06_Exhibit_2_SOK_Branding_Specs.pdf

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Attached to
Service Oklahoma Branding
Solicitation number
EV00000946
Issued by
Oklahoma

About this file

This document is a branding specifications exhibit for the Service Oklahoma program administered by the Office of Management and Enterprise Services (OMES) Central Purchasing division. The specifications establish comprehensive visual identity standards for Service Oklahoma, including primary typeface (Montserrat for headlines and subtitles), secondary typeface (Open Sans for body copy), and logo typeface specifications using Montserrat Bold and Ofelia Text Bold. The document provides detailed color palette guidelines encompassing core colors and alternate web colors, including Dark Sky Blue (CMYK: 100-48-0-14; HEX: #0066A6), Bright Sky Blue (CMYK: 72-18-0-0; HEX: #1CA6DF), various gray tones, and accent colors such as Dark Red, Gold, Woodland Green, and Clay Red, with color specifications provided in CMYK, PMS, RGB, and HEX formats.

The branding specifications prescribe file type requirements differentiated by application and medium. Print materials including signs, brochures, flyers, and business cards should utilize CMYK and black-and-white formats in EPS and JPG files, while electronic applications such as web, social media, and PowerPoint presentations require RGB and black-and-white formats in PNG (with transparent background), JPG, SVG, and GIF files. These standards are intended to ensure consistent visual representation across all Service Oklahoma branded materials and serve as the basis for the statewide procurement of physical brand standard products and services under Oklahoma's centralized purchasing authority.

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Text version

SERVICE OKLAHOMA LOGO

FONTS, COLORS, FILE TYPES

FONTS

PRIMARY TYPEFACE

Montserrat Headlines Subtitles

SECONDARY TYPEFACE

Open Sans Body copy

LOGO TYPEFACE

Service Montserrat Bold

Oklahoma Ofelia Text Bold

Dark Sky Blue**

CMYK: 100-48-0-14

PMS: 2384

HEX: #0066A6

RGB: 0-102-166

Light Dark Sky Blue

CMYK: 60-24-9-0

PMS: 2985

HEX: #65A3C9

RGB: 101-163-201

Bright Sky Blue**

CMYK: 72-18-0-0

CMYK: 72-18-0-0

HEX: #1CA6DF

RGB: 28-166-223

Light Bright Sky Blue

CMYK: 19-2-0-0

PMS:

HEX: #CAE7F8

RGB: 202-231-248

Light Gray Blue

CMYK: 4-2-2-0

PMS:

HEX: #F0F2F4

RGB: 240-242-244

Bright Slate Gray**

CMYK: 0-0-0-65

PMS: Cool Gray 8

HEX: #787878

RGB: 120-120-120

Dark Slate Gray**

CMYK: 0-0-0-88

PMS: Cool Gray 10

HEX: #464646

HEX: #464646

Dark Sky Blue Alt

HEX: #0066A6

Extra Dark Sky Blue Alt

HEX: #094975

Dark Slate Gray**

HEX: #0066A6

Light Bright Sky Blue Alt

HEX: #CAE7F8

Dark Red Alt

HEX: #B30000

Gold Alt

HEX: #FDB84B

Bright Woodland Green Alt

HEX: #6DA545

Bright Clay Red Alt

HEX: #E58257

Bright Prairie Gold**

HEX: #DE9027

Dark Prairie Gold Alt

HEX: #7C4B1D

Dark Woodland Green Alt

HEX: #265D19

Dark Clay Red**

HEX: #914115

COLORS - CMYK, PMS, RGB, HEX

ALTERNATE WEB COLORSFILE TYPES

PRINT

CMYK, BW = EPS, JPG

Signs, brochures, flyers, business cards, etc.

ELECTRONIC

RGB, BW = PNG*, JPG,

SVG, GIF

Web, Facebook, Twitter, Instagram, PowerPoint

*PNG has transparent background

**Core Colors

EXHIBIT 2

File details come from the government source that posted it. Updated .