UNSPSC 80171701: Reputation management service

Public relations consultation services relating to reputation management

UNSPSC 80171701 Reputation management service is a Commodity code. State and local governments use this code to classify advisory, consulting, and facilitation services that support organizational strategy, public communications, stakeholder engagement, and institutional development—work that sits at the boundary between management consulting, strategic communications, and operational improvement. The recent solicitations tagged under this code reveal a divergence: while the code name nominally addresses reputation and brand management, the actual work being procured spans project management, grant administration, community engagement facilitation, organizational assessment, and operational advisory services. Issuing bodies include higher-education systems (Texas Higher Education Coordinating Board, Texas State University, Rockland Community College), county health departments (San Mateo County), K-12 school districts (Columbia County, Polk County), state workforce agencies (Texas Workforce Commission), special districts (Eugene Water & Electric Board, Nevada Health Authority), and county/municipal governments (Broward County, Galveston County, Pinellas County, City of Eugene, City of Arlington, City of Daytona Beach). The issuing-body mix is diverse—state departments, counties, cities, school districts, transit and utility authorities, and special-purpose health districts all post opportunities under this code. Repeat buyers in the recent window include Texas state entities (THECB, Texas State University) and Broward County (multiple travel-trade project specialist positions).

Geographic activity concentrates in Texas, Florida, Georgia, and California, with secondary posting activity in Colorado, South Carolina, Illinois, and Oregon. Representative recent opportunities include the Texas Higher Education Coordinating Board's RFO 781-6-CB-20 (college and career advising managed services, due October 23, 2026, with mandatory HUB subcontracting), Texas State University's RFQ 754-TXST-2027-520-PDC (operational efficiency and process redesign review across three system campuses, due October 27, 2026, with VetHUB subcontracting required), Columbia County School District's RFP HC-11-20-26A (project management and construction oversight for high school renovation, due November 20, 2026), and San Mateo County's RFP Informal 2027-RFP-Informal-00108 (community health improvement planning advisory services, $85,000 not-to-exceed, due October 9, 2026, with local business preference). The code shows robust recent activity with a mix of advisory, operational support, and project management work; many opportunities are set-aside-eligible (HUB, VetHUB, SBE, MBE/WBE designations appear frequently), and response deadlines cluster in the October–November 2026 window.