WisDOT / National Highway Traffic Safety Administration Print/Web Advertising with Spanish Journal, Inc.

The Wisconsin Department of Transportation (WisDOT) multi-award vehicle with Spanish Journal, Inc. provides specialized advertising services focused on print and web media targeting Spanish-language audiences. The contract enables procurement of print and web advertising services, specifically including 26 half-page color print advertisements in weekly newspaper editions and digital banner advertising. The services are primarily designed to support WisDOT and National Highway Traffic Safety Administration (NHTSA) communication and public safety outreach efforts, with a specific emphasis on reaching Spanish-speaking communities through targeted media channels.

The contract is administered by WisDOT's Division of State Patrol and covers the federal fiscal year period from October 1, 2020, through September 30, 2021. Spanish Journal, Inc., located in Milwaukee, Wisconsin, serves as the prime contractor for this vehicle, with a total contract value of $10,900.00. The contract includes 26 paid print ad insertions at $350.00 each and six months of website banner advertising at $300.00 per month. While geographically focused on Wisconsin, the contract's advertising services support broader transportation safety communication objectives through strategic media placement in Spanish-language publications and digital platforms.