RFP 0061-N, Page 1 of 19

BOILERPLATE

REVISED MARCH 2026

STATE OF WYOMING

DEPARTMENT OF ADMINISTRATION & INFORMATION

GENERAL SERVICES DIVISION, PROCUREMENT SECTION

2323 CAREY AVENUE

CHEYENNE, WY 82002

REQUEST FOR PROPOSAL NUMBER 0061-N

WYOMING DEPARTMENT OF HEALTH

BEHAVIORAL HEALTH DIVISION

988 Suicide & Crisis Lifeline Media

PROPOSAL DUE DATE AND TIME

OCTOBER 23, 2026 – 2:00:00 P.M. MOUNTAIN TIME

AGENCY REPRESENTATIVE:

ALICIA JOHNSON

PROCUREMENT REPRESENTATIVE:

DEBI WALKER

debi.walker@wyo.gov

307-777-6707

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Table of Contents

SECTION 1: REQUEST FOR PROPOSAL

SECTION 2: GENERAL PROVISIONS

SECTION 3: SPECIAL PROVISIONS INFORMATION

SECTION 4: KEY DATES

SECTION 5: ADMINISTRATIVE BACKGROUND

SECTION 6: REQUIREMENTS/SPECIFICATIONS

SECTION 7: PROPOSAL SUBMISSION REQUIREMENTS

SECTION 8: EVALUATION METHODOLOGY

SECTION 9: PROPOSAL PRICE SHEET AND SIGNATURE PAGE

REMAINDER OF PAGE INTENTIONALLY LEFT BLANK.

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SECTION 1: REQUEST FOR PROPOSAL

1. SUBMISSION OF PROPOSALS:

The A&I Procurement Office will receive proposals for providing for the development, distribution, and other information for quality improvement and federal reporting of the state-level media campaign promoting awareness of the suicide and crisis lifeline for the State of Wyoming, Wyoming Department of

Health (Agency) through the Public Purchase online bidding system. Proposals are due no later than

2:00:00 P.M. (Mountain Time) on OCTOBER 23, 2026.

The technical proposal and cost proposal should be uploaded as separate documents and identified as such.

1.1. Proposals should be accompanied by the attached Proposal Price Sheet and signed by the proper official of the firm. All proposals should be uploaded on the Public Purchase online bidding system. Proposals sent by facsimile, email or paper copy may be rejected.

1.2. Proposals should be submitted through the Public Purchase online bidding system on or before the date and time specified. Proposals received after the date and time specified may be rejected.

1.3. The State of Wyoming reserves the right to withdraw this Request for Proposal, without cause, at any time before a contract has been fully signed and submitted to the A&I Procurement Office.

2. MODIFICATIONS OR WITHDRAWAL OF PROPOSALS:

2.1. A proposal may be altered through the Public Purchase online bidding system before the proposal due date and time contained in this document.

2.2. The proposer may withdraw its proposal through the Public Purchase online bidding system up to the proposal due date and time contained in this document. If a proposal is accepted and the proposer fails to furnish the service agreed upon in the proposal, that proposer may be eliminated from future consideration.

3. PREPARATION OF PROPOSALS:

3.1. A proposal may be rejected if it modifies any of the provisions, specifications or minimum requirements of the Request for Proposal.

3.2. In case of error in the extension of prices in the proposal, unit prices will govern.

4. AWARD AND CONTRACT INFORMATION:

4.1. The State of Wyoming will ensure that minority business enterprises will be afforded full opportunity to submit proposals. The State of Wyoming will not discriminate on the grounds of age, race, color, sex, creed, national origin, or disability status.

4.2. The proposer also, agrees that should their firm be awarded a contract, it will not discriminate against any person who performs work there under because of age, race, color, sex, creed, national origin or disability. In addition, the successful proposer shall comply with the Americans with

Disability Act and the Wyoming Fair Employment Practices Act.

4.3. The proposer expressly warrants to the State that it has the ability and expertise to perform the contract if awarded. In doing so, it shall use the highest standards of professional workmanship.

4.4. The State of Wyoming reserves the right to reject any or all proposals, to waive any informality or technical defect in the proposals, or to award the contract in whole or in part, if deemed to be in the best interest of the State to do so. The A&I Procurement Office will award the contract to

RFP 0061-N, Page 4 of 19 the firm, determined to have the most responsive and responsible proposal by the Wyoming

Department of Health.

