UNSPSC 90151701: Theme parks

UNSPSC 90151701 Theme parks, a Commodity code, encompasses seasonal and special-event entertainment operations that state and local governments contract to design, install, operate, and remove as temporary or recurring attractions within public parks and recreation facilities. Recent solicitations show state and local buyers procuring turnkey event production and entertainment services, venue operations management, specialized performer and production services, and seasonal recreational attractions including ice skating experiences, tubing operations, and concert series management. The issuing bodies span county park departments, municipal recreation offices, state fair authorities, university events divisions, and park memorial associations, with particularly active procurement from Wisconsin counties (Kenosha County has issued multiple RFPs for Fox River Park tubing operations and Kemper Center facility management), Georgia entities (City of Conyers, Savannah State University, Stone Mountain Memorial Association), Florida municipalities (City of Daytona Beach, City of New Smyrna Beach), and Texas school districts and universities. Work ranges from small, single-season operations to multi-year comprehensive park or venue management agreements, with contracts typically requiring vendor responsibility for staffing, equipment provision, safety compliance, insurance, permitting, and revenue generation or cost-sharing arrangements with the public entity.

Recent representative opportunities include the City of Conyers issuing an RFP with proposals due July 2, 2026, for a turnkey Winter Wonderland and Ice Skating Experience design, installation, operation, and removal at Celebration Park, featuring a temporary ice skating rink with optional winter attractions and liquidated damages provisions; Kenosha County issuing RFP #2614 with proposals due May 6, 2026, for commercial river tubing rental and shuttle operations at Fox River Park with a 15% gross profit revenue share; Los Alamos County issuing RFP26-54 with proposals due June 1, 2026, for four-year Summer Concert Series production encompassing fifteen annual concerts (five large-scale, ten small-scale) with $80,000 annual County funding supplemented by vendor sponsorships; and the City of Dallas issuing competitive sealed proposals (due May 15, 2026) for full-service, end-to-end event production services at Fair Park with SBE participation requirements under the DRIVE policy. Geographic activity concentrates in the Southeast (Georgia, Florida), Midwest (Wisconsin, Michigan, Illinois), and Texas, with emerging activity in New Mexico and Connecticut. Most contracts require three to five years of directly relevant experience, comprehensive insurance ($1 million to $2 million general liability typical), and demonstrated ability to manage multiple concurrent events or seasonal operations. Revenue-share and cost-recovery models predominate, with fixed fees less common, and many solicitations emphasize community benefit, workforce participation, and sponsor acquisition as evaluation factors.