Branded promotional items utilized in recruiting efforts across the state. These items are COTS and are slightly modified to included logos, slogans, and various other promotional statements.
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- W912L626DA001
- Awardee
-
Advertising / Marketing / Strategic Planning, LLC UEI HCRHNUVEUAW5
- Awarding agency
-
Oklahoma National Guard
Army National Guard, Department of Defense
- Task orders
- 2 $230,749 obligated
Award facts
- Combined order value
- $230,749 Current and potential, with all options
- Last date to order 18% complete
- IDV ceiling 23% used
- $1,000,000.00
- Maximum order
- $1,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 323111 Commercial Printing (except Screen and Books)
- PSC
- 7690 Miscellaneous Printed Matter
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
The Department of the Army has awarded a single-award Indefinite Delivery Contract to Advertising / Marketing / Strategic Planning, LLC, a Native American and economically disadvantaged women-owned small business based in Eugene, Oregon, with a ceiling value of $1,000,000.00 and an ultimate completion date of January 30, 2030. This Total Small Business set-aside contract, effective January 30, 2026, is designed to provide branded promotional items utilized in Army recruiting efforts across the state. The deliverables consist of commercial off-the-shelf items modified with logos, slogans, and various promotional statements to support Army recruiting initiatives. The contractor's established federal contracting history, including multiple SBA certifications (8(a) Program Participant, Women-Owned Small Business, and Economically Disadvantaged Women-Owned Small Business), positions it to fulfill the Army's recurring requirements for quality promotional merchandise while enabling the agency to meet its small business contracting objectives.
Based on the contractor's performance history, the promotional items delivered under this contract are expected to include branded merchandise such as pens, mugs, bags, hoodies, and lanyards. The Indefinite Delivery Contract structure provides the Department of the Army with flexible procurement authority to issue delivery orders and purchase orders as needed to support recruiting operations, without requiring separate competition for each order. This vehicle enables the Army to maintain a pre-established, cost-effective source for promotional goods while streamlining the acquisition process and supporting small business participation in federal contracting. The contract's four-year performance period reflects the Army's ongoing and sustained requirement for promotional materials to support recruiting campaigns and operational initiatives.
Task orders
Quick answers
Who was awarded contract W912L626DA001?
W912L626DA001 was awarded to Advertising / Marketing / Strategic Planning, LLC by Oklahoma National Guard (Army National Guard) on January 30, 2026.
How much is contract W912L626DA001 worth?
Orders under W912L626DA001 have obligated $230,749. W912L626DA001's own ceiling is $1,000,000. A single order can be worth up to $1,000,000.
How many orders have been placed under contract W912L626DA001?
2 orders have been placed under W912L626DA001, the latest on July 16, 2026.
Which agency awarded contract W912L626DA001?
Oklahoma National Guard (Army National Guard) awarded W912L626DA001, with funding from Department of the Army (Department of Defense).
Who can order from contract W912L626DA001?
W912L626DA001 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract W912L626DA001 competed?
The extent of competition for W912L626DA001 was competed under sap. The government received 1 offer. It was set aside: Total Small Business.
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