1-RFQP Multi-Media Consultant Services 12.05.25.pdf

REQUEST FOR QUALIFICATIONS/PROPOSALS (RFQ/P)

MULTI-MEDIA CONSULTANT SERVICES – ON CALL

VIRTUAL PRE-SUBMITTAL MEETING:

WEDNESDAY, JANUARY 7, 2026, 2:30 PM EST

QUESTIONS SUBMITTED IN BONFIRE DUE:

WEDNESDAY, JANUARY 14, 2026, BY 4:00 PM EST

STATEMENTS OF QUALIFICATIONS DUE:

FRIDAY, JANUARY 30, 2026, BY 4:00 PM EST

Late submittals will not be accepted Submittals are only accepted through Bonfire

Please see the information on the following page to access the link to register as a vendor and to submit Proposals in

BONFIRE:

Electronic proposal must be labeled:

Multi-media Consultant Services – On Call

RFP released: 12/05/2025 Project Number: CMR-2025-093:

Register:

Atlanta Beltline Inc. (ABI) has partnered with Bonfire Interactive to create a new procurement portal that will allow you to receive notifications of procurement opportunities and to submit responses to ABI electronically.

Vendors are directed to visit the ABI website at https To://www.Beltline.org/procurement. Next, follow the instructions and click the Bonfire vendor registration link to register your company.

Registration is easy and free. Please be sure to select commodity codes based on the types of services listed on the ABI website and/or listed in the Bonfire registration portal.

Already Registered or just to see the current solicitations or if you just want to go directly to the portal:

https://Beltline.bonfirehub.com/portal/?tab=openOpportunities

VIRTUAL PRE-SUBMITTAL MEETING:

WEDNESDAY, JANUARY 7, 2026, 2:30 P.M. (EST)

Atlanta Beltline, Inc. is inviting you to a scheduled Zoom meeting.

*Meeting registration is required.

You are invited to a Zoom meeting.

When: Jan 7, 2026, 02:30 PM Eastern Time (US and Canada)

Register in advance for this meeting:

https://us02web.zoom.us/meeting/register/7m6pbjpBSai0RUBtzmZtMA

After registering, you will receive a confirmation email containing information about joining the meeting.

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https://www.beltline.org/procurement https://www.beltline.org/procurement https://beltline.bonfirehub.com/portal/?tab=openOpportunities https://us02web.zoom.us/meeting/register/7m6pbjpBSai0RUBtzmZtMA

SECTION 1 - DEFINITIONS and ABBREVIATIONS

This section consists of abbreviations, definitions, and general rules of interpretation.

Agreement/Contract To be executed with the selected vendor and Atlanta Beltline Inc.

(ABI). ABI reserves the right to make changes to the draft agreement based upon the final agreed scope of work and the negotiations with the selected Offeror.

Apparent Successful Bidder/Offeror/Respondent The person/firm that submits the Bid/Proposal/Qualifications that ABI, in its sole opinion, considers the best overall value in accordance with the procedures set forth in the Bid/RFP/Proposal.

Atlanta Beltline, Inc. (ABI) A funding partner for the project, the agent for the Owner of the Atlanta Beltline corridor property, technical lead for the project, and the contracting entity. ABI is the Georgia nonprofit corporation created by The Atlanta Development Authority d/b/a Invest Atlanta to coordinate the administrative, development and redevelopment activities of the City of Atlanta’s Beltline Tax Allocation District (TAD) and implement the Atlanta Beltline program.

Atlanta Development Authority d/b/a Invest Atlanta (IA) The redevelopment agent for the City of Atlanta, and a public body corporate and politic of the State of Georgia.

Atlanta Beltline Partnership (ABP) The Atlanta Beltline Partnership (ABP) is a nonprofit organization that raises funds and builds partnerships that enable project implementation, engage the public, and empower residents in surrounding neighborhoods.

City of Atlanta (COA) A funding partner for the Atlanta Beltline, and the ultimate Owner of primarily the infrastructure portions of the project assets.

Consultant/Contractor The Successful Offeror/Respondent that enters into an Agreement with ABI to execute the negotiated scope of work or services generally outlined herein.

