1-RFI User Data RFI 6-20-2025 Final.docx

Utah Transit Authority (UTA)

REQUEST FOR INFORMATION

RFI# 25-03975

(Transit Trip Data)

Contact Information: rwilson@rideuta.comInsert E-mail Address

Location: Insert Location

Submit to:

https://solutions.Bonefire.com/apps/Router/SupplierLogin?CustOrg=StateOfUtah Bonfire Vendor Portal

PART I INTRODUCTION

A. Purpose and Background

This Request for Information (RFI) is an information-gathering and market research tool, not a formal solicitation of a specific requirement (such as in a “Request for Proposals” document). UTA is seeking information regarding Transit Trip Data from interested parties as defined in this RFI document. This is an opportunity for interested parties to assist UTA in better understanding the marketplace and/or specific subject matter.

UTA is seeking Data to help comply with the legislative mandate outlined in HB430, which necessitates the submission of a tax revenue report on a biennial basis, including the number of residents in each tax district that utilize UTA’s services. To address these requirements and enhance its service planning capabilities, UTA seeks to engage a vendor proficient in utilizing advanced technologies, such as but not limited to cellular phone location-based services, to analyze and interpret travel behavior, including specifically where UTA riders live, across its 77 municipalities.

B. Current Conditions

UTA aims to gather data by utilizing external data sources and/or technology to understand passenger travel patterns. The vendor will be responsible for generating geospatial overlays of UTA’s transit system and providing usable insights into ridership behaviors, including the residential tax district in which riders live, regardless of where they board and use UTA’s services. This information will serve multiple purposes:

· Support the creation of regular reports on use of UTA services by residential tax district, as required by legislation.

· Provide valuable input into UTA's five-year service plan, updated biennially.

· Enable data integration into UTA’s warehouse for future analyses and strategic planning.

C. General Provisions

1. All contact with UTA regarding this RFI must be made through the designated RFI Coordinator. No other person is authorized to make binding statements regarding this RFI.

2. This is a non-binding Request for Information. Therefore, no award shall be made as a result of the RFI process.

3. Issuance of this RFI does not commit UTA to pay any expenses incurred by a Respondent in preparing their response to this RFI. This includes attendance at personal interviews or other meetings and software or system demonstrations, where applicable.

4. Issuance of this RFI in no way constitutes a commitment by UTA to issue a Request for Proposal (RFP).

5. All responses should adhere to the instructions and format requests outlined in this RFI and all written supplements and amendments, such as the Summary of Questions and Answers, issued by UTA.

6. All submissions in response to this RFI will be considered public records available for public inspection pursuant to the State of Utah Records Access Management Act.

PART II INFORMATION SOUGHT

UTA seeks information regarding Transit Trip Data, including for all transit modes (bus, rail, on demand, para transit, van pool, etc.), and welcomes responses to this RFI, including creative suggestions and feedback to enhance and expedite all future processes while providing efficient, reliable, and high-quality outcomes. Respondents are not required to submit responses to every question, but UTA encourages interested parties to respond to any or all relevant aspects of the RFI. Comment by Johnson, Hal (Dir Innovat Mobility Solutions): Should we spell out the UTA services we want data for? Bus, rail, on demand, para transit, van pool etc. Comment by Laren Livingston: added

The UTA seeks detailed yet succinct responses that demonstrate the Respondent’s experience and/or familiarity with the subject matter. As this is not a competitive RFP process, Respondents should not provide any detailed and specific cost or customized pricing documentation in their response, as it will disqualify their response. General cost estimates, ballpark estimates, or standard pricing history are permitted. If you submit detailed pricing information regarding your preferred product, method, or approach, you will disqualify UTA technical evaluators and potentially contaminate any future procurement that were to be conducted.

A. General Information

Provide a brief overview of yourself and your organization, if applicable.

1. Please identify yourself and any organization you represent in this RFI.

a. Name of respondent

b. Organization and affiliation

c. Address (organizational, if responding on behalf of an entity)

d. Contact information (phone number(s) and email address)

2. Please identify your experiences in providing Transit Trip Data including at a minimum: agency size, size of data solution, breadth of data coverage, and application of data.

B. Feedback Requested

This is the section where the requesting UTA can ask a wide variety of questions to interested parties in order to better understand a potential future requirement that might become the subject of a future RFP. UTA should describe the needs that the products or services must fulfill. Describe the context in which the product or service will be used. Include a summary of the specific objectives/goals that UTA aims to achieve via these goods and/or services. Describe the requirements, such as technical conditions, that the product or service must fulfill. As much as possible, leave this section flexible enough for Respondents to provide information. This will allow Respondents the opportunity to provide UTA with more substantive material. Comment by Laren Livingston: Confirm deletion of these form instructions. Comment by Livingston, Laren (HNTB Contractor): Yes; delete - confirmed by Rick

UTA invites vendors with expertise in geospatial data analysis, cell phone data tracking, and transportation system modeling to respond to this RFI. Responses should detail the technology, methodologies, and capabilities that would allow UTA to achieve its objectives efficiently and effectively.

Interested parties may propose solutions that not only generate detailed reports in satisfaction of the state legislation but also deliver the underlying data in a format that can be integrated into UTA’s existing data systems and used for other related purposes. The ability to overlay this data with other UTA datasets would enhance understanding of travel demand and inform future transit service improvements. These value-added elements could be provided in an integrated fashion or as an additional phase or optional task. Comment by Michael Warren: Do we know the format that can be accepted into UTA's existing systems? Presumably, XML, JSON, CSV, or others. If so, we should specify here.