4.5. The successful proposer will be required to agree to and execute a formal contract with the State containing terms required by the Attorney General with reasonable adjustments acceptable to the

State.

4.6. If applicable, the State will negotiate payment terms based upon a schedule to be determined by the proposer and the State. Paying invoices will be based upon the proposer successfully completing the deliverables within the stated deadlines, and upon the Agency’s written acceptance of the deliverables or services.

DATED: SEPTEMBER 21, 2026

State of Wyoming

Procurement Section

Buyer: Debi Walker

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SECTION 2: GENERAL PROVISIONS

1. INSURANCE:

1.1. The contract between the successful proposer and the State shall require the successful proposer to carry certain insurance policies. All such insurance policies, except workers’ compensation and unemployment compensation policies, shall contain a waiver of subrogation against the Agency and the State, its agents and employees.

2. LAWS TO BE OBSERVED:

2.1. The proposer shall keep fully informed of, and comply with, all applicable federal and state laws or rules, all local bylaws, regulations and all orders and decrees of bodies or tribunals having any jurisdiction or authority. The proposer shall protect and indemnify the State and its representatives against any claim or liability arising from or based on the violation of any law, bylaw, ordinance, regulation, order or decree whether by himself or its employees.

3. ASSIGNMENT:

3.1. The proposal shall not be assigned by the proposer. Third party participation is authorized only as a joint venture that shall be clearly stated in detail in the original proposal and signed by all parties participating.

3.2. The proposer shall not enter into any subcontracts for any of the work contemplated under this

Request for Proposal without the State’s prior written authorization.

4. EXTENSION AND AMENDMENT:

4.1. The proposer and the State covenant and agree that this proposal or subsequent contract may, with the mutual approval of the proposer and the State, be extended multiple times, for a total contract period not to exceed three (3) years.

5. AUDIT AND ACCESS TO RECORDS:

5.1. The State or any of its duly authorized representatives shall have access to the proposer’s books, documents, papers, electronic data and records that are directly pertinent to this Request for

Proposal.

6. CONFLICT OF INTEREST:

6.1. The proposer warrants that no kickbacks, gratuities, or contingency fees have been paid in connection with this Request for Proposal and none have been promised. The proposer warrants that no one being paid pursuant to the proposal is engaged in any activity that would constitute a conflict of interest with respect to the purchases of the proposal.

7. NO FINDER’S FEE:

7.1. The proposer warrants that no finder’s fee, employment agency fee, or any such fee related to the proposal shall be paid.

8. SOVEREIGN IMMUNITY:

8.1. Pursuant to Wyoming Statute § 1-39-104(a), the State of Wyoming and the Agency expressly reserve sovereign immunity and specifically retain all immunities and defenses available to them as sovereigns. The proposer acknowledges that the State of Wyoming has sovereign immunity and only the Wyoming Legislature has the power to waive sovereign immunity. Designation of

RFP 0061-N, Page 6 of 19 venue, choice of law, enforcement actions, and similar provisions shall not be construed as a waiver of sovereign immunity. The parties agree that any ambiguity in this Request for Proposal shall not be strictly construed, either against or for either party, except that any ambiguity as to sovereign immunity shall be construed in favor of sovereign immunity.

9. INDEMNIFICATION:

9.1. The proposer shall release, indemnify, and hold harmless the State, the Agency and its officers, agents, and employees from any and all claims, suits, liabilities, court awards, damages, costs, attorneys’ fees, and expenses arising out of the proposer’s failure to perform any of the proposer’s duties and obligations hereunder or in connection with the negligent performance of proposer’s duties and obligations, including, but not limited to, any claims, suits, liabilities, court awards, damages, costs, attorneys’ fees, and expenses arising out of proposer’s negligence or other tortious conduct.

10. APPLICABLE LAW/VENUE:

10.1. The construction, interpretation, and enforcement of this Request for Proposal shall be governed by the laws of the State of Wyoming, without regard to conflicts of law principles. The terms

“hereof,” “hereunder,” “herein,” and words of similar import, are intended to refer to this Request for Proposal as a whole and not to any particular provision or part.