Disadvantaged Business Enterprise (DBE) A for-profit small business concern where socially and economically disadvantaged individuals own at least a 51% interest and control management and daily business operations. African Americans, Hispanics, Native Americans, Asian-Pacific and Subcontinent Asian Americans, and women are presumed to be socially and economically disadvantaged. Other individuals can also qualify as socially and economically disadvantaged on a case-by-case basis. For the purposes of this RFP, a DBE must be certified through one of the programs listed in Section 8 of this RFP, and meet the specific guidelines contained therein.

Evaluation Team/Committee The group of individuals appointed by ABI to assess the proposals submitted in response to this procurement.

Joint Venture (JV) A legal association of two or more firms to carry out a single, for-profit business enterprise, for which the parties combine their property, capital, efforts, skills, and knowledge, and who are responsible for a distinct, clearly defined portion of the Contract scope of work/services. The parties’ share in the capital contribution, control, management, risk, and profits of the joint venture are commensurate with their ownership interest.

Key Personnel Those people that the Respondent/Offeror identifies as critical to the successful completion of the work and/or services that are the subject of this solicitation.

Major Participant Major Participant means:

A. The Consultant and any related entities B. A sub-contractor that completes a significant portion of the Scope of Work/Services C. A sub-consultant that completes a significant portion of the Scope of

Work/Services D. Any firm intended to perform 20% or more of the work of the Contract and the

Consultant, regardless of level of participation E. Any firm providing more than the percentage specified in the Scope of

Work/Services of the value of the work and all related entities

Notice to Proceed (NTP) Notification to commence work.

Offeror One who submits a proposal in response to a Request for Proposals in competitive solicitation.

Owner(s) The legal or record owner of the property on which the project is to be constructed, generally the City of Atlanta or The Atlanta Development Authority d/b/a Invest Atlanta acting by and through ABI, the Owners’ implementation agent for this project.

Plans When the context so indicates, “Plans” mean applicable conceptual, planning, design, and drawings including plan, profile, typical cross sections, Working Drawings, Standard Details, Supplemental Standard Details, Design Standards and Supplemental Drawings or reproductions thereof or electronically displayed equivalents that show the location, character, dimensions, and details of the work.

Project This term is used to describe the basis for this solicitation and includes all work and services necessary to design and build the Atlanta Beltline Trail. Lowercase “project” refers to the specific project in this solicitation.

Project Manager The person, who, on behalf of the Consultant, is responsible for the management and integration of all components described in any Contract that results from this procurement. The Project Manager shall be responsible for all aspects of the project including the quality of the product/deliverable.

Project Records Records or data of any type on any media including those produced by the Consultant of Record or its subcontractors, suppliers, or manufacturers that are related to the project. Project Records may include, but are not limited to:

A. Plans B. Working Drawings C. Specifications D. Stakeholder comments E. Design notes and computations F. Catalog cuts G. Schedules and schedule updates or revisions H. Quality control Plans and related documentation I. Equal opportunity and affirmative action J. Progress Meeting records K. Partnering records L. Correspondence M. DBE participation records N. E-mails O. Any other documents related to the scope of work.

Respondent A person or firm who submits a response to a request for Qualifications where price is not a factor in the evaluation process for award determination.

Stakeholder A person or group with an interest in the successful completion and subsequent use of a project.

Successful Respondent/Offeror/Bidder A person or entity whose proposal/qualifications/bid is responsive and responsible to all requirements within a solicitation and is determined by the Evaluation Committee as providing a solution in the best interest of ABI; will enter the contract negotiation phase.

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SECTION 2 - INTRODUCTION

Atlanta Beltline, Inc. is seeking Statements of Qualifications from talented multimedia professionals familiar with Beltline communities/Atlanta, specializing in the following:

• Videography

• Photography

• Video Editing

• Drone Videography/Photography to support the expansion of our storytelling strategy including public outreach on social media and other platforms.

SECTION 3 - OVERVIEW & ROLES

The Atlanta Beltline is a transformative project that aims to unite the city’s neighborhoods through a network of parks, trails, and transit along a historic 22-mile railway corridor that circles the city's core. By attracting and organizing a portion of the region’s future growth around parks, trails, and transit located in the inner core of Atlanta, the Atlanta Beltline will help catalyze a vibrant and livable Atlanta with an enhanced quality of life for all city residents. The repurpose of this historically industrial landscape will become the uniquely Atlanta solution and an exemplary national model for effectively managing growth by providing:

- Trails and pedestrian friendly streets to link neighborhoods previously severed by freight rail and industry

- Compact mixed-use development that supports transit, parks and trails, as well as businesses

- A connected network of beautiful parks and green spaces

- Affordable workforce housing

- Environmental remediation of underutilized brownfield areas.