Note this is a non-binding Request for Information. Therefore, no award shall be made as a result of the RFI process. A separate, future procurement process may result in a contract award.

Technical Capabilities

1. What specific technologies are utilized in your solution for data acquisition, processing, and analysis?

2. How do you ensure the precision and reliability of the data related to travel behaviors (i.e., ensure data reflects UTA riders and where they live), and what level of accuracy can be expected?

3. Does your solution possess the capability to generate geospatial overlays of the Utah Transit Authority’s transit system?

4. What methodologies are employed to interpret and analyze travel patterns effectively? How long does data processing and analysis typically take after signing a contractual agreement?

Data Integration

1. Is the collected data provided in a format compatible with existing data warehouse systems? Provide examples of where you have done this.

4. Are your reports customizable to meet specific organizational or regulatory requirements? Please describe or provide examples of relevant reports that you have generated.

5. Has your solution been used in an FTA-reviewed and approved origin-destination analysis?

Please confirm desired level of UTA ownership of the data.

8. How will the data be delivered to UTA?

Security and Privacy

1. What measures are implemented to safeguard the privacy and security of the collected data, especially Personally Identifiable Information (PII)?

2. How does your solution ensure compliance with relevant data protection regulations?

3. What applicable data protection standards is your solution compliant with?

4. Have you completed a data security audit within the past year?

5. Are there specific safeguards to prevent unauthorized access or misuse of sensitive information?

Cost and Scalability

1. What costs need to be considered for your solution, including initial setup and ongoing maintenance? {Respondents should not provide any detailed and specific cost or customized pricing documentation in their response. General cost estimates, ballpark estimates, or standard pricing history are permitted.}

2. Does your solution scale effectively to encompass all 77 municipalities within UTA’s scope? Comment by Johnson, Hal (Dir Innovat Mobility Solutions): The data collection and analysis process should be replicatable by the vendor from year to year. Comment by Laren Livingston: I believe this is covered in bullet 3??

3. Is your solution easily refreshed and updated to meet bi-annual reporting requirements?

4. Can your solution be structured with a phased approach focusing initially on the state legislative requirements before expanding to additional value-added analyses, tools, or work products?

5. Do you offer adaptable pricing models tailored to UTA’s operational and strategic needs? Comment by Livingston, Laren (HNTB Contractor): abeim@rideuta.com Is there additional explanation we can provide to describe these.

PART III KEY RFI EVENTS AND PROCESSES

A. Informational Meeting (optional) Comment by Laren Livingston: What is UTA's preference on holding an informational meeting?

UTA may sponsor an Informational Meeting concerning this RFI on the date, time and location shown on the RFI cover page. The purpose of the Informational Meeting is to provide interested parties with additional information related to this RFI, field questions, and clarify any questions as to this RFI request.

B. Questions

1. General Instructions Comment by Michael Warren: Do we want to include a page length for responses? Comment by Laren Livingston: Added 10 page response limit in Response Format section.

a. It is the responsibility of each interested party to examine the entire RFI and to seek clarification in writing if they do not understand any information or instructions.

b. Interested parties should submit questions via the Bonfire Q&A page

c. Questions must be submitted as soon as possible, but no later than the date and time specified on the RFI cover page.

d. UTA assumes no liability for ensuring the accurate/complete/on time submission of questions.

2. Question & Answer Summary Questions must be submitted via the Bonfire Q&A page before the end of the Question and Answer period listed on the cover page. UTA’s answers to timely submitted questions will be posted on the Bonfire Q&A page. It is the responsibility of all interested parties visit this website to obtain a copy of the Question & Answer Summary.

C. Submitting the Response

1. Responses Due Responses must be received no later than the date and time listed on the cover page.

2. Delivery Instructions Responses must be uploaded to Bonfire by the “Bid ends” date and time listed on Bonfire.

To submit your Response, log onto Bonfire at: https://utah.bonfirehub.com/portal/?tab=openOpportunities ; If you have already registered, log in and search by Utah Transit Authority or the RFI number.

If you need to create an account, please select “Create Account,” and then you can search UTA or the RFI number listed on the Cover Page. If you need assistance, please email the Utah Supplier Portal Support at https://vendorsupport.gobonfire.com/hc/en-us

3. Response Format Responses to this RFI may be developed in a manner that suits the respondent. A list of key questions is included within the RFI, and all submissions, regardless of format, will be reviewed. Respondents are asked to be brief and respond to as many questions as possible within the RFI. Number each response to correspond to the relevant question or instruction in the RFI to allow for comparison and clarity. Limit responses to no more than 10 pages with an additional limit of 20 pages of attachments and exhibits. For page count limits, title pages, table of contents, divider pages, and resumes do not count towards the page limits.

PART IV REVIEW OF RESPONSES RECEIVED

General Information

1. UTA will review responses received for the purpose of gathering information and conducting market research only. UTA will not score, or rate responses received.

2. UTA reserves the right to communicate and/or schedule interviews/presentations with Respondents, if needed, to obtain clarification of information contained in the responses received and/or additional information to enhance marketing research efforts.

APPENDIX A

UTAH TRANSIT AUTHORITY

RESPONSE COVER PAGE

RFI# 25-03975

(Transit Trip DataTitle)

Revision Date: September 2020 1

Revision Date: September 2020 image1.png