11. RIGHT OF OWNERSHIP AND MARKETING OF INTELLECTUAL PROPERTY

AND INTELLECTUAL ASSETS SUBMITTED FOR THE RFP (IF APPLICABLE):

11.1. It is acknowledged and agreed that the only party with a right to market, trademark, patent, copyright, or any like right to any intellectual property or intellectual assets submitted in relation to the Request for Proposal shall be and is solely vested in the State. This includes all intellectual property and intellectual assets related to both the written proposal and the oral presentation and any and all documents, pitches, products, media pitches, web screens, layouts, etc. produced for the written proposal and the oral presentation, and any updates, changes, alterations, or modifications to or derivative works.

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SECTION 3: SPECIAL PROVISIONS INFORMATION

PROPOSALS SHOULD BE SUBMITTED THROUGH THE PUBLIC PURCHASE ONLINE BIDDING

SYSTEM BY 2:00:00 P.M. MOUNTAIN TIME ON OCTOBER 23, 2026. PROPOSALS RECEIVED

AFTER THE DATE AND TIME SPECIFIED MAY BE REJECTED.

It is the responsibility of the proposer to clearly identify all information that is considered confidential in accordance with the Wyoming Public Records Act, Wyoming Statute §16-4-201 through §16-4-205. Please identify each confidential page with the word “CONFIDENTIAL” in capital, bold letters centered at the bottom of each page. Information not clearly marked may be considered public. If the proposer submits information that it believes is confidential, it should include a statement justifying its basis for that belief.

1. STATE PARTIES:

1.1. This Request for Proposal is issued by the Wyoming Department of Administration and

Information, General Services Division, Procurement Section (Procurement) on behalf of the

Wyoming Department of Health (Agency).

1.2. Throughout this document and others in connection with this project, various references are made, or will be made to the “State.” Generally, whenever this reference appears, the term “State” incorporates all state agencies working on this project.

1.3. It should be understood that the Director of the Wyoming Department of Health is empowered to be the signatory on all contracts, agreements, or modifications pertaining to this project. Any contracts, agreements, or modifications not bearing this signature or that of a designee are invalid.

2. CONTENT AND PROCUREMENT POINTS OF CONTACT:

2.1. Procurement is the primary point of contact from the date of release of the Request for Proposal until a proposer is selected and the selection is announced.

2.2. Written questions about the procurement should be submitted through the Public Purchase online bidding system until 2:00:00 P.M. Mountain Time on OCTOBER 6, 2026. Any questions received after that deadline may not be accepted or considered. Each question should be submitted individually. It is the proposer’s responsibility to check the Public Purchase online bidding system for answers to questions, addenda, or bid tabulations. Telephone calls, emails or faxes may not be accepted.

2.3. Written responses will be available through the Public Purchase online bidding system. Responses will not identify the firm that submitted the question. Only the written answers issued by the

Agency are the official position on an issue, and these answers shall become part of the Request for Proposal.

3. RESTRICTIONS ON COMMUNICATIONS WITH AGENCY STAFF:

3.1. Until a proposer is selected and the selection is announced, proposers shall not communicate with

Agency staff except via written questions through the Public Purchase online bidding system.

3.2. If a proposer violates this restriction, the State reserves the right to reject the proposal.

4. EFFECTIVE DATES OF PROPOSAL:

4.1. All terms, conditions and costs quoted in the proposer’s response will be binding on the proposer for one-hundred eighty (180) days from the effective date of the proposal.

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5. ADVERTISING AWARD CONDITIONS:

5.1. A fully executed contract should be completed with the State before the successful proposer may advertise the award of the contract or the services being performed. The proposer should agree not to refer to awards in commercial advertising in such a manner that states or implies that the firm or its services are endorsed or preferred by the State of Wyoming.

6. CONTRACT NEGOTIATIONS:

6.1. The State will notify the most qualified/successful proposer and negotiate a contract in accordance with the Wyoming Attorney General’s contract guidelines. The successful proposer will be required to enter into and sign a formal contract with the Agency.

6.2. In the event the Agency determines contract negotiations are making no forward progress, negotiations will be terminated, and at the State’s sole discretion, negotiations may be initiated with the next most qualified/successful proposer, or the RFP may be withdrawn or reissued. This process will be followed until an agreement is reached, or until the State determines that the RFP will be withdrawn or reissued. The State assumes no obligation to a selected proposer until an agreement is reached and a contract is fully executed. The State will not negotiate concurrently with more than one proposer for the same award.

7. BEGINNING WORK:

7.1. The successful proposer may not perform any work that could be billed until a contract has been executed. The State will not pay for any work by the proposer before a contract is executed.