The Atlanta Beltline project is being developed by Atlanta Beltline, Inc., in collaboration with Invest Atlanta and the City of Atlanta. It is funded in part using Tax Allocation District (TAD) funds, federal and state grants, and philanthropic support. Roles and responsibilities of the parties are specifically defined in specific agreements but are generally outlined below.

Atlanta Beltline, Inc. (ABI). Formed by Invest Atlanta, ABI is the entity tasked with planning and implementation of the Atlanta Beltline project in partnership with various entities and City of Atlanta departments. ABI’s functions include specifically defining the Atlanta Beltline plan; leading efforts to secure federal, state and local funding;

continuing the Atlanta Beltline community engagement process; and serving as the overall project management office to execute the Atlanta Beltline plan, including the coordination of planning and execution activities with other City of Atlanta departments and managing all vendors and suppliers.

City of Atlanta (COA). The City of Atlanta will be the ultimate owner of all Atlanta Beltline infrastructure. Through its various departments (DCP, DPR, DPW, DWM, et al.), the City of Atlanta will have jurisdiction for issuing permits, zoning entitlements, and regulatory issues associated with construction.

Atlanta Beltline Partnership, Inc. (ABP). ABP is a 501©3 organization committed to the ongoing cultivation of broad-based financial support for the Atlanta Beltline.

The Atlanta Development Authority d/b/a Invest Atlanta (IA). IA was formed in 1997 as a public body corporate and politic of the State of Georgia. Invest Atlanta is the official economic development authority for the City of Atlanta. Its purpose is to strengthen Atlanta’s economy and global competitiveness in order to create increased opportunity and prosperity for the people of Atlanta. Invest Atlanta is governed by a nine-member board of directors and chaired by the Mayor of Atlanta. Invest Atlanta’s programs and initiatives focus on developing and fostering public-private partnerships to accelerate job creation/economic growth, neighborhood revitalization/investment and innovation/entrepreneurship. Invest Atlanta’s economic tools include bond financing, revolving loan funds, housing financing, tax increment financing and tax credits.

SECTION 4 - PROJECT DESCRIPTION AND SCOPE OF WORK

Please note: The project will involve a “two step” process to the evaluation and selection of selected firms. Step 1 – Statements of qualifications will be submitted by ALL interested firms that submit the Statement of Qualifications (SoQs). SoQs are evaluated on a pass/fail basis

Step 2 – Proposals are requested from Shortlist firms only and are based on the weighted evaluation criteria provided in Section 7. All firms will be notified of the evaluation status immediately following the review of the statements of qualifications.

Atlanta Beltline, Inc. (“ABI”) requests qualifications (RFQ) from firms or individuals (hereinafter “Firm” or “Firms”) to provide multimedia professional services to support ABI’s efforts related to communications and marketing in the fields of:

- Videography

- Video editing

- Photography

- Construction aerial videography and photography

- 360 street view photography

All projects will be on-call work orders that will enhance Beltline’s storytelling efforts related to the Beltline as a destination, a transit corridor, an evolving municipal infrastructure project, and a community-focused redevelopment project.

Deliverables will depend on the scope of work for each project, and examples of projects are listed below. Project duration will vary from single events to multi-month campaigns.

Firms are not expected to provide all services listed in Section 4. Furthermore, ABI may retain one or multiple firms for each specified discipline listed in Section 4. Firms providing one or multiple disciplines must include/identify each service in the SOQ.

Disadvantaged Business Enterprises (DBE) participation is strongly encouraged.

Project Description

The selected Firm(s), referred to herein as the “Contractor(s)”, will be required to provide one or multiple of the following services:

- Videography

- Social media videography

- Video editing

- Photography (still, event, outdoor)

- Construction aerial videography and photography

- 360 street view photography

Scope of Work

Under the direction of the ABI Communications staff, the Contractors will perform one or more of the following services: Social Media Videography, Video Editing Services, Aerial/Drone Photography and Videography Services, Photography (still/event/outdoor).

Jalyn Eaton Do we want to add Art Photography here as well?

