Marine corps recruiting command (MCRC)advertising program
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- M0026414D0002
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Task orders
- 1 $0 obligated
Award facts
- Opportunity
-
- M0026413R0049 Solicitation number
- MCRC Bridge Award Notice · Posted Aug 28, 2013
- Last date to order 100% complete
- IDV ceiling 0% used
- $245,047,160.87
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R499 Support- Professional: Other
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
This indefinite delivery contract (IDC) was awarded by the U.S. Marine Corps Recruiting Command (MCRC) to Wunderman Thompson LLC, doing business as J. Walter Thompson USA. The single-award IDC has a ceiling value of $1,914,649,378.37 and covers a broad spectrum of advertising and marketing services to support Marine Corps recruitment efforts over a potential 10-year ordering period with possible extensions.
The IDC encompasses digital marketing, social media campaigns, awareness media, lead generation strategies, and support materials designed to attract and engage potential Marine Corps recruits across multiple channels and demographics. A task order under this IDC, valued at $0.00, provides for other direct costs and MCRC advertising services with a period of performance through June 2015. This contract was not set aside for small businesses, indicating Wunderman Thompson's competitive position in providing federal advertising and integrated marketing services, particularly to support the MCRC's annual recruitment of approximately 40,000 personnel.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Other direct cost (ODC) - base year | Marine Corps (Navy) | $0 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Convenience | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract M0026414D0002?
M0026414D0002 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 20, 2013.
How much is contract M0026414D0002 worth?
Orders under M0026414D0002 have obligated $0. M0026414D0002's own ceiling is $245,047,161.
How many orders have been placed under contract M0026414D0002?
1 order has been placed under M0026414D0002, the latest on December 20, 2013.
Who can order from contract M0026414D0002?
M0026414D0002 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract M0026414D0002 competed?
The extent of competition for M0026414D0002 was not competed. The government received 1 offer.
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