8. COPYRIGHT INFRINGEMENT:

8.1. The proposer warrants that no materials, products, and services proposed will infringe upon or violate any patent, copyright, trade secret, or other proprietary right of any third party. In the event of a claim by any third party against the State, the State shall promptly notify the proposer, and the proposer shall defend the claim. The defense will be at the proposer’s expense.

9. COST OF PREPARING PROPOSALS:

9.1. All costs incurred for preparing the proposal and for other procurement related activities are solely the proposer’s responsibility. The State of Wyoming will not provide reimbursement of these costs.

10. RISKS AND LIABILITIES:

10.1. By submitting a proposal, a proposer assumes any and all risks and liability associated with information in the proposal and its release.

11. AMENDMENTS:

11.1. The State reserves the right to amend this Request for Proposal before the proposal submission date. Amendments shall be uploaded to the Public Purchase online bidding system. It is the proposer’s responsibility to check the Public Purchase online bidding system for amendments.

12. PROPERTY DAMAGE AND LIABILITY INSURANCE:

12.1. The proposer may be required to furnish proof of property damage liability insurance in the amount deemed necessary by the Agency for this project, if applicable.

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12.2. Questions regarding required insurance coverage and limits for this project should be submitted in writing, in accordance with instructions outlined in the special provisions.

13. MISREPRESENTATION OF INFORMATION:

13.1. Misrepresentation of a proposer’s status, experience, or capability in the proposal may result in disqualification of that proposer from the selection process. Discovery of litigation or investigations in a similar area of endeavor may, at the discretion of the Agency and after consultation with Procurement, preclude the proposer from the selection process.

14. DISPOSITION OF PROPOSALS:

14.1. All material submitted becomes property of the State of Wyoming, which is under no obligation to return any of the material submitted.

15. LEGAL CONSIDERATIONS:

15.1. This Request for Proposal is issued under Wyoming Statute §9-2-3204.

16. PROPOSER RELATIONS WITH STATE:

16.1. The proposer and its staff will have an ongoing relationship with the State that is based on trust, confidentiality, objectivity and integrity. The proposer will operate at all times in the State’s best interests and in a straightforward, trustworthy and professional manner. The proposer shall:

16.1.1. Work cooperatively with the State’s staff and business partners whenever required.

16.1.2. Work cooperatively with the staff of other proposers whenever required.

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SECTION 4: KEY DATES

Event Description Date Time (Mountain Time)

RFP Release Date September 21, 2026 N/A

Closing Date for Questions October 06, 2026 2:00 P.M.

Response to Questions Returned October 09, 2026 2:00 P.M.

RFP Submission Due Date October 23, 2026 2:00:00 P.M.

Tentative Award Date November 2026 N/A

Tentative Work Begins Date January 2027 N/A

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SECTION 5: ADMINISTRATIVE BACKGROUND

1. INTRODUCTION AND BACKGROUND:

1.1. Wyoming consistently ranks among the top five (5) states for suicide deaths. The Wyoming

Department of Health (Agency) coordinates with local partners to provide access to affordable, high-quality mental health and substance use disorder prevention and treatment services, including access to the National Suicide Prevention Lifeline. Through federal funding, the Agency has the opportunity to promote access to the National 988 Suicide & Crisis Lifeline.

2. PURPOSE AND INTENT:

2.1. The purpose of this Request for Proposal (RFP) is to solicit competitive proposals from proposers who can offer expert state-level media campaigns to meet the Agency’s needs and expectations, as described within this RFP. This campaign shall include account management, campaign planning and creative production, media buying and placement, and evaluation for federal reporting and quality improvement. The campaign shall maintain alignment with the Substance

Abuse and Mental Health Services Administration (SAMHSA) 988 Partner Toolkit which can be found at https://www.samhsa.gov/find-help/988/partner-toolkit.

3. STAKEHOLDERS:

3.1. The successful execution of this RFP will provide direct value to stakeholders across Wyoming:

3.1.1. Wyoming Residents: will gain awareness of the 988 Suicide & Crisis Lifeline so they have a safe place to call when facing emotional distress or a mental health crisis, with the aim of reducing suicide in Wyoming.

3.1.2. 988 Call Centers: will see a higher volume of contacts, allowing them to intervene during mental health crises and prevent suicide.

https://www.samhsa.gov/find-help/988/partner-toolkit

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SECTION 6: REQUIREMENTS/SPECIFICATIONS

1. SCOPE OF PROJECT:

1.1. All proposals must:

1.1.1. Include a strategic campaign approach and relevant portfolio examples for a social media campaign, traditional advertising campaign, and physical assets, including, but not limited to, wallet cards, stickers, posters, and magnets.