Heather Clavé @Jalyn Eaton I put still photography in lieu of art photography to see what we get and then I expounded upon it later. What we got with the last RFP was a lot of event photography, and there is a big difference between a beautiful photo of a sculpture and a big venue concert.

Videography Services

The Consultant(s) will be responsible for creating videos averaging 1-3 minutes in length (16:9 aspect ratio) with accompanying 30-60 second versions for social media (16:9 or 9:16 aspect ratio). The videos may be in interview format with b-roll, event recap, or visual storytelling, according to the project. Themes could include:

• Featured business videos

• Workforce development videos

• Featured artist stories

• Project-specific sizzle reels

• Atlanta Beltline storytelling

• Social media videos

Additional work may include:

• Purchase/provide stock music that effectively enhances the narrative

• Collaborate with other consultants, including videographers and photographers, to share deliverables as needed

• Edit pre-existing RAW footage and motion graphics for specific video storytelling

• Provide recommendations for the most visually compelling way to capture stories

• Provide b-roll clips for various media requests

While ABI generally coordinates most production elements (i.e., interviewees, interview questions, locations, schedules, etc.), we may rely upon a videographer for a degree of autonomy and creativity. The videographer will also be expected to uphold brand standards and aesthetics. The anticipated workload is 3-12 videos per year.

Estimated annual budget: $25,000

Social Media Videography Services

The Consultant(s) will support the launch of a new TikTok channel geared toward Gen-Z that resonates with the community, positioning the Beltline as a premier destination, and fostering a connection with the Beltline's mission. We are also looking to expand our content offerings on other social media platforms, reaching a broader audience.

The Consultant(s) be responsible for filming and creating 9:16 aspect ratio TikTok reels, averaging 60-90 seconds in length. The videos may be interview-format with b-roll, visual storytelling, or meme-focused content. Work orders will determine the video quantity and theme, but generally, each campaign theme will feature several videos, with the goal of publishing 3-4 videos a month. Themes may include but are not limited to:

• “Did you know” fact videos about Beltline-adjacent neighborhoods*

• “Come with me” videos that explore Beltline destinations, parts of the trail, etc.

• Adventure itineraries around moments in time.

• Business spotlights focused on places along the trail.

• “Fun fact” videos about trail construction, execution, etc.

• Man on the street interviews

The Consultant(s) will be expected to provide their own equipment and produce quality images and sound. They should proactively pitch ideas that align with Beltline messaging in support of overall projects, take direction well, demonstrate a strong sense of autonomy, remain respectful while collecting content in the field as a Beltline representative, love knowing what’s going on in the city and instinctively keep a close pulse happenings, and stay informed on latest social media trends and best practices.

Additionally, the consultant may:

• Purchase/provide stock music that enhances the narrative

• Edit pre-existing graphics for specific video storytelling

• Pull assets from ABI’s digital asset management system

• Upload 9:16 or 16:9 b-roll to ABI’s digital asset management system as agreed upon

• Collaborate with other ABI consultants as needed

• Write and edit scripts

• Secure talent as required

Estimated annual budget: $80,000

Social Media Video Editing Services

ABI has a large database of photo and video assets and would like to engage a social media video editor to tell Beltline stories with what already exists. The Consultant(s) will be responsible for creating videos from the existing repository of ABI b-roll and interview footage, editing them into engaging content, 60-90 seconds in length, for TikTok or other channels. These stories will focus on destination-based marketing themes, including life on the trail, spots to visit, before and after, etc.

The aforementioned services will support ABI’s storytelling efforts on multiple channels and platforms.

Alex Gilliam I'd like to put in here that I'd like someone that is also informed with what's happening in Atlanta... if possible, I'd like to avoid having several of my edits be to remove places that have closed/are in hot water again. Thoughts on how to word that?

Heather Clavé @Alex Gilliam how's that?

Alex Gilliam @Heather Clavé Perfect!!

Upon approval of deliverables, the Consultant(s) may be responsible for uploading final deliverables into ABI’s digital asset management system in accordance with company procedures.

It is important to note that the Atlanta Beltline is an active redevelopment project, and as such, the Scope of Work will fluctuate and evolve during the course of the contract to coincide with strategic needs of the Atlanta Beltline project. The anticipated workload is 1-2 edited videos per month.

