SCALE

MURAL

WRAP AREA

1 1

MURAL: 52.29”x 200.04”1

COMMUTER RAIL Specifications

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �Up to, but not to exceed 50% coverage of total remaining square footage on all other windows

• �NOT TO SCALE

FULL WRAP

WRAP AREA

COMMUTER RAIL Specifications

• 0% coverage on operator windows

• 0% coverage on all windows on doors

• �Up to, but not to exceed 50% coverage of total remaining square footage on all windows surrounded by graphics

• �NOT TO SCALE

KONG

WRAP AREA

KONG AD: 85”x 340.5”1

Regional Transportation District 1660 Blake Street Denver, CO 80202

303.299.6000 | rtd-denver.com

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