1.1.2. Clearly describe the scope and purpose of the campaign.

1.1.3. Outline the specific activities to be conducted.

1.1.4. Detail the outcomes that will be achieved.

1.1.5. Include a timeline specifying the duration of the project.

1.1.6. Clearly articulate how the campaign will be culturally and linguistically responsive.

1.1.7. Include a budget that directly links to the scope and activities proposed.

1.1.8. Must include a plan to collect and report data for federal reporting and evaluation, to include, but not limited to, campaign reach, targeted populations, and comparisons between 988 demand and campaign presence on a quarterly basis.

1.1.9. All media must align with the national messaging framework, which can be found at https://suicidepreventionmessaging.org/988messaging/framework.

1.1.10. Technical specifications and quality reviews will occur as part of the campaign concept reviews and will be negotiated between the Proposer and the Agency.

1.1.11. All digital assets, social media graphics, web content, and electronic PDF documents must be fully compliant with Section 508 of the Rehabilitation Act (29 U.S.C. 794d) and meet

Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards, including providing appropriate alt text, high contrast ratios, and screen-reader accessible formatting.

2. GENERAL REQUIREMENTS:

2.1. Scope of Activity – Contractor

2.1.1. The goal of the campaign is to increase public knowledge of the National Suicide Prevention

Lifeline, 988, and access to free, confidential support for people or people supporting loved ones in distress or crisis. The campaign products will be available for use by partners and stakeholders across the state to help ensure a unified effort and message.

2.1.2. The campaign timeline is dictated by the federal funding timeline and must be completed by

September 30, 2027. The contract commencement and project start date is anticipated to be

December, 2026. The target date for initial launch is February 2027. The successful campaign will provide materials to Agency partners and stakeholders for use during the National

Suicide Prevention Month of September, 2027, and the National Suicide Prevention Week of

September 5 through 11, 2027.

2.1.3. Total funding available shall not exceed to two hundred nineteen thousand, seven hundred thirty dollars ($219,730.00). Proposals exceeding this amount will not be considered.

2.1.3.1. Funding is contingent upon federal allocations and may be reduced, eliminated, or increased. The Agency reserves the right to negotiate with any proposer the final contracted amounts and deliverables.

https://suicidepreventionmessaging.org/988messaging/framework

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2.1.4. While some newly developed Wyoming-specific creative messaging and assets may be necessary, national-level assets and brand standards for 988 promotions exist and should be used. More information about the 988 logo and branding standards can be found at https://www.samhsa.gov/find-help/988/partner-toolkit/logo-branding.

2.1.5. The Contractor shall ensure all digital images, infographics, social media assets, videos, and downloadable electronic files (PDFs) are 508 compliant prior to Agency final sign-off. The

Contractor shall deliver documented alt text descriptions for all image assets and caption files

(.vtt or embedded) for all video content.

2.2. Scope of Activity – Agency

2.2.1. Agency shall consult with and advise the selected vendor, as necessary, about the requirements of 988 and funding and provide information and management assistance as needed and requested.

2.2.2. The agency retains final approval authority over all campaign messaging, creative concepts, copy, translations, design assets, and production deliverables prior to public release or manufacturing.

2.2.2.1. Proposer must build a minimum of three (3) business days into the project schedule for Agency review and feedback for each major deliverable stage (e.g., initial concepts, final copy, print proofs).

2.2.2.2. No asset may be produced, printed, or distributed without written sign-off (digital or physical) from the designated Agency representative.

2.2.2.3. The Proposer shall incorporate up to two (2) rounds of revisions per deliverable based on Agency feedback within the agreed upon budget.

2.3. Communication requirements

2.3.1. All communication between the Agency and the selected proposer, whether written or oral, shall be conducted quarterly, at minimum, and more frequently as needed for media concept approval.

https://www.samhsa.gov/find-help/988/partner-toolkit/logo-branding

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SECTION 7: PROPOSAL SUBMISSION REQUIREMENTS

1. PRE-PROPOSAL CONFERENCE:

1.1. A pre-proposal conference will not be conducted in relation to this RFP.

2. TECHNICAL PROPOSAL, FORMAT AND CONTENTS:

2.1. Proposals should be submitted in two major sections: the Technical Proposal and the Cost

Proposal. Omission of this section or any item within this section may result in the proposal being eliminated. The proposer should, at a minimum, address the following points:

2.1.1. Cover Sheet. 50 Points:

2.1.1.1. Proposer’s legal name, address, and contact information;

2.1.1.2. Name, title, and contact information of the individual authorized to negotiate contract terms;

2.1.1.3. Secretary of State Certificate of Good Standing or proof of County/City/Tribal relations from the proposer’s primary state.