The Consultant(s) should be nimble, adept at digging through large databases of assets, familiar with recent social media trends, and have a portfolio of dynamic engaging work. Estimated annual budget: $18,000

Aerial Photography/Videography

The Consultant(s) will provide aerial photography and videography, as well as some DSLR photography, that documents infrastructure projects and helps tell a larger Beltline story.

Photos include, but are not limited to:

• Aerial photos of Atlanta Beltline, Inc. real estate assets, namely trails and parks

• On-the-ground photos of trails and parks

• Construction progress

• How the trail is used (cyclists, runners, etc.)

Drone videography includes:

• Aerial footage of the full Beltline corridor

• Aerial footage of construction projects

The Consultant(s) will work with the communications team and the construction project manager to capture content as assigned and then upload final deliverables into ABI’s digital asset management system in accordance with company procedures. The anticipated workload is two shoots per month. Shoots are expected to take 1-3 hours and is weather dependent. Proper PPE and shoes are required.

Estimated annual budget: $24,000

I could be misunderstanding this, but wouldn't on-the-ground be antithetical to aerial?

Photography (Still, Event, Outdoor)

The Consultant(s) will provide photography services that align with Beltline aesthetic and enhance our storytelling through compelling visuals. Recognizing that different photographers have different skillsets, ABI is open to utilizing more than one photographer for on-call projects.

These projects include, but are not limited to:

- Still photography of sculptures and murals

- Outdoor Nature Shots

- Day/night event photography (dance, theatre, spoken word, circus, parade, fitness classes, races, etc.)

- Lifestyle shots of people using the trail

- Outdoor portrait photography

Additionally, the Consultant(s) will be responsible for:

• Image release waivers management

• Post-processing of image files

• Uploading a curated selection of final files to ABI’s digital asset management system in accordance with existing procedures.

The Consultant(s) must demonstrate good composition with a thoughtful eye for traditional and more artistic angles and intentional efforts to capture diverse photo subjects that reflect the city population and trail users.

The anticipated workload is 8-20 shoots a year according to the art production calendar.

A typical shoot will be 1-2 hours. Some event photography will be half day (4 hours) or full day (8 hours).

Estimated annual budget: $15, 000

360 street view photography

The Consultant(s) will capture Street View imagery along Beltline trails and trail access points using 360 equipment. These efforts will support ABI’s navigation and wayfinding efforts. The Consultant(s) will work with the communications team and the GIS project manager to capture content as assigned and then upload final deliverables to Google Street View Studio for publishing.

We actually have $24,000 for this bucket, but I think it’s steep to put that for the little shoots we’ll get, instead, I’d like to assume we can reallocate for videography and tell art stories.

360 Imagery includes, but is not limited to:

• On-the-ground imagery of trails, access points, and parks

Additionally, the Consultant(s) will be responsible for:

• Post-processing of image files

• Uploading final deliverables to Google Street View Studio

Anticipated workload: 1 year project (With two optional renewal terms)

Equipment: 360 imagery equipment

Qualifications: Experience with 360 street view photography, equipment, and upload process. Estimated annual budget: $20,000.

See appendix for map of locations https://drive.google.com/file/d/1g43E2ZRzgWMqjm4-w1QFTtgfiI6-6_Ef/view?usp=sharing

Deliverables

Deliverables are described in the scope of work and are considered to be those tangible work products to be delivered to ABI. All deliverables will become the property of ABI.

ABI Work/Tasks

ABI’s Communication staff will oversee the successful Respondents’ work. While ABI generally coordinates most production elements for Videography and Photography services (i.e. interviewees, interview questions, locations, schedules, shot lists, art direction etc.), we may rely upon Respondents for a degree of autonomy and creativity.

ABI will not reimburse travel expenses, parking, insurance premiums, or additional equipment fees or needs. The Respondent(s) must factor in operating costs when providing project estimates.

Contract

The initial contract term shall be for a period of up to two (2) years, with three (3) one-year mutually agreed upon renewal periods. It is anticipated that the contract will be for an indefinite amount of work with each new work order to be approved by ABI and the contractor(s) through a process outlined in the contract.

