NAICS Code 454110: Electronic Shopping and Mail-Order Houses
National industry
SBA small business size standard: $41.5 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses. This NAICS replaced 454111, 454112, and 454113 in 2017.
Code facts
- Part of
-
-
44-45
-
454
-
4541
- 45411
-
4541
-
454
-
44-45
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 454110
- Auctions, Internet retail
- Electronic auctions, retail
- Internet auctions, retail
- Book clubs, not publishing, mail-order
- Catalog (i.e., order taking) offices of mail-order houses
- Collector's items, mail-order houses
- Computer software, mail-order houses
- Direct mailers (i.e., selling own merchandise)
- Institutional pharmacies, off-site, mail-order
- Mail-order houses
- Order taking offices of mail-order houses
- Prerecorded tape, compact disc, and record mail-order houses
- Television order, home shopping
- Audio and video content downloading retail sales sites
- Business to Consumer retail sales Internet sites
- E-tailers
- Institutional pharmacies, off-site, exclusively on Internet
- Internet retail sales sites
- Web retailers
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $0 |
| FY2025 | -$11,790 |
| FY2024 | -$15,552 |
| FY2023 | -$27,013 |
Contract opportunities
Show all 14
Size standard history
Federal Register rules that named this code
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 454110?
NAICS 454110 is Electronic Shopping and Mail-Order Houses, a national industry in NAICS 44-45, Retail Trade.
What is the NAICS code for E-tailers?
The NAICS code for E-tailers is 454110, Electronic Shopping and Mail-Order Houses.
What is the NAICS code for web retailers?
The NAICS code for web retailers is 454110, Electronic Shopping and Mail-Order Houses.
What is the NAICS code for mail-order houses?
The NAICS code for mail-order houses is 454110, Electronic Shopping and Mail-Order Houses.
When did the size standard for NAICS 454110 last change?
The most recent Federal Register rule on record that names NAICS 454110 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards for Inflation" (84 FR 34261), published Jul 18, 2019 and effective Aug 19, 2019.
What is the latest contract opportunity under NAICS 454110?
The latest contract opportunity under NAICS 454110 is S216--Window Washing Services, pre-solicitation from Veterans Integrated Service Network 12 (VHA), posted April 25, 2022.
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See everything under NAICS 454110
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