2.1.2. Organizational Capacity and Experience. 150 Points: In two (2) pages or less, describe the proposer’s capability to successfully perform the requirements of the project.

2.1.2.1. Include similar successful campaigns and other information that are evidence of the organization’s capacity to provide a state-level, health-related campaign with evaluation.

2.1.2.2. A summary of the proposer’s business or organization in general.

2.1.3. Project Work Plan. 350 Points: In fifteen (15) pages or less, describe how the proposer would work with the Wyoming Department of Health, Behavioral Health Division (Agency) staff to complete the project. Include the below information:

2.1.3.1. Describe the proposed implementation of the major activities and methods within a project plan including as required by the campaign: recommendations for Wyoming specific research, development, media purchase, and evaluation.

2.1.3.2. Describe how the organization will collect data for federal reporting and evaluation, to include, but not limited to, campaign reach, targeted populations, and comparisons between 988 demand and campaign presence.

2.1.3.3. Description of a realistic timeline for major activities in the project plan.

2.1.3.4. Identify and describe all Agency supports or activities that will be required to assist the proposer in completing the project.

2.1.3.5. Identify and describe the proposer’s understanding of the pertinent cultural and linguistic considerations for the project. Identify how material and media buys will be tailored to be culturally responsive and relevant to different populations.

2.1.3.6. Identify and describe any potential conflicts of interest, actual or through inference, related to these projects or other Agency programs, the Centers for Disease Control and Prevention (CDC), or the Substance Abuse and Mental Health Services

Administration (SAMHSA).

2.1.3.7. Describe the proposer’s methodology, internal quality control processes, and previous experience in ensuring that all digital media, graphics, social media content, RFP 0061-N, Page 15 of 19 downloadable PDFs, and video assets strictly comply with Section 508 of the

Rehabilitation Act and WCAG 2.1 Level AA standards. Specify the tools and testing protocols (e.g., screen reader testing, contrast checkers, automated and manual auditing) that will be utilized prior to submitting final deliverables for Agency approval.

2.1.4. Demonstration of Work and Quality. 350 Points: Provide a minimum of three (3) references from organizations in which the proposer’s organization created relevant work. These references should describe the work, outcomes, and provide contact information of an individual currently with the organization. Include links to or copies of the creation or product. Please do not include letters of recommendation as they will not be considered.

2.1.5. Budget. 150 Points: Provide costs and justification under each portion of the budget such as hourly rates, commission, account management, creative production, and media buying and placement.

2.1.6. Contract Exceptions. 50 Points: Proposers should state agreement with all General Provisions and should furnish any exceptions to these provisions.

3. COST PROPOSAL FORMAT AND CONTENT:

3.1. Cost Proposal Price Sheets: Each applicable proposer should upload the Technical Proposal and the Cost Proposal Sheets as separate documents, and identify them as such, using the Public

Purchase online bidding system. The price to be entered on this page is the total fixed price. In case of error in the extension of prices in the proposal, unit prices will govern. Cost breakdowns are not included on this page. The proposer should ensure all signatures and identifying numbers are properly affixed to this page in order for the Cost Proposal to be accepted.

4. ORAL PRESENTATIONS / INTERVIEWS:

4.1. Oral Presentations will not be held in connection with this RFP.

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SECTION 8: EVALUATION METHODOLOGY

1. OVERVIEW:

1.1. The Agency will conduct a comprehensive, fair, objective and impartial evaluation of proposals received in response to this Request for Proposal. Proposals will be evaluated independently by the evaluation committee members. The evaluation committee shall be made up of members representing the project subject expertise. The evaluation committee will review and score all proposals independently and consolidate the scores in order to determine the award.

1.2. If only one (1) proposal is received, the Agency may negotiate a contract with that bidder without reviewing the proposal through a committee. The Agency reserves the right to reject any or all proposals. The Agency also reserves the right to waive any errors or inconsistencies.