Total Project Budget (Including all service categories)

$182,000 / year = $546,000 for three years https://drive.google.com/file/d/1g43E2ZRzgWMqjm4-w1QFTtgfiI6-6_Ef/view?usp=sharing

SECTION 5 – STEP 1 (ALL RESPONDENTS) QUALIFICATIONS AND

REQUIREMENTS

Atlanta Beltline, Inc. is seeking highly qualified Contractors and, therefore, in order to be considered responsive, Respondents must meet the following requirements:

1. Respondents must possess qualifications enabling the successful completion of one or more of the professional services herein described for Atlanta Beltline, Inc.:

a. Videography services: must possess necessary expertise and equipment to complete work orders for videography production on and around the Atlanta Beltline, including pre- and post-production services, that will deliver compelling social media content, interviews, recaps, b-roll, sizzle reels. Additionally, the consultant may:

i. Record and edit audio by voice talent

ii. Capture aerial footage

iii. Purchase/provide stock music

iv. Create storyboards

v. Write scripts

vi. Hire talent

vii. Manage scheduling

b. Video Editing services: must have a strong command of video editing software and have a proven track record for taking existing content and editing compelling visual stories for social media and other platforms in different aspect ratios. They should demonstrate strong organizational skills, be nimble for quick turnarounds, and feel comfortable combing through RAW footage and motion graphics that will support work orders.

c. Photography services: must provide all tools, equipment, and materials necessary to complete various photography or videography assignments.

They must demonstrate good composition with a thoughtful eye for traditional and more artistic angles and intentional efforts to capture diverse photo subjects that reflect the city population and trail users.

d. Aerial Photography/Videography services: must provide all tools, equipment, and materials necessary to complete various photography or videography assignments. They should be licensed with the FAA, be familiar with drone laws in urban settings, and have experience filming/photographing active construction sites.

e. 360 Street View Photography: must provide all tools, equipment, and materials necessary to complete various photography or videography

This is the first mention of scripts, do we think this needs to be mentioned higher up anywhere?

assignments. Must be experienced with Google Street View Studio and publishing guidelines.

2. Have a portfolio of work that showcases capabilities.

3. Possess all applicable insurance and certifications as outlined in the RFQ/P.

4. Business must be registered with the GA Secretary of State.

5. Demonstrate an understanding of the Atlanta Beltline’s mission and vision based on the work that has been completed to date.

6. Have a minimum of three years of relevant experience.

SECTION 6 – STATEMENTS OF QUALIFICATIONS SUBMITTMAL

REQUIREMENTS

• The maximum page limit for Qualifications is 5 pages per category not including the cover letter, supplemental materials or required forms.

1. COVER LETTER ALL RESPONDENTS

A cover letter shall be attached to every response. The Cover letter must include the name of the following:

- Project Title- Atlanta Beltline, Inc. Multimedia Services

- Name(s) of the person(s) authorized to sign any contract.

- Contact person’s name, title, mailing or street addresses, phone and fax numbers and email address.

2. COMPANY OVERVIEW ALL RESPONDENTS

- Describe the services offered, past clients

3. CERTIFICATION ALL RESPONDENTS

- Respondents to this solicitation shall submit a W-9 and a Certificate of Existence from the Georgia Secretary of State and evidence of current (2025) registration.

All other required forms will be submitted by the shortlisted firms only!

4. PROPOSAL – STEP 2 - SHORTLISTED FIRMS ONLY

- Provide cost estimates (hourly) for non-exhaustive potential multimedia services listed below. If prices are scaled, please provide that information.

o Videography Deliverable:

A 16:9 video interview, shot on site, cut to 2:30 minutes in length, with b-roll, a title card, an outro card, and a soundtrack.

45-60 second clip of b-roll pulled from a 1-hour shoot o Social Media Videography Deliverable:

@Jalyn Eaton can you list out those deliverables per bucket?

A 9:16 reel, 45 seconds long, featuring 3-5 “man on the street” interviews and shots of the locations they’re mentioning, including soundtrack and fun, social media savvy editing/text treatments.

• Cost estimate for 1 video vs. A guaranteed series of 3 videos per month for 3 months o Video editing A 9:16 reel, 20-30 seconds long, using before and after photos of construction with text treatments and a soundtrack o Photography

A 1-hour shoot of a new sculpture installation A 4-hour shoot of an art event o Construction aerial videography and photography A 2-hour shoot of a 1.5-mile trail segment under construction, including aerial videos and photos and some ground photography of the site

5. PORTFOLIO

- Include links to portfolio and key body of work that best reflects capabilities.

SECTION 7 – SHORTLIST PROPOSAL EVALUATION CRITERIA – up to 100 max points

• Project Understanding & Approach – 20 pts max

• Portfolio of work – 30 pts max

• Visual alignment with Beltline brand standards/visual identity – 15 pts max

• Diverse representation in deliverables – 10 pts max

• Proposed Team & Capacity – 5 pts max

• Cost Proposal – 20 pts max

SECTION 8 – APPENDIX

Map of Locations for 360 Street View Photography: Map File

Section 9 – PROPOSAL SUBMITTAL REQUIREMENTS

• Process

• Questions

• Response

• Proposal Submittal Requirements

1. Cover letter

2. Firm Description

3. Project Team

4. Team Experience

5. Project Understanding

6. Supporting Material

7. Submittal Forms

Issuance of this RFQ/P is intended to produce a shortlist of firms best qualified to participate in a selection interview. Only those firms or individuals that respond to this RFQ/P and meet or exceed the requirements will be eligible for consideration.

This procurement may be canceled at any time if, in the opinion of ABI, the project goals are not achieved by awarding a contract, or the firms or individuals are considered non-responsive, or at the convenience of ABI. The procurement process may be revised at any time during the solicitation, selection, evaluation and negotiation phases up to the contract execution.

The method of award of a contract for this project is to the Respondent that meets the requirements and upon request provides a proposal (shortlist) in the best interest of ABI. Step 2 may include:

• The maximum page limit for proposals is 20 pages not including supplemental materials or required forms

• Shortlisted firms will submit proposals that will be scored according to the proposal criteria

• The shortlisted firms may be interviewed by the evaluation team/respond to a request for additional information pertaining to their proposal

• The Apparent Successful Respondents for each category will negotiate project approach and rates

• If negotiations fail, the evaluation may proceed negotiating with to the second-highest ranked firm based on their qualifications, negotiation of project approach, and rates will commence accordingly.

• ABI reserves the right to end negotiation, to cancel the RFQ/P, or to follow a different procurement process.

DBE Participation

ABI is committed to the practice of non-discrimination in the selection of firms, members, and relationships with a desire to reflect diversity in the participation of companies engaged in the Atlanta Beltline effort. ABI strongly encourages participation by DBEs (FBE, MBE, SDB and SBE entities) in all contracts issued by ABI. Minority and Female Owned Business Enterprises must be certified by Georgia Department of Transportation, the City of Atlanta, Georgia Minority Supplier Development Council, MARTA, or the Federal Government. SBE participants must be certified by the City of Atlanta. SDB participants must be certified by the U.S. Small Business Administration (SBA). Applicants must include copies of DBE certifications with their submittal.

Questions

Questions and requests for clarification regarding this RFQ/P must be submitted in Bonfire by the question due date/time. If a substantive clarification is in order, ABI will issue an addendum to all recorded holders of the RFQ/P no later than 72 hours prior to the date the response to this solicitation is due. All questions of a material nature will be shared with all registered firms/teams in Bonfire interested in this project.

Response

By submitting a proposal, the Respondent accepts the Terms and Conditions found in Bonfire.

Statements of qualifications and shortlist Proposals Due

Qualifications and Proposals must be submitted in Bonfire no later than the due date and time. Bonfire will lock and no longer accept submittals at the exact due time, please do not wait to upload your submittal. Please contact Bonfire support if you experience technical difficulties, do not attempt to contact ABI staff.

Procurement Schedule

Please refer to Bonfire or the cover page for this RFQP for the procurement schedule.

Please watch for Bonfire notifications for addenda that may include schedule changes and other project information.

Proposals must be clear, succinct, and not exceed 20 pages with a minimum font size of 12 points. Any pages that exceed the page limitation may not be read or considered.

Proposal forms and supporting materials shall be submitted in separate files in Bonfire.

Supporting documents will include team resumes and completed project work samples/examples. SUPPORTING DOCUMENTS DO NOT COUNT TOWARD THE 20-

PAGE LIMIT!

All proposals will be evaluated on the completeness and quality of the content. Only those Respondents providing complete information as required will be considered for evaluation.