1.3. The Agency reserves the right to ask any proposer clarifying questions or seek additional information as necessary, including interviews or presentations.

2. COMPLIANCE WITH MANDATORY REQUIREMENTS:

2.1. To be considered responsive, a submitted proposal should meet the minimum requirements defined in this RFP. The minimum requirements are intended to ensure that evaluation of the Technical

Proposal can proceed and that the Contractor agrees to perform all responsibilities within the RFP.

3. COST SCORING AND RANKING:

3.1. COST ANALYSIS: 50 Points. The cost shall be presented as key deliverables in the form of individual cost and a project total (sum of the deliverables). The State of Wyoming reserves the right to conduct a cost analysis of the proposer’s budget proposal. The analysis will include a review of all the associated costs based on the technical content of their submission. The total project cost should include all of the items listed in the scope of work. If any of the scope of work services cannot be provided in the proposal or the requirement cannot be met, this is to be clearly explained as to why and what alternative approach will be and its associated cost. If there are no exclusions or exceptions, it will be determined that all of the criteria have been met for the price quotes, inclusive of all personnel, overhead, travel, equipment usage, and other miscellaneous costs for the specified contract period.

3.2. A maximum of one thousand, one hundred fifty (1,150) points will be available for each written project proposal. The elements and maximum total points available are as follows:

4. EVALUATION POINT SUMMARY:

Cover Sheet 50 Points

Organizational Capacity and Experience 150 Points

Project Work Plan 350 Points

Demonstration of Work and Quality 350 Points

Budget 150 Points

Contract Exceptions 50 Points

Cost Analysis 50 Points

Total 1,150 Points

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5. FINAL RANKING OF PROPOSALS:

5.1. The State of Wyoming will be the sole authority of evaluating proposals. The firm that best meets the conditions of each of the criterion will be awarded the highest (not necessarily maximum) points for that criterion. The balance of the proposals will be rated based on their evaluated points.

After each criterion is evaluated, the proposer with the highest number of points will be notified.

The State of Wyoming reserves the right to reject any or all proposals, to waive any informality of technical defect in the proposals, or to award the contract in whole or in part, if deemed in the best interest of the State to do so.

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SECTION 9: PROPOSAL PRICE SHEET AND SIGNATURE PAGE

The undersigned agrees to provide development, distribution, and evaluation for federal reporting and quality improvement of the state-level media campaign promoting awareness of the suicide and crisis lifeline to the Wyoming Department of Health in accordance with the Request for Proposal, General

Provisions, Special Provisions and Proposal Price Sheet for Request for Proposal Number 0061-N.

Total Evaluated all-inclusive price for contract

1. BY SUBMISSION OF A PROPOSAL, THE PROPOSER CERTIFIES:

1.1. Prices in this proposal have been arrived at independently, without consultation, communication or agreement for the purpose of restricting competition.

1.2. The Proposer has not and will not attempt to induce any other person or firm to submit a proposal for the purpose of restricting competition.

1.3. The person signing this proposal certifies they are authorized to represent the company and are legally responsible for the price and supporting documentation provided as a result of this advertisement.

1.4. Proposer will comply with all applicable state and federal regulations, policies, guidelines and requirements.

Prices in this proposal have not been knowingly disclosed by the proposer nor will they be disclosed prior to award.

2. GENERAL INFORMATION:

Proposer Name: Phone:

Email Address:

Mailing Address:

City: State: Zip:

Employer Identification Number (EIN):

3. OWNERSHIP AND CONTROL:

Proposer’s Legal Structure

Sole Proprietorship General Partnership Corporation

Limited Partnership Other

The proposer shall provide to the Agency a certificate of good standing from the Wyoming Secretary of

State or other proof that proposer is authorized to conduct business in the State of Wyoming before performing work under this Contract. The proposer shall ensure all annual filing and corporate taxes due and owing to the Wyoming Secretary of State’s office are up-to-date before signing the contract. Proposers may contact the Wyoming Secretary of State’s office, Corporate Division at (307) 777-7311 for assistance.

RFP 0061-N, Page 19 of 19

4. VENDOR VERIFICATION

I certify under penalty of perjury, that I am a responsible official (as identified above) for the business entity described above as the proposer, that I have personally examined and am familiar with the information submitted in this disclosure and all attachments, and that the information is true, accurate and complete. I may be charged significant penalties for submitting false information, including criminal sanctions, which can lead to fines and/or imprisonment.

Signature Date

Name Title