All proposal materials and attachments will become part of the public file on this matter, without any obligation or liability to ABI. All costs incurred by the Respondent in preparation of the qualifications to this solicitation, including presentations to ABI and/or for participation in an interview shall be borne solely by the Respondent; ABI shall not be liable for any of these costs. At no time will ABI provide reimbursement for submission of proposals.

Cover Letter

A cover letter shall be attached to every submittal and must include the following:

• Proposal Project title – Multi-Media Consultant Services -On Call

• Name(s) of the person(s) authorized to represent the Respondent in any negotiations,

• Name(s) of the person(s) authorized to sign any contract that may result from this solicitation,

• Primary contact person’s name, mailing or street addresses, phone and fax numbers and email address A legal representative of the Respondent who is authorized to bind the Respondent in contractual matters must sign the cover letter.

Firm Description

• Describe your firm’s legal structure, areas of expertise, length of time in business, number of employees, and other information that would be helpful in characterizing the firm.

• Describe the firm’s internal procedures and/or policies associated with or related to work quality and cost control.

• Describe the availability of resources to perform the work for the duration of the project.

• Provide the address of the firm’s home office and the address of the office that will manage the project, if different.

Project Team Indicate the size, stability, and capacity of the project team organization. At a minimum, each firm (Prime and Subcontractors) should provide the following details:

• The total number of years in operation.

• The physical local location which is intended to provide the services described in the Scope of Work.

• An outline of the organizational structure of the proposed project team, including proposed subcontractors. State the names and qualifications of the key individuals proposed to work on this contract.

• The resumes of the Contractor and Subcontractor lead resumes. Resumes do not apply to the submittal page maximum.

• Identify a proposed Project Manager who will be responsible for the day-to-day management of project work and will be the primary point of contact with your firm.

Team Experience

Submit a minimum of three examples of projects that you or your firm have completed, and that are reflective of the subject of this RFQ/P. From the three examples provided, two out of the three projects will be completed projects/programs. At a minimum, the following contract experience shall be provided:

• Current/Previous client contact information: name, contact person, physical address, e-mail address, and phone number

• Description of the level(s) of service performed

• Sample(s) or example(s) of final deliverables. Deliverable examples do not apply to the submittal page maximum

• Date of performance and/or number of years of the contract

• Dollar amount of the contract.

When submitting projects for which an individual firm worked in an auxiliary capacity or in a joint venture or partnership, include the name of the lead firm.

Please remember that any extensive descriptions of vaguely related projects are discouraged and could negatively impact the overall outcome of the evaluation.

Project Understanding

ABI will evaluate the Respondent’s role and commitment to delivering solutions that meet or exceed the minimum requirements as defined in the Scope of Work.

The firm must rely on its expertise and experience with similar projects to demonstrate how it will effectively complete the proposed project.

If applicable, discuss any unique aspects of the project and/or alternative approaches and/or special considerations ABI might wish to consider.

Supporting Material Supporting material/documents may include resumes, work examples/samples, and other information pertinent to the project. Supporting materials shall be submitted in separate files in Bonfire.

Submittal Forms The exhibit found in Bonfire labeled Exhibit A – Terms, Conditions & required Forms must be reviewed, accepted and completely filled out. Submittal Forms must be completed and submitted as a separate attached file as well as a separate uploaded file for supplemental documents. Required Submittal forms shall be uploaded in a separate file in Bonfire labeled Forms, and a second file labeled Supporting Documents, and a third file labeled proposal. SUPPORTING DOCUMENTS and

REQUIRED FORMS DO NOT COUNT TOWARD THE 20-PAGE LIMIT.

SUBMISSION & PROCUREMENT DETAILS

• All proposals must be submitted via the Bonfire portal. Please do not email ABI staff.

• Firms are encouraged to attend the Pre-Submittal meeting to obtain project details and ask questions during a brief Q&A session and submit questions in Bonfire during the Q&A period; Atlanta Beltline will provide responses via addendum to questions submitted in Bonfire.

• Shortlisted vendors may be invited to an interview and present their proposals.

Section 9 - TERMS & CONDITIONS – PLEASE SEE ABI TERMS & CONDITIONS

EXHIBIT IN BONFIRE

ADDITIONALLY:

• The selected firm will operate as an independent contractor and manage all subcontractor agreements.

• Insurance requirements and DBE participation goals will follow Beltline standards.

End of RFQ/P Document – see additional files in